Cento's Pratic'o

What Cento's Pratic'o does

Cento's Pratic'o is a privately held, family-owned Turkish food company that produces and sells sun-dried tomato products directly to consumers. The company operates a 13,000 m² BRC-certified production facility in Menemen, Izmir, where it combines traditional Aegean sun-drying methods with contract farming supervised by in-house agricultural engineers. Its product range includes bulk sun-dried tomatoes (1 kg), prepared spreads in classic, spicy (acılı), olive (zeytinli), and sweet-spicy (acı tatlı) variants, plus multi-jar gift sets, all marketed as 100% natural with no preservatives, colorants, or trans fats.

The company's go-to-market is exclusively direct-to-consumer e-commerce via its proprietary website centospratico.com, with domestic shipping handled by Yurtiçi Kargo and payment processing by iyzico. Marketing relies on owned social channels (Instagram, YouTube, Facebook) and a content blog featuring recipes and health benefits. Pricing is unit-based at ₺150–₺990 per SKU, with free shipping above ₺1,000 and bundle discounts on multi-jar sets. The business serves health-conscious Turkish consumers and gourmet food enthusiasts seeking convenient, natural, traditional Aegean-style ingredients.

Cento's Pratic'o has been operating since 2000 (over 25 years) without any disclosed external funding, acquisitions, or institutional investment. The company holds a registered trademark and operates as a joint-stock company (A.Ş.) under the legal name Cento Gıda Tarım Aracılık İnş. Tur. San. ve Tic. A.Ş. No management team, partnerships, or geographic expansion beyond Turkey (with a suggestive European contact email) are documented in the input data.

Name

Cento's Pratic'o

Legal name

Cento Gıda Tarım Aracılık İnş. Tur. San. ve Tic. A.Ş.

Website

https://centospratico.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Cento's Pratic'o is a family-owned Turkish producer of sun-dried tomato products, selling bulk tomatoes, flavored spreads, and gift sets directly to consumers through its own e-commerce website from a BRC-certified facility in Menemen, Izmir.

Ownership category

akta.pro rank

Product category

Sun-Dried Tomato Products

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD)

Keywords

• Sun-dried tomatoes
• Tomato paste spreads
• Aegean food products
• Gourmet Mediterranean foods
• Preservative-free foods

Headquarters

HQ city

Menemen

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer e-commerce sales of sun-dried tomato products including ezme (paste), acılı (spicy), zeytinli (olive), and set combinations. One-time purchase model with per-unit pricing. Revenue generated through online orders shipped domestically via Yurtiçi Kargo.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cento's Pratic'o produces and sells sun-dried tomato products from its BRC-certified 13,000 m² facility in Menemen, Izmir, Turkey. Its product portfolio includes bulk sun-dried tomatoes (1 kg), prepared spreads and pastes in classic, spicy, and olive variants, and multi-jar gift sets. Products are made with traditional Aegean sun-drying methods, contain no preservatives or colorings, and are distributed primarily through the company's own e-commerce website to Turkish consumers.

Product overview

Cento's Pratic'o is a family-run Turkish food company specializing in sun-dried tomato products. The company operates a 13,000 m² production facility in Izmir Menemen, Turkey, utilizing traditional Aegean sun-drying methods combined with BRC-standard hygiene protocols. The product portfolio centers on sun-dried tomatoes sold in multiple formats: bulk 1 kg packages, prepared spreads/pastes in various flavors (classic, spicy, olive), and gift sets combining multiple varieties. All products are marketed as 100% natural with no preservatives, colorings, or trans fats, distributed through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Güneşte Kurutulmuş Domates 1 Kg (Sun-dried Tomatoes 1 Kg) Sun-dried tomatoes in 1 kg packaging, made from Aegean-region tomatoes dried using traditional methods without any additives, preservatives, or artificial coloring. Sold directly to Turkish consumers via the company's e-commerce site.
• Güneşte Kurutulmuş Domates Ezmesi (Sun-dried Tomato Spread) Sun-dried tomato spread/paste (350 g) prepared with sun-dried tomatoes, sunflower oil, oregano, basil, and garlic. Suitable for vegan and gluten-free diets. Sold directly to Turkish consumers.
• Güneşte Kurutulmuş Domates Ezmesi Acılı (Spicy Sun-dried Tomato Spread) Spicy sun-dried tomato spread (350 g) made with sun-dried tomatoes, oregano, basil, garlic, and hot pepper. Contains no artificial colors or flavors.
• Güneşte Kurutulmuş Domates Zeytinli (Sun-dried Tomato with Olive) Sun-dried tomato spread with Aegean green olives (340 g jar), prepared with sunflower oil. Contains no preservatives or colorings.
• Güneşte Kurutulmuş Domates Acı Tatlı (Spicy Sweet Sun-dried Tomato) Sun-dried tomato (200 g) with sweet and spicy flavor profile, prepared with special spice mixtures and extra hot peppers. Does not contain colorings.
• Güneşte Kurutulmuş Domates 3 lü Set (Ezme-Zeytinli-Acılı) (Three-Piece Gift Set) Gift set containing three 370cc jars: classic sun-dried tomato spread, olive sun-dried tomato spread, and spicy sun-dried tomato spread. Marketed as a gift-ready multi-pack.
• Güneşte Kurutulmuş Domates 3 lü Set (Ezme) (Three-Piece Classic Spread Set) Set of three 370cc jars of classic sun-dried tomato spread.
• Güneşte Kurutulmuş Domates 3 lü Set (Zeytinli) (Three-Piece Olive Spread Set) Set of three 370cc jars of sun-dried tomato spread with olives.
• Güneşte Kurutulmuş Domates 3 lü Set (Acılı) (Three-Piece Spicy Spread Set) Set of three 370cc jars of spicy sun-dried tomato spread with hot peppers.

Quantifiable outcome

• No artificial preservatives, colorants, or trans fats - 100% natural products
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Tat Gıda: Tat is a leading Turkish processed food conglomerate with a broad portfolio including tomato pastes, ketchup, and condiments. Its scale and retail relationships make it a direct competitive incumbent in the Turkish tomato-based products market.
• Kühne: Kühne is the German market leader in pickles, preserves, and condiments, with global distribution. It represents the scaled, branded incumbent that Cento's Pratic'o would compete with if expanding into European retail channels.
• Pınar: Pınar is a major Turkish branded food manufacturer with diverse categories. While not a direct tomato specialist, it competes for Turkish grocery shelf space and consumer mindshare in premium condiment and spread categories.
• Tukaş: Tukaş is one of Turkey's largest tomato products manufacturers (ketchup, paste, canned tomatoes) and operates at much greater scale across multiple categories, making it a broad incumbent competitor for shelf space, foodservice contracts, and Turkish consumer spending in the tomato products category.
• Maille: Maille is a premium French mustard and pickled condiments brand (Unilever) positioned in gourmet retail globally. Comparable as a premium-priced, heritage condiment brand targeting gourmet consumers in a similar culinary category.

Direct peers

• Bionaturae: Bionaturae is an Italian organic specialist producing sun-dried tomatoes, pasta sauces, and Mediterranean condiments for premium retail. Comparable as a similarly-sized artisanal producer focused on clean-label Italian/Aegean tomato products.
• Berrak Gıda: Berrak is a Turkish preserves and pickles manufacturer producing shelf-stable vegetable condiments for domestic retail. Directly comparable in category positioning, distribution model, and target Turkish consumer base.
• California Sun-Dry Inc: California Sun-Dry is a US-based specialist in sun-dried tomato products, offering spreads, pasta sauces, and packaged dried tomatoes through retail and foodservice—directly comparable in product format, brand positioning, and BRC-equivalent quality standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CentosPratico
• Facebookfacebook.com/centospratico
• Instagraminstagram.com/centospratico
• LinkedInlinkedin.com/company/cento-s-pratic-o

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cento's Pratic'o