B+R

Industrial Automation Servicesbr-maschinenbau.de

Bright Robotics GmbH is a privately held German industrial automation integrator based in Leverkusen that delivers custom robotics, mechanical engineering, palletizing, and packaging solutions to manufacturing clients across the DACH region on a project basis.

Company typePrivate
Founded1977
HeadquartersKönigswinter, Germany
Headcount51–100
GTM typeB2B
OfferingServices

What B+R does

Bright Robotics GmbH (operating as B+R / Bright Robotics Maschinenbau) is a privately held German industrial automation integrator headquartered in Leverkusen, serving industrial manufacturing companies across the DACH region. The company delivers bespoke automation solutions spanning planning and engineering, mechanical construction, industrial robot integration, process optimization, and full project management through commissioning. Specialized offerings include precision processing solutions for plastics and composite materials, compact plant systems for space-constrained facilities, palletizing systems, and individual packaging lines, supplemented by supplier chain management and personnel services.

The business model is project-based professional services: clients initiate engagement via a "Jetzt anfragen" (Request now) inquiry CTA on the company website, and revenue is generated through custom engineering and implementation projects rather than standardized software or product sales. The go-to-market is direct enterprise field sales targeting manufacturers seeking to address rising production costs, skilled labor shortages, and competitive pressure. The company supplements outreach with Google Ads and content marketing via its website (br-maschinenbau.de), using Pipedrive for CRM and WordPress/Elementor for web presence.

Technically, Bright Robotics integrates third-party industrial robots into existing production facilities rather than developing proprietary robots, control systems, or software platforms; no API, SDK, or AI/ML capability is disclosed. Representative Guido Schmitz is identified as the authorized signatory. The company is privately held with no disclosed parent, investors, or external funding, and operates without published customer logos, revenue figures, headcount, patents, or certifications in the available data.

B+R firmographics

Firmographics

Name: B+R
Legal name: Bright Robotics GmbH
Website: https://br-maschinenbau.de
Company type: Private
Founded year: 1977
Operating status: Operating
Headcount range: 51–100 employees
Short description: Bright Robotics GmbH is a privately held German industrial automation integrator based in Leverkusen that delivers custom robotics, mechanical engineering, palletizing, and packaging solutions to manufacturing clients across the DACH region on a project basis.
Ownership category
akta.pro rank

B+R industry classification

Industry

Product category: Industrial Automation Services
NAICS: Industrial Machinery Manufacturing (33324)
SIC: Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)
akta.pro primary industry: Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)
akta.pro secondary industries: End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

Industrial automation solutions
Robotics system integration
Production process engineering
Palletizing and packaging systems
Custom machine engineering

Where B+R is headquartered

Location

Headquarters

HQ city: Königswinter
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

B+R business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

Custom Automation Projects: Custom automation solutions, robotics systems, and industrial machinery projects delivered from planning through commissioning. Revenue is generated through project-based engagements with industrial clients requiring bespoke automation solutions.
Engineering and Consulting Services: Planning, engineering, construction, process optimization, and project management services for production automation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

B+R product offering

Product offering

Core offering

Bright Robotics Maschinenbau delivers custom industrial automation solutions, robotics system integration, and bespoke machine engineering for production processes, including precision processing of plastics and composites, palletizing and packaging systems, and compact plant solutions. Engagements span planning, engineering, construction, process optimization, and full project management from initial concept through commissioning.

Product overview

Bright Robotics Maschinenbau offers a portfolio of industrial automation and robotics services rather than a unified software product. The service offering encompasses engineering and planning, mechanical construction, robotics system integration, process optimization, and project management. Specialized solutions include precision processing of plastics and composites, process automation, compact systems, palletizing systems, and packaging systems. The company also provides supplier management and personnel services. These services are delivered as consulting and implementation offerings rather than packaged software products.

Differentiator

Problem solved

Functional benefit

Products and services

Planung und Engineering (Planning and Engineering)

Companies that use B+R

Customer profile

Segments1 record

Ideal customer profiles1 record

B+R technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

B+R partnerships and signals

Strategic signal

Recent moves3 records

B+R competitors and assessment

Company assessment

Broad incumbents

Dürr AG: Large German industrial automation and environmental technology group offering robotics, painting, and assembly systems. Highly comparable to Bright Robotics on automation and robotics integration, but operates at substantially greater scale and serves global OEMs.
Stäubli Robotics: Swiss-headquartered robotics and mechatronics provider with strong presence in industrial automation including palletizing and packaging. Comparable on the robotics integration and packaging line capabilities of Bright Robotics.
KUKA AG: German-headquartered industrial robotics and automation systems supplier. Directly comparable on the robotics integration side of Bright Robotics' business, though KUKA also manufactures robots and operates globally.
Phoenix Mecano AG: Swiss-German industrial group producing enclosures, industrial components, and automation solutions. Overlaps with Bright Robotics in industrial automation and mechanical engineering, though with a more component-focused portfolio.
Festo SE & Co. KG: Major German pneumatics and automation technology company supplying components and systems for factory and process automation. Overlaps with Bright Robotics in industrial automation solutions, though Festo is also a global component manufacturer.

Direct peers

GROB-WERKE GmbH & Co. KG: German manufacturer of automation and machining systems with in-house mechanical engineering and system integration. Closely comparable to Bright Robotics on the mechanical engineering, construction, and integration of production systems.
Weiss Robotics GmbH & Co. KG: Smaller German automation and robotics integrator supplying mechatronic components and automation solutions to industrial manufacturers. Closely comparable in size and regional positioning to Bright Robotics as a German custom automation specialist.
Schunk Group: German family-owned supplier of automation technology including gripping systems, rotary modules, and automation components integrated into production lines. Closely comparable to Bright Robotics as a German automation technology specialist serving industrial manufacturers.
BBS Automation GmbH: Automation specialist focused on customized assembly and test automation, particularly for automotive and industrial customers. Highly comparable to Bright Robotics as a mid-sized integrator delivering bespoke automation projects.
HEITEC AG: German automation specialist delivering custom automation systems, robotics integration, and production solutions for industrial customers. Directly comparable mid-sized peer with similar project-based engineering and integration business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

B+R financial estimates

Financial estimate

Revenue estimate

Valuation estimate

B+R leadership team

Management profile

Number of profiles

Profiles1 record

B+R funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

B+R M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B+R

What does B+R do?

When was B+R founded?

B+R was founded in 1977. It employs 51 to 100 people.

Where is B+R based?

B+R is headquartered in Königswinter, Germany, in the Europe region.

How does B+R make money?

Two revenue lines are on record. Custom Automation Projects are the primary driver. The others are engineering and Consulting Services.

Who are B+R's main competitors?

Broad incumbents on record are Dürr AG, Stäubli Robotics, KUKA AG, Phoenix Mecano AG and Festo SE & Co. KG. Direct peers are GROB-WERKE GmbH & Co. KG, Weiss Robotics GmbH & Co. KG, Schunk Group, BBS Automation GmbH and HEITEC AG.

Does B+R have an API?

No public API is recorded for B+R.

What industry is B+R in?

B+R's product category is Industrial Automation Services. Its primary akta.pro industry code is IMAHAHAA, Industrial Robots (Articulated, SCARA, Delta, Cartesian), with a secondary code of IMAHAOAN, End-of-Line Integration & Packaging Line Systems. Its NAICS code is 33324 and its SIC code is 3550.