APG

What APG does

APG designs and manufactures professional loudspeakers and line array systems for live events, concerts, festivals, and fixed installations, serving rental companies, production firms, and venue integrators. The company operates as a brand within the Arbane Groupe holding and sells exclusively through a network of authorized distributors and commercial partners across France, Spain, Greece, Poland, and the United Arab Emirates, rather than direct-to-end-user.

The technical core rests on proprietary acoustic architectures built up over 40 years, including the Line Array Modulaire concept introduced in 2009, hybrid bass-reflex/horn loading on the UM121 subwoofer, and a double interactive chamber bandpass design on the UC115B that claims at least 2dB efficiency gain over conventional bass-reflex in reduced enclosure volume. The 2025-launched UNILINE MAX flagship targets concerts up to 10,000 spectators, integrating coaxial driver expertise, integrated suspension for flying and stacking, NESS DSP configuration software, and matching DA-series amplifiers into a vertically-aligned touring and installation ecosystem that also includes the UNILINE Compact range, subwoofers, stage monitors, and accessories.

Revenue is generated almost entirely from hardware sales through distribution partners; pricing is not publicly disclosed and operates on a quote-based process. Customer concentration sits with named production partners (Moov'Event, ACS Sonorisation, DHTAudio, Venuetech, TOMMEX, PA Solutions, Acson Comercial), with reference deployments at concerts, festivals (Place aux Artistes, Vincula Rock), and worship spaces (Kazimierz Biskupi Church). Legal registration is via ACTIVE AUDIO — SAS 441 777 760 000 30 in France, headquartered at 8 rue Johannes Gutenberg, Bouguenais.

Name

APG

Legal name

ACTIVE AUDIO – SAS 441 777 760 000 30

Website

https://apg.audio

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

APG designs and manufactures professional loudspeakers and line array systems for concerts, festivals, and fixed installations, selling through a distributor network across France, Europe, and the Middle East under the Arbane Groupe holding.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

Keywords

• Professional loudspeakers
• Line array systems
• Sound reinforcement equipment
• DSP amplifiers
• Stage monitors

Headquarters

HQ city

Bouguenais

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Audio Equipment Sales: APG generates revenue through the sale of professional audio equipment including line array systems (UNILINE MAX, UNILINE Compact), subwoofers, stage monitors, and amplifiers. Products are sold through a distributor network to live event companies, rental firms, venues, and installation professionals for concerts, festivals, and fixed installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

APG designs and manufactures professional audio loudspeaker systems, including modular line arrays (UNILINE MAX, UNILINE Compact), subwoofers, stage monitors, DSP amplifiers, and the NESS configuration software. Its products serve live events, concerts, festivals, and fixed installations, scaling from small venues to concerts accommodating up to 10,000 spectators. The company sells exclusively through a network of authorized distributors to rental companies, event production firms, and installation professionals.

Product overview

APG (Audio) is a French manufacturer of professional audio equipment offering a comprehensive sound reinforcement ecosystem. The core product lines include the new UNILINE MAX (high-power line array for venues up to 10,000 people) and UNILINE Compact (versatile compact line source system). These are complemented by specific speaker modules (UM210, UM121, UC206W, UC206N, UC118i, UC115B), stage monitors (SMX15), amplifiers (DA8/DA12, UNIRACK, TOURACK), software (NESS for audio configuration), and various mounting/stacking accessories. The product architecture is designed for both touring/rental applications and fixed installations, supporting indoor and outdoor use across festivals, concerts, venues, and worship spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• UNILINE MAX Professional line array sound reinforcement system designed for concerts and events accommodating up to 10,000 people. Combines acoustic and electronic expertise for powerful, faithful sound reproduction with ergonomic design and integrated rigging for touring and fixed installation applications.
• UNILINE Compact Compact line source system based on APG's Modular Line Array concept for small to medium power applications from short to medium/long throw, serving both touring and fixed installations.
• NESS Software Proprietary APG software for audio system configuration and spatialization, designed for configuring APG amplification systems in fixed installation and touring environments.
• SMX15 Stage Monitor Stage monitor speaker from APG designed for live performance monitoring by artists on stage, used alongside line array systems in concert and festival deployments.
• DA Series DSP Amplifiers (DA8, DA12) DSP amplifiers designed by APG for fixed installation or touring use, driving APG speaker systems (DA8 compatible with up to 4 UM121 units; DA12 compatible with up to 8 UM121 units).

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Moov'EventcoreChannel Partner/ Reseller/ Distributor · 1 May 2025Moov'Event is the first purchaser of the UNILINE MAX system. As a rental company, Moov'Event provides live event production services and has been closely involved in the development and launch of APG's flagship line array system, offering feedback during development and now providing rental services with the new system.
• VenuetechcoreChannel Partner/ Reseller/ DistributorVenuetech is APG's distributor in the Dubai/UAE region. They hosted the APG - Arbane Groupe seminar at their Experience Center, presenting the new UNILINE MAX system and the Group's immersive sound solutions to the Middle East market.
• ACS Group / ACS SonorisationcoreChannel Partner/ Reseller/ DistributorACS Sonorisation is a French event production company and APG partner that has deployed multiple APG systems at major events including the Patrick Fiori concert (4,000 spectators), Valenciennes fireworks show, and Fête de la Musique celebrations.
• TOMMEXcoreChannel Partner/ Reseller/ DistributorTOMMEX is APG's new distributor in Poland, having completed a church installation in Kazimierz Biskupi using Active Audio's Ray-On technology with APG speakers (R110-b/w, R70TC-b/w, Rmini-b/w).
• PA Solutions GreececoreChannel Partner/ Reseller/ DistributorPA Solutions Greece is APG's distributor in Greece, hosting live demonstrations of the UNILINE MAX system at the Vrachon Theater/Melina Merkouri Open Air venue.
• Acson Comercial & ZerodbscoreChannel Partner/ Reseller/ DistributorSpanish commercial partner Acson Comercial and technical partner Zerodbs collaborated on the Vincula Rock Festival deployment of UNILINE MAX, powering 2,000+ festival-goers with 16 UM210, 12 UC118, and 4 UC206W units.
• DHTAudiocoreChannel Partner/ Reseller/ DistributorDHTAudio deployed a 100% APG setup for the Place aux Artistes festival in Albi, France, serving nearly 60,000 spectators across 40 concerts using Uniline Max, IX, DX, SMX, Spot 2.6 ranges, and DA amplifiers.
• Arbane GroupeflagshipStrategic or Co-development PartnerAPG is a brand within the Arbane Groupe holding company, which includes Active Audio. The Group develops and manufactures professional audio solutions under multiple brands, sharing technologies like Ray-On across brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• L-Acoustics: French manufacturer of professional line array loudspeaker systems for live events and installations. Direct competitor to APG in the same product category, serving rental firms and venues worldwide; same geographic origin and similar end customers.
• Martin Audio: UK-based manufacturer of professional loudspeaker systems including MLA line arrays for live touring and installation. Closely comparable mid-tier competitor to APG with overlapping touring and rental customer base.
• Adamson Systems Engineering: Canadian designer and manufacturer of professional touring line array systems and installation loudspeakers. Direct peer with comparable product range and live-events customer focus.
• d&b audiotechnik: German manufacturer of professional loudspeaker systems, amplifiers, and software for mobile and installed applications. Direct line-array competitor targeting the same rental and touring customers as APG.
• Meyer Sound: US-based manufacturer of self-powered loudspeakers and line array systems for concerts, festivals, and fixed installations. Direct competitor in the high-end professional audio space APG serves.
• NEXO (subsidiary of Yamaha): French-origin professional audio manufacturer specializing in line array and point-source systems for touring and fixed installations. Closely comparable to APG in product mix, customer base, and France/Europe market position.

Broad incumbents

• Bose Professional: Division of Bose producing professional loudspeaker systems, amplifiers, and DSP for installed and portable applications. Adjacent incumbent competing with APG primarily in fixed installations and corporate/venues segments.
• RCF Group: Italian professional audio group owning RCF, dB Technologies, and EAW, offering line array systems and installation loudspeakers across price points. Broader-portfolio incumbent overlapping APG in touring and install markets.
• JBL Professional (Harman International): Division of Harman/Samsung producing a broad portfolio of professional loudspeakers including VTX line arrays for touring. Larger incumbent that competes with APG across all venue sizes and customer segments.

Emerging players

• KV2 Audio: European manufacturer of professional point-source and line array systems emphasizing high-SPL, low-distortion designs. Comparable niche positioning and focus on live-events rental customers.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/APGFrance
• LinkedInlinkedin.com/company/apg_2
• Instagraminstagram.com/apg_france
• Xx.com/apg_audio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APG