BHMA

What BHMA does

BHMA, operating as a trading name of The Carrick Co Ltd, is a UK-based manufacturer and direct retailer of physical signage and display products serving primarily the hospitality industry, alongside retail, exhibition, education/healthcare, and crowd-control sectors. Established since 1991 and headquartered in Manchester, the company designs and manufactures products in-house in the UK using foil blocking, digital full-colour printing, laser cutting, and powder coating processes. Its catalog spans more than 30 product categories — including menu covers, A-boards, chalkboards, 3D letters, banner frames, queue management barriers, notice boards, table numbers, exhibition displays, and spill control products — with proprietary technologies such as the Eaziwipe non-porous chalkboard surface (carrying a 5-year stain guarantee) and the SoFlat Grey Backed Light Stop roller banner material.

The company generates revenue primarily through one-time product purchases via its e-commerce website, plus custom branding and personalisation services (foil blocking, logo engraving, bespoke manufacturing) with a minimum order of 5 units for personalised products. Pricing is published in both GBP and USD with unit prices ranging from roughly $4 USD for small consumables up to $700+ USD for premium illuminated menu cases and bespoke 3D signage, and standard lead times of 10-20 business days for personalised items (7 working days for express off-the-shelf menus).

BHMA operates a direct-to-consumer B2B distribution model with no disclosed intermediary partners, fulfilling orders through its e-commerce storefront (bhma.co.uk), phone (0161 763 1072), and email ([email protected]) channels. Next-day delivery is available on many standard items, with shipping to UK and international destinations. The company is independently owned with no identified external investors, parent company, or venture backing, and has maintained continuous operation for more than three decades from its UK base.

Name

BHMA

Legal name

The Carrick Co Ltd

Website

https://bhma.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

BHMA is a UK-based manufacturer and direct e-commerce retailer of physical signage and display products — including menu covers, A-boards, chalkboards, 3D letters, and queue barriers — primarily serving hospitality venues across the UK and Europe, with diversification into retail, exhibitions, and education.

Ownership category

akta.pro rank

Headquarters

HQ city

Bury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Physical signage and display product sales: Direct B2B sales of manufactured signage, display, and hospitality products. Products include A-boards, chalkboards, menu covers, barriers, banner frames, table numbers, 3D letters, and related accessories. Revenue is generated through one-time product purchases, with customisation and branding services included or available as add-ons.
2. Custom branding and personalisation services: Custom printing, foil blocking, logo engraving, and bespoke manufacturing services for menu covers, key fobs, signage, and hospitality products. Minimum order quantities generally start at 5 units for personalised products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

BHMA manufactures and supplies signage, menu presentation products, and display equipment for the hospitality, retail, events, education, healthcare, and industrial sectors. The product portfolio spans menu covers, chalkboards, A-boards, 3D sign lettering, roller banners, queue/barrier systems, notice boards, and table accessories, with in-house UK manufacturing and customisation services including foil blocking and digital full-colour printing.

Product overview

BHMA (a trading name of The Carrick Co Ltd) is a UK-based manufacturer and supplier of signage and display products for the hospitality, retail, events, and industrial sectors. Its portfolio is organised as a broad physical-goods catalog rather than a unified software platform — individual products are sold through the website alongside made-to-order customisation services. The core product range spans: menu presentation (Menu Covers, Menu Cases & Boxes, Menu Holders & Stands, Express Off-the-shelf Menus); signage and advertising (A-boards & Pavement Signs, 3D Letters for Signs, Chalkboards & Blackboards, Notice & Pin Boards, Peg Letter Boards); crowd control and barriers (Barriers/Ropes/Stands, Cafe Banners, Retractable Belt Barriers, Queue Management, Wall Mounted Barriers, Ropes & Posts, Site Safety Barriers, Barrier Accessories); table and hospitality accessories (Table Numbers, Reserved Table Signs, Coasters & Placemats, Condiment & Cutlery Holders, Key Fobs); exhibition and event displays (Exhibition Products, Roller Banners, Brochure & Literature Stands, Flags & Sails); office and educational boards (Whiteboards); and industrial safety (Spill Control). All products are manufactured in the UK, with in-house design and printing capabilities, and most items can be personalised with logos, branding, or custom sizes. The company has been established since 1991.

Differentiator

Problem solved

Functional benefit

Products and services

• Menu Covers Menu covers and folders for hotels, bars, and restaurants, available in recycled leather, Buckram, PVC, simulated leather, wood effect, and Eclisse, with personalisation via foil blocking or full-colour digital printing from a minimum order of 5 units.
• A-boards and Pavement Signs A-boards, sandwich boards, and A-frame pavement signs for interior and exterior advertising, available in wood, metal, and plastic with chalkboard, poster holder, or snap frame surfaces.
• Banner Frames Steel tube banner frames for displaying printed banners, available in single and double-sided, free-standing and wall-mountable configurations, UK manufactured and powder-coated white.
• Barriers, Ropes and Stands Queue and crowd control equipment including brass, chrome, and stainless steel rope stands and stanchions with velvet and twisted ropes, plus retractable belt barriers.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Signs Express: UK signage franchise network offering manufactured signs, vehicle graphics and display products to local businesses — a directly comparable sign manufacturer and B2B seller to BHMA's UK hospitality and retail customer base.
• 1st Choice Signs: UK online sign manufacturer and retailer producing A-boards, banners, and acrylic signs for small businesses — directly comparable product mix and DTC commercial model to BHMA.
• Maverick Signs: UK sign maker producing bespoke 3D letters, illuminated signage, and acrylic signs — directly comparable in BHMA's premium LED and 3D letter categories.
• Snap Frames UK: UK specialist retailer of snap frames, poster holders and pavement signs — directly comparable in snap-frame and pavement-sign SKUs which form a share of BHMA's A-boards / POS & Display catalogue.
• Banner World: UK specialist in roller banners, exhibition displays and pop-up stands — a direct overlap with BHMA's roller banner, SoFlat material, and exhibition products category, serving the same trade-show customer base.

Broad incumbents

• Vistaprint: Global online printing and signage platform with a much broader product portfolio — directly comparable in DTC e-commerce delivery of printed signage and roller banners to SMBs, but operating across many categories beyond hospitality.

Others

• Office Depot: Large UK office-supplies retailer selling whiteboards, notice boards, and basic signage/display items — adjacent rather than directly competitive, but a credible threat on the commoditised end of BHMA's office and education category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bhmalimited
• YouTubeyoutube.com/channel/UCoe-KBlz3wC5k4s0XQ_eD7w
• Facebookfacebook.com/bhmamarketingstore
• Pinterestpinterest.co.uk/bhmalimited
• LinkedInlinkedin.com/company/bhma-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHMA