Just Marry!
Just Marry! is a woman-owned Orlando wedding planning company founded in 1992 that delivers full-service, day-of, Disney-area, elopement, and proposal planning services to local and destination couples in Central Florida, monetizing through tiered professional service fees.
- Company typePrivate
- Founded1992
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Just Marry! does
Just Marry! is a privately held, woman-owned professional wedding planning company headquartered in Orlando, Florida, founded in 1992 by Susan Southerland. The company operates as the wedding planning division of Just Events! Group, Inc., delivering a comprehensive suite of planning services to couples hosting weddings in the Orlando/Central Florida market — both local residents and destination couples from across the United States and internationally. Its service catalog spans day-of coordination (starting at $2,750), full-service planning (starting at $10,000), Disney-area weddings and elopements (starting at $1,850), micro weddings, Indian wedding ceremonies, vow renewals, and custom proposal planning (starting at $1,000), with average client investment reported around $7,000.
The business is a service-only operation with no proprietary software platform; delivery is performed by an in-house team of Orlando-based wedding planners, Disney specialists, and certified travel agents. Technology footprint is limited to a corporate website (justmarry.com), a blog, and standard social media properties (Instagram, Facebook, Pinterest, YouTube, TikTok) used for content marketing and inbound lead generation. There are no APIs, integrations, or AI/ML capabilities disclosed in the input data.
Revenue is generated through professional service fees bundled into tiered planning packages, supplemented by travel and honeymoon bookings. The go-to-market motion is direct-to-consumer: couples inquire via website forms, email, or phone, then receive custom quotes after consultation. The company's customer acquisition is powered by organic search, social media, content marketing, earned media (People Magazine, Wall Street Journal, TLC), and referral relationships with Disney-area venues where Just Marry! holds preferred-planner status — most notably the WDW Swan and Dolphin Resort (25+ year partnership), Loews Hotels/Portofino Bay (since 1999), Hard Rock Hotel, and Hyatt Regency Grand Cypress.
Just Marry! firmographics
Firmographics- Name
- Just Marry!
- Legal name
- Just Marry!
- Website
- https://justmarry.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Just Marry! is a woman-owned Orlando wedding planning company founded in 1992 that delivers full-service, day-of, Disney-area, elopement, and proposal planning services to local and destination couples in Central Florida, monetizing through tiered professional service fees.
- Ownership category
- akta.pro rank
Just Marry! industry classification
Industry- Product category
- Wedding Planning Services
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Pre-Wedding Events Planning (Engagement Party, Bridal Shower, Bachelor/Bachelorette) (HSACABAK), Partial Wedding Planning (HSACABAB)
Keywords
Where Just Marry! is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Just Marry! business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Wedding Planning Services: Full-service wedding planning, day-of coordination, and event management services for weddings in the Orlando/Central Florida area. Revenue is generated through service fees bundled into planning packages, with pricing based on service scope and complexity.
- Travel and Honeymoon Planning: Orlando travel and honeymoon planning services including vacation packages, theme park tickets, hotel reservations, and transportation. The company employs trained travel agents who can book complete Disney or Universal vacation packages.
- Proposal Planning: Custom proposal planning services including photography, venue setup, entertainment, and themed decorations for surprise proposal events in Orlando.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Day-of Wedding Coordinator - Full planning partnership beginning 60 days before wedding with rehearsal and wedding day coordination |
| Unit Pricing | Pay-as-you-go | Full Service Wedding Planning - Comprehensive planning from engagement through wedding day including vendor curation, contract management, event design, and day-of coordination |
| Unit Pricing | Pay-as-you-go | Disney Elopement Packages - All-inclusive elopement packages at Disney-area venues including ceremony setup, officiant, florals, photography, and coordination |
| Unit Pricing | Pay-as-you-go | Proposal Planning - Custom proposal packages including photography, decorative elements, and optional entertainment |
| Unit Pricing | Multi-year contract | WDW Swan and Dolphin Wedding Site Fees - Ceremony site rental fees ranging from $2,000 to $5,500 depending on guest count and services |
| Unit Pricing | Multi-year contract | Hyatt Regency Grand Cypress Ceremony Site Fee |
| Unit Pricing | Multi-year contract | Hard Rock Hotel Ceremony Site Fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Just Marry! product offering
Product offeringCore offering
Just Marry! is a Central Florida wedding planning service that coordinates weddings from engagement through honeymoon, including vendor curation, contract management, event design, and day-of coordination. The company specializes in Disney-area weddings with all-inclusive packages at top venues such as WDW Swan and Dolphin, Loews Hotels, Hard Rock Hotel, and Hyatt Regency Grand Cypress. Additional offerings include travel and honeymoon planning staffed by certified travel agents, plus proposal planning services for surprise engagements.
Product overview
Just Marry! is a wedding planning service provider offering a comprehensive suite of planning options ranging from day-of coordination to full-service planning. The core offerings include Wedding Planning Services and All-Inclusive Wedding Packages, supplemented by specialized packages for Disney Weddings (Disney Wedding Planning, Disney World Wedding Packages, Disney Elopement Packages, Disney Vow Renewal Packages), Elopement Packages, Small & Micro Weddings, Indian Weddings, Vow Renewals, and Proposal Planning. The company operates tiered service levels: Day-of Wedding Coordinator (starting at $2,750), Full Service Wedding Planning (starting at $10,000), and customizable Proposal Packages (starting at $1,000). Additional services include Travel & Honeymoon planning with vacation packages and a la carte travel services. All services are delivered as professional consulting and coordination services rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Planning Services Professional wedding planning services for couples, including vendor coordination, event design, and day-of management.
- All-Inclusive Wedding Packages Comprehensive wedding packages that bundle venue, catering, floral, photography, and other vendor services into coordinated offerings.
- Full Service Wedding Planning Premium end-to-end wedding planning including in-person consultations, budget creation, event design vision boards, vendor curation, contract management, and full wedding day orchestration.
- Day-of Wedding Coordinator Wedding day coordination service beginning approximately 60 days before the wedding, including vendor confirmation, contract review, wedding day agenda creation, rehearsal coordination, and on-site wedding day management.
- Elopement Packages Intimate wedding packages for couples seeking smaller, more personal ceremonies.
- Disney Elopement Packages All-inclusive Disney World elopement packages allowing couples to exchange vows at Disney-area venues including WDW Swan and Dolphin Resort, Wyndham Grand Orlando, Paddlefish, Terralina, Paradise Cove, and Hyatt Regency Grand Cypress.
- Small and Micro Weddings Packages designed for intimate weddings with limited guest counts.
- Indian Weddings Specialized wedding planning services for traditional Indian wedding ceremonies and celebrations.
- Vow Renewals Vow renewal ceremony planning services for couples seeking to reaffirm their commitment.
- Disney Vow Renewal Packages Disney-themed vow renewal packages at Walt Disney World area venues featuring themed decor and optional Disney character appearances.
- Disney Wedding Planning Specialized Disney wedding planning services including navigation of Disney's properties, rules, protocols, and coordination with Disney's wedding team for ceremonies at Disney venues.
- Disney World Wedding Packages All-inclusive wedding packages at Disney-area venues including WDW Swan and Dolphin Resort, WDW Swan Reserve, Hard Rock Hotel, Hyatt Regency Grand Cypress, Evermore Resort, and other partner hotels.
- Proposal Planning Custom proposal planning services including location scouting, photography arrangements, and personalized experience design.
- Travel and Honeymoon Planning Orlando travel and honeymoon planning services including honeymoon packages, vacation packages, weddingmoon packages, Disney World vacation packages, Universal Orlando vacation packages, and a la carte services such as hotel reservations, theme park tickets, and dining reservations.
Quantifiable outcome
- Successfully planned a wedding in just 48 hours for a couple at Disney's Swan Resort
- +1 more outcomes
Companies that use Just Marry!
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Just Marry! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Just Marry! partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- Loews Hotels (Portofino Bay Hotel and properties)coreJust Marry! has been Loews Hotels' preferred planning partner in Orlando since 1999 when Portofino Bay Hotel first opened. The company is a seamless member of the venue's team, providing couples with unparalleled service and dedication throughout their wedding planning.
- Walt Disney World Swan and Dolphin ResortcoreJust Marry! has been the WDW Swan and Dolphin Resort's preferred planning partner for more than 25 years. Services are included with wedding bookings at the venue, and the company provides comprehensive planning coordination with the resort's catering team.
- Hard Rock Hotel OrlandocoreJust Marry! is the preferred planning partner for Hard Rock Hotel Orlando, providing coordination services for couples hosting weddings at the venue. The company works directly with the resort's catering and events team.
- Hyatt Regency Grand CypresscoreJust Marry! specializes in partnering with Hyatt Regency Grand Cypress for wedding events. The company's services are included with venue wedding bookings, providing couples with comprehensive planning support.
- Just Events! Group, Inc.coreJust Marry! is the wedding planning division of Just Events! Group, Inc., a parent company that also meets broader event planning needs. The parent company website is justEventsGroup.com.
- Disney Good Neighbor Hotels (Wyndham Grand Orlando, Buena Vista Palace, Hilton Orlando Lake Buena Vista)secondaryJust Marry! works with Disney Good Neighbor Hotels that offer Disney perks like character appearances, allowing the company to offer Disney-themed wedding experiences at multiple venue options around Walt Disney World.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Just Marry! competitors and assessment
Company assessmentBroad incumbents
- The Knot (The Knot Worldwide): Large wedding planning marketplace and vendor directory (also parent of WeddingWire). Not a direct planning competitor but a broad incumbent in the wedding-services ecosystem where Just Marry! lists and competes for vendor visibility and lead generation.
- Zola: Online wedding planning platform spanning registry, vendor marketplace, and planning tools. Comparable as a broad incumbent shaping how couples research and book wedding services, with potential to disintermediate traditional planners like Just Marry!.
Emerging players
- Honeybook: Business management platform built for wedding and event professionals, including invoicing, contracts, and client workflows. Comparable as an emerging technology layer that could enhance or compete with traditional planners' operational workflows in vendor coordination.
- WithJoy: Consumer-facing digital wedding planning platform offering websites, RSVPs, and vendor directories. Comparable as an emerging player in the planning workflow that competes for couples' attention at the early research stage before they engage a full-service planner.
Direct peers
- Blush by Brandee Gaar: Orlando-based luxury wedding planning firm serving Central Florida couples. Comparable because it competes for the same destination and local Orlando wedding planning market with a similar full-service and partial-service offering.
- Disney's Fairy Tale Weddings: Disney's in-house wedding division operating at Walt Disney World properties. It is the most directly comparable peer because it competes for the same Disney-area destination wedding couples, although Disney's version is captive to its own venues while Just Marry! extends across multiple Disney-area hotels.
- Anna Lucia Events: Florida-based wedding and event planning company serving destination and local couples. Comparable to Just Marry! in service mix (full planning, partial planning, destination weddings) and target geography (Central Florida / destination inbound).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Just Marry! social profiles
Digital presenceJust Marry! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Marry! leadership team
Management profileNumber of profiles
Profiles1 record
Just Marry! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Marry! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Marry!
What does Just Marry! do?
Just Marry! is a Central Florida wedding planning service that coordinates weddings from engagement through honeymoon, including vendor curation, contract management, event design, and day-of coordination. The company specializes in Disney-area weddings with all-inclusive packages at top venues such as WDW Swan and Dolphin, Loews Hotels, Hard Rock Hotel, and Hyatt Regency Grand Cypress. Additional offerings include travel and honeymoon planning staffed by certified travel agents, plus proposal planning services for surprise engagements.
Is Just Marry! a public or private company?
Just Marry! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Just Marry! founded?
Just Marry! was founded in 1992. It employs 11 to 50 people.
Where is Just Marry! based?
Just Marry! is headquartered in Orlando, United States, in the North America region.
How does Just Marry! make money?
Three revenue lines are on record. Wedding Planning Services are the primary driver. The others are travel and Honeymoon Planning and proposal Planning.
Who are Just Marry!'s main competitors?
Broad incumbents on record are The Knot (The Knot Worldwide) and Zola. Emerging players are Honeybook and WithJoy. Direct peers are Blush by Brandee Gaar, Disney's Fairy Tale Weddings and Anna Lucia Events.
Does Just Marry! have an API?
No public API is recorded for Just Marry!.
What industry is Just Marry! in?
Just Marry!'s product category is Wedding Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music).