Maitri
- Company typePrivate
- Founded1997
- HeadquartersKochi, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
Maitri firmographics
Firmographics- Name
- Maitri
- Legal name
- Maitri Advertising Works Pvt. Ltd.
- Website
- https://maitri.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Maitri is headquartered
LocationHeadquarters
- HQ city
- Kochi
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Maitri business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Marketing Services: Monthly retainer arrangements for ongoing creative and advertising services, along with project-based campaign work for specific client initiatives. The agency offers unlimited design requests through their 'Conviction Works' retainer model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Maitri product offering
Product offeringCore offering
Maitri is a full-service advertising agency delivering integrated creative campaigns across communication, media, outdoor, digital stewardship, experiential marketing, branding and design, public relations, and print/production for enterprise clients. The agency also operates a monthly retainer model ("Conviction Works") offering unlimited design requests, and runs a separate export division ("Maitri Exports") supplying products such as biodegradable items, spices, food products, and resort supplies to Maldives and Seychelles.
Product overview
Maitri is a full-service advertising agency positioned as South India's Largest Independent Agency, founded in 1997. The company's core offerings span advertising services including Communication, Media, Outdoor, Digital Stewardship, Experiences, Branding and Design, PR, and Print and Production. They also operate Conviction Works, a monthly retainer model providing unlimited design requests. Additionally, they have an export division called Maitri Exports that supplies biodegradable products, spices, food items, and office supplies to Maldives and Seychelles. The agency serves clients across South India and internationally through offices in Kochi, Thiruvananthapuram, Maldives, and Seychelles.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Advertising & Creative Services Integrated advertising services spanning communication, media planning, outdoor, digital stewardship, experiential marketing, branding and design, public relations, and print/production for enterprise clients across India and select international markets.
- Conviction Works Monthly retainer service offering unlimited design requests including logo design, print designs, and website development for clients seeking ongoing creative support.
- Maitri Exports Export division supplying a wide range of products including biodegradable items, spices, jams, detergents, resort supplies, and office stationery to buyers in Maldives and Seychelles.
Quantifiable outcome
- Agency of the Year at IMA South for 3 consecutive years (2022, 2023, 2024)
- +4 more outcomes
Companies that use Maitri
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Maitri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maitri partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Maitri competitors and assessment
Company assessmentBroad incumbents
- FCB Ulka India: Indian arm of FCB (part of the Interpublic Group). Comparable as a legacy full-service Indian advertising agency offering creative, media, digital, and brand strategy services to enterprise clients across categories.
- Ogilvy India (WPP): India operations of Ogilvy, the global WPP-owned advertising network. Operates broadly across the same full-service advertising categories as Maitri but at national scale with multinational network resources and global client mandates.
- Lowe Lintas India (MullenLowe Lintas): Indian arm of the MullenLowe Global network. Comparable as a long-established full-service Indian advertising agency offering the same integrated creative, media, and digital services as Maitri but with larger network scale and international brand portfolios.
- Leo Burnett India: India operations of Leo Burnett, part of the Publicis network. Comparable as a major full-service Indian creative agency competing for the same enterprise brand clients (FMCG, OTT, financial services) that Maitri serves, but with broader network reach.
- McCann Worldgroup India: India operations of McCann, part of the IPG network. Comparable as a major global-network Indian advertising agency serving similar enterprise brand clients (FMCG, technology, financial services) with integrated creative campaigns.
- BBDO India: Indian arm of BBDO (part of the Omnicom network). Comparable as a multinational network full-service advertising agency competing for the same Indian enterprise brand mandates that Maitri serves.
Direct peers
- Mudra Communications (DDB Mudra): One of India's largest independent advertising agency groups, originally founded as Mudra. Highly comparable to Maitri as a full-service Indian creative agency with strong regional capabilities and a similar heritage; notably, Maitri's three founders (Raju, Muthu, Sajan) all previously worked at Mudra before founding Maitri in 1997.
- Taproot Dentsu: Indian independent creative agency that operates within the Dentsu network. Directly comparable to Maitri as an award-winning independent-leaning Indian creative shop serving major national and multinational brand clients with integrated campaigns.
- Creativeland Asia: Indian independent advertising and content agency founded by Sajan Raj Kurup. Comparable to Maitri as a leading Indian independent creative agency serving multinational and Indian blue-chip clients with integrated campaigns.
- The Womb: Independent Indian creative and brand strategy agency founded in Mumbai. Comparable as a homegrown independent Indian creative agency serving premium brand clients with award-winning work across categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maitri social profiles
Digital presenceMaitri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maitri leadership team
Management profileNumber of profiles
Profiles12 records
Maitri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maitri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maitri
What does Maitri do?
Maitri is a full-service advertising agency delivering integrated creative campaigns across communication, media, outdoor, digital stewardship, experiential marketing, branding and design, public relations, and print/production for enterprise clients. The agency also operates a monthly retainer model ("Conviction Works") offering unlimited design requests, and runs a separate export division ("Maitri Exports") supplying products such as biodegradable items, spices, food products, and resort supplies to Maldives and Seychelles.
Is Maitri a public or private company?
Maitri is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maitri founded?
Maitri was founded in 1997. It employs 51 to 100 people.
Where is Maitri based?
Maitri is headquartered in Kochi, India, in the Asia region.
How does Maitri make money?
One revenue line is on record: advertising and Marketing Services.
Who are Maitri's main competitors?
Broad incumbents on record are FCB Ulka India, Ogilvy India (WPP), Lowe Lintas India (MullenLowe Lintas), Leo Burnett India, McCann Worldgroup India and BBDO India. Direct peers are Mudra Communications (DDB Mudra), Taproot Dentsu, Creativeland Asia and The Womb.
Does Maitri have an API?
No public API is recorded for Maitri.