Canadian Academy of Geriatric Psychiatry

What Canadian Academy of Geriatric Psychiatry does

The Canadian Academy of Geriatric Psychiatry (CAGP) is a national non-profit professional medical association and registered Canadian charity (BN 893128561RR0001), founded in 1991 and headquartered in Markham, Ontario. It is the only national organization in Canada dedicated specifically to geriatric psychiatry, serving geriatric psychiatrists, general psychiatrists, family physicians, allied health professionals, and medical trainees who work with the elderly population. Its mission centers on promoting seniors' mental health through clinical, educational, research, and advocacy activities.

CAGP's core products are the Geriatric Psychiatry Online Course (GPOC), an interactive asynchronous online learning platform delivered in 13-17 modules with Meet the Expert sessions, certificates of completion, and accreditation under the Royal College of Physicians and Surgeons of Canada (Section 3 MOC) and the College of Family Physicians of Canada (up to 36-42 Mainpro+ credits); and the Annual Scientific Meeting (ASM), co-hosted with the Canadian Coalition for Seniors' Mental Health (CCSMH), which CAGP maintains as a major initiative. The technology stack runs on Wild Apricot for membership management and event registration, with Google, Microsoft, and Apple SSO for member login. The GPOC 2024 iteration introduced a 'Build Your Own Course' modular option at $50/module and integrated GeriMedRisk medication content.

CAGP generates revenue from membership dues ($95-$735 CAD across 1-year and 3-year tiers for physicians and allied health, with free trainee/student membership), GPOC course registration fees ($325-$753 CAD or $50/module), job posting fees ($250/month or $250/email blast), conference registrations, and charitable donations. Go-to-market is event-driven, leveraging the annual ASM, online courses, and partnerships with the Canadian Geriatrics Society, Canadian Psychiatric Association, International Psychogeriatrics Association, and CIHR-IA to reach members. Strategic alliances with RCPSC, CFPC, and CCSMH anchor its role as Canada's recognized authority for geriatric mental health education, policy guidelines (e.g., 2015 Canadian Guidelines on Substance Use Disorders Among Older Adults), and subspecialty pipeline development.

Name

Canadian Academy of Geriatric Psychiatry

Legal name

Canadian Academy of Geriatric Psychiatry

Website

https://cagp.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

The Canadian Academy of Geriatric Psychiatry (CAGP) is a national non-profit professional association and registered charity that promotes seniors' mental health in Canada through accredited online continuing education (GPOC), an annual scientific meeting, advocacy, and awards for geriatric psychiatrists, physicians, allied health professionals, and trainees.

Ownership category

akta.pro rank

Product category

Professional Medical Association Services

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Geriatric psychiatry education
• Medical professional membership
• Continuing medical education
• Seniors mental health
• Online medical courses

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Dues: Annual and multi-year membership fees from geriatric psychiatrists, physicians, allied health professionals, and trainees. Multi-year memberships offer cost savings.
2. GPOC Course Registration: Fees from the Geriatric Psychiatry Online Course ranging from $325-$685 CAD depending on membership status and profession. Full course and module-based options available.
3. Job Posting Services: Job postings on the CAGP website ($250/month) and email blasts to all members ($250/eblast) for organizations advertising career opportunities in geriatric mental health.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Canadian Academy of Geriatric Psychiatry (CAGP) is a national non-profit professional medical association that offers tiered professional memberships, an accredited online continuing education program (Geriatric Psychiatry Online Course – GPOC), and an annual national scientific meeting (ASM) to support geriatric psychiatrists, physicians, allied health professionals, and trainees in Canada. It also provides a job posting service and member awards/bursaries to advance seniors' mental health through education, research, and advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Geriatric Psychiatry Online Course (GPOC): Accredited online continuing education course covering key topics in geriatric mental health for clinicians including physicians, allied health professionals, and trainees
• Annual Scientific Meeting (ASM)
• Canadian Coalition for Seniors' Mental Health (CCSMH)

Products and services

• Professional Membership (Full and Affiliate)
• Geriatric Psychiatry Online Course (GPOC)
• Annual Scientific Meeting (ASM)
• Job Posting and Email Blast Service

Quantifiable outcome

• GPOC 2026 accredited for up to 54 hours (Royal College MOC) and 36 Mainpro+ credits
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Canadian Coalition for Seniors' Mental Health (CCSMH)coreStrategic or Co-development PartnerCCSMH is a major initiative of CAGP, mandated to advocate for and promote seniors' mental health and to connect people, ideas, and resources in the interest of research on seniors' mental health. CAGP and CCSMH jointly award the Vision Award and the Seniors' Mental Health Outstanding Care & Integrative Practice Award. The organizations co-host the CAGP-CCSMH Annual Scientific Meeting.
• Canadian Institute of Health Research – Institute of Aging (CIHR-IA)coreStrategic or Co-development PartnerCAGP and CIHR-IA partner to offer six $500 travel bursaries annually for medical students, psychiatry residents, and geriatric psychiatry subspecialty residents to attend the CAGP-CCSMH Annual Scientific Meeting. This partnership supports the development of future geriatric psychiatry professionals in Canada.
• Canadian Geriatrics SocietymajorStrategic or Co-development PartnerThe Canadian Geriatrics Society approves the GPOC course as an Accredited Group Learning Activity. Joint promotion of geriatric education and professional development in the care of older adults.
• Royal College of Physicians and Surgeons of Canada (RCPSC)majorStrategic or Co-development PartnerGPOC is an Accredited Self-Assessment Program (Section 3) as defined by the Maintenance of Certification Program of RCPSC. The RCPSC Geriatric Psychiatry subspecialty exam process is referenced on the CAGP website.
• College of Family Physicians of Canada (CFPC)majorStrategic or Co-development PartnerGPOC has been certified by CFPC for up to 36-42 Mainpro+ Certified Activity credits. This accreditation enables family physicians to earn continuing education credits through CAGP courses.
• Canadian Psychiatric Association (CPA)majorGTM or Marketing PartnerCPA members receive discounted registration rates for CAGP courses and events. Joint promotion of psychiatric education and professional development.
• International Psychogeriatrics Association (IPA)minorGTM or Marketing PartnerIPA members receive discounted registration rates for CAGP courses. Cross-promotion of international geriatric psychiatry education.
• Alzheimer's AssociationminorOthersInternational organization focused on Alzheimer's care, support, and research. Listed among international associations and organizations relevant to geriatric psychiatry.
• American Association for Geriatric Psychiatry (AAGP)minorOthersAmerican counterpart to CAGP, promoting geriatric psychiatry education and practice. Listed among international associations for professional networking and knowledge sharing.
• GeriMedRiskTechnology or IntegrationCollaboration with GeriMedRisk for medication-related sessions in the GPOC course. GeriMedRisk provides medication expertise and resources for geriatric psychiatry education.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Canadian Geriatrics Society: The Canadian Geriatrics Society is a sister organization that accredits CAGP's GPOC course as an Accredited Group Learning Activity. It serves a closely related but distinct specialty (geriatric medicine vs. geriatric psychiatry), making it an adjacent player with overlapping audiences and shared educational programming.
• Alzheimer's Association (US): The Alzheimer's Association is a large non-profit offering advocacy, education, and resources overlapping with CAGP's dementia-related programming. It operates at much larger scale and in adjacent clinical territory (dementia care vs. broader geriatric mental health), making it a partial-overlap emerging/incumbent peer.

Direct peers

• International Psychogeriatrics Association (IPA): IPA is a global professional association for psychogeriatrics with overlapping membership, conferences, and educational offerings. CAGP members receive IPA discounts and vice versa, positioning IPA as an international peer with comparable CME, advocacy, and community functions.
• American Association for Geriatric Psychiatry (AAGP): AAGP is the U.S. counterpart to CAGP and the most directly comparable national professional association for geriatric psychiatrists. Both organizations deliver annual scientific meetings, accredited CME, and advocacy for seniors' mental health, making them mirror peers across the North American specialty.
• Canadian Coalition for Seniors' Mental Health (CCSMH): CCSMH is a major initiative of CAGP itself, focused on seniors' mental health advocacy, guideline development (e.g., 2015 substance use guidelines), and resource connection across Canada. It is wholly comparable in mission and content, and CAGP already jointly awards prizes and hosts the ASM with CCSMH.

Broad incumbents

• Canadian Psychiatric Association (CPA): CPA is the broader Canadian professional association for all psychiatrists, with cross-promotional discounts on CAGP courses. CPA serves a wider mandate and competes for general psychiatric education spending while partnering with CAGP on specialty events.
• American Psychiatric Association (APA): APA is the broad incumbent U.S. psychiatric association offering CME, publications, and advocacy across the specialty. It competes for geriatric psychiatry CME spend and member attention while covering the full breadth of psychiatry unlike CAGP's narrow focus.

Regional players

• British Geriatrics Society: BGS is the UK national professional body for clinicians in geriatric care, providing meetings, education, and resources comparable to CAGP's mix. It serves a different geography but addresses the same specialty audience in the UK, making it a regional peer for cross-market benchmarking.

Others

• Royal College of Physicians and Surgeons of Canada (RCPSC): RCPSC is the regulatory body that accredits CAGP's GPOC for MOC credits and defines the geriatric psychiatry subspecialty. It is an enabling/ecosystem partner rather than a direct competitor, but its standards shape CAGP's product roadmap.
• College of Family Physicians of Canada (CFPC): CFPC certifies GPOC for Mainpro+ credits, enabling family physicians to claim CAGP coursework. As the regulatory accreditor enabling credit claims for a major customer segment, it is a strategically adjacent enabler rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CAGPsych
• Facebookfacebook.com/CAGPsych
• LinkedInlinkedin.com/company/canadian-academy-of-geriatric-psychiatry

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Canadian Academy of Geriatric Psychiatry