Eternal Diamonds
- Company typePrivate
- Founded2001
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
Eternal Diamonds firmographics
Firmographics- Name
- Eternal Diamonds
- Legal name
- Eternal Diamonds
- Website
- https://eternaldiamonds.ca
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Eternal Diamonds industry classification
Industry- Product category
- Fine Jewellery Retail
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro industry
- Bridal & Engagement Jewelry RetailConsumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)Diamond JewelryConsumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)Engagement RingsBespoke Fine Jewelry (Precious Metals & Gemstones)
Keywords
Where Eternal Diamonds is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Eternal Diamonds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Diamond Jewellery Retail: One-time retail sales of diamonds and diamond jewellery including engagement rings, wedding bands, anniversary rings, earrings, necklaces, and bracelets. Sales occur through physical storefront and e-commerce platform.
- Custom Jewellery Design: Bespoke custom engagement rings and jewellery creation services where customers select loose diamonds and custom settings. Master jewellers handcraft unique pieces according to customer specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual diamonds and rings with variable pricing based on carat, clarity, color, and cut |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Eternal Diamonds product offering
Product offeringCore offering
Eternal Diamonds sells handcrafted diamond jewelry and loose Canadian diamonds from a Montreal retail showroom and accompanying e-commerce site. Its catalog covers engagement rings, wedding bands, promise rings, anniversary rings, diamond stud earrings, necklaces, and tennis bracelets, backed by custom design services in which master jewellers create bespoke pieces from the customer's selected stones and settings. Every product features laboratory-certified Canadian diamonds, with lifelong after-sale services including cleaning, inspection, resizing, and claw re-tipping.
Product overview
Eternal Diamonds is a Montreal-based jewelry retailer offering a comprehensive portfolio of handcrafted diamond jewelry and custom design services. The core offering centers on Canadian diamonds—loose stones and set jewelry—available in a collection exceeding 100,000 laboratory certified diamonds. Product portfolio includes diamond rings (engagement rings, custom engagement rings, solitaire engagement rings, promise rings, wedding rings, wedding bands for men and women, anniversary rings, three-stone anniversary rings), diamond jewelry (diamond stud earrings, diamond necklaces, tennis bracelets), and loose diamonds. The company provides customization options for rings and jewelry, allowing customers to select loose stones, settings, and precious metals. All products are backed by lifetime cleaning, inspection, and reshaping services along with resizing and claw re-tipping warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- Diamond Rings Handcrafted diamond rings in various styles including engagement rings, promise rings, wedding rings and bands for men and women, anniversary rings, and three-stone anniversary rings. Each ring features laboratory certified Canadian diamonds in multiple shapes, cuts, settings, and precious metals (white gold, rose gold, platinum, palladium, titanium, tungsten, cobalt). Targeted at couples and individuals buying for engagements, weddings, and milestone celebrations.
- Custom Engagement Rings Bespoke custom engagement rings designed to customer specifications. Customers select the loose diamond, shape, setting, precious metal, and band style; master jewellers handcraft the unique piece. Targeted at customers seeking a one-of-a-kind engagement ring beyond standard catalogue offerings.
- Diamond Jewellery Diamond jewelry pieces including designer diamond stud earrings, solitaire and other diamond necklaces, and tennis bracelets, all featuring hand-selected laboratory certified Canadian diamonds set in precious metals. Targeted at individuals purchasing diamond jewelry for gift-giving and personal milestones.
- Loose Diamonds Hand-selected loose diamonds available in various shapes, cuts, colors, and carat weights. The collection exceeds 100,000 stones, each laboratory certified and graded on the Four C's. Targeted at customers building custom jewelry, collectors, and investors purchasing certified diamonds for personal use.
- Canadian Diamonds Canadian-mined diamonds sourced from Canadian mines, recognized for high quality, unique color, signature cuts, and pristine clarity. Mined under environmentally-friendly standards with federal oversight since 1985. Targeted at buyers prioritizing ethical sourcing, conflict-free provenance, and traceability of origin.
Companies that use Eternal Diamonds
Customer profileSegments2 records
Ideal customer profiles1 record
Eternal Diamonds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eternal Diamonds partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Eternal Diamonds competitors and assessment
Company assessmentRegional players
- Peoples Jewellers: Canada's largest mall-based jewellery chain offering diamond engagement rings and fashion jewellery. Comparable in Canadian bridal diamond retail but operates a mass-market mall-store footprint rather than bespoke custom design or specialty downtown positioning.
- Birks: Canadian heritage luxury jewellery retailer with multiple stores across major Canadian cities. Comparable as a Canadian diamond and bridal jewellery retailer, but operates a multi-location, multi-brand luxury assortment at materially higher price points and brand scale.
Emerging players
- Mejuri: Canadian-founded DTC fine jewellery brand built around everyday diamonds and gold. Comparable in Canadian origin and direct-to-consumer digital model, but oriented toward fashion-priced fine jewellery rather than bridal engagement rings and certified Canadian diamonds.
- VRAI: Direct-to-consumer diamond jewellery brand built around vertically integrated, sustainably produced diamonds including Canadian-sourced rough. Comparable in DTC channel and ethical-diamond storytelling, but focused on lab-grown rather than mined natural diamonds—a category adjacency rather than direct overlap.
Direct peers
- Spence Diamonds: Canadian diamond jewellery retailer and custom engagement ring specialist with multiple showrooms across Canada. Most comparable on Canadian-diamond specialisation, custom design, and bridal focus; competes in the same national market.
- Brilliant Earth: DTC jewellery retailer focused on ethically sourced and traceable diamonds and gemstones. Comparable to Eternal Diamonds on the ethical-sourcing and origin-provenance narrative, with both loose-stone search and bespoke engagement-ring capabilities.
- James Allen: DTC online diamond retailer specialising in loose diamonds and engagement rings with 3D visualisation and custom setting configuration. Closely comparable product set, certification standards (GIA), and direct-to-consumer delivery model versus Eternal Diamonds' physical + e-commerce hybrid.
- Blue Nile: Online-first diamond and fine jewellery retailer offering loose diamonds, engagement rings, and custom design with transparent certification. Directly comparable to Eternal Diamonds' diamond search, certification, and bridal focus, but operating at much larger scale and predominantly through digital channels.
Broad incumbents
- Harry Winston: High-luxury diamond and bridal jewellery house (Swatch Group) globally recognised for premium engagement rings and loose diamonds. Comparable on certified high-quality diamond focus and bridal assortment, but at luxury price points and brand scale well above Eternal Diamonds.
- Tiffany & Co. Global luxury jewellery incumbent (LVMH) with iconic diamond engagement and bridal assortment. Comparable on diamond jewellery and bridal focus, but at a vastly larger brand, distribution, and price-point scale that places it as a broad incumbent rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eternal Diamonds social profiles
Digital presenceEternal Diamonds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eternal Diamonds leadership team
Management profileNumber of profiles
Eternal Diamonds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eternal Diamonds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eternal Diamonds
What does Eternal Diamonds do?
Eternal Diamonds sells handcrafted diamond jewelry and loose Canadian diamonds from a Montreal retail showroom and accompanying e-commerce site. Its catalog covers engagement rings, wedding bands, promise rings, anniversary rings, diamond stud earrings, necklaces, and tennis bracelets, backed by custom design services in which master jewellers create bespoke pieces from the customer's selected stones and settings. Every product features laboratory-certified Canadian diamonds, with lifelong after-sale services including cleaning, inspection, resizing, and claw re-tipping.
Is Eternal Diamonds a public or private company?
Eternal Diamonds is a private company. It is classified as unknown and is currently operating.
When was Eternal Diamonds founded?
Eternal Diamonds was founded in 2001. It employs 11 to 50 people.
Where is Eternal Diamonds based?
Eternal Diamonds is headquartered in Montreal, Canada, in the North America region.
How does Eternal Diamonds make money?
Two revenue lines are on record. Diamond Jewellery Retail is the primary driver. The others are custom Jewellery Design.
Who are Eternal Diamonds's main competitors?
Regional players on record are Peoples Jewellers and Birks. Emerging players are Mejuri and VRAI. Direct peers are Spence Diamonds, Brilliant Earth, James Allen and Blue Nile. Broad incumbents are Harry Winston and Tiffany & Co..
Does Eternal Diamonds have an API?
No public API is recorded for Eternal Diamonds.
What industry is Eternal Diamonds in?
Eternal Diamonds's product category is Fine Jewellery Retail. Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKAAAA, Diamond Jewelry. Its NAICS code is 45831 and its SIC code is 5944.