Bartley Healthcare

What Bartley Healthcare does

Bartley Healthcare, Inc. is a privately held, for-profit post-acute and senior care provider headquartered at 175 Bartley Road, Jackson, New Jersey. Founded in 1984 and operating since 1985, the company runs a single three-building campus offering a full continuum of care: 24-hour skilled nursing (long-term and short-term post-acute), inpatient and outpatient rehabilitation (physical, occupational, and speech therapy), specialized orthopedic, cardiac, pulmonary, and trauma rehabilitation, memory care, assisted living through its sub-brand The Orchards at Bartley, hospice and palliative care, respite care, and home-based services through Bartley at Home. Care is delivered by interdisciplinary teams of licensed professionals under physician-directed individualized plans of care.

The company's growth has been entirely organic and on-campus: the original 120-bed skilled nursing facility expanded within a decade to add 62 additional skilled nursing beds and a 48-bed post-acute and rehabilitation unit, and a renovated memory care unit opened in May 2019 with expanded subacute capability. Technology comprises conventional healthcare services and clinical care programs, with proprietary features including the CARES Dementia Training Program mandated for all staff, an interdisciplinary team approach, and a pulmonary care program for COPD, CHF, and tracheostomy patients. The company holds Joint Commission accreditation (one of only 25 NJ SNFs so credentialed), annual Advanced Standing recognition from the NJ Department of Health since 2012, and AHCA Bronze and Silver Quality Awards.

Bartley earns revenue primarily through fee-for-service billing to patients and insurers for skilled nursing, post-acute rehabilitation, and residential care (room-and-board plus care services at the assisted living facility), supplemented by hospice and home-based care billing. The go-to-market model is sales-led and referral-driven: the company maintains formal referral relationships with five regional hospitals (CentraState, Jersey Shore, Ocean Medical, Community Medical, and Monmouth Medical Centers), supported by digital marketing (website, Facebook, Instagram), educational content marketing, and direct facility tours for prospective residents and families. Customer segments are diversified across post-acute patients, long-term care residents, memory care residents, assisted living residents, and respite care families, all served from a single NJ campus with no disclosed digital/remote delivery model.

Name

Bartley Healthcare

Legal name

Bartley Healthcare, Inc.

Website

https://bartleyhealthcare.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Bartley Healthcare is a privately held, single-campus post-acute and senior care provider in Jackson, NJ, offering skilled nursing, rehabilitation, memory care, assisted living, hospice, and home-based services to long-term residents and post-acute patients in Ocean and Monmouth Counties.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231), Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN)

akta.pro secondary industries

Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE), Long-Term Care Rehabilitation Centers (HLAFAFAD), Short-Term & Temporary 24/7 In-Home Care (Bridge Coverage) (HSABAHAI)

Keywords

• Skilled nursing care
• Post-acute rehabilitation
• Memory care services
• Assisted living
• Long-term care

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Skilled Nursing Services: Long-term nursing care services for residents requiring ongoing medical support and assistance with daily activities.
2. Post-Acute Rehabilitation: Short-term rehabilitation services for patients recovering from surgeries, strokes, or other acute conditions, typically covered by insurance for defined treatment periods.
3. Memory Care Services: Specialized care for residents with Alzheimer's disease and related dementia in a renovated, secure memory care unit.
4. Assisted Living Services: The Orchards at Bartley Assisted Living provides residential care and lifestyle support services.
5. Hospice and Palliative Care: End-of-life care services including emotional and psychosocial support to preserve dignity and provide comfort.
6. Respite Care Services: Temporary care services for those who are too ill or frail to recover on their own but not ill enough for hospital care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bartley Healthcare is a campus-based senior care provider in Jackson, NJ delivering a full continuum of care: long-term skilled nursing (182+ beds), short-term post-acute and rehabilitation (48 beds), a memory care unit for Alzheimer's and dementia, assisted living through The Orchards at Bartley, home-based care via Bartley at Home, and hospice and respite care. Services are delivered on-site to long-term residents and short-term rehabilitation patients transitioning from hospital to home, with condition-specific programs in orthopedics, cardiac, pulmonary, trauma, wound healing, and IV/enteral therapy.

Product overview

Bartley Healthcare operates as a senior care and rehabilitation network offering a continuum of care services from post-acute rehabilitation to long-term skilled nursing and assisted living. The core facility, Bartley Healthcare Nursing and Rehabilitation in Jackson, NJ, provides 34 years of comprehensive medical, nursing, social and support programs. This is complemented by The Orchards at Bartley Assisted Living (memory care), Bartley at Home (home-based care), and specialized rehabilitation services including orthopedic, cardiac, pulmonary, and trauma rehabilitation programs. The network offers skilled nursing, inpatient/outpatient therapy, memory care, hospice, and respite care services as an integrated care ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Bartley Healthcare Nursing and Rehabilitation Main skilled nursing and rehabilitation facility offering comprehensive medical, nursing, social, and support programs for long-term residents, post-acute patients, and short-term rehabilitation individuals. Includes clinical services such as enteral feeding, IV therapy, tracheostomy care, wound healing, and occupational, physical, and speech therapy.
• Post-Acute and Rehabilitation Services Post-acute and rehabilitation delivered by a team of licensed professionals who develop individualized plans of care to address each patient's specific condition, offered within a dedicated post-acute unit featuring private and semi-private rooms. Targets patients transitioning from hospital to home after surgery, stroke, cardiac events, trauma, or orthopedic procedures.
• Skilled Nursing Services Short-term post-acute services for patients healing from surgeries and long-term nursing care for residents whose needs extend beyond assistance with daily activities; high-quality individualized plans of care delivered by licensed professionals.
• Inpatient and Outpatient Rehabilitation Physical therapy, occupational therapy, and speech therapy services to help patients regain muscle strength, flexibility, coordination, and endurance while providing coping mechanisms for pain and physical restrictions. Available in both inpatient and outpatient settings.
• Memory Care Unit Renovated memory care unit providing care services for residents with Alzheimer's disease and related dementia, including subacute services; every team member must complete the CARES Dementia Training Program to equip staff with knowledge and skills to meet the unique needs of residents with memory-related disorders.
• The Orchards at Bartley Assisted Living Assisted living facility on the Bartley campus offering residential care, lifestyle support, wellness programs, memory care programming, and a full continuum of care. Functions as a wholly owned operating subsidiary of Bartley Healthcare, Inc.
• Bartley at Home Home-based care service managed by Bartley's campus leadership that extends the continuum of care beyond the physical facility to patients in their own homes.
• Orthopedic Senior Rehabilitation Specialized orthopedic rehabilitation program housed in a dedicated post-acute unit with private and semi-private rooms, providing an environment for patients recovering from hip/knee replacement and other orthopedic procedures.
• Cardiac Recovery Services Cardiac recovery services designed to help patients transition back to a comfortable lifestyle at home after cardiac trauma or surgery, providing both physical and emotional care.
• Pulmonary Care Pulmonary rehabilitation for patients with COPD, CHF, and tracheostomy assistance needs, using an interdisciplinary team approach with individualized plans of care based on physician orders, including peak flow testing and action planning for reactive airway conditions.
• Trauma Rehabilitation Extensive rehabilitation services for patients recovering from head, spinal cord, and multi-trauma or multi-system injuries, with custom plans of care based on specific patient needs.
• Hospice Care Services Hospice and palliative care for serious and terminal illness, providing emotional and psychosocial care that preserves dignity and extends comfort during chronic illness or final stages of life.
• Respite Care Services Short-term care for patients who are too ill or frail to recover independently but not ill enough for hospital care, providing a safe and comfortable environment with access to care and support services for family caregivers needing temporary relief.

Quantifiable outcome

• 34 years of experience providing quality care and lifestyle services

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• CentraState Medical CentercoreStrategic or Co-development PartnerLocal hospital partner in close proximity to Bartley Healthcare facilities. Part of the hospital referral network that sends patients to Bartley for post-acute and rehabilitation services. Residents can transition from CentraState to Bartley for continued care.
• Jersey Shore Medical CentercoreStrategic or Co-development PartnerLocal hospital partner near Bartley Healthcare facilities. Part of the referral network sending patients for post-acute care and rehabilitation services following hospital treatment.
• Ocean Medical CentercoreStrategic or Co-development PartnerRegional hospital partner in close proximity providing patient referrals for post-acute and rehabilitation services at Bartley Healthcare.
• Community Medical CentercoreStrategic or Co-development PartnerHospital partner within the referral network for Bartley Healthcare's post-acute and rehabilitation services.
• Monmouth Medical CentercoreStrategic or Co-development PartnerRegional hospital partner providing patient referrals for continued care at Bartley Healthcare following hospital discharge.
• Robert Wood Johnson Medical School (Geriatric Fellowship Program)coreStrategic or Co-development PartnerAcademic partnership for Geriatric Fellowship Program, providing educational and training opportunities for future geriatricians while advancing Bartley's clinical expertise.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Select Medical Holdings: Operates critical illness recovery hospitals, inpatient rehab facilities, and outpatient rehabilitation clinics; relevant comparable for the rehab therapy component of Bartley's services.
• Genesis HealthCare: One of the largest U.S. skilled nursing and post-acute rehabilitation providers, operating SNFs and rehabilitation centers across many states; directly comparable in core service mix (SNF, post-acute rehab) and patient population.
• The Ensign Group: Operator of skilled nursing facilities and senior living communities with a heavy post-acute and rehab focus; comparable operating model combining SNF, assisted living, and therapy services at the facility level.
• CareOne: New Jersey-based operator of skilled nursing, assisted living, and post-acute rehabilitation services across the Northeast; competes directly with Bartley in Ocean/Monmouth counties on SNF, assisted living, and rehab.
• Encompass Health: Largest U.S. owner and operator of inpatient rehabilitation hospitals focused on post-acute recovery (stroke, orthopedic, cardiac); highly comparable to Bartley's post-acute rehabilitation service line.
• National HealthCare Corporation: Operates skilled nursing facilities, assisted living communities, and home care programs, with a strong post-acute rehabilitation emphasis — closely aligned to Bartley's continuum-of-care, Medicare-heavy model.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, and senior housing; comparable for The Orchards at Bartley assisted living and memory care but at significantly greater scale and geographic breadth.
• Sunrise Senior Living: National assisted living and memory care provider; comparable to Bartley's Orchards assisted living and memory care programs, with broader geographic footprint and more mature brand.
• ProMedica (formerly HCR ManorCare): Operates skilled nursing, assisted living, and post-acute rehabilitation services through its senior care division; directly comparable in service mix to Bartley's SNF and post-acute offering.
• Atria Senior Living: Large national assisted living and memory care operator; competes in the assisted living segment alongside The Orchards at Bartley but with a much broader multi-state footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BartleyHealthcare
• Instagraminstagram.com/bartleyhealthcare
• Xx.com/bartleyhc
• LinkedInlinkedin.com/company/bartley-healthcare-nursing-and-rehab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartley Healthcare