Paysafe Pay Later

What Paysafe Pay Later does

Paysafe Pay Later operates the BNPL product line within the Unzer Group GmbH (formerly Payolution), a German payment services provider headquartered in Nuremberg. The platform delivers invoice and installment purchase solutions to online and omnichannel merchants, primarily in the DACH region. Its core product suite includes BNPL (Rechnungs- und Ratenkauf), general payment method processing, unified commerce, risk management with PSD2-compliant two-factor authentication, and fraud prevention, distributed through native Shopify integration, a plugin ecosystem, and direct sales channels.

The technology stack is built around a payment processing platform with integrated credit risk assessment for BNPL transactions, two-factor authentication aligned with PSD2 strong customer authentication requirements, and PCI DSS-compliant data security. The company serves enterprise and mid-market merchants across verticals including fashion (Fashionette, Tamaris, HANS NATUR, Bonita), retail (ROSE Bikes, muli cycles, Luxusbetten24), and travel (WESTbahn), with additional offerings spanning POS terminals, mobile POS (POS Go), hospitality solutions, and embedded financial services. The platform supplements its online BNPL with omnichannel hardware and cash register solutions for unified commerce use cases.

The business model is transaction-based, generating revenue from payment processing fees on BNPL transactions including invoice, installment, and deferred payment options. Distribution operates through a dual GTM motion: a self-serve Unzer Shop targeting SMBs and a direct enterprise sales channel. The merchant base is anchored by a recognized fashion and retail customer roster, complemented by public case studies demonstrating checkout conversion and cart abandonment reduction outcomes. In 2024, the company underwent a full rebrand from Payolution to Unzer to consolidate BNPL, payment processing, POS hardware, and financial services under a unified platform brand, with strategic emphasis on compliance readiness for the new European Consumer Credit Directive (CCDII).

Name

Paysafe Pay Later

Legal name

Unzer Group GmbH

Website

https://payolution.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Paysafe Pay Later, operating as Unzer (formerly Payolution), is a German BNPL payment processor offering invoice and installment solutions primarily to DACH fashion, retail, travel, and hospitality merchants through Shopify integration and omnichannel platforms.

Ownership category

akta.pro rank

Product category

Buy Now Pay Later / Payment Processing

NAICS

Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

akta.pro secondary industries

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), In-Store / In-Person BNPL (POS) (FSAKACAB), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)

Keywords

• Buy now pay later
• Payment processing platform
• Merchant payment solutions
• Installment purchasing
• E-commerce payments

Headquarters

HQ city

Nurenberg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Transaction-based Payment Processing: Revenue generated from processing Buy Now Pay Later transactions including invoice, installment, and deferred payment options. The platform charges merchants for payment processing services.

Distribution channels4 records

Marketing channels7 records

Core offering

Paysafe Pay Later (rebranded as Unzer in 2024, formerly Payolution) provides a Buy Now Pay Later payment processing platform for online and offline merchants, offering invoice-based and installment purchase options for end consumers. The platform combines BNPL with risk management, fraud prevention, PSD2-compliant two-factor authentication, unified commerce omnichannel capabilities, POS hardware (POS Go, terminals, cash registers), and Shopify integration to enable merchants to accept flexible deferred payments at checkout.

Product overview

Paysafe Pay Later operates as part of the Unzer (formerly Payolution) payment platform, offering a comprehensive suite of payment solutions consisting of core buy now pay later products (invoice and installment purchase), unified commerce platform, POS hardware solutions (POS Go, terminals, cash registers), and risk management tools. The portfolio also includes industry-specific solutions for hospitality and retail, connected through plugins and Shopify integration for e-commerce merchants.

Differentiator

Problem solved

Functional benefit

Products and services

• Zahlungslösungen (Payment Solutions) Comprehensive payment method solutions for e-commerce and point-of-sale merchants, including credit cards, bank transfers, and digital wallets. Targeted at online and in-store retailers requiring multi-method acceptance.
• Rechnungs- und Ratenkauf (Invoice & Installment Purchase) Buy now pay later solution enabling invoice-based payments and installment plans for end customers at checkout. Targeted at DACH-region e-commerce and retail merchants across fashion, retail, and travel verticals.
• Buy Now Pay Later (BNPL) Flexible payment option allowing customers to defer payments or pay in installments at participating merchants. Targeted at online and offline merchants seeking conversion-lift payment options.
• Unified Commerce Omnichannel commerce platform connecting online and offline payment experiences for merchants. Targeted at retailers seeking a single view of customer transactions across e-commerce and physical stores.
• Risikomanagement (Risk Management) Fraud prevention and risk assessment tools to protect merchants from payment fraud and default. Targeted at merchants offering credit-style payment methods who need automated risk decisioning.
• POS Go Mobile point-of-sale solution for handheld card payments and transaction processing. Targeted at mobile merchants, hospitality venues, and small retailers needing portable acceptance.
• Gastronomie-Lösungen (Hospitality Solutions) Specialized payment and POS solutions tailored for restaurants, cafes, and hospitality businesses. Targeted at gastronomy operators requiring integrated till, terminal, and quick-service payment workflows.
• Terminals (POS Terminals) Physical payment terminals for card transactions at retail locations. Targeted at brick-and-mortar merchants requiring countertop or integrated card acceptance hardware.
• Kassenlösungen (Cash Register Solutions) Integrated cash register and POS systems for retail operations. Targeted at retail merchants needing combined till management and payment acceptance.
• Wero European payment method for peer-to-peer and consumer-to-merchant transactions. Targeted at European merchants and consumers using the Wero standard for account-based payments.

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Afterpay (Block): Afterpay, owned by Block, is a global pay-in-4 BNPL provider expanding into Europe. Compares on BNPL checkout financing and merchant integration model, with broader incumbent backing.
• Klarna: Klarna is the dominant European BNPL provider offering pay-in-4, pay-later, and installment financing to merchants and shoppers across Europe, including DACH. Directly comparable on product (invoice, installment BNPL) and target merchant base.
• Affirm: Affirm is a publicly-traded US BNPL provider offering pay-later and installment financing (0-36 month terms) at online and in-store checkout. Comparable on installment BNPL for higher-AOV e-commerce; less direct overlap given Affirm's US focus.
• Riverty (formerly Ratepay): Riverty, the rebranded Bertelsmann-owned payments unit (formerly Ratepay), is a direct competitor: a Germany-headquartered BNPL and payment platform serving DACH merchants with invoice and installment plans, near-identical value proposition to Paysafe Pay Later.

Broad incumbents

• SumUp: SumUp is a European payment processor offering card readers, online payment gateways, and BNPL-style options to SMBs. Comparable as a broader European payments incumbent offering merchant checkout + POS + financing bundles.
• Stripe (BNPL via partners): Stripe offers global online payment processing and integrates BNPL providers (Klarna, Afterpay) at checkout. Comparable as a broad incumbent payment platform competing for merchant checkout relationships where Paysafe Pay Later operates.
• PayPal Pay Later: PayPal's Pay Later suite (Pay in 4, Pay Monthly) is offered as part of its broader payment platform. While BNPL is a small slice of PayPal's portfolio, it is a primary competitor for merchant checkout decisions and represents a broad incumbent alternative.

Emerging players

• Scalapay: Scalapay is a European BNPL provider (Italy-headquartered, expanding across EU) offering pay-in-3 and installment plans to e-commerce merchants. Comparable emerging player with similar merchant integration model.
• Billie: Billie is a Berlin-based B2B BNPL/invoice financing provider offering pay-later solutions to business buyers. Tangentially comparable as a sibling BNPL player in the broader German fintech ecosystem serving merchant checkouts.
• Alma: Alma is a French BNPL provider offering pay-in-3 and longer installment plans to European e-commerce merchants. Comparable emerging European BNPL with overlap in fashion, retail and travel verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@unzer-payments
• LinkedInlinkedin.com/company/payolution
• Instagraminstagram.com/unzer_payments
• Facebookfacebook.com/payolution

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paysafe Pay Later