What Geovista does

Geovista is a UK-based designer, manufacturer, and supplier of borehole geophysical logging systems, founded in 1997 in Conwy, Wales. The company builds modular, stackable slimline probes (more than 30 variants covering natural gamma, density, neutron, resistivity, magnetic resonance, caliper, sonic, flowmeter, and water-quality measurements), wireline and HPHT (350 BAR / 125°C) probes, memory and Thru-Bit logging conveyance systems, borehole inspection cameras, fibre-optic and MEMS gyros, and supporting winches and software. Geovista is differentiated by several first-to-market innovations: stackable slimline probes (1997), deep-rated slimline borehole cameras (2003), ultra-slim 16mm probes for geothermal applications (2010), the first downhole Memory Module for slimline logging (2017), and the Thru-Bit Logging system (2018) for memory-mode wireline logging through the drill bit. The wholly owned XTHERA subsidiary extends the offering into MWD and Dynamic Drilling Recorder systems for mining, and a September 2025 merger with Mission Critical Group added APAC manufacturing and support through a Perth office.

The company sells primarily through direct enterprise field sales with regional managers across EMEA, APAC, and AMER, complemented by five owned offices in the UK, USA, Australia, Hungary, and Canada, and a global network of more than 1,000 channel partners. End customers span mining and minerals, geotechnical, groundwater, environmental, and geothermal sectors, with disclosed logos including Rio Tinto, Schlumberger, Fugro, Orano, Veolia, the British Geological Survey, and the University of Cambridge. Revenue is generated predominantly from hardware sales with a 2-year manufacturer warranty and free lifetime support, supplemented by customizable training services delivered at customer sites or at Geovista facilities. ISO 9001:2015 certification and complete in-house design, CNC machining, assembly, and pressure testing underpin the manufacturing model.

Name

Geovista

Legal name

Geovista

Website

https://geovista.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Geovista designs, manufactures, and supplies modular slimline borehole geophysical probes, wireline and HPHT systems, gyros, cameras, and memory/Thru-Bit logging tools for mining, geotechnical, groundwater, environmental, and geothermal customers globally.

Ownership category

akta.pro rank

Product category

Borehole Geophysical Logging Equipment

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Geophysical Surveying and Mapping Services (54136)

SIC

Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Mineral Exploration & Geoscience Services (Geology, Geophysics, Geochemistry, Resource Modeling) (IMAKAKAA)

akta.pro secondary industry

Seismic & Geoscience Services (Acquisition, Processing, Interpretation) (EUALABAK)

Keywords

• Borehole geophysical logging
• Wireline logging probes
• Downhole measurement systems
• MWD drilling instrumentation
• Slimline borehole sondes

Headquarters

HQ city

Conwy

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Borehole Logging Equipment Sales: Geovista designs and manufactures borehole geophysical probes, wireline systems, cameras, gyros, and logging winches. Revenue generated from equipment sales with 2-year warranty and lifetime support.
2. MWD/LWD Systems: Through XTHERA brand, Geovista provides real-time MWD data acquisition systems including gamma, inclination, azimuth measurements via EM technology, and Dynamic Drilling Recorder systems.
3. Training Services: Customizable training options offered at company facilities in UK or USA, online, or in the field at customer locations.
4. Memory & Thru-Bit Logging Conveyance: Sale of memory logging and Thru-Bit conveyance systems that enable deployment in challenging boreholes without traditional wireline setup.
5. HPHT Wireline Probes: High-pressure (350 BAR), high-temperature (125°C) wireline probes for demanding geothermal and deep exploration applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Geovista designs, manufactures, and supplies borehole geophysical logging systems, including over 30 combinable slimline wireline probes, borehole inspection cameras, gyroscopic survey tools, MWD/LWD drilling data systems, and wireline logging winches. The company also offers supporting software for data acquisition and analysis, along with customizable training services. Products are designed and built in-house at the company's UK facility and deployed across mining, geotechnical, groundwater, environmental, and geothermal sectors worldwide.

Product overview

Geovista offers a comprehensive, modular portfolio of borehole geophysical logging systems and solutions. The core offering centers on combinable, stackable wireline probes (over 30 variants) supported by a range of conveyance methods — wireline, memory, and Thru-Bit. Key product lines include: Wireline Logging Systems (with standard and HPHT/Xtreme variants rated to 350 BAR/125°C), Memory & Thru-Bit Logging Systems (powered by the Geovista Memory Module and Android App), Borehole Inspection Cameras (Axial and Dual View Colour), the APEX Gyro Sonde (MEMS-based, Q4 2025 prototype) and FOG Gyro (fibre optic, no calibration required), and XTHERA MWD/DDR systems for drilling data. Software includes Geovista Acquisition & Reporting, LogScope, DPS Seismic Processing, and GeoView Cloud Service. The company also supplies wireline winches (40–3000m), accessories, and in-house manufacturing, design, and testing services. All equipment is designed and manufactured entirely in-house at their UK facility.

Differentiator

Problem solved

Functional benefit

Brands

• XTHERA: MWD (Measurement While Drilling) and DDR (Dynamic Drilling Recorder) systems for the mining industry, providing real-time gamma, inclination, azimuth measurements via EM technology.

Products and services

• Wireline Logging Systems A comprehensive range of combinable, modular, high-speed digital borehole probes and conveyance methods for subsurface data acquisition across wireline deployment. Includes over 30 different probes and acquisition loggers for mining, geotechnical, groundwater, environmental, and geothermal applications.
• Memory & Thru-Bit Logging Systems Memory logging using the Geovista Memory Module (a downhole acquisition box running stacked with combinable probes via Bluetooth through the Geovista Android App) and Thru-Bit Logging conveyance, which deploys probes inside the drill string without pulling pipe. Enables data acquisition in deviated or collapsing boreholes.
• HPHT Wireline Probes (Xtreme Range)
• Borehole Inspection Cameras Deep-rated (150 bar) downhole inspection cameras including Axial Colour Camera and Dual View Colour Camera (with axial and 360° rotating video, real-time depth, controllable lighting, zoom, and focusing). Designed, manufactured, and supplied entirely in-house.
• APEX Gyro Sonde A Three-axis MEMS continuous all-angle North Seeking Gyro for borehole trajectory measurement. Runs on wireline (real-time E-Line) or in memory mode on slickline. No field calibration required.
• FOG Gyro (North-Seeking Fibre Optic Gyro)
• XTHERA MWD / DDR Systems
• Geovista Acquisition & Reporting Software
• LogScope Software
• DPS Seismic Processing Software
• GeoView Cloud Service
• Geovista Android App
• Wireline Winches
• Ultra-Slim 16mm Probes Ultra-slim 16mm probes for geothermal ground energy projects, including Temperature, Trajectory, and Density variants. Designed for deployment within ground source energy pipes.
• Thru-Bit Conveyance System Thru-Bit logging conveyance system enabling memory mode wireline logging through the drill bit for diamond drilling, keeping drill pipe in the borehole to minimize risk in deviated and unstable wells.

Quantifiable outcome

• 100M+ metres of subsurface data acquired using Geovista systems
• +3 more outcomes

Named customers7 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core, minor and strategic.

• Mission Critical Group Pty LtdcoreStrategic or Co-development Partner · 10 September 2025Mission Critical Group merged with Geovista in September 2025, combining their advanced driller-operated geophysics instruments with Geovista's borehole logging expertise. The merger expanded Geovista's APAC presence with a Perth office for manufacturing, servicing, and technical assistance across mining, groundwater, geotechnical, and environmental sectors.
• XTHERA Drilling Data SolutionscoreTechnology or IntegrationXTHERA provides MWD (Measurement While Drilling) and DDR (Dynamic Drilling Recorder) systems bringing oil and gas technology to the mining world. Geovista supplies real-time data acquisition systems via EM technology including gamma, inclination, and azimuth measurements.
• Borehole Wireline ServicesminorChannel Partner/ Reseller/ DistributorAustralian wireline logging services company operating as a channel partner for Geovista equipment.
• IWS Wireline LoggingminorChannel Partner/ Reseller/ DistributorWireline logging services partner distributing and supporting Geovista products.
• Wireline Services GroupminorChannel Partner/ Reseller/ DistributorBorehole orebody data services company as a partner for Geovista solutions.
• Geothermal Energy ProvidersstrategicStrategic or Co-development PartnerStrategic partnerships with leading geothermal energy providers for 16mm ultra-slim probes designed specifically for geothermal ground energy projects. Partnerships continue to strengthen as demand for eco-friendly ground heat solutions grows.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Boart Longyear: Global mineral exploration drilling services and equipment company with adjacent downhole instrumentation capabilities — overlapping mining customer base and increasingly convergent product categories with Geovista.

Others

• Zonge International: US-based provider of geophysical survey services and instruments (resistivity, IP, magnetotellurics) with adjacent downhole instrumentation offerings — thematically connected through subsurface data acquisition for mining and exploration.

Broad incumbents

• Baker Hughes: Global energy technology and oilfield equipment manufacturer including downhole sensors, MWD/LWD and wireline tools — broad incumbent in upstream instrumentation with potential to expand into slimhole mining/geotechnical.
• Halliburton: Global oilfield services and equipment provider with leading downhole measurement, logging-while-drilling and wireline product lines — broad incumbent whose bundled service offerings compete with Geovista in oil/gas crossover segments.
• SLB (formerly Schlumberger): Global oilfield services leader offering borehole measurement, MWD/LWD and wireline tools across upstream energy — both a customer and a competitive threat for Geovista's slimline and oil/gas crossover offerings.

Direct peers

• Advanced Logic Technology (ALT): Luxembourg-based manufacturer of slimline borehole logging tools, winches and downhole instrumentation — competes head-to-head with Geovista across wireline logging probes and memory/conveyance systems.
• DMT GmbH: German engineering services group providing borehole geophysical logging services and equipment for mining, geotechnical and exploration projects — overlapping customer base and toolset with Geovista.
• Mount Sopris Instruments: US-based manufacturer of slimline borehole geophysical logging probes and instruments for mining, geotechnical and hydrogeology applications — the closest direct competitor to Geovista across its core slimhole logging portfolio.
• Century Geophysical: US provider of borehole geophysical logging services and tools for mining and environmental applications — competes with Geovista for exploration and geotechnical logging contracts globally.
• Robertson Geo (CGG): Slimline borehole geophysical logging equipment maker for mining, groundwater and geotechnical applications — directly comparable product offering, customer profile and slimhole technology stack to Geovista.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@geovistageovista7815/videos
• Facebookfacebook.com/geovistaLogging
• LinkedInlinkedin.com/company/geovista
• Instagraminstagram.com/geovista_ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geovista