FAITH RXD

What FAITH RXD does

FAITH RXD is a 501(c)(3) Christian ministry that operates in the CrossFit community through volunteer-led local chapters (LifeGroups) embedded in CrossFit affiliate gyms. The organization combines faith-based community programming with the sport's training culture, offering Bible studies, prayer, fellowship events, workout programming, and structured spiritual content to CrossFit gym owners, coaches, and athletes who want to integrate their faith with their training. Its historical footprint peaked at more than 80 chapter leaders across nine countries; today it operates approximately 30 active LifeGroups, including six in England, with presence across roughly eleven US states and additional chapters in the UK, Ireland, and Montenegro. In 2025, the organization merged into SportsLife Leadership, a larger nonprofit sports ministry, with leadership transitioning in January 2026 to Executive Director Mike McDonald.

The product and program portfolio includes the annual Passion WOD — a themed CrossFit workout memorializing the death and resurrection of Christ — the Iron Sharpens Iron weekend training camps, a biennial IMPACT Chapter Leadership Conference, and the 12-week Faith WOD Devotional. Published content extends to multiple books and Bible reading plans curated on Bible.com, including a Faith RXD edition of the Athlete's New Testament produced in partnership with the International Bible Society. The underlying technology is conventional: a WordPress-based website, a WooCommerce e-commerce storefront (shop.faithrxd.org), Constant Contact for email marketing, and Meta Workplace for internal leadership coordination. Distribution relies on vendor-booth presence at every CrossFit Games since 2013 and recurring slots at Wodapalooza, Age-Group Games, and Adaptive Games.

The business model is donation-driven as a registered 501(c)(3) under SportsLife Leadership, supplemented by merchandise sales (t-shirts, tank tops, hats, wristbands, towels priced from $5 to $40) and devotional publications ($9.99 individually or $75 for a 10-book bundle). Revenue streams include a General Fund and a restricted McDonald Fund supporting the Executive Director. The go-to-market is community-led and event-driven: chapter leader recruitment through a vetted application process, in-person outreach at major competitions, and ongoing volunteer training via monthly video conferences. Stock gifts are accepted, signaling a mature nonprofit fundraising operation that has not relied on institutional capital.

Name

FAITH RXD

Legal name

SportsLife Leadership

Website

https://faithrxd.org/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

FAITH RXD is a 501(c)(3) Christian nonprofit ministry that operates volunteer-led chapters (LifeGroups) inside CrossFit affiliate gyms worldwide, providing Bible studies, workouts, devotionals, and faith-based community programs for CrossFit coaches, athletes, and gym owners.

Ownership category

akta.pro rank

Product category

Religious Sports Ministry

NAICS

Religious Organizations (8131)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Crossfit community ministry
• Christian sports discipleship
• Fitness community programs
• Athlete devotional resources
• Religious nonprofit services

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Financial Partnerships: Faith RXD is a 501(c)(3) nonprofit ministry that relies on charitable donations from individuals and organizations to fund training, resources, and programs worldwide. The organization has a General Fund for donations and a specific McDonald Fund for the Executive Director's support.
2. Merchandise Sales: E-commerce sales of branded apparel and accessories including t-shirts, tank tops, hats, towels, wristbands, and devotional materials through shop.faithrxd.org.
3. Publications and Devotionals: Sale of Faith WOD Devotional books - a 12-week devotional experience for CrossFit gym owners, coaches, and athletes. Sold individually for $9.99 or as a bundle of 10 for $75.00.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

FAITH RXD operates a Christian ministry program inside the CrossFit fitness community, running volunteer-led local chapters (LifeGroups) hosted inside CrossFit affiliate gyms and delivering faith-based workouts, Bible studies, devotional teaching, and prayer gatherings. Its supplemental commercial offerings include a WooCommerce online shop selling branded apparel and accessories, published devotionals (Faith WOD Devotional, True Competitor), and curated Bible Plans hosted on Bible.com, plus recurring in-person training events including Iron Sharpens Iron weekend camps, the biennial IMPACT Leadership Conference, and the annual Passion WOD workout event.

Product overview

Faith RXD is a CrossFit ministry (a 501(c)(3) nonprofit under SportsLife Leadership) that offers a multi-product portfolio centered on uniting and strengthening the fitness community to live for Christ. Its core offerings include: a WooCommerce-based merchandise store selling apparel and accessories (t-shirts, tank tops, hats, wristbands, towels) branded with the Faith RXD mark; published devotional books and the Faith WOD Devotional (a 12-week devotional for CrossFit athletes); Bible reading plans curated through Bible.com; volunteer-led local Chapter programs as the primary community delivery vehicle; Iron Sharpens Iron weekend training camps; the biennial IMPACT Chapter Leadership Conference; the annual Passion WOD workout event; Competition Presence at CrossFit Games, Wodapalooza, and other major events; and Service Programs connecting chapters with local and international outreach opportunities. All products and programs are coordinated under the SportsLife Leadership umbrella to advance the shared mission of building Kingdom impact through the CrossFit community.

Differentiator

Problem solved

Functional benefit

Products and services

• Faith RXD Branded Merchandise Branded apparel and accessories including t-shirts (Army Green, Black Camo, Carry the Cross), tank tops, Jesus Saves Bro Tee, Jesus Saves Sis Tank, Carry the Cross Wristband, Carry the Cross Towel, and Faith RXD Yupoong Hat, sold through the organization's WooCommerce online storefront to support ministry operations.
• Faith WOD Devotional A 12-week devotional experience designed for CrossFit gym owners, coaches, and athletes that pairs CrossFit training analogies with scripture to foster spiritual growth in relationship with Jesus Christ; sold individually for $9.99 or as a bundle of 10 for $75.00.
• Books & Devotionals Catalog Faith RXD offers published books including the True Competitor 52-week devotional for athletes, alongside titles authored by Dan Britton, Jimmy Page, and Jon Gordon such as One Word That Will Change Your Life, The One Word Journal, Life Word, Wisdom Walks, Called to Greatness, The Coach Approach, and Daily Wisdom for Men.
• Bible Plans Curated faith-based reading plans including One Word (4-day), The Wisdom Challenge (31 days), Daily Wisdom for Men (5 days), Wisdom Walks (5 days), Life Word, True Competitor (10 days), Called to Greatness (4-day father-son devotional), The Coach Approach, and Listen Like a Legend — hosted on Bible.com for free public participation.
• LifeGroup Chapters Program Volunteer-led local chapters (called LifeGroups) hosted inside CrossFit affiliate gyms that strengthen the CrossFit community through workouts, prayer, faith-based teaching, open discussion, social events, and service projects. The program is the primary delivery vehicle for FAITH RXD's ministry at the local level across approximately 30 active chapters in the U.S. (California, Florida, Iowa, New Jersey, Ohio, North Carolina, Tennessee, Texas, Virginia, Washington, West Virginia) and internationally (UK, Ireland, Montenegro).
• Iron Sharpens Iron Camps Weekend-long training camps that alternate physical training sessions with spiritual development, allowing participants to train with world-class coaches while learning how faith integrates with athletic performance, profession, and relationships; framed around fitness as stewardship and worship.
• IMPACT Chapter Leadership Conference A biennial leadership conference for chapter leadership teams providing strategic training, resource distribution, and collaborative development to help FAITH RXD chapter leaders be most effective in their local ministry.
• Passion WOD Annual Workout Event An annual CrossFit workout created by co-founder Becky Conzelman to memorialize the death and resurrection of Christ, featuring 100 double unders, an 800-meter back rack walk with a barbell (95 lb men / 65 lb women), and 100 burpees, performed in silence with an Easter-themed devotional; approximately 2,000 athletes participated across 110 gyms in Australia, Brazil, Canada, and Spain.

Quantifiable outcome

• 2,000 athletes participated in Passion WOD across 110 gyms in multiple countries
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Vessel Training CompanycoreGTM or Marketing Partner · 12 March 2026Christian-owned apparel group that collaborated with Faith RXD to host morning coffee and fellowship gatherings featuring devotionals and prayer at Wodapalooza 2026.
• Mayhem FaithcoreStrategic or Co-development Partner · 12 March 2026Another CrossFit ministry that collaborated with Faith RXD and Vessel Training Company to unify and minister to the CrossFit community through devotionals at Wodapalooza 2026.
• Mayhem MissionsminorStrategic or Co-development Partner · 1 August 2025CrossFit ministry with which Faith RXD explored opportunities for synergy. Jake Lockhart of Mayhem Missions shared a devotional on Ephesians 2 and prayed over athletes before a CrossFit workout.
• Get StrongminorStrategic or Co-development Partner · 1 August 2025CrossFit ministry with which Faith RXD explored opportunities for synergy at the CrossFit Games.
• SportsLife LeadershipcoreStrategic or Co-development Partner · 2 July 2025Faith RXD merged with SportsLife Leadership in 2025, expanding its reach by joining forces with an organization that has over 100 years of combined experience in sports ministry. SportsLife provides organizational structure, support, and resources for growing the ministry.
• International Bible SocietycoreStrategic or Co-development Partner · 1 January 2013Partnership led to the publication of the Faith RXD New Testament (Athlete's New Testament), with initial production of 5,000 Bibles funded by $17,000 in donations. Similar to the FCA Sports New Testament.
• Habitat for HumanityminorOthersService partnership organization referenced in the organization's service programs for creating local and international service opportunities.
• Shield of Faith MissionsminorOthersService partnership organization referenced in the organization's service programs for creating local and international service opportunities.
• Living WaterminorOthersService partnership organization referenced in the organization's service programs for creating local and international service opportunities.
• Special OlympicsminorOthersService partnership organization referenced in the organization's service programs for creating local and international service opportunities.
• e3 PartnersminorOthersService partnership organization referenced in the organization's service programs for creating local and international service opportunities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fellowship of Christian Athletes: FCA is the largest faith-based sports ministry in the U.S., reaching coaches and athletes across multiple sports with a Gospel-centered mission. Faith RXD is essentially the CrossFit-specialized equivalent within FCA's broader ecosystem and has even published an Athlete's New Testament modeled after FCA's sports Bible.
• Athletes in Action: The sports ministry arm of Cru, Athletes in Action integrates faith and athletics through camps, teams, and outreach—directly comparable to Faith RXD's model of Bible studies, Iron Sharpens Iron training camps, and competition event presence.
• Get Strong: A CrossFit-specific Christian ministry identified as a strategic partner of Faith RXD at the CrossFit Games, operating in the same niche of faith-based outreach to the CrossFit community.
• Mayhem Faith: A CrossFit Christian ministry that collaborated with Faith RXD and Vessel Training Company at Wodapalooza 2026 to unify ministry efforts—directly competing for the same CrossFit audience, athletes, and donor base.
• Mayhem Missions: Another CrossFit-focused Christian ministry that has explored synergy with Faith RXD at the CrossFit Games, sharing devotionals and praying with athletes—operates in the same niche with overlapping programming.

Broad incumbents

• Cru (Campus Crusade for Christ): A large, established interdenominational Christian ministry that includes Athletes in Action as its sports-focused arm. Cru's broader community, campus, and missions programs overlap thematically with Faith RXD's discipleship and outreach model.
• Young Life: A large youth-focused Christian nonprofit that combines relational outreach with program delivery. While not sports-specific, Young Life's model of volunteer-led local chapters parallels Faith RXD's LifeGroup network structure and recruitment/training approach.

Others

• Vessel Training Company: A Christian-owned apparel brand that partnered with Faith RXD at Wodapalooza 2026. Functions as a complementary brand and ecosystem partner in the faith-based fitness space rather than as a direct competitor.
• SportsLife Leadership: The parent nonprofit under which Faith RXD operates following the 2025 merger. Provides the organizational umbrella and shared resources, including ministry into wrestling and Jiu-Jitsu communities that Faith RXD can leverage for cross-sport expansion.
• Habitat for Humanity: A large Christian-affiliated nonprofit identified as a Faith RXD service partner. While focused on housing rather than sports, Habitat shares the 501(c)(3) donor-funded operating model and faith-driven community service orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/faithrxd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAITH RXD