What XXL Hosting does

XXL Hosting is a privately held Dutch web hosting provider headquartered in the Netherlands, operating since approximately 1999 and currently in the process of rebranding to Superspace as of 2024. The company serves Dutch small and medium businesses, individual users, and a small base of resellers, offering a full-stack hosting portfolio: domain registration and transfer, shared web hosting, WordPress-specific hosting, Linux and Windows VPS hosting, email hosting, migration services, and a WordPress sitebuilder tool. Underlying infrastructure is built on LiteSpeed web server technology with cPanel as the management plane, hosted in data centers powered by 100% wind energy, and the company is externally audited to ISO 27001 and ISO 27017 standards.

The business model is overwhelmingly subscription-based and self-serve, with customers purchasing monthly or annual hosting packages directly through the website and managing accounts via an online dashboard. A complementary reseller channel offers whitelabel hosting to partner IT companies and entrepreneurs at margin-based economics, and a fee-based migration service eases customer switching from competitors. Go-to-market is organic and reputation-led: 500+ customer reviews drive an average 9.7/10 rating, supported by content marketing (blog, guides), a public customer guestbook, and presence on the Dutch hosting review aggregator Webhosters.nl. Operations are run by a team of 1-10 employees with no disclosed external funding, and the company's strategic posture is that of a long-tenured, niche, Netherlands-only specialist rather than a scaling platform.

Name

XXL Hosting

Legal name

XXL Hosting

Website

https://xxlwebhosting.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

XXL Hosting is a privately held Dutch web hosting provider offering domain registration, shared and VPS hosting, WordPress hosting, and reseller services to SMBs, individuals, and partners across the Netherlands via a self-serve subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Web Hosting Services: Recurring subscription-based hosting services including shared web hosting, WordPress hosting, VPS hosting, and email hosting. Customers pay recurring fees for hosting packages with various feature tiers.
2. Domain Registration: Domain name registration and transfer services. Customers pay for domain registration, renewal, and transfer services.
3. Reseller Hosting: White-label hosting services for resellers who offer hosting to their own customers, generating margin-based revenue.
4. Migration Services: Website and email migration assistance for customers switching providers, provided as an add-on service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

XXL Hosting sells subscription-based web hosting services and related internet infrastructure to Dutch SMBs, individual users, and resellers. Its core products include shared web hosting, WordPress hosting, Linux and Windows VPS hosting, email hosting, and domain name registration/transfer, delivered via LiteSpeed servers and cPanel on 100% wind-energy data centers. Supplementary offerings include a website/email migration service, a WordPress sitebuilder, and a white-label reseller program.

Product overview

XXL Hosting is a Dutch web hosting provider offering a comprehensive portfolio of hosting services including domain registration (Domeinnaam), web hosting, reseller hosting, VPS hosting (Linux and Windows), email hosting, and WordPress hosting. The product portfolio centers around core hosting infrastructure with supplementary services such as migration assistance, cPanel and LiteSpeed hosting options, and a WordPress sitebuilder tool. The company also operates a reseller program for partners seeking to offer white-label hosting services. Note: The company is undergoing a rebranding to Superspace.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Registration (Domeinnaam registreren) Service allowing customers to check domain availability and register domain names for their online presence. Targeted at Dutch SMBs and individual users needing web addresses for their sites and email.
• Webhosting Complete hosting package for websites and email delivered on XXL Hosting's modern and fast hosting platform. Targeted at Dutch SMBs and individual users seeking managed shared hosting.
• Reseller Hosting Hosting services packaged for resellers with attractive margins, white-label branding, and scalability. Targeted at IT companies and entrepreneurs who want to resell hosting to their own customers.
• VPS Hosting Powerful Linux and Windows virtual private servers with the highest performance and reliability. Targeted at SMBs and developers needing more control and resources than shared hosting.
• Email Hosting (E-mailhosting) Professional email hosting service for business communication on custom domains. Targeted at Dutch businesses and individuals needing branded email without full website hosting.
• Migration Service (Verhuisservice) Assistance with migrating websites and email from another provider to XXL Hosting. Targeted at new customers switching providers who want a hands-off migration experience.
• WordPress Hosting Managed WordPress hosting positioned as a simple, secure, and ultra-fast home for both new and high-traffic WordPress sites. Targeted at SMBs, bloggers, and developers running WordPress websites.
• WordPress Sitebuilder Tool that lets users quickly and easily build professional websites on WordPress. Targeted at SMBs and individuals who want to launch a site without deep technical skills.
• Resellers Program Channel program that lets partners expand their service offerings with XXL Hosting services, including attractive margins and white-label options. Targeted at IT companies, agencies, and entrepreneurs wanting to resell hosting under their own brand.
• Domain Transfer (Domeinnaam verhuizen) Service to transfer existing domain names from another registrar to XXL Hosting. Targeted at new and existing customers consolidating domain management under XXL Hosting.

Quantifiable outcome

• Average customer rating of 9.7 out of 10 based on 500+ reviews

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Versio: Dutch hosting company offering domain registration, web hosting, VPS, reseller hosting, and WordPress hosting to SMBs—directly overlapping with XXL's product mix and target customer.
• TransIP: Largest Dutch hosting provider offering domain registration, shared hosting, VPS, and dedicated servers to Dutch SMBs. Most direct domestic competitor with a near-identical product portfolio to XXL Hosting.
• Vevida: Dutch web hosting provider (part of Yourhosting) serving SMB customers with shared hosting, email, and managed WordPress services in the same local market.
• Hostnet: Established Dutch hosting provider offering shared hosting, WordPress hosting, domains, and email to the SMB market with strong brand recognition in the Netherlands.
• Antagonist: Dutch hosting provider focused on shared hosting, WordPress, and email for SMBs and individuals, with a strong reputation for support—comparable target market and service mix.

Broad incumbents

• one.com: European SMB hosting provider offering domain, web hosting, and email across multiple countries; serves a similar SMB segment with comparable product breadth and broader geographic reach.
• Bluehost: Large global hosting provider (endorsed by WordPress) targeting small businesses with shared, VPS, and managed hosting. Serves as a benchmark for SMB hosting at scale.
• Strato: European hosting provider (Deutsche Telekom subsidiary) with a Dutch presence, offering domain, shared, VPS, and managed hosting for SMBs across multiple European markets.
• SiteGround: International SMB-focused hosting provider known for managed WordPress hosting and high-touch support; competes for the same Dutch SMB customers but operates at significantly larger scale.
• Hostinger: Global hosting provider with aggressive pricing and strong SMB appeal; competes for the same Dutch SMB customers at a much larger scale with broader geographic reach and aggressive marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xxlhosting
• Facebookfacebook.com/xxlhosting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XXL Hosting