Tryckeriett

What Tryckeriett does

Tryckeriett is a privately held Swedish company headquartered in Norsborg, founded in 2016. According to its stated short description, the company offers advertising and print services delivered through promotional material applied to apparel, bags, sports products, stationery, and electronics — i.e., a custom-branded merchandise and decoration business serving customers who require logoed or printed promotional goods.

The company operates with a workforce in the 251–500 range, indicating an established mid-sized production and fulfillment operation rather than a small studio. Its commercial web property, tryckstore.se, is currently presented as a hosting placeholder page with no visible product catalog, pricing, or transactional interface at the time of capture, which limits visibility into the active go-to-market mechanics. No product line details, proprietary technology stack, pricing model, distribution channel mix, customer logos, partnerships, certifications, or management team information are available in the source data.

Tryckeriett's revenue model is not disclosed. Based on the headcount band and the nature of custom print/promotional merchandise in a Nordic market context, revenue is plausibly in the tens of millions of USD range, but this is a low-confidence estimate derived solely from an employee-count benchmark. The company is privately held with no reported funding rounds, M&A activity, leadership changes, or other corporate actions in the supplied data.

Name

Tryckeriett

Website

https://tryckstore.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Tryckeriett is a privately held Swedish print and promotional merchandise company, founded in 2016 and based in Norsborg, serving customers needing custom-branded apparel, bags, sports products, stationery, and electronics.

Ownership category

akta.pro rank

Product category

Promotional Products and Printing Services

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (313220)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Promotional products
• Custom printing services
• Branded merchandise
• Advertising print services
• Corporate promotional apparel

Headquarters

HQ city

Norsborg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain

Core offering

Tryckeriett offers advertising and print services by producing promotion material on apparel, bags, sports products, stationery, and electronics. The company customizes physical products with branded promotional content for customers seeking advertising merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional branded apparel Customization and printing of branded apparel for advertising and promotional purposes for business customers.
• Promotional branded bags Customization and printing of branded bags for advertising and promotional purposes for business customers.
• Promotional sports products Customization and printing of branded sports products for advertising and promotional purposes for business customers.
• Promotional branded stationery Customization and printing of branded stationery for advertising and promotional purposes for business customers.
• Promotional branded electronics Customization and printing of branded electronic items for advertising and promotional purposes for business customers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Printful: Print-on-demand fulfillment provider offering custom apparel printing, embroidery, and decoration services to e-commerce sellers, competing in the same custom decoration category as Tryckeriett.
• Pixartprinting: European online printing company offering custom-printed promotional materials, packaging, and merchandise with broad product range — overlapping print services and European customer base with Tryckeriett.
• Spreadshirt: European print-on-demand and custom apparel platform offering screen printing and embroidery on clothing and accessories, with strong DACH and Nordic presence — directly overlapping with Tryckeriett's decoration services.
• 4imprint: One of the largest direct marketers of promotional products in North America and Europe, offering decorated apparel, bags, drinkware, and stationery — directly comparable product categories and decoration service to Tryckeriett.
• Custom Ink: Online platform for custom-decorated apparel and accessories using screen printing and embroidery, serving groups, teams, and businesses — directly comparable service offering and target customers to Tryckeriett.

Emerging players

• Printify: Print-on-demand marketplace aggregating decoration capacity for apparel and accessories, serving SMB e-commerce sellers — an emerging digital competitor in the same custom decoration space as Tryckeriett.

Regional players

• Brodin & Brodin (TextilTryck): Swedish-based textile printing and embroidery specialist serving Nordic customers with custom-decorated apparel and promotional textiles — a regional direct competitor in Tryckeriett's home market.
• BrandAddish: Nordic promotional merchandise and branded products distributor offering decoration services across apparel, bags, and corporate gifts — regional peer in the same promotional products space as Tryckeriett.

Broad incumbents

• Allegra Network: Established franchise network of independent print and marketing services providers in North America and Europe offering custom printing, signage, and promotional products — broad incumbent serving similar end-customers.
• Vistaprint (Cimpress): Global online printing and marketing services platform that produces custom-printed promotional products, signage, apparel and merchandise for small businesses — same core activity as Tryckeriett's custom decoration services.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tryckeriett