Rocaumbert

What Rocaumbert does

Roca Umbert Fàbrica de les Arts S.L (CIF B65237877) is a privately constituted limited company operating a publicly owned multi-disciplinary cultural complex in Granollers, Catalonia. The company runs ten purpose-built venues on a repurposed textile-factory site, covering nine artistic and cultural disciplines: music (Sala Nau B1), contemporary circus and movement (Centre d'Arts en Moviment), visual arts (Espai d'Arts), audiovisual production and screening (Centre Audiovisual), popular culture (La Troca), industrial-heritage interpretation (La Tèrmica), performing-arts industrial space (Nau Dents de Serra), and public-library services (Biblioteca Roca Umbert). La Tèrmica is integrated into the Sistema Territorial del Museu Nacional de la Ciència i la Tècnica de Catalunya (MNACTEC), a 29-centre heritage network. The organisation is owned by the Ajuntament de Granollers and operates with 11-50 employees; ticket sales and cultural programming are partly channelled through the affiliated Granollers Escena S.L (B62722442).

The core technology stack is a custom multi-disciplinary cultural agenda platform integrated with Koobin (third-party ticketing at rocaumbert.koobin.com and granollers.koobin.com) for online ticket sales, calendar integration with Google/Apple/Outlook, and a content management system for event promotion across disciplines with space-, category-, and date-based filtering. Revenue derives from three streams: ticket sales for concerts, performances, and family programming (€2-€35 pricing tiers, including family packs and concessionary rates such as Apropa Cultura and #SecretJove), ticketing processing fees on Koobin transactions, and B2B space rental (Cessió d'espais) to third-party productions and shoots across the venue network. Distribution is primarily direct, through physical venue access (open 8:00-23:00 daily), online ticketing, the company's multilingual website, an email newsletter (butlletí) managed with Granollers Escena, social media presence on Instagram/Facebook/X/YouTube, and cross-promotion with municipal channels. Education, residencies, heritage interpretation, and European circus coproduction (EKO Pirineus de Circ) extend the offering beyond consumer ticket revenue.

Name

Rocaumbert

Legal name

ROCA UMBERT.FÀBRICA DE LES ARTS S.L

Website

https://rocaumbert.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Roca Umbert Fàbrica de les Arts is a municipally owned cultural complex in Granollers, Spain, operating ten venues across music, circus, visual arts, audiovisual, movement, popular culture, industrial heritage, and library services for the general public, families, schools, and creative professionals.

Ownership category

akta.pro rank

Product category

Performing Arts & Cultural Center

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Performing arts venue
• Cultural events programming
• Arts residency programs
• Public library services
• Industrial heritage interpretation

Headquarters

HQ city

Granollers

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Sale of tickets for concerts, performances, circuses, and other cultural events. Single tickets range from free (limited capacity events requiring advance ticket pickup) to €18 for premium concerts. Pack options available (e.g., 3 concerts for €12). Family packs available (e.g., 2 adults + 2 children for €35).
2. Space Rental (Cessió d'espais): Rental of facility spaces (Sala Nau B1, Espai d'Arts, Centre Audiovisual, Centre d'Arts en Moviment, La Tèrmica, La Troca, Nau Dents de Serra, Biblioteca Roca Umbert) to third parties for events, shoots, and activities.
3. Ticketing Processing Fees: Online ticket purchase processing via Koobin platform. Credit/debit card payments accepted.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Roca Umbert operates a converted industrial factory complex in Granollers as a multi-disciplinary cultural and arts centre, offering live performances (concerts, contemporary circus, theatre, dance), visual arts exhibitions, audiovisual screenings, industrial heritage interpretation, public library services, artist residencies, and educational programs across nine artistic disciplines. Revenue is generated through event ticket sales (€5–€18 typical, with family packs and subscription discounts), third-party facility rentals (Cessió d'espais) across ten venues, and ticketing processing fees via the Koobin platform.

Product overview

Roca Umbert Fàbrica de les Arts is a converted industrial complex in Granollers, Barcelona, serving as a multi-disciplinary cultural center and arts factory. The facility comprises multiple interconnected venues and programs: La Tèrmica (energy and industrial heritage interpretation center), Espai d'Arts (visual arts), Centre Audiovisual (audiovisual), Centre d'Arts en Moviment (contemporary circus and dance), Sala Nau B1 (music), La Troca (popular culture), Biblioteca Roca Umbert (public library with digital labs), and Nau Dents de Serra (industrial performance space). The center offers artist residency programs across disciplines and produces the Roca Umbert - Escena grAn performing arts series. Ticket sales are managed through the Koobin platform for concerts and paid events.

Differentiator

Problem solved

Functional benefit

Brands

• La Tèrmica Roca Umbert: Energy and industrial heritage interpretation centre within Roca Umbert, part of the Sistema Territorial del Museu Nacional de la Ciència i la Tècnica de Catalunya (MNACTEC) network. Offers immersive visits, outdoor mapping, guided routes, educational programmes, and temporary exhibitions about energy and Catalonia's industrial past.

Products and services

• Roca Umbert Fàbrica de les Arts

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core, moderate and minor.

• Museu Nacional de la Ciència i la Tècnica de Catalunya (MNACTEC)coreStrategic or Co-development PartnerLa Tèrmica at Roca Umbert forms part of the Sistema Territorial del Museu Nacional de la Ciència i la Tècnica de Catalunya, a network of 29 museum and heritage centres that explain the industrialization of Catalonia. This affiliation provides institutional legitimacy, network access, and educational programming support for science and technology heritage interpretation.
• Ajuntament de GranollerscoreStrategic or Co-development PartnerRoca Umbert is owned and operated by the Municipality of Granollers (Ajuntament de Granollers). The municipality provides institutional support, funding, and cross-promotion through municipal channels. Multiple co-productions (e.g., De viu en viu installation) are jointly organized with the Ajuntament.
• Granollers Escena S.LcoreStrategic or Co-development PartnerGranollers Escena S.L (B62722442) is the managing entity for cultural programming and is closely affiliated with Roca Umbert. The newsletter subscription is managed by Granollers Escena, and some events are organized by Granollers Escena rather than Roca Umbert directly. Granollers Escena assumes event organization responsibilities for third-party organized events.
• Diputació de BarcelonamoderateStrategic or Co-development PartnerInstitutional supporter of Roca Umbert and specific programs (e.g., De viu en viu installation). Part of the Xarxa de Biblioteques Públiques de la Diputació de Barcelona network, which Biblioteca Roca Umbert belongs to. Provides funding and network support.
• Universitat Pompeu Fabra (UPF)moderateImplementation/ SI/ Consulting PartnerAcademic partner providing support for the De viu en viu installation at La Tèrmica. Contributes academic expertise and potentially student involvement to the artistic project.
• Museu de Ciències Naturals de GranollersmoderateStrategic or Co-development PartnerCollaboration partner for the De viu en viu installation. Provides bat nest footage from Montseny for the live transmission station, enabling natural science content integration into the artistic installation.
• Escola IBoixminorStrategic or Co-development PartnerCo-organizer of drawing/sketching activities at La Tèrmica and the Biblioteca Roca Umbert, including Sessions de dibuix amb model al natural and Tallers de Sketching a la Tèrmica. Educational partnership for art programming.
• Servei de Biblioteques del Departament de Cultura (Generalitat de Catalunya)moderateStrategic or Co-development PartnerPartners with Biblioteca Roca Umbert and APCC (Associació de Professionals del Circ de Catalunya) on the 'Llegir el Circ' project, connecting literature and circus arts. Biblioteca Roca Umbert serves as one of six venues for this initiative, bringing circus into the library space.
• APCC (Associació de Professionals del Circ de Catalunya)moderateStrategic or Co-development PartnerCo-developer of the 'Llegir el Circ' project with the Servei de Biblioteques and Biblioteca Roca Umbert, bringing contemporary circus into library spaces. Also referenced in relation to Fèmut circus company support.
• EKO - Pirineus de Circ (European Project)coreStrategic or Co-development PartnerEuropean cross-border cooperation project promoting new models of sustainable artistic creation and production. Roca Umbert is a partner in this initiative. The Tancarville performance by Le G. Bistaki is part of this project. Focuses on sustainable circus creation across the Pyrenees.
• l'Arcada Koncerts (Association)moderateChannel Partner/ Reseller/ DistributorOrganizer of the MINIBEAT family music festival with support from Roca Umbert. l'Arcada Koncerts brings its own festival programming and audience to the Roca Umbert venue, expanding the facility's family programming offering.
• La Castanya (Record Label)minorStrategic or Co-development PartnerMusic label releasing albums by artists performing at Roca Umbert (Anna Ferrer's Parenòstic 2024, PA 2026; Maria Jaume's Sant Domingo Forever). Coincides with venue presentations of label releases.
• Circuswerkplaats Dommelhof (Belgium)moderateStrategic or Co-development PartnerBelgian circus development centre, coproducer of Tancarville by Le G. Bistaki, part of the EKO Pirineus de Circ project with Roca Umbert hosting the premiere.
• La Verrerie - Centre Nacional de Circ d'Occitània (Alès, France)moderateStrategic or Co-development PartnerFrench National Circus Centre, coproducer of Tancarville by Le G. Bistaki, supporting the European EKO Pirineus de Circ initiative.
• Transfabrik - Fons Francoalemany per a les Arts EscèniquesminorStrategic or Co-development PartnerFranco-German fund for performing arts, supporting the Tancarville production by Le G. Bistaki, contributing to the European circus ecosystem accessible at Roca Umbert.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centre del Carme Cultura Contemporània: Repurposed Carmen convent in Valencia operating as a contemporary cultural centre with exhibitions, concerts, and residencies. Comparable to Roca Umbert as a heritage-converted multi-disciplinary cultural venue in a regional Spanish city, with similar public-sector ownership structure.
• Fabra i Coats - Fàbrica de Creació: Barcelona's repurposed industrial factory arts centre offering residencies, exhibitions, and performances across multiple disciplines. Directly comparable to Roca Umbert as a Spanish/Catalan converted-factory cultural complex with multi-disciplinary programming and public-sector backing.
• Arts Santa Mònica: Barcelona cultural centre operated by the Generalitat de Catalunya hosting exhibitions, performances, and residencies across contemporary arts disciplines. Comparable to Roca Umbert as a publicly-funded Catalan multi-disciplinary cultural venue, though located in central Barcelona with stronger foot-traffic exposure.
• Tabakalera - Centro Internacional de Cultura Contemporánea: Repurposed tobacco factory in Donostia-San Sebastián operating as a multi-disciplinary international cultural centre with residencies, exhibitions, cinema, and performing arts. Highly comparable model to Roca Umbert — converted industrial heritage building turned multi-disciplinary cultural hub in a mid-sized Spanish city with public-sector support.
• Matadero Madrid: Madrid's former municipal slaughterhouse converted into a multi-disciplinary cultural complex with cinema, theater, design, music, and exhibitions. Directly comparable to Roca Umbert's repurposed-factory cultural complex model, though operating at substantially larger scale and serving a major capital city.
• L'Escorxador Centre de Creació Artística: Repurposed municipal slaughterhouse in Elche (Valencia region) operating as a multi-disciplinary cultural and arts creation centre. Closely comparable to Roca Umbert's repurposed-factory model — both are Spanish municipally-owned converted industrial heritage buildings turned multi-disciplinary cultural venues.

Emerging players

• Konvent.0: Repurposed convent arts centre in Berga (Catalonia) hosting residencies, exhibitions, and contemporary arts programming. Comparable to Roca Umbert as a repurposed-heritage multi-disciplinary cultural venue in Catalonia, though operating at smaller scale with more artist-residency emphasis.

Broad incumbents

• Centre de Cultura Contemporània de Barcelona (CCCB): Barcelona's flagship multi-disciplinary cultural centre combining exhibitions, concerts, debates, and festivals. Comparable to Roca Umbert in its multi-disciplinary cultural programming model, though at substantially larger scale, broader audience reach, and stronger commercial positioning.
• Teatre Nacional de Catalunya (TNC): Catalonia's national theater in Barcelona, presenting theater, dance, and music productions. Comparable to Roca Umbert in its public-sector Catalan cultural programming role, but operating at national scale with a narrower performing-arts focus.

Regional players

• Centro Cultural de Belém (CCB): Lisbon's multi-disciplinary cultural centre combining performing arts, exhibitions, and conferences in a purpose-built landmark. Comparable to Roca Umbert in multi-disciplinary cultural programming model, though geographically separate Iberian Peninsula peer operating at larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rocaumbertfa
• YouTubeyoutube.com/channel/UC-dqfY6LXGV6oq-vL_SZojw
• Facebookfacebook.com/rocaumbert
• Instagraminstagram.com/rocaumbertfabricadelesarts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocaumbert