Selvania

What Selvania does

Selvania 1971 s.r.l. is a privately-held Italian B2B manufacturer of technological semi-finished products for the confectionery and bakery industries, founded in 1971 and headquartered in Settimo Milanese with production operations in Trezzano sul Naviglio (Milan metropolitan area). The company operates four dedicated production departments (water-based creams, fat-based creams, powder mixtures, and emulsifiers/aroma mixtures) with automated systems that support batch sizes from 1,000 kg up to bulk truck deliveries exceeding 6,000 kg, and maintains a 300 sqm R&D test laboratory used for customer co-development. Its product portfolio spans eight lines: emulsifying-based whipping agents (SELVIS), water-based pasteurised creams (KREM FILLING, PREFILLING), fat-based creams (SELVANOC, SELVANOC PLUS, SELVABLANC, SELVANELLA), pasteurised fruit fillings (FRUIT FILLING), releasing agents (FLUID, DIVIDEC, MEDIUM, DOUBLE/HARD), flavourings, baking powders (BLITZ, OKAY, CIAO), and raw materials/blends including thickeners, preservatives, acidifiers, emulsifiers, and cocoa derivatives. Selvania was the first company in Italy to produce emulsifying-based whipping agents and currently supplies major confectionery manufacturers domestically and internationally within EMEA, holding multiple certifications including EU Organic (2018/848), Kosher, Halal, EU GMO compliance, and is implementing FSSC 22000.

The company monetizes through direct B2B sales of ingredient and semi-finished product shipments, priced on a unit basis across multiple packaging tiers (5-25 kg canisters, 6-25 kg drums, 900-1000 kg cubes, 10-25 kg sacks, and 6,000+ kg bulk trucks). Its go-to-market combines a bilingual corporate website (Italian/English) with direct enterprise sales relationships and an R&D laboratory-driven customization model that develops customer-specific recipes for taste, structure, ingredients, and packaging. Primary customers are industrial confectionery and bakery manufacturers producing sponge cakes, muffins, plum-cakes, croissants, brioche, panettone, biscuits, frozen products, and ice cream. Selvania is a wholly-owned subsidiary of SACMAR s.r.l., a strategic operating parent that provides ownership oversight. The company has 11-50 employees and does not disclose financial data publicly.

Name

Selvania

Legal name

Selvania 1971 s.r.l.

Website

https://selvania.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Selvania is an Italian B2B manufacturer founded in 1971 that produces technological semi-finished products—including whipping agents, creams, fruit fillings, releasing agents, flavourings, and baking powders—for industrial confectionery and bakery manufacturers in EMEA, operating from facilities in the Milan metropolitan area under parent company SACMAR s.r.l.

Ownership category

akta.pro rank

Product category

Confectionery Ingredients & Bakery Semi-finished Products

NAICS

Food Manufacturing (311), Sugar and Confectionery Product Manufacturing (3113), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industry

Jams, Jellies, Preserves & Fruit Spreads Manufacturing (AFAKADAI)

Keywords

• Confectionery ingredients
• Baking powders
• Whipping agents
• Fruit fillings
• Releasing agents

Headquarters

HQ city

Trezzano Sul Naviglio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Ingredient and Semi-finished Product Sales: Selvania generates revenue through the sale of semi-finished technological products (sponge improvers, creams, fillings, releasing agents, flavourings, baking powders, raw materials and blends) to confectionery industries. Products are sold in various packaging sizes from drums to bulk truck deliveries. The company offers customization services for ingredients, structure, taste and packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Selvania manufactures and sells technological semi-finished products for the confectionery and bakery industry, including whipping agents, water-based and fat-based creams, fruit fillings, releasing agents, baking powders, flavourings, and raw material blends. Products are sold in bulk industrial packaging (drums, canisters, sacks, cubes, bulk trucks) to industrial confectionery manufacturers, with customization of recipes, structure, taste, and packaging offered through an in-house 300 sqm R&D test laboratory.

Product overview

Selvania is a B2B manufacturer of technological semi-finished products for the confectionery industry, operating since 1971. The company's product portfolio consists of eight distinct product lines: water-based creams (KREM FILLING and PREFILLING) for pre/post-oven filling applications; fat-based creams (SELVANOC, SELVANOC PLUS, SELVABLANC, SELVANELLA) for bakery fillings, frozen products, and ice cream variegation; fruit-based fillings (FRUIT FILLING) for bakery and frozen products; releasing agents (FLUID, DIVIDEC, DOUBLE, MEDIUM, HARD) for de-moulding confectionery products; flavourings in numerous varieties for pastry, bakery and confectionery; baking powders (BLITZ, CIAO, OKAY) for chemically leavened products; sponge improvers (SELVIS product family) for beaten egg-based confectionery; and raw materials/blends including thickeners, emulsifiers, preservatives, acidifiers, and cocoa derivatives. The products serve applications including sponge cakes, croissants, brioche, muffins, plum-cakes, cakes, biscuits, frozen products, and ice cream.

Differentiator

Problem solved

Functional benefit

Brands

• SELVIS: Whipping agent product line used for over 40 years by confectionery industries for sponge cakes, paradise cakes, ladyfingers, and plum-cakes
• KREM FILLING
• SELVANOC
• FRUIT FILLING
• BLITZ

Products and services

• SELVIS Whipping Agents (Sponge Improvers) Emulsifying-based whipping agents (SELVIS E, SELVIS C, SELVIS Z, SELVIS D, SELVIS ROLL) for sponge cake, paradise cake, ladyfingers, plum-cake, and ice cream production. Enable simultaneous mixing of all ingredients, rapid whipping in 3 minutes, dough stability for at least 2 hours after emulsification, progressive development during baking, and anti-staling effect. Packaged in 10/25 kg drums with shelf life over 12 months.
• KREM FILLING and PREFILLING Water-based Creams Pasteurised water-based cream fillings for bakery and frozen products with intermediate humidity. Usable pre- and post-baking, available in cocoa, chocolate, hazelnut, vanilla, custard, lemon, coffee, cappuccino, and milk flavours. Customizable recipes with or without preservatives, shelf life up to 12 months, packaged in 13/25 kg drums.
• SELVANOC, SELVANOC PLUS, SELVABLANC & SELVANELLA Fat-based Creams Fillings or spreadable fat-based creams (with cocoa, hazelnuts, milk, lemon, pistachio, cappuccino, coffee) for bakery, frozen products, ice cream variegation, and praline production. SELVANOC PLUS stable in freezing/thawing, hydrogenated fat free. Shelf life minimum 12 months at 25°C, available loose in bulk truck deliveries exceeding 6000 kg.
• FRUIT FILLING Line
• Releasing Agent Range (FLUID, DIVIDEC, MEDIUM, DOUBLE/HARD) Processing aids for removal and de-moulding of confectionery products. FLUID: high-viscosity, non-resinifying, long-lasting oils for moulds and oven bands. DIVIDEC: fluid oil for divider/hopper release. MEDIUM: releasing agents for candies and pastilles. DOUBLE/HARD: solid substances for high-sugar products (ladyfingers, macaroons). Packaged in 24/25 kg fustini/canisters and 900 kg cubes, shelf life at least 12 months.
• Flavourings (Cocoa, Chocolate, Vanilla, Croissant, Panettone, Coffee, Cappuccino, Hazelnut, Almond, Pistachio, Custard, Milk, Cream, Butter, Orange, Lemon, Mandarin) High-quality flavours for enhancing confectionery products, stable over time and during cooking, for use in pastry, bakery, and confectionery before and after baking. Available in different yields and dosages, including natural flavour options. Packaged in 5/20/25 kg canisters and 1000 kg cubes, with shelf life over 12 months.
• Baking Powders (BLITZ, OKAY, CIAO) Balanced blends for chemically leavened products. BLITZ: standard and multi-purpose for all poured doughs, sponge cakes, muffins, plum-cakes, cup-cakes, cookies, shortbread, and cakes. CIAO: for rapid cooking of poured dough and biscuits. OKAY: for slow cooking of large formats such as doughnuts and cakes. Packaged in 10/25 kg sacks, shelf life over 12 months.
• Raw Materials and Blends (Thickeners, Preservatives, Acidifiers, Emulsifiers, Cocoa and Derivatives) Wide range of raw materials or blends including thickeners (pectins, modified starches, carrageenans, agar, alginates), preservatives (sorbic acid, sorbates, propionates), acidifiers (citric acid, malic acid, lactic acid), emulsifiers (monodiglycerides, lecithins), and cocoa products including UTZ certified options. Used as standalone ingredients or blended to customer specifications.

Quantifiable outcome

• Shelf life of 12-18 months for most products
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lesaffre: French global yeast and fermentation products company with growing bakery ingredients portfolio. Direct comparable: serves the same industrial bakery customers, with adjacent positioning in leavening and fermentation aids that overlap with Selvania's baking powders.
• Puratos: Belgian family-owned B2B supplier of bakery, patisserie, and chocolate ingredients. Direct comparable: similar product breadth (improvers, creams, fillings, flavourings), similar direct B2B GTM to industrial and craft bakeries, and comparable 100+ year heritage in the European market.
• Bakels: Swedish-founded, now global bakery ingredients group offering mixes, fillings, and decorations. Direct comparable: similar mid-sized specialty B2B business model, similar product categories (creams, fillings, baking ingredients), and comparable family-ownership heritage.
• AB Mauri: UK-headquartered (ABF group) global bakery ingredients supplier offering yeasts, bakery mixes, improvers, and fillings. Direct comparable: same B2B industrial bakery customer base, similar product categories to Selvania's whipping agents and baking powders, and global scale benchmark.
• Zeelandia: Dutch family-owned bakery ingredients company producing improvers, fillings, decorations, and mixes. Direct comparable: similar specialty B2B positioning, family-owned governance profile akin to Selvania under SACMAR, and overlapping product portfolio targeting industrial bakeries.
• Mühlenchemie: German flour treatment and enzyme systems specialist (part of Stern-Wywiol Gruppe), serving industrial bakeries globally. Direct comparable: same B2B improver/ingredient positioning that overlaps directly with Selvania's SELVIS whipping agents and baking powders.
• Dawn Foods: US-headquartered global bakery ingredients supplier (mixes, fillings, icings, dairy). Direct comparable: similar B2B ingredient portfolio serving industrial and retail bakeries, and a useful size benchmark as a larger but still specialty-focused peer.

Broad incumbents

• IFF (International Flavors & Fragrances): US-headquartered global ingredients giant producing flavours, fragrances, enzymes, and food ingredients at massive scale. Broader incumbent: not a pure-play bakery ingredients company, but competes head-on with Selvania's flavourings product line and adjacent ingredients from a position of vastly greater R&D and global reach.
• Givaudan: Swiss global leader in flavours and fragrances with a growing food ingredients portfolio. Broader incumbent: overlaps with Selvania's flavourings business and increasingly with baking/pastry applications, and represents the scale benchmark Selvania would face if customers consolidate suppliers.
• Kerry Group: Irish global taste and nutrition company serving food and beverage manufacturers. Broader incumbent: not a bakery-pure-play, but Kerry's taste and functional ingredients businesses directly overlap with Selvania's flavourings, fillings, and functional ingredient categories from a position of much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selvania-s.r.l.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selvania