Row House Yarn

What Row House Yarn does

Row House Yarn is a privately held, direct-to-consumer e-commerce retailer founded in 2005 and headquartered in Seattle, WA, specializing in ethically sourced yarns, knitting patterns, kits, needles, and notions for hobbyist knitters across beginner, intermediate, and experienced skill levels. The company curates a marketplace of 15 independent artisan fiber brands (including BC Garn, Blue Sky Fibers, Clinton Hill Cashmere, Erika Knight, Jorstad Creek, Neighborhood Fiber Company, and Pascuali), supported by 98+ proprietary knitting designs and 63+ kits that bundle yarn with patterns. Its technology stack is centered on a Shopify-powered online storefront, with no proprietary software, API, or mobile application disclosed; supporting services include a $5 yarn-sample program to address the tactile limitation of online yarn buying and a lot-number matching service for color consistency across purchases.

The business operates on a unit-pricing model with no subscription or recurring billing: yarn is priced $5–$52 per skein, patterns from free to $10, kits $45–$416, and notions $2–$89. Free US shipping applies on orders over $100, and a 10% newsletter discount drives first-purchase acquisition. Customer acquisition is multi-channel through organic social (Facebook, Pinterest, Instagram, YouTube, LinkedIn) plus blog content and an email newsletter, with no paid acquisition signals disclosed. Beyond retail, the company has built two non-product revenue and engagement vectors: the KnitSchool online education platform (8 structured levels from Orientation through Knitting 700) and a portfolio of community events including Camp Knit-a-way 2026 and Murder Mystery Knitting Weekend 2027. The business is run by co-founders Cheryl Solomon and Alison K. Sanders with a headcount of 1-10, no institutional funding, and no disclosed financial figures.

Name

Row House Yarn

Legal name

Row House Yarn

Website

https://rowhouseyarn.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Row House Yarn is a Seattle-based, privately held e-commerce retailer founded in 2005 that curates ethically sourced yarns, patterns, kits, and tools from independent artisan brands for hobbyist knitters across all skill levels.

Ownership category

akta.pro rank

Product category

Online Yarn and Knitting Supplies Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)

akta.pro primary industry

Yarn, Knitting & Crochet Supplies Retail (CRALACAF)

akta.pro secondary industry

Yarn, Knitting & Crochet Shops (CRALADAC)

Keywords

• Artisan yarn retail
• Knitting patterns and kits
• Knitting tools and notions
• Knitting education platform
• Handcraft community events

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce product sales: Direct sales of curated yarn from independent artisans, knitting patterns, beginner/intermediate/experienced kits, needles and notions, and project bags through their Shopify-powered online storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Row House Yarn is a direct-to-consumer e-commerce retailer that curates and sells ethically-sourced yarns from independent artisan dyers and brands, alongside branded knitting patterns, all-inclusive project kits, needles, hooks, notions, project bags, and gift cards. The storefront is supplemented by the KnitSchool online education platform (knitting courses from beginner through advanced garment shaping), one-on-one and virtual group lessons, a ball-winding service, yarn sampling, and ticketed community knitting events.

Product overview

Row House Yarn is an e-commerce retailer specializing in ethically-sourced artisan yarns, knitting patterns, and crafting supplies. The core offering consists of a curated marketplace featuring 67+ yarn products from 15 artisan brands (including BC Garn, Blue Sky Fibers, Clinton Hill Cashmere, Erika Knight, Jorstad Creek, and others), 98+ knitting designs/patterns, and 63+ kits that bundle yarn with patterns. Supporting products include needles, hooks, and notions from brands like addi Turbo, Cocoknits, and Clover; project bags; and yarn winding services. The company also offers educational services through KnitSchool (online courses from beginner to advanced levels), one-on-one lessons, and event tickets for knitting retreats and community events. A yarn sampling service allows customers to purchase 1-yard samples before committing to full purchases. The business operates on a Shopify e-commerce platform with free US shipping on orders over $100.

Differentiator

Problem solved

Functional benefit

Products and services

• Yarns Curated selection of ethically-sourced yarns from independent designers and dyers in multiple weights (Lace, Fingering, Sport, DK, Worsted, Bulky, Super Bulky) and fibers (Alpaca, Camel, Cashmere, Cotton, Linen, Llama, Mohair, Silk, Wool), priced from $5.00 (mini skeins/samples) to $52.00 (cashmere).
• Designs (Knitting Patterns) Collection of 98+ knitting patterns across beginner, easy, intermediate, and experienced difficulty levels, covering accessories, baby and kids items, home items, men's and women's clothing. Priced from free to $10.00 per pattern.
• Kits All-inclusive knitting kits bundling the pattern and required yarn (and sometimes needles) needed to complete a specific project. Available in Beginner, Easy, Intermediate, and Experienced difficulty levels; priced from $45.00 (coasters) to $416.00 (Country Wrap Kit).
• Needles, Hooks & Notions Curated collection of knitting tools and notions including addi Turbo circular needles, Cocoknits tools, Clover products, Knitter's Pride items, crochet hooks, straight needles, circular needles, double-pointed needles, cable needles, stitch holders, and assorted notions. Priced from under $3 to $89.00.
• Tote & Project Bags Project and tote bags for knitters, including branded Row House Yarn bags and third-party designs from Dawn Kathryn Studio.
• Ball Winding Service Add-on service where customers can have purchased yarn wound into balls; once wound, yarn is not returnable.
• Event Tickets Tickets for in-person knitting events including Camp Knit-a-way 2026, Murder Mystery Knitting Weekend Gettysburg 2027, and community knit nights.
• One-on-One Lessons Personalized knitting instruction available for individual purchase.
• Gift Cards Gift cards redeemable across the Row House Yarn product catalog, including supplies and workshops.
• Yarn Samples 1-yard yarn samples available for purchase (typically $5) to allow customers to touch and feel yarns before committing to full skein purchases. Available for most yarn lines.
• KnitSchool Online Education Platform Online knitting education platform with eight progressive course levels (Orientation plus Knitting 100–700), covering basics, working in the round, increases/decreases/lace, cables, colorwork, advanced skills, and garment shaping.
• Private Virtual Knitting Workshops Private virtual knitting workshops available for groups or individuals seeking personalized instruction.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and supporting.

• BC GarncoreOthersDanish yarn creator focusing on certified organic yarns in a lovely range of colors. Row House Yarn curates 8 BC Garn products including Alba (cotton), Bio Balance, Bio Shetland, Hamelton Tweed, Northern Lights, Loch Lomond, Summer in Kashmir, and Tussah Tweed.
• Blue Sky FiberscoreOthersMajor yarn brand with 21 products including Woolstok line (various weights), Organic Cotton, Techno, Suri Merino, and color mini hank bundles. Features 4 kit offerings including 21 Color Slouch, 21 Color Mitts, Issaquah Cowl, and Grand Portage Hat & Mitts.
• Clinton Hill CashmerecoreOthersPremium cashmere specialist with 20 products including Bespoke (worsted and DK weight cashmere) and various kit offerings. Notable kits include Country Wrap ($416), Gotham Shawl ($312), Bespoke Tank ($312), and Four Play Blanket ($416).
• Erika KnightcoreOthersUK designer with published 20+ knitting/crochet books. 9 products including British Blue 100, Cotton Gossypium, Maxi Wool, Studio Linen, Vintage Wool, Wild Wool, Wool Local. Known for 'simple' ethos making craft accessible.
• Cedar House YarnssupportingOthersSpecialty yarn producer with 4 products including Irish Yearling DK, Sapling Sock, Sprig Sport, and Windfall Super Bulky.
• Birch Hollow FiberssupportingOthersIndependent artisan with 2 products: Sylvia Sock and Phillis DK, both 100% wool offerings.
• Greenwood Hill FarmsupportingOthersFarm producing undyed wool yarns in DK and Worsted weights. 2 products plus ponytail hat pattern.
• Jorstad CreeksupportingOthersPartner yarn company to BK Collective, founded by the Bullknitters of Olympia, WA. 5 products including Arranmore, Chuckanut, Cornwall, Hazelwood, plus Wings for Frida Kahlo shawl pattern.
• Neighborhood Fiber CompanysupportingOthersBaltimore-based dye house creating ethically-sourced yarns with colorways inspired by Baltimore. 2 products: Loft (mohair/silk) and Organic Rustic Fingering.
• O-WoolsupportingOthersWool-focused brand with 3 products in O-Wash line: Fingering, Sport, and Chunky weights. All 100% wool.
• PascualisupportingOthersLuxury yarn brand with 4 products: Camel DK, Mohair Bliss, Pinta (wool/silk/ramie), and Sayama (wool/llama).
• Plied YarnsupportingOthersArtisan yarn producer with 2 products: North Ave and Pennsylvania Ave, both 100% wool fingering/worsted weights.
• Rosy Green WoolsupportingOthersEuropean yarn brand with 4 products: Big Merino Hug, Cheeky Merino Joy, Merino d'Arles, and Lovely Merino Treat.
• Sincere SheepsupportingOthersSpecialty wool producer with 3 products: Cormo Sport, Cormo Worsted, and Luminous DK (wool/silk).
• addi/SkacelsupportingOthersGerman needle and hook manufacturer. Row House Yarn carries addi Turbo (original circular needles), addi Turbo Rockets, addi Bamboo products, addi Crochet Swing Hook, and needle gauge tools.
• CocoknitssupportingOthersTool designer known for Knitter's Block, Flight of Stitch Markers, Row Counter, Stitch Stoppers, Yarn Snip, Tape Measure, and Ruler & Gauge Set.
• Tanis GraysupportingOthersAward-winning author of 16 published knitting books and 700+ patterns. Featured designer for Camp Knit-a-way 2026. Creates stranded colorwork designs.
• Cecelia CampochiarosupportingOthersAuthor of Sequence Knitting and Making Marls. Developed sequence knitting methodology for mindful, textured fabric creation. Multiple patterns including Curious Calm Poncho and Rizumu.
• Melissa LeapmansupportingOthersOne of most widely-published American knit and crochet designers with 1200+ designs. Author of multiple bestselling books. Designs include Harmonia, Laskeran, Tullaghan Scarf/Cowl.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eat Sleep Knit: Independent online yarn retailer combining yarn sales, knitting community, and membership-based programming. Direct peer competing in the same indie yarn shop DTC segment.
• WEBS - America's Yarn Store: Long-running US online yarn retailer (formerly Webs) offering a broad selection of yarn brands, patterns, kits, and tools. Direct peer competing for the same hobbyist knitter customer on assortment, pricing, and educational content.
• Jimmy Beans Wool: Online yarn and knitting supplies retailer based in Reno, NV offering curated yarn, patterns, kits, and community programs to hobbyist knitters. Direct peer with overlapping assortment depth, DTC Shopify-style model, and similar knit-night and event culture.
• LoveCrafts: UK-headquartered DTC craft marketplace selling yarn, fabric, and patterns across knitting, crochet, and sewing, with strong content and community features. Closest direct peer at greater scale and with international reach.
• Darn Good Yarn: Online yarn retailer focused on ethically-sourced and artisan fiber, selling yarn, patterns, and kits to hobbyist and small-batch crafters. Direct peer with similar ethical-sourcing positioning.
• Knit Picks: Direct-to-consumer yarn brand and retailer owned by Crafts Americana, offering house-brand yarn, patterns, kits, and tools. Direct peer with stronger first-party brand production and broader scale.

Broad incumbents

• Michaels: Largest North American specialty arts, crafts, and home decor retailer carrying yarn, knitting supplies, patterns, and in-store classes. Broad incumbent with overlapping assortment but commodity rather than curated positioning.
• JOANN: Major US craft retail chain offering yarn, fabric, patterns, and classes across hundreds of stores plus e-commerce. Broad incumbent with overlapping yarn/craft assortment and educational programming at much larger scale.

Emerging players

• Yarnbox / KnitCrate (KnitCrate, LLC): Subscription-based yarn and pattern services delivering curated projects monthly to knitters and crocheters. Adjacent player targeting the same hobbyist customer via a recurring-revenue model rather than transactional e-commerce.
• Lion Brand Yarn: Heritage US yarn brand selling first-party yarn, patterns, kits, and educational content directly to consumers. Adjacent player with overlapping customer base and a comparable content-plus-supply model, but operating as a brand rather than a multi-artisan marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rowhouseyarn4300
• Facebookfacebook.com/RowHouseYarn
• LinkedInlinkedin.com/company/row-house-yarn
• Instagraminstagram.com/row_house
• Pinterestpinterest.com/rowhouseyarn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Row House Yarn