Era Commerce
Era Commerce is a Croatian family-owned home-improvement retailer (founded 1993) operating 5 retail showrooms and an e-commerce platform (era-commerce.hr), supplying construction materials, home appliances, electronics, furnishings, and paints — including exclusive Croatian distribution of Vitex — to residential consumers and trade professionals across Croatia.
- Company typePrivate
- Founded1993
- HeadquartersMakarska, Croatia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Era Commerce does
Era Commerce d.o.o. is a Croatian family-owned home-improvement retailer founded in 1993 by Prof. Ante Bebić and his wife Mila in Makarska. The company supplies construction materials, home appliances, consumer electronics, home furnishings, and paints — through 5 owned retail showrooms (Makarska headquarters, Opuzen, Šibenik, Velika Gorica, Zadar) and an owned e-commerce platform at era-commerce.hr. It holds the exclusive Croatian distributorship for Vitex architectural paints and carries major brands including Hisense, Bosch, Gorenje, Samsung, LG, Vivax, Gree, Semmelrock, and Fruhwald. In 2025 it also launched ERA Home Collection, an own-brand bedding line.
The business runs on a Bagisto-based (Laravel) e-commerce stack integrated with the Monri PCI DSS Level 1 payment gateway (supporting Visa, Mastercard, Maestro, Diners, Apple Pay, Google Pay, and 3D Secure), Cloudflare CDN/bot protection, Cookiebot GDPR consent management, and Google Analytics / Microsoft Clarity for web analytics. Pricing is per-transaction retail in EUR including VAT, with a 10% discount for cash/card payment and 0% installment financing for up to 24 months via partner banks (Zagrebačka, PBZ, OTP, Erste). Free delivery is offered within a 30km radius of each sales center; standard delivery across Croatia runs 2–10 working days.
Era Commerce's revenue model is direct-to-consumer retail across two co-equal channels (physical showroom and owned e-commerce), targeting residential consumers building, renovating, or furnishing homes as the primary segment, with trade professionals (builders, contractors, installers) as a secondary segment. Distribution is single-country domestic (Croatia only, with limited exclusions for small Dalmatian islands), and the company operates with 101–250 employees and a registered capital of approximately €3.07M. There is no external investment, parent company, or listed status — it is a privately held family business.
Era Commerce firmographics
Firmographics- Name
- Era Commerce
- Legal name
- ERA-COMMERCE d.o.o.
- Website
- https://era-commerce.hr
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Era Commerce is a Croatian family-owned home-improvement retailer (founded 1993) operating 5 retail showrooms and an e-commerce platform (era-commerce.hr), supplying construction materials, home appliances, electronics, furnishings, and paints — including exclusive Croatian distribution of Vitex — to residential consumers and trade professionals across Croatia.
- Ownership category
- akta.pro rank
Where Era Commerce is headquartered
LocationHeadquarters
- HQ city
- Makarska
- HQ country
- Croatia
- HQ region
- Europe
Offices5 records
Markets served
Era Commerce business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales of Consumer Goods: Era Commerce generates revenue through the retail sale of a wide range of consumer goods including home appliances (air conditioners, washing machines, TVs, ovens), building materials (pavers, tiles), home textiles (bedding, quilts, pillows), and home furnishings. Products are sold through both physical retail locations and a dedicated e-commerce platform. Revenue is primarily one-time (per-transaction) with occasional installment payment plans offered to customers.
- Online E-commerce Sales: The company operates its own e-commerce platform (era-commerce.hr) facilitating direct online sales to consumers. The platform supports multiple payment methods including credit/debit cards, bank transfers, and cash on pickup. Online orders are delivered across Croatia with paid delivery for distances beyond 30km from physical stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with discount for card/cash payment |
| Transaction based/ take rate | Monthly | Installment payment option (0% interest) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Era Commerce product offering
Product offeringCore offering
Era Commerce is a Croatian home improvement retailer selling construction materials (pavers, tiles, paints), home appliances (air conditioners, washing machines, ovens, refrigerators, TVs), home furnishings (bedding, kitchenware, decorations), and electronics through 5 owned retail showrooms and a direct-to-consumer e-commerce platform (era-commerce.hr). The company operates as a one-stop shop for Croatian consumers building, renovating, or furnishing homes, offering brands such as Hisense, Bosch, Gorenje, Samsung, LG, and an exclusive Croatian distribution of Vitex paints.
Product overview
Era Commerce is a Croatian home improvement retailer (established 1993) operating both physical retail centers and an e-commerce platform (era-commerce.hr). The product portfolio centers on home appliances and building materials, organized into several core categories: (1) Climate solutions including air conditioners (Hisense, Bosch, Gorenje, Vivax, Gree) with inverter technology and Wi-Fi features, and dedicated heating products; (2) Consumer electronics including TVs (Samsung, Hisense, Philips, LG) spanning OLED, QLED, and Mini LED technologies; (3) White goods and built-in appliances (Bosch, LG, Beko, Gorenje, Hisense) including washing machines and ovens with features like Pizza Mode and AirFry; (4) Home and household goods including bedding (ERA Home Collection), Christmas decorations, kitchenware, furniture, and Vitex paints (exclusive Croatian distributor). The company also sells paving stones (Semmelrock, Fruhwald) and AC maintenance products (ZEP). The business operates 5 physical retail centers in Croatia (Makarska, Opuzen, Šibenik, Velika Gorica, Zadar) with over 30 years of experience in the market.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Conditioners (Klima uređaji) Split, portable, and monoblock air conditioning units for residential cooling and heating. Brands offered include Hisense, Bosch, Gorenje, Vivax, and Gree. Features include inverter technology, Wi-Fi connectivity, air purification, and energy efficiency ratings from A++ to A+++/A.
- Televisions (Televizori) LED, QLED, OLED, and Mini LED televisions from Samsung, Hisense, Philips, and LG. Range spans up to 77 inches with features including 4K/8K resolution, high refresh rates (up to 180Hz), HDR support, smart TV platforms, and AI-powered upscaling.
- White Goods (Bijela tehnika) Major household appliances including refrigerators, washing machines, dryers, ovens, and built-in appliances. Brands offered include Bosch, LG, Beko, Gorenje, and Hisense.
- Washing Machines (Perilice rublja) Front-loading and top-loading washing machines with capacities ranging from 5kg to 11kg. Various spin speeds, energy efficiency ratings, and specialized wash programs are available, with compact depths from 40cm for small spaces.
- Built-in Ovens (Pećnice)
Quantifiable outcome
- Free delivery within 30km radius from any of 5 sales centers for products in stock
- +4 more outcomes
Companies that use Era Commerce
Customer profileSegments2 records
Ideal customer profiles2 records
Era Commerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature3 records
Era Commerce partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- VitexcoreERA Commerce is the exclusive distributor of Vitex (Greek manufacturer of architectural paints and facade materials) products in Croatia. This partnership gives ERA a differentiated offering in the paints and home decoration category, with exclusive access to Vitex's product line including Vitex Classic (interior), Vitex Acrylan (facade), Vitex Motivo (decorative textured paint), and Vitex Gypsum Primer.
- Monri (Payment Gateway)coreMonri is the payment gateway used for all online card transactions on era-commerce.hr. It is certified to PCI DSS Level 1 (the highest security standard), supporting Visa, Mastercard, Maestro, Diners, Apple Pay, and Google Pay with 3D Secure authentication.
- Google (Analytics & Ads)minorGoogle provides analytics (_ga, _gid, etc.) for traffic measurement and DoubleClick (IDE, test_cookie) for ad targeting and campaign performance measurement. YouTube integration for embedded video content.
- Microsoft ClarityminorMicrosoft Clarity provides web analytics (_clck, _clsk) for understanding user behavior patterns and session recording on era-commerce.hr.
- Facebook/MetaminorFacebook provides social media integration and advertising cookies (_fbp, fr) for retargeting, campaign delivery, and social login/authentication features on era-commerce.hr.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Era Commerce competitors and assessment
Company assessmentDirect peers
- Pevec: Croatian multi-category DIY and home improvement retailer with a network of stores selling building materials, tools, appliances, and home goods across Croatia — closely mirroring Era Commerce's one-stop-shop positioning and target customer (residential builders, renovators, trade professionals).
- Lesnina: Long-standing Croatian furniture and home furnishings retailer chain (Lesnina XXXL) operating multiple showrooms across Croatia; comparable in product breadth (home goods, decor, furniture) and Croatian geography, with broader furniture focus than Era.
Broad incumbents
- Harvey Norman (Croatia): Multi-category consumer electronics and home retailer with a Croatia presence; competes for the same big-ticket appliance, TV, and home-furnishings basket that Era anchors its assortment on.
- Bauhaus (Croatia): International DIY/home improvement chain with physical stores in Croatia, selling tools, building materials, appliances, and home furnishings — overlapping directly with Era's catalog but operating at substantially larger scale across multiple countries.
- IKEA (Croatia): Global furniture and home accessories retailer with a Croatian store (Zagreb area); competes for the same residential customer furnishing/decorating spend, with strong brand pull on furniture and textiles.
- JYSK (Croatia): Danish home furnishings and mattress retailer with an extensive Croatian store footprint; overlaps with Era's home textiles, bedroom, and seasonal/decor assortment under a more focused specialty positioning.
- XXXLutz (Croatia): European furniture and home furnishings retail group with Croatian locations; competes in the furniture, kitchen, and home decor categories that form part of Era's assortment, but with materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Era Commerce social profiles
Digital presenceEra Commerce compliance and trust
Trust signalCompliance2 records
Era Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Era Commerce leadership team
Management profileNumber of profiles
Profiles1 record
Era Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Era Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Era Commerce
What does Era Commerce do?
Era Commerce is a Croatian home improvement retailer selling construction materials (pavers, tiles, paints), home appliances (air conditioners, washing machines, ovens, refrigerators, TVs), home furnishings (bedding, kitchenware, decorations), and electronics through 5 owned retail showrooms and a direct-to-consumer e-commerce platform (era-commerce.hr). The company operates as a one-stop shop for Croatian consumers building, renovating, or furnishing homes, offering brands such as Hisense, Bosch, Gorenje, Samsung, LG, and an exclusive Croatian distribution of Vitex paints.
Is Era Commerce a public or private company?
Era Commerce is a private company. It is classified as family owned and is currently operating.
When was Era Commerce founded?
Era Commerce was founded in 1993. It employs 101 to 250 people.
Where is Era Commerce based?
Era Commerce is headquartered in Makarska, Croatia, in the Europe region.
How does Era Commerce make money?
Two revenue lines are on record. Retail Sales of Consumer Goods are the primary driver. The others are online E-commerce Sales.
Who are Era Commerce's main competitors?
Direct peers on record are Pevec and Lesnina. Broad incumbents are Harvey Norman (Croatia), Bauhaus (Croatia), IKEA (Croatia), JYSK (Croatia) and XXXLutz (Croatia).
Does Era Commerce have an API?
No public API is recorded for Era Commerce.