What Te Hiringa Hauora/Health Promotion Agency does

Te Hiringa Hauora (the Health Promotion Agency) is the health promotion division of Health New Zealand Te Whatu Ora, the national health authority of Aotearoa New Zealand. Its function is to lead, deliver, and support health promotion programmes and initiatives across New Zealand — covering alcohol harm prevention, tobacco and vaping control, gambling harm minimisation, mental wellbeing, food security, water-only schools, workplace wellbeing, and the First 1,000 Days early-years programme — targeting the leading preventable causes of early death and disability and working toward Pae Ora (Healthy Futures).

Its core offering is a portfolio of free, publicly funded programmes and social marketing campaigns delivered through dedicated digital platforms (alcohol.org.nz, safergambling.org.nz, protectyourbreath.co.nz, workwell.health.nz, HealthEd) and through the Health Promotion resource store. The agency operates recognised campaign brands including Amohia Te Waiora, Safer Gambling Aotearoa, Stroke F.A.S.T. (co-developed with the Stroke Foundation of New Zealand and Ministry of Health), Stick it to Hep C, 5210 — The Healthy Way to Go, and Protect your Breath. Distribution is reinforced by a partner network comprising health professionals, schools, early childhood services, community groups, and peer workers with lived experience, and by the Community Innovation Fund for locally-led initiatives.

The business model is non-commercial. Resources and programmes are provided free to the public. The alcohol harm prevention portfolio is funded through a statutory levy on alcohol produced or imported for sale in Aotearoa New Zealand, with broader funding coming from Crown appropriations via the parent entity Health New Zealand Te Whatu Ora, a Crown entity established under the New Zealand Public Health and Disability Act 2000. Health Promotion is not a commercial vendor; it is part of a public health delivery system and is accountable to the Minister of Health. The standalone Health Promotion Agency was integrated into Te Whatu Ora on 1 July 2022 as part of wider reforms that consolidated the former 20 District Health Boards into a single national health authority.

Name

Te Hiringa Hauora/Health Promotion Agency

Legal name

Health New Zealand Te Whatu Ora

Website

https://hpa.org.nz

Company type

Public

Founded year

2022

Operating status

Operating

Short description

Te Hiringa Hauora / Health Promotion Agency is the health promotion division of Health New Zealand Te Whatu Ora, delivering free, publicly funded prevention programmes and social marketing campaigns — including alcohol harm, tobacco, gambling, mental wellbeing, and First 1,000 Days — to all New Zealanders.

Ownership category

akta.pro rank

Product category

Public Health Services

SIC

Services-Social Services (8300)

akta.pro primary industry

Chronic Disease Prevention & Health Promotion Departments (HLAJAAAN)

akta.pro secondary industries

Health Promotion, Prevention & Community Health Programs (BPAIAJAC), Maternal, Child & Adolescent Health Administration (BPAIAJAJ), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Public health promotion
• Health education resources
• Preventive health programmes
• Community health initiatives
• Harm minimisation campaigns

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Te Hiringa Hauora (Health Promotion Agency) leads, delivers and supports health promotion programmes and initiatives across Aotearoa New Zealand. It operates programmes covering alcohol harm prevention, mental wellbeing, tobacco control, gambling harm minimisation, the First 1,000 Days, workplace wellbeing, food security, and water-only schools, alongside public health campaigns and resource platforms such as HealthEd and the Health Promotion Resource Store.

Product overview

Health Promotion (Te Hiringa Hauora) is a division of Health New Zealand Te Whatu Ora that leads, delivers, and supports health promotion programmes and initiatives across Aotearoa New Zealand. The organisation operates a multi-pronged portfolio approach comprising health promotion programmes (Alcohol Harm Prevention, Mental Wellbeing, Tobacco Control, Gambling Harm Prevention, First 1,000 Days, Workplace Wellbeing, Food Security, Water-only Schools) and public health campaigns (Safer Gambling Aotearoa, Stroke F.A.S.T., Stick it to Hep C, 5210, Amohia Te Waiora, Protect your Breath). Additionally, it provides resource platforms including HealthEd and the Health Promotion Resource Store, and administers grant programmes such as the Community Innovation Fund. The organisation is funded primarily through the alcohol levy and government appropriations to achieve Pae Ora (Healthy Futures).

Differentiator

Problem solved

Functional benefit

Products and services

• Alcohol Harm Prevention Programme A health promotion initiative funded by the alcohol levy, focused on achieving Pae Ora (Healthy Futures) by reducing alcohol-related harm through community engagement, policy advocacy, digital platforms, and early intervention in healthcare settings. Targets all New Zealanders with a focus on communities with greatest need.
• Mental Wellbeing Programme A programme supporting New Zealanders to experience positive mental health and wellbeing, aiming to create a nation that values and includes people with experience of mental distress.
• Tobacco Control Programme Initiatives focused on encouraging people to quit smoking and maintaining smokefree and vapefree environments, including health promotion campaigns, information, digital tools, and health education resources.
• Minimising Gambling Harm Programme A programme supporting communities to prevent and respond to harmful gambling, including the Safer Gambling Aotearoa brand and campaigns.
• First 1,000 Days Programme A programme focusing on hapūtanga (pregnancy), pēpi (babies), and new parents to achieve equitable health outcomes, incorporating the Kahu Taurima approach to maternity and early years care.
• WorkWell Programme A free workplace wellbeing initiative supporting workplaces to develop and implement effective and sustainable wellbeing programmes.
• Food Security Programme Initiatives working with authorities, community groups, and local iwi to make healthy food choices the most accessible option across communities.
• Water-only Schools Programme Programme supporting early childhood services and schools to promote water and milk as the preferred drinks for children.
• Safer Gambling Aotearoa An overarching brand for gambling harm minimisation campaigns, aiming to strengthen society's response to gambling and prevent and reduce gambling harm.
• Stroke F.A.S.T. Campaign A campaign encouraging everyone to learn the key signs of stroke and act fast, delivered in collaboration with the Ministry of Health and Stroke Foundation of New Zealand. The campaign has run multiple iterations since 2016.
• Stick it to Hep C Campaign An award-winning national Hepatitis C awareness campaign featuring finger-prick testing messaging, developed in partnership with health sector representatives and people with lived experience.
• 5210 — The Healthy Way to Go / Te Ara Hauora Tika A health promotion campaign encouraging tamariki and whānau to make healthy choices daily, including eating vegetables and fruit, limiting screen time, being active, and drinking water or milk.
• Amohia Te Waiora — Stronger without alcohol A strategic platform approach towards reducing alcohol harm with a strengths-based message that encourages mana motuhake (self-determination) for communities to prioritise wellbeing.
• Protect your Breath Campaign A social marketing campaign and website developed to help reduce vaping harm among young people in Aotearoa by encouraging critical thinking about vaping.
• HealthEd The largest collection of prevention-focused public health resources in Aotearoa New Zealand, used by health professionals and available for free to the public.
• Health Promotion Resource Store An online store containing print material, campaign assets, and other resources related to Health Promotion programmes and campaigns, free for anyone in Aotearoa.
• Community Innovation Fund A fund supporting locally-led initiatives that support māmā, pēpi, and whānau in the first 1,000 days of a child's life.
• Vape Kit Pilot Initiative A pilot initiative focused on preventing youth uptake of vaping.
• Nicotine Replacement Therapy Programme Programme providing nicotine replacement therapy to support smoking cessation.

Quantifiable outcome

• Approximately 186,000 people in Aotearoa New Zealand are personally affected by gambling harm
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Stroke Foundation of New ZealandcoreStrategic or Co-development PartnerCollaboration on the Stroke F.A.S.T. campaign to encourage everyone to learn the key signs of stroke and think and act fast. The campaign has run multiple iterations since 2016 and aims to address stroke as the leading cause of disability in Aotearoa New Zealand affecting over 9,000 people annually.
• Ministry of HealthcoreStrategic or Co-development PartnerCollaboration on the Stroke F.A.S.T. campaign alongside Health Promotion and Stroke Foundation of New Zealand. The Ministry provides policy leadership while Health Promotion delivers health promotion programmes.
• Health Sector Representatives and Peer WorkerscoreStrategic or Co-development PartnerPartnership with health sector representatives, peer workers, and people with lived experience of hepatitis C from across the motu (country) in developing the National Hepatitis C Awareness Campaign 'Stick it to Hep C'.
• Te Kawanatanga o Aotearoa New Zealand GovernmentcoreOthersAs part of Health New Zealand Te Whatu Ora, Health Promotion operates under the New Zealand Government structure, delivering publicly funded health promotion programmes and initiatives.

Recent moves6 records

Expansion highlights5 records

Others

• World Health Organization (WHO): The WHO provides global leadership on public health, including health promotion frameworks, guidelines, and the Ottawa Charter that underpins modern health promotion practice. Comparable as the global convening body shaping health promotion methodology, though operating at policy and standards level rather than direct programme delivery.

Direct peers

• Public Health Scotland: Public Health Scotland is a national special health board focused on improving health and wellbeing and reducing health inequalities through evidence, data, and programmes. Directly comparable as a publicly-funded national health promotion and prevention body operating across an entire country.
• Healthway (Western Australian Health Promotion Foundation): Healthway is the Western Australian Health Promotion Foundation funded by a tobacco levy to support health promotion, sport sponsorship, and research. Closely comparable as a state-level health promotion agency with dedicated levy funding and a portfolio approach to prevention programmes and grants.
• Health Service Executive (HSE) Ireland - Health and Wellbeing Division: HSE Health and Wellbeing is the division of Ireland's national health service responsible for health promotion, screening, immunisation, and population health. Comparable in operating under a national health authority structure while delivering similar health promotion programmes on alcohol, tobacco, mental health, and chronic disease prevention.
• VicHealth: Victorian Health Promotion Foundation (VicHealth) is Australia's state-level health promotion agency funded by a dedicated tobacco levy, focused on prevention, mental wellbeing, and reducing health inequities. Directly comparable as a quasi-governmental health promotion body with similar portfolio breadth and dedicated funding model.
• Health Promotion Board (HPB) Singapore: Singapore's Health Promotion Board is a statutory board driving national health promotion and disease prevention programmes covering chronic disease, mental wellbeing, and healthy living. Closely comparable as a government body delivering multi-portfolio health promotion campaigns across an entire national population.

Broad incumbents

• NHS England - Public Health Functions: NHS England (and the former Public Health England, now absorbed into DHSC and UKHSA) delivers national health promotion functions including screening, immunisation, and prevention programmes. Comparable as a national health system body with health promotion and prevention responsibilities, though structured very differently under the NHS model.
• Centers for Disease Control and Prevention (CDC): The CDC is the US national public health agency with broad responsibility for chronic disease prevention and health promotion through its National Center for Chronic Disease Prevention and Health Promotion. Comparable as a national-level prevention agency, though much larger in scope and budget and more research/regulatory focused than campaign delivery.
• Public Health Agency of Canada: Public Health Agency of Canada is the federal agency responsible for public health, chronic disease prevention, and health promotion at the national level. Comparable as a national public health authority with prevention and health promotion mandates, though broader in scope including infectious disease control and emergency response.
• Australian Department of Health and Aged Care: Australia's federal Department of Health and Aged Care delivers national health promotion policies including preventive health, mental health, and chronic disease programmes. Comparable as a national government body commissioning and coordinating health promotion activity, though broader in scope including healthcare funding and aged care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Te Hiringa Hauora/Health Promotion Agency