Heartland Women's Healthcare

What Heartland Women's Healthcare does

Heartland Women's Healthcare is a privately held, single-location obstetrics and gynecology medical practice based in Papillion, Nebraska, serving women across the Omaha metropolitan area. The practice was founded by Dr. Kristi K. Peterson, a board-certified obstetrician-gynecologist with more than 30 years of clinical experience, and operates with a small clinical staff of one physician, two Advanced Practice Registered Nurses, and limited support personnel (1–10 total employees). Its core offering is comprehensive OB/GYN care spanning well-woman exams, contraception, hormone replacement therapy, menopause management, and related women's health services, supplemented by an established referral relationship with Nebraska Medicine for hospital-based surgical procedures that fall outside the practice's in-office scope.

In addition to traditional OB/GYN services, Heartland has expanded into cash-pay aesthetic procedures using Lumenis medical-laser platforms. The practice offers FemTouch Vaginal Laser Rejuvenation, leveraging Lumenis CO2 fractional laser technology to address vaginal atrophy, stress urinary incontinence, and vaginal laxity, and Accupulse Laser Skin Resurfacing (utilizing DeepFX and ActiveFX modes) to treat scars, stretch marks, and wrinkles. Laser services are sold as multi-session packages on a direct-to-consumer basis outside of insurance reimbursement, while core medical services are billed through standard insurance channels. The firm is privately held with no disclosed external investors, no parent company, and no active funding activity, and its patient-acquisition channels rely on Healthgrades listings, patient testimonials, blog/educational content, and local community referrals rather than paid digital or enterprise channels.

Name

Heartland Women's Healthcare

Legal name

Heartland Women's Healthcare

Website

https://www.heartlandwomenshealth.com/

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartland Women's Healthcare is a privately held, single-location OB/GYN practice in Papillion, Nebraska, founded by Dr. Kristi K. Peterson, delivering comprehensive women's healthcare plus cash-pay Lumenis laser aesthetics (FemTouch vaginal rejuvenation and Accupulse skin resurfacing) to patients in the Omaha metro.

Ownership category

akta.pro rank

Product category

Women's Healthcare / Obstetrics & Gynecology

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKAJAL

Gynecology (General Non-Obstetric Care)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAKAJAE

Urogynecology & Pelvic Reconstructive Surgery (Female Pelvic Medicine)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAKACAF

Laser & Energy-Based Dermatology

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

Keywords

• Obstetrics and gynecology
• Women's healthcare services
• Vaginal laser rejuvenation
• Laser skin resurfacing
• Menopause care

Headquarters

HQ city

Papillion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Medical Consultation and Procedure Services: Direct patient billing through insurance claims for office visits, examinations, and medical procedures. Covers well woman exams, birth control, hormone replacement therapy, and surgical procedures.
2. FemTouch Laser Treatments: Out-of-pocket cosmetic laser procedures for vaginal rejuvenation. Package pricing for 3 treatments. One of the lowest-priced providers locally. Results typically manifest after 2nd and 3rd treatments.
3. Accupulse Aesthetic Procedures: CO2 laser skin resurfacing for scar revision and stretch mark treatment, billed separately from medical procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Heartland Women's Healthcare is a privately-owned OB/GYN medical practice that provides comprehensive obstetrics and gynecology services including well-woman exams, contraception, hormone replacement therapy, menopausal care, infertility services, pregnancy care, and gynecologic surgery. The practice specializes in advanced CO2 laser treatments, specifically FemTouch vaginal laser rejuvenation for vaginal atrophy, stress urinary incontinence, and post-childbirth laxity, and Accupulse laser skin resurfacing for scar revision and stretch marks.

Product overview

Heartland Women's Healthcare is a women's health clinic offering obstetrics and gynecology services under the direction of Kristi K. Peterson MD, Board certified in Obstetrics and Gynecology. The practice offers specialized laser treatments including FemTouch Vaginal Laser Rejuvenation (a pain-free CO2 laser therapy for vaginal atrophy, stress urinary incontinence, and vaginal laxity) and Accupulse Laser Skin Resurfacing (for scars, stretch marks, wrinkles, and skin rejuvenation). Core services include comprehensive gynecology care (well woman exams, birth control, hormone replacement therapy, menopausal care, urinary incontinence, infertility services) and obstetrics. The clinic also provides surgical procedures including hysterectomy, hysteroscopy, colposcopy, laparoscopy, laser CO2 gynecological surgery, and LEEP.

Differentiator

Problem solved

Functional benefit

Products and services

• FemTouch Vaginal Laser Rejuvenation A pain-free, under 5-minute CO2 fractional laser treatment for women experiencing vaginal atrophy and dryness, stress urinary incontinence, and vaginal laxity after childbirth. Uses 360-degree pattern application along the vaginal wall to promote remodeling of the vaginal mucous layer. Typical treatment protocol is 3 sessions with results lasting 12+ months.
• Accupulse Laser Skin Resurfacing CO2 laser skin resurfacing using DeepFX and ActiveFX modes to improve deep wrinkles, fine lines, tone and texture, and to treat scars and stretch marks across the body. Provides visible results after a single treatment with continued improvement up to 2 years.
• Gynecology Services Comprehensive gynecology care including yearly well-woman exams, birth control (pills, patch, Depo Provera injections, NuvaRing, Nexplanon, IUDs), hormone replacement therapy, menopausal care, urinary incontinence treatment, infertility services, and surgical procedures including hysterectomy, hysteroscopy, colposcopy, laparoscopy, LEEP, laser CO2 gynecological surgery, and cystocele/rectocele repair.
• Obstetrics Services Obstetric care for pregnancy and childbirth, including prenatal care, delivery, and postpartum follow-up provided under the direction of Kristi K. Peterson, MD, OB/GYN. Dr. Peterson has longstanding relationships with local families and has delivered many local families' children over many years. Surgical procedures including endometrial ablation (Novasure) are performed at Nebraska Medicine Bellevue.

Quantifiable outcome

• Over 70 FemTouch treatments performed since January 2017
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nebraska Medicine, Nebraska Medical CentercoreStrategic or Co-development PartnerDr. Kristi Peterson is affiliated with Nebraska Medicine Nebraska Medical Center as a referring physician. Endometrial ablation surgeries (Novasure) are performed at Nebraska Medicine Bellevue.
• Nebraska Medicine, BellevuecoreStrategic or Co-development PartnerSurgical procedures including endometrial ablation (Novasure) are performed at Nebraska Medicine Bellevue location. Dr. Peterson performs surgeries at this facility.
• Care CreditminorOthersThird-party healthcare financing provider offered to patients who need financial assistance for out-of-pocket procedures. Patients can apply through Care Credit website.
• LumeniscoreTechnology or IntegrationProvider of FemTouch laser system based on Accupulse aesthetic platform. Lumenis produces advanced surgical lasers used in US hospitals. Dr. Peterson selected FemTouch over competitors (MonaLisa Touch, Selene Touch, FemiLift) based on superior quality, design, and functionality.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Nebraska Medicine: Academic health system based in Omaha that operates OB/GYN services and is a strategic referral partner for Heartland. Comparable because both serve the same Omaha-area women's health patient population with overlapping obstetric and gynecologic services, though at a far larger institutional scale.
• Methodist Women's Hospital: Specialty women's hospital within the Methodist Health System in Omaha offering obstetrics, gynecology, and urogynecology services. Comparable because it competes for the same Omaha-metro women's health patients and offers overlapping urogynecologic treatment options, though as a much larger hospital-based program.
• CHI Health (CommonSpirit Health): Large regional health system with multiple OB/GYN clinics and women's services across the Omaha metro. Comparable because it serves the same Papillion/Omaha catchment with comprehensive women's health services, offering institutional scale that independent practices like Heartland must compete against.

Broad incumbents

• Hologic (Cynosure): Medical device company whose Cynosure division manufactures the MonaLisa Touch CO2 laser, the most widely known direct competitor to Lumenis FemTouch. Comparable because the technology competes for the same clinical use case (vaginal rejuvenation/atrophy) and is sold into OB/GYN and med-spa channels targeting overlapping patient segments.

Emerging players

• Alma Lasers: Manufacturer of the FemiLift CO2 laser system for vaginal rejuvenation and other aesthetic gynecological applications. Comparable because FemiTouch and FemiLift compete in the same energy-based vaginal rejuvenation category, addressing the same postmenopausal and postpartum patient indications.
• Sciton: Medical and aesthetic laser manufacturer whose diVa platform is a direct competitor to Lumenis FemTouch for vaginal rejuvenation procedures. Comparable because it competes for the same physician-channel adoption and addresses the same urogynecologic and menopausal indications.
• Thermi (ThermiGen / Almirall): Manufacturer of the ThermiVa radiofrequency platform for non-laser vaginal rejuvenation and feminine wellness. Comparable because it competes for the same elective urogynecologic patient demand that drives Heartland's FemTouch business, using a different energy modality.

Direct peers

• Aesthetic Gynecology Centers of America: Specialty practice network focused on aesthetic gynecology and vaginal rejuvenation procedures. Comparable because it offers directly competing cash-pay laser and energy-based feminine wellness treatments to the same demographic of postmenopausal and postpartum women, using similar Lumenis and competitor platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Women's Healthcare