CPG
CPG (Centro Pediatrico Torinese) is a private, family-owned pediatric polyclinic in Turin, Italy, founded 1979, providing multidisciplinary specialist care across 20+ pediatric specialties via 40+ affiliated physicians and serving families through private-pay, insurance direct-billing, and subscription prevention programs.
- Company typePrivate
- Founded1979
- HeadquartersTurin, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CPG does
C.P.G. Centro Pediatrico s.r.l. (CPG / Centro Pediatrico Torinese) is a private pediatric outpatient polyclinic founded in 1979 in Turin, Italy, and operated as an independent, family-owned entity under the Boschetti family. The center provides multidisciplinary pediatric care across 20+ specialties — including immunology, hematology, endocrinology, cardiology, dermatology, plastic surgery, orthopedics, ophthalmology, otolaryngology, neuropsychiatry, and urology — coordinated through a network of 40+ affiliated specialists, many of whom hold leadership positions at Ospedale Regina Margherita and other major institutions. CPG operates exclusively in the private sector with no SSN (Italian public health system) conventions, accepting patients through out-of-pocket payment, direct insurance billing via 30+ partner health funds and insurers (Generali, Allianz, AXA, Reale Mutua, Poste Vita, FASI, etc.), and base-pediatrician referrals.
The company monetizes through professional service fees for specialist consultations and diagnostic procedures, supplemented by a Prevention Card subscription program (Tessera Prevenzione — START, PREMIUM, GOLD tiers priced €50-€170) launched in January 2026, and a nationally accredited continuing medical education platform (ECM Learn) operating as a wholly-owned subsidiary since 2023. In April 2026, CPG introduced an AI-assisted dermatological screening service ('Screening Nevi con Intelligenza Artificiale') for early melanoma detection, representing its first product with explicitly adult-targeted indications and its first AI-clinical integration. The center is ISO 9001:2008 certified since 2012, GDPR-compliant, and maintains a single physical location in central Turin. There are no disclosed funding rounds, no external institutional investors, and no published financial figures.
CPG firmographics
Firmographics- Name
- CPG
- Legal name
- C.P.G. Centro Pediatrico s.r.l.
- Website
- https://www.cpgsrl.it
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CPG (Centro Pediatrico Torinese) is a private, family-owned pediatric polyclinic in Turin, Italy, founded 1979, providing multidisciplinary specialist care across 20+ pediatric specialties via 40+ affiliated physicians and serving families through private-pay, insurance direct-billing, and subscription prevention programs.
- Ownership category
- akta.pro rank
CPG industry classification
Industry- Product category
- Pediatric Healthcare Services
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Educational Services (8200)
- akta.pro primary industry
- Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH)
- akta.pro secondary industry
- Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)
Keywords
Where CPG is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CPG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medical Consultation and Specialist Services: Revenue from pediatric and specialist consultations, diagnostic examinations, and medical procedures. Services provided exclusively on a private basis (no public health system contracts). Patients pay out-of-pocket or through insurance direct billing agreements.
- Insurance Direct Billing: Revenue from direct agreements with insurance companies and health funds (over 30 partners). The clinic bills insurance providers directly for covered services, facilitating patient access while managing reimbursement relationships.
- ECM Training Services: Continuing medical education (ECM) courses for healthcare professionals through ECM Learn brand. Nationally accredited courses with ECM credits for physicians. Revenue from course registration fees for professional training events.
- Prevention Cards (Tessera Prevenzione): Membership-style prevention cards (START, PREMIUM, GOLD tiers) offering discounts and free services to families. Recurring annual/two-year subscription model providing preventive care packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | START - Basic prevention card with 10% discount on all services |
| Subscription | Multi-year contract | PREMIUM - Mid-tier prevention card with 10% discount plus 1 free screening |
| Subscription | Annual | GOLD - Premium prevention card with maximum benefits including free screening and growth program |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
CPG product offering
Product offeringCore offering
CPG operates a private pediatric polyclinic in Turin delivering specialist consultations and preventive care across more than 20 pediatric specialties (allergology, cardiology, endocrinology, dermatology, gynecology, immunology, surgery, etc.) for children and adolescents. Its commercial offering combines fee-for-service medical visits, structured screening programs (orthoptic, physiotherapeutic, AI-assisted dermatological), a tiered subscription prevention card (Tessera Prevenzione), and accredited continuing medical education courses under the ECM Learn brand.
Product overview
CPG (Centro Pediatrico) is a private pediatric medical center founded in Turin in 1979, offering a comprehensive range of healthcare services exclusively for children and adolescents. The center provides preventive care programs (including Check-Up Completi, Carta Prevenzione CPG with START/PREMIUM/GOLD tiers, and screening services for orthoptic and physiotherapeutic assessments), specialized pediatric medical consultations across 24+ specialties, and AI-powered diagnostic services such as the nevi screening with artificial intelligence. Additionally, CPG operates ECM Learn, an accredited medical education platform for healthcare professionals. The center functions as a polyclinic without public health system agreements, operating entirely in the private sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Tessera Prevenzione CPG (Prevention Cards: START, PREMIUM, GOLD) Subscription-based prevention program for families offering tiered discounts on pediatric services and complimentary screenings (START 10% discount, PREMIUM adds one free screening, GOLD adds the Crescere Bene program). Targets families planning ongoing preventive care for children.
- Check-Up Completi di Prevenzione Comprehensive preventive health check-ups tailored to different pathologies, designed to evaluate health status, confirm suspected clinical conditions, or prevent specific diseases in children and adolescents.
- Screening Ortottico Annual orthoptic evaluation screening to detect visual disorders in children including strabismus, amblyopia (lazy eye), diplopia, convergence or accommodation problems, nystagmus, and refractive errors.
- Screening Fisioterapico Physiotherapeutic assessment analyzing motor function, posture, coordination, muscle tone, and joint mobility to identify musculoskeletal issues, developmental motor delays, muscle tone disorders (hypotonia/hypertonia), and coordination or balance difficulties.
- Screening Nevi con Intelligenza Artificiale (AI-Assisted Mole Screening) Advanced dermatological screening service using artificial intelligence to support dermatologists in analyzing skin lesions for early melanoma detection, reducing interpretative variability and improving diagnostic precision. Targeted at children, adolescents, and adults with numerous nevi, family history of melanoma, light phototype, and for periodic prevention check-ups.
- ECM Learn Continuing medical education (Educazione Continua in Medicina - ECM) services for healthcare professionals, nationally accredited by the Italian Ministry of Health, offering customized courses for physicians and specialists.
- Pediatric Medical Specialties Consultations Comprehensive specialist consultations across 24+ pediatric disciplines including Allergologia, Auxologia, Cardiologia, Chirurgia, Chirurgia Plastica, Dermatologia, Diabetologia e Dietologia, Ecografia pediatrica, Ematologia, Endocrinologia, Gastroentereologia, Ginecologia, Immunologia, Nefrologia, Neurochirurgia, Neuropsichiatria, Neuropsicomotricità, Oculistica, Ortopedia pediatrica, Otorinolaringoiatria, Pneumologia, Psicologia, Reumatologia, and Urologia.
Quantifiable outcome
- Over 40 years of pediatric healthcare delivery
- +1 more outcomes
Companies that use CPG
Customer profileSegments2 records
Ideal customer profiles3 records
CPG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
CPG partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- FASIF (Previmedical S.p.A)coreDirect insurance convention enabling insured patients to access services with direct billing. Ente Gestore: Previmedical S.p.A. Contact: 800994882.
- Generali WelioncoreDirect insurance convention with Generali for health coverage and direct billing services. Contact: 800880880.
- RBM Salute (Previmedical S.p.A)coreDirect insurance convention enabling direct billing for RBM Salute insured patients. Contact: 800994882.
- Cesare Pozzo (Società di Mutuo Soccorso)coreMutual aid society providing supplemental health coverage with direct billing at CPG. Contact: 02667261.
- Poste VitacoreDirect insurance convention with Poste Vita for health coverage. Contact: 800186035.
- AXA S.p.AcoreDirect insurance convention with AXA for health coverage and direct billing. Contact: 8000855598.
- Reale Mutua (Blue Assistance)coreDirect insurance convention with Reale Mutua for health coverage. Contact: 800092092.
- AON / Fondo SaluteminorInsurance fund partnership through AON for supplemental health coverage. Contact: 0287232379.
- MetaSalute FundminorHealth fund partnership for supplemental coverage. Contact: 800991815.
- FASI / FASI OpencoreMajor health fund for executives and professionals with direct billing convention.
- UNI.C.A (Unicredit)minorHealth fund partnership through Unicredit group. Contact: 800901223.
- Allianz (PRO.GE.SA.)coreDirect insurance convention with Allianz for health coverage.
- S.d.O. Servizi di Organizzazione s.a.s.minorPartnership for the 'Crescere Bene' (Grow Well) program offered as part of the GOLD prevention card tier. Collaboration for pediatric wellness and development program delivery.
- ECM LearncoreTraining services brand of CPG s.r.l. providing nationally accredited continuing medical education (ECM) courses for healthcare professionals. Accredited by the Ministry of Health for ECM credit recognition.
- Ospedale Maggiore di ChieriminorHospital where some CPG physicians hold positions (e.g., Dr. Sandra Giordanino as Medical Director at Pediatrics-Nido and Head of Auxology Clinic). Professional affiliation relationship.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CPG competitors and assessment
Company assessmentBroad incumbents
- Ospedale Pediatrico Bambino Gesù: Rome-based national pediatric hospital operated by the Vatican, the largest pediatric research hospital in Italy. Comparable as a pediatric specialty care provider, though substantially larger and operating within both public and private-pay channels.
- Gruppo San Donato: Largest private hospital group in Italy with strong pediatric, diagnostic, and outpatient service lines. Comparable as a privately-paid specialty healthcare provider, though at much larger scale and broader geographic footprint.
- Humanitas: Major Italian private hospital and diagnostic group with multi-specialty outpatient clinics and insurance partnerships. Comparable as a private specialty provider competing for insured families, though broader and more diversified than CPG.
- Gruppo KOS: Italian private healthcare group operating clinics, diagnostic centers, and specialty facilities across regions. Comparable as a private specialty healthcare operator with insurance relationships and recurring revenue streams, though broader in scope.
Regional players
- Istituto Giannina Gaslini: Major pediatric hospital in Genoa serving Liguria and northern Italy, with multi-specialty pediatric care and research mandate. Comparable as a pediatric specialty provider focused on a similar catchment, though larger and predominantly public-funded.
- Ospedale Infantile Regina Margherita: Turin public pediatric hospital within Città della Salute, where several CPG-affiliated specialists hold leadership roles. Directly comparable as a comprehensive pediatric specialty provider serving the same Piedmont population.
Direct peers
- Centro Medico Santagostino: Private multi-specialty outpatient network in Milan offering consultations, diagnostics, and prevention packages. Closely comparable as a privately-paid, insurance-affiliated polyclinic competing on convenience and breadth of specialties, though broader in scope (not pediatric-exclusive).
- CDI - Centro Diagnostico Italiano: Private multi-specialty diagnostic and outpatient clinic group in Milan owned by Gruppo San Donato. Comparable as a private-pay polyclinic with insurance conventions and a broad specialty offering targeted at families and self-paying patients.
- Affidea Italia: Italian operator of private diagnostic and outpatient centers with direct-billing agreements with major insurers. Comparable as a multi-site, insurance-affiliated private outpatient provider serving self-pay and insured patients.
Others
- SYNLAB Italia: Leading private medical diagnostics and laboratory network in Italy with direct insurance conventions and self-pay services. Comparable as an adjacent enabler for pediatric diagnostic and prevention services, though not a direct outpatient clinic competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
CPG social profiles
Digital presenceCPG compliance and trust
Trust signalCompliance2 records
CPG financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPG leadership team
Management profileNumber of profiles
Profiles3 records
CPG subsidiaries and ownership
Company hierarchySubsidiaries1 record
CPG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPG
What does CPG do?
CPG operates a private pediatric polyclinic in Turin delivering specialist consultations and preventive care across more than 20 pediatric specialties (allergology, cardiology, endocrinology, dermatology, gynecology, immunology, surgery, etc.) for children and adolescents. Its commercial offering combines fee-for-service medical visits, structured screening programs (orthoptic, physiotherapeutic, AI-assisted dermatological), a tiered subscription prevention card (Tessera Prevenzione), and accredited continuing medical education courses under the ECM Learn brand.
Is CPG a public or private company?
CPG is a private company. It is classified as family owned and is currently operating.
When was CPG founded?
CPG was founded in 1979. It employs 11 to 50 people.
Where is CPG based?
CPG is headquartered in Turin, Italy, in the Europe region.
How does CPG make money?
Four revenue lines are on record. Medical Consultation and Specialist Services are the primary driver. The others are insurance Direct Billing, ECM Training Services and prevention Cards (Tessera Prevenzione).
Who are CPG's main competitors?
Broad incumbents on record are Ospedale Pediatrico Bambino Gesù, Gruppo San Donato, Humanitas and Gruppo KOS. Regional players are Istituto Giannina Gaslini and Ospedale Infantile Regina Margherita. Direct peers are Centro Medico Santagostino, CDI - Centro Diagnostico Italiano and Affidea Italia. SYNLAB Italia is listed as an others.
Does CPG have an API?
No public API is recorded for CPG.
What industry is CPG in?
CPG's product category is Pediatric Healthcare Services. Its primary akta.pro industry code is HLAFAJAH, Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology), with a secondary code of EDAAALAC, Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy). Its SIC code is 8011.