Inshape
Inshape is a Brazilian fitness center chain operating four physical units in the North Zone of São Paulo, offering subscription-based access to 28 fitness modalities including swimming, martial arts, dance, and strength training, serving families and individuals of all ages.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Inshape does
Inshape (legal name Academia Affe'Sports Comercial Ltda, CNPJ 72.678.824/0001-26) is a privately-held Brazilian fitness center chain operating four physical units in the North Zone of São Paulo — Cantareira/Tucuruvi, Mandaqui, Imirim, and Lauzane Paulista. The company positions itself as a family-oriented academia offering 20+ listed modalities (with the detailed product catalog enumerating 28 distinct class types) including swimming, hydrogymnastics, martial arts (Combat, Muay Thai, Boxe, Jiu-Jitsu), dance (Fitdance), indoor cycling, strength training (Musculação, Pump, Glúteos), HIIT/conditioning, yoga, and stretching, under a single membership umbrella. Pool-equipped units (Cantareira and Mandaqui) and the licensed Gustavo Borges swimming methodology underpin the Plano Natação Bebê (from 6 months), Infantil, and Adulto tiers, which serve as a differentiated child-and-family acquisition channel.
The underlying technology stack is operational rather than digital: physical gym infrastructure, treated swimming pools, air-conditioned classrooms, kids spaces, and parking. The proprietary layer is limited to a w12app-based online enrollment system integrated into the corporate website (academiainshape.com.br), which supports self-serve sign-up by unit. No proprietary software, app, or AI/ML components are disclosed; the technology is essentially commodity gym equipment plus standard enrollment SaaS. The class portfolio is delivered by qualified in-person instructors, including licensed Gustavo Borges-trained swim teachers.
The business model is subscription-recurring revenue from multiple monthly plan tiers (Plano Fitness, Plano Hidro, Plano Faça Tudo, and three Plano Natação variants), paid predominantly by credit card on monthly billing. Go-to-market is direct-to-consumer, with conversion handled via a WhatsApp sales center, the website's enrollment system, and a channel partnership with Free-Pass/Gympass for corporate wellness benefit users across three of four units. With 11-50 employees and four units, Inshape operates as a Limitada under Brazilian law with no disclosed external investor backing, parent company, or subsidiaries; ownership appears local/founder-controlled but is not publicly identified.
Inshape firmographics
Firmographics- Name
- Inshape
- Legal name
- Academia Affe'Sports Comercial Ltda
- Website
- https://academiainshape.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inshape is a Brazilian fitness center chain operating four physical units in the North Zone of São Paulo, offering subscription-based access to 28 fitness modalities including swimming, martial arts, dance, and strength training, serving families and individuals of all ages.
- Ownership category
- akta.pro rank
Inshape industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Inshape is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Inshape business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Gym Membership Subscriptions: Monthly subscription-based revenue from multiple plan tiers including Fitness, Hidro, Faça Tudo, and specialized swimming programs (Bebê, Infantil, Adulto). Payment processed via credit card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plano Fitness - Gym, dance classes, gymnastics, yoga, martial arts and bike |
| Subscription | Monthly | Plano Hidro - Unlimited hydrogymnastics classes up to 6 times per week |
| Subscription | Monthly | Plano Faça Tudo - Best cost-benefit with gym, all classes and pool access |
| Subscription | Monthly | Plano Natação Bebê - Baby swimming from 6 months with Gustavo Borges methodology |
| Subscription | Monthly | Plano Natação Infantil - Children's swimming 2-3 times per week |
| Subscription | Monthly | Plano Natação Adulto - Adult swimming or hydrogymnastics |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Inshape product offering
Product offeringCore offering
Inshape operates a multi-location fitness center chain in the North Zone of São Paulo, Brazil, offering monthly gym memberships, group fitness classes, swimming instruction, and martial arts training across four physical branches (Mandaqui, Cantareira, Imirim, and Lauzane). The company operates under the legal entity Academia Affe'Sports Comercial Ltda and serves local residents and families through recurring subscription plans and a broad modality portfolio.
Product overview
Inshape is a multi-location fitness center (academia) operating 4 units in northern São Paulo: Cantareira, Mandaqui, Imirim, and Lauzane. The company offers a unified fitness platform with multiple membership tiers (Plano Fitness, Plano Hidro, Plano Faça Tudo, and swimming plans for babies, children, and adults) as well as 28 distinct group fitness classes and activities including swimming, martial arts (Combat, Muay Thai, Boxing, Jiu-Jitsu), dance (Fitdance), cycling (Bike Indoor), strength training (Musculação, Pump, Glúteos), HIIT/conditioning (HIIT, Extreme, Condicionamento Físico), flexibility (Alongamento, Yoga), and specialty classes (Jump, Step, Super Local, Abdominal, Corrida, Power Radical). The portfolio includes the Plano Natação plans with Gustavo Borges swimming methodology as a distinct sub-brand offering structured infant and adult swimming instruction.
Differentiator
Problem solved
Functional benefit
Products and services
- Monthly Gym Membership
- Swimming Lessons
- Martial Arts Classes
- Group Fitness Classes
Quantifiable outcome
- Up to 1000 calories burned per boxing class
- +5 more outcomes
Companies that use Inshape
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Inshape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Inshape partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Free-Pass (Gympass)minorPartnership with Free-Pass/Gympass corporate wellness platform allowing corporate wellness benefit users to access Inshape facilities at Cantareira, Mandaqui, and Lauzane units.
- Gustavo Borges Swimming MethodologycoreLicensed use of Gustavo Borges methodology for infant and children's swimming programs. Children learn from water adaptation through four swimming styles (crawl, backstroke, breaststroke, butterfly) using a play-based learning approach.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Inshape competitors and assessment
Company assessmentBroad incumbents
- Planet Fitness: Planet Fitness is the world's largest franchised fitness chain, focused on high-volume, low-cost membership units. While its value-tier positioning differs from Inshape's family/premium orientation, it represents the scaled, capital-efficient model that defines the competitive benchmark local multi-unit gyms must justify.
- Crunch Fitness: Crunch Fitness is a US-headquartered global fitness chain offering diverse group classes, personal training, and aquatics across hundreds of locations. It is comparable to Inshape as a broad-modality, multi-unit operator, although its geographic footprint and brand are outside Brazil.
Direct peers
- Smart Fit: Smart Fit is the largest fitness chain in Latin America, operating hundreds of units across Brazil (including intensive presence in São Paulo) under a low-cost membership model. It is the most direct competitor to Inshape in São Paulo's North Zone, competing for the same consumer fitness wallet with greater scale.
- Bluefit: Bluefit is a Brazilian low-cost fitness chain with a multi-unit model operating across major Brazilian cities including São Paulo. It competes for price-sensitive gym members, putting downward pressure on entry-level membership pricing that Inshape's basic plans must respond to.
- Bio Ritmo: Bio Ritmo is a mid-to-premium Brazilian fitness chain headquartered in São Paulo with multiple units across the city. Like Inshape, it offers multi-modality programs, group classes, and swimming/aquatic facilities, and competes for premium and family-oriented members in São Paulo.
- Bodytech: Bodytech is a Brazilian premium fitness chain with broad modality portfolios (group classes, strength, swimming) and a strong São Paulo footprint. It targets higher-income family and adult segments similar to Inshape's adult and senior offerings.
- Just Fit: Just Fit (formerly Just Fit Academias) is a Brazilian fitness chain operating multiple units in São Paulo and other states, offering group classes, strength training, and aquatic facilities. It directly overlaps with Inshape's family- and multi-modality positioning in the same São Paulo metro.
Others
- Wellhub (Gympass): Wellhub (formerly Gympass) is the Brazilian-founded corporate wellness platform that provides Inshape with a Free-Pass/Gympass distribution channel. It is an ecosystem participant and existing commercial partner rather than a direct competitor, but materially shapes demand for gyms like Inshape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Inshape social profiles
Digital presenceInshape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inshape leadership team
Management profileNumber of profiles
Profiles1 record
Inshape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inshape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inshape
What does Inshape do?
Inshape operates a multi-location fitness center chain in the North Zone of São Paulo, Brazil, offering monthly gym memberships, group fitness classes, swimming instruction, and martial arts training across four physical branches (Mandaqui, Cantareira, Imirim, and Lauzane). The company operates under the legal entity Academia Affe'Sports Comercial Ltda and serves local residents and families through recurring subscription plans and a broad modality portfolio.
Is Inshape a public or private company?
Inshape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inshape founded?
Inshape was founded in -1. It employs 11 to 50 people.
Where is Inshape based?
Inshape is headquartered in São Paulo, Brazil, in the Latin America region.
How does Inshape make money?
One revenue line is on record: gym Membership Subscriptions.
Who are Inshape's main competitors?
Broad incumbents on record are Planet Fitness and Crunch Fitness. Direct peers are Smart Fit, Bluefit, Bio Ritmo, Bodytech and Just Fit. Wellhub (Gympass) is listed as an others.
Does Inshape have an API?
No public API is recorded for Inshape.
What industry is Inshape in?
Inshape's product category is Fitness Center Services. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.