What Teasenz does

Teasenz is a Hong Kong-based, privately-held online retailer and wholesaler of authentic Chinese tea and teaware, operating since 2012 with a small team (1–10 employees). The company runs a direct-to-consumer e-commerce storefront at teasenz.com that sources loose-leaf and compressed teas (Pu Erh, Green, White, Oolong, Black, and Herbal categories) plus an extensive teaware catalog (Yixing teapots, gaiwans, tea pets, infuser mugs, tea sets, storage, accessories) directly from small family farms in over 20 pollution-free growing regions in China, with curation by in-house tea masters.

The business model is dual-channel: a long-tail DTC consumer storefront with unit-priced SKUs (most teas $8–$70, teaware from $3.95 to over $500) supported by free samples, flat-rate $5 international shipping per 2kg parcel, and DDP tax-inclusive delivery to the US and EU; and a B2B wholesale program offering up to 20% bulk discounts and additional cart discounts above $500, targeting restaurants, spas, cafes, and hotels globally. The platform is localized across 18 currencies and 18 payment methods spanning European, Asian, and global card and wallet rails.

Underlying technology is a standard e-commerce platform with payment integrations (cards, wallets, regional European and Asian methods) and shipping integrations; no proprietary technology, AI capabilities, or APIs are disclosed. The company is bootstrapped (no funding rounds disclosed) and operates from Mong Kok, Hong Kong, under founder Sam Lin, with no disclosed management team beyond the founder or external investors.

Name

Teasenz

Website

https://teasenz.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Teasenz is a Hong Kong-based online retailer and wholesaler founded in 2012 that sells authentic Chinese tea and teaware sourced directly from small family farms in China to global consumers and hospitality businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Mong Kok

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Retail Tea Sales: One-time product sales of loose leaf teas, teaware, and accessories directly to individual consumers through their e-commerce platform. Products include various types of Chinese tea (Pu Erh, Green, White, Oolong, Black) and tea accessories.
2. Wholesale/Bulk Tea Sales: B2B sales to businesses (restaurants, spas, cafes, hotels) with up to 20% bulk discounts on individual products and additional cart discounts for orders over $500 USD.
3. Shipping Fees: 5 USD flat shipping fee per 2KG parcel for international delivery. EMS express shipping available for rush orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Teasenz is an international online retailer and wholesaler of authentic Chinese tea and teaware. It curates and sells loose-leaf and compressed teas across six categories (Pu Erh, Green, White, Oolong, Black, Herbal/Blooming/Flower) plus a full line of Yixing teapots, gaiwans, tea cups, tea pets, infuser mugs, tea sets, storage, strainers and accessories, shipping globally with a dedicated wholesale program for hospitality buyers.

Product overview

Teasenz is an international online retailer and wholesaler of authentic Chinese tea and teaware. The platform offers a comprehensive product portfolio centered around six main tea categories (Pu Erh, Green, White, Oolong, Black, and Herbal teas) and extensive teaware categories including Yixing teapots, gaiwans, tea pets, infuser mugs, tea sets, and accessories. Tea products range from single-origin loose leaf to compressed cakes, tuocha, and dragon balls from renowned Chinese factories including Xiaguan, Dayi (Menghai), and Haiwan. The business model connects small family farms in over 20 pollution-free growing regions in China directly with consumers worldwide, while also serving B2B customers (restaurants, spas, cafes, hotels) through a wholesale program with bulk discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Pu Erh Tea Aged and fermented tea from Yunnan province, sold as loose leaf, cakes, tuocha and dragon balls in raw (sheng) and ripe (shou) varieties, including products from Xiaguan, Dayi (Menghai) and Haiwan factories. Targeted at individual tea drinkers and collectors.
• Green Tea Loose leaf Chinese green teas from renowned growing regions including West Lake Dragon Well (Longjing), Huangshan Maofeng, Enshi Yulu, Bi Luo Chun and Anji Bai Cha, for individual tea drinkers and tea enthusiasts.
• White Tea Delicate Chinese white teas including Silver Needle (Bai Hao Yin Zhen), White Peony (Bai Mu Dan), Gong Mei and Shou Mei grades, offered as loose leaf or compressed cakes.
• Oolong Tea Partially oxidized Chinese oolong teas including Tie Guan Yin from Anxi, Da Hong Pao from Wuyi Mountains, and Dan Cong varieties from Phoenix Mountain.
• Black Tea Fully oxidized Chinese black teas including Yunnan Gold (Dian Hong), Keemun, Lapsang Souchong and Jin Jun Mei.
• Herbal and Flower Tea Herbal and flower teas including Rose flower tea, Chrysanthemum tea, Honeysuckle, Osmanthus, Butterfly Pea, Ginseng Oolong and Blooming Tea varieties.
• 2026 Spring Teas Seasonal collection of newly harvested Chinese spring teas (green, oolong, jasmine and other fresh-harvest categories) released annually for tea enthusiasts.
• Yixing Teapots (Zisha) Handmade authentic Yixing clay teapots and pottery in shapes such as Xishi, Shui Ping and Shi Piao, and clay types including Zhu Ni, Duan Ni and Zi Ni, available in 60ml-400ml sizes.
• Gaiwan Traditional Chinese tea brewing vessels in porcelain, glass, Yixing clay and ceramic materials, including standard and easy-gaiwan designs.
• Tea Pets Traditional Chinese tea accessories made from Yixing clay, including figurines of animals, mythical beasts and symbolic figures used in tea ceremonies.
• Tea Infuser Mugs Travel-friendly mugs with built-in infusers in glass, Yixing clay and steel materials, including thermos flasks with integrated tea infusers.
• Chinese Tea Sets Complete Chinese tea sets for gongfu brewing and tea ceremonies in porcelain, Yixing clay, glass and ceramic materials, including wedding tea sets.
• Tea Storage Storage solutions for tea including bamboo jars, glass containers with airtight lids, Yixing clay jars, and bamboo tea trays and boxes for pu erh aging.
• Strainers and Infusers Mesh tea ball infusers, stainless steel strainers and reusable tea bags in various sizes for loose leaf tea preparation.
• Tea Accessories Complementary tea accessories including tea scoops, coasters, pu erh knives, tea boats/trays, Matcha whisks (Chasen) and tea re-roasters.
• Chinese Tea Cups Gongfu tea cups, Jian Zhan tenmoku cups and traditional Chinese tea cups in porcelain, ceramic and Yixing clay materials.
• Wholesale Tea Program Dedicated B2B wholesale service offering up to 20% bulk discounts on individual products plus an additional 10% shopping cart discount for orders over $500 USD, targeting restaurants, spas, cafes and hotels.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• TeaVivre: Canadian-based online retailer of Chinese teas and teaware, sourcing directly from Chinese farms. Similar direct-sourcing D2C model with overlapping product categories.
• Yunnan Sourcing: US-based e-commerce retailer specializing in Chinese pu erh and other Chinese teas sourced directly from Yunnan farms. Highly comparable D2C farm-to-consumer model with similar product depth in aged teas.
• Adagio Teas: US-based online specialty tea retailer offering curated loose-leaf teas, teaware, and customer blending tools. Comparable D2C e-commerce model with curation and teaware breadth.
• Verdant Tea: US-based direct-trade Chinese tea retailer working with small family farms. Comparable farm-direct sourcing model with similar mission and customer base.
• Eco-Cha: Taiwan-based online retailer specializing in Taiwanese and Chinese teas with direct farm sourcing and education-focused content. Comparable small-team direct-sourcing D2C model in Asian specialty tea.
• Mei Leaf: UK-based premium Chinese tea e-commerce retailer offering curated, small-batch Chinese teas with strong content and education. Closely comparable curation-led D2C model targeting enthusiast consumers.
• Jing Tea (JING): UK-based premium tea retailer specializing in single-origin loose-leaf teas and teaware with strong hospitality/wholesale channel. Comparable premium positioning, B2B presence, and global D2C e-commerce.

Broad incumbents

• The Republic of Tea: US-based specialty tea brand and online retailer with curated assortment and B2B foodservice presence. Comparable premium tea positioning with hospitality channel overlap.
• T2 Tea: Australia-founded premium tea retailer with global retail footprint and broad tea and teaware assortment. Larger incumbent with overlapping D2C e-commerce presence.
• Harney & Sons: Established US-based tea retailer/wholesaler with broad assortment including Chinese teas, plus hospitality channel supply. Larger incumbent with comparable B2B hospitality presence and broader SKU coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teasenzeu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teasenz