What Marketplace Foods does

MarketPlace Foods is a regional grocery retail chain operating 10 full-service stores across Wisconsin (Hayward, Menomonie, Rice Lake, St. Croix Falls, Sturgeon Bay, Clintonville, Brillion) and Michigan's Upper Peninsula (Houghton, Marquette, Iron Mountain). The company is a banner of the privately held parent Coborn's, Inc. and sells fresh produce, meat and seafood, dairy, frozen foods, bakery items, deli and prepared foods, snacks, beverages, household goods, health and personal care products, liquor, floral arrangements, and in-store pharmacy services. It also offers custom cakes, party trays, and catering for events.

The business model is traditional brick-and-mortar retail supplemented by a digital channel. The company operates an e-commerce storefront at shopmarketplacefoods.com that supports online ordering with in-store pickup, plus dedicated iOS and Android mobile applications that integrate loyalty balance tracking, digital receipts, weekly ad browsing, and shopping lists. The MORE Rewards loyalty program provides member-exclusive savings and is the central customer-engagement mechanism, while the Midwest Roots marketing initiative differentiates the chain through curated partnerships with regional farm suppliers (Stoney Brook Farms, Wholestone Farms, Novak's Grown Right Vegetables) and local brands (Wiley Wallaby, Thousand Hills, Abdallah Chocolates producing the Four Brothers private label).

Revenue is generated almost entirely through one-time consumer point-of-sale transactions across the store network, plus ancillary streams from the liquor department, pharmacy services, gift cards, catering, and prepared foods. Pricing is not publicly disclosed but is communicated through weekly printed and digital ads, coupons, and loyalty-driven discounts. The customer base is horizontal: individual households and families in Upper Midwest communities seeking fresh groceries, one-stop shopping convenience, and locally sourced products.

Name

Marketplace Foods

Legal name

Coborn's, Inc.

Website

https://marketplacefoodswi.com

Company type

Private

Operating status

Operating

Short description

MarketPlace Foods is a privately held regional grocery chain operating 10 full-service stores across Wisconsin and Michigan's Upper Peninsula, offering fresh groceries, pharmacy, liquor, prepared foods, and catering, with online ordering and a MORE Rewards loyalty program. It operates as a banner under parent company Coborn's, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Grocery Sales: Traditional brick-and-mortar retail model selling fresh groceries, packaged goods, prepared foods, beverages, and general merchandise. Customers purchase products directly at store locations or through online ordering with in-store pickup. Revenue generated through individual transactions at point of sale.
2. Liquor Sales: Dedicated liquor department offering beer, wine, and spirits for retail sale
3. Prepared Foods and Catering: In-store prepared foods, deli items, custom cakes, party trays, and catering services
4. Pharmacy Services: In-store pharmacy providing prescription medications and health-related services
5. Gift Cards: Sale of gift cards for use at MarketPlace Foods stores

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MarketPlace Foods is a regional grocery retailer operating 10 brick-and-mortar stores across Wisconsin and Michigan's Upper Peninsula, selling fresh produce, meat and seafood, dairy, frozen foods, bakery, deli, prepared foods, beverages, snacks, household, health and personal care items, floral, and liquor. The company also operates in-store pharmacies, offers catering, custom cakes, and party trays, runs the MORE Rewards loyalty program, and supports shopping through an e-commerce site with in-store pickup and a dedicated iOS/Android mobile app.

Product overview

MarketPlace Foods is a traditional grocery retail chain operating multiple store locations across Wisconsin and Michigan's Upper Peninsula. The company offers a unified grocery platform with physical retail stores complemented by online ordering capabilities. Its product portfolio centers on core grocery retail categories (Produce, Meat & Seafood, Dairy, Frozen, Beverages, Bakery, Deli, Snacks, Prepared Foods, Household, Health Care, and Floral) alongside specialized services including Pharmacy, Liquor, Catering, and Meal Solutions. The company operates private label brands including Four Brothers premium chocolates and Simply Done household products, features local Midwest products like Wiley Wallaby licorice, and supports customer engagement through the MORE Rewards loyalty program accessible via a dedicated mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Four Brothers: Chef-crafted collection of premium products, made from the freshest ingredients. Four Brothers Chocolate is proudly produced by Abdallah Chocolates located in Apple Valley, Minnesota. Four Brothers Caramels are also offered.

Products and services

• Grocery Retail Departments
• In-Store Pharmacy Pharmacy services providing prescription medications, over-the-counter health care, and wellness products to store shoppers.
• Liquor Department Retail sale of beer, wine, and spirits through dedicated liquor storefronts associated with MarketPlace Foods stores.
• Catering and Party Trays Full-service catering offerings including party trays, custom menus, and event food for individual and small business customers planning gatherings, graduations, and other events.
• Custom Cakes and Bakery Special Orders Custom cake design and bakery special order services for celebrations and events, available through the MarketPlace Foods bakery department.
• Gift Cards Digital and physical gift cards available for purchase online and in stores, redeemable for groceries, liquor, and other merchandise at MarketPlace Foods.
• MORE Rewards Loyalty Program Free loyalty program that allows members to track rewards, receive member-exclusive savings and in-store offers, and view digital receipts through the MarketPlace Foods mobile app.
• Four Brothers Premium Chocolate and Caramel Line Exclusive private label brand of chef-crafted premium chocolates and caramels produced by Abdallah Chocolates, sold only at MarketPlace Foods.
• MarketPlace Foods Mobile App iOS and Android mobile app that lets customers browse weekly ads, build shopping lists, receive in-store offers, view digital receipts, and manage their MORE Rewards account.
• Online Ordering with In-Store Pickup E-commerce platform enabling customers to browse and order groceries online, then pick up purchases at their selected MarketPlace Foods store location.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• Stoney Brook FarmsminorOthersLocal farm supplier featured in the Midwest Roots program, providing fresh produce to MarketPlace Foods stores in the Upper Midwest region.
• Wholestone FarmsminorOthersPork producer featured in the Midwest Roots program, supplying locally-raised pork products to MarketPlace Foods.
• Novak's Grown Right VegetablesminorOthersLocal vegetable farm supplier featured in the Midwest Roots program, providing fresh locally-grown vegetables to MarketPlace Foods stores.
• Wiley Wallaby LicoriceminorOthersPremium licorice brand born in Perham, Minnesota, now America's #1 premium licorice brand. Family owned and operated, featured as a local pick in MarketPlace Foods stores.
• Abdallah Chocolates (Four Brothers)minorOthersFamily-owned chocolate company located in Apple Valley, Minnesota for 110 years. Produces the Four Brothers premium chocolate and caramel line sold exclusively at MarketPlace Foods.
• Thousand HillsminorOthersPremium meat supplier providing 100% grass-fed beef raised in Becker, MN. Products are free of hormones, antibiotics, grains, GMOs, and grain by-products. Featured as premium meat selection.
• Fresh ExpressminorOthersFresh salads and produce brand featuring bag technology to keep leafy greens fresher longer. Featured premium produce selection at MarketPlace Foods.
• KempsminorOthersMidwest dairy and ice cream brand featured with promotional pricing on protein products and ice cream at MarketPlace Foods.
• JohnsonvilleminorOthersSausage and bratwurst brand featured with promotional deals at MarketPlace Foods, particularly during grilling season.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Trig's: Trig's is a Wisconsin-based family-owned independent grocer with full-service grocery, deli, bakery, and catering across Central and Northern Wisconsin. Comparable size and Wisconsin small-town footprint to MarketPlace Foods.
• Woodman's Markets: Woodman's Markets is a family-owned regional grocer operating large-format stores across Wisconsin and Northern Illinois. Closely comparable to MarketPlace Foods on Midwest regional positioning, large-format grocery, and family ownership.
• Festival Foods: Skogen's Festival Foods is a Wisconsin-based regional grocery chain of similar scale, offering full-service grocery plus pharmacy, bakery, deli, and private label. Most direct comparable to MarketPlace Foods given shared geography, format, and Midwest local-sourcing emphasis.
• Kwik Trip: Kwik Trip is a Wisconsin/Minnesota-based chain of convenience stores with an expanding grocery, fresh, and prepared-food offering. Overlaps with MarketPlace Foods in Wisconsin for grab-and-go and fresh meal occasions and competes for the same regional consumer wallet.

Broad incumbents

• Kroger: Kroger is the largest U.S. pure-play supermarket operator with a Midwest presence through Pick 'n Save and Mariano's in Wisconsin. Sets competitive pricing and digital benchmarks for regional Midwest grocers like MarketPlace Foods.
• Hy-Vee: Hy-Vee is a large Midwest employee-owned grocery chain operating across IA, MN, WI, MO, NE, KS and SD with full-service stores including pharmacy, prepared foods, catering, and online ordering. Larger scale but overlapping Midwest footprint, format, and multi-department model.
• Walmart: Walmart is the dominant mass retailer with the largest U.S. grocery share, including supercenters that compete across all MarketPlace Foods' Wisconsin and Michigan markets on price, assortment, and pharmacy.
• Meijer: Meijer is a Michigan-anchored supercenter chain combining grocery with general merchandise, pharmacy, and fuel. Direct overlap in MarketPlace Foods' MI UP footprint (Houghton, Marquette, Iron Mountain) makes it a primary larger-format competitor.
• Aldi: Aldi is a major discount grocer operating more than 2,000 stores nationwide with growing Midwest presence. Competes directly with MarketPlace Foods on price-sensitive grocery categories across Wisconsin and Michigan.

Regional players

• Schnucks: Schnucks is a Midwest family-owned grocery chain concentrated in Missouri and Illinois with full-service stores including pharmacy, prepared foods, and a loyalty program. Comparable multi-department format and family-owned private operating profile, though different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marketplacefoodsinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketplace Foods