Northwest Eye
Northwest Eye is a private multi-specialty ophthalmology practice in the Minneapolis–St. Paul metro, operating six clinics, four ambulatory surgery centers, and five optical retail stores that deliver comprehensive medical, surgical, and refractive eye care to patients of all ages.
- Company typePrivate
- Founded1975
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Northwest Eye does
Revenue is generated through professional services (clinical consultations and surgical procedures, the latter largely covered by insurance except for elective LASIK and refractive lens exchange), hardware/retail sales of eyeglasses, frames, lenses, and contact lenses through the five Northwest Eyewear stores and the myeyestore.com e-commerce channel, and financing arrangements for elective procedures via CareCredit and Alphaeon Credit. The practice is affiliated with Unifeye Vision Partners (UVP), a multi-practice eye care network that provides operational, compliance, and administrative infrastructure. Marketing is executed through a digital-led mix including SEO, content marketing, social channels (Facebook, LinkedIn, Instagram, YouTube, TikTok), email newsletters, a patient referral program, and free online cataract and LASIK self-assessments designed to convert top-of-funnel traffic into booked consultations.
Northwest Eye firmographics
Firmographics- Name
- Northwest Eye
- Legal name
- Northwest Eye Clinic
- Website
- https://nweyeclinic.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Northwest Eye is a private multi-specialty ophthalmology practice in the Minneapolis–St. Paul metro, operating six clinics, four ambulatory surgery centers, and five optical retail stores that deliver comprehensive medical, surgical, and refractive eye care to patients of all ages.
- Ownership category
- akta.pro rank
Northwest Eye industry classification
Industry- Product category
- Ophthalmology Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Ophthalmology Surgery Centers (HLAFAIAF), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Neuro-Ophthalmology (HLAKAKAH)
Keywords
Where Northwest Eye is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Northwest Eye business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Clinical Eye Care Services: Revenue generated from comprehensive eye examinations, diagnosis, and treatment of eye conditions for patients of all ages
- Surgical Procedures: Revenue from cataract surgery, LASIK, glaucoma surgery, cornea procedures, oculoplastic surgery, pediatric eye surgery, and other surgical interventions performed at clinic surgery centers
- Optical/Retail: Revenue from eyeglasses, frames, lenses, contact lenses, and related optical products sold through five Northwest Eyewear stores in the Twin Cities area
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | LASIK Financing Options |
| One time/ perpetual license | Pay-as-you-go | LASIK Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Northwest Eye product offering
Product offeringCore offering
Northwest Eye is a multi-specialty ophthalmology practice providing comprehensive medical and surgical eye care for patients of all ages. Core services include cataract surgery (including Light Adjustable Lens implants), LASIK vision correction, glaucoma management, dry eye treatment, cornea care, pediatric ophthalmology, neuro-ophthalmology, oculoplastic/cosmetic eye surgery, and refractive lens exchange. The practice also operates five Northwest Eyewear retail optical stores selling eyeglasses, lenses, and contact lenses.
Product overview
Northwest Eye is a comprehensive eye care provider offering a full range of medical and surgical eye care services. The practice operates as a multi-specialty eye care center with core services including cataract surgery (with Light Adjustable Lens technology), LASIK vision correction, glaucoma treatment, dry eye management, cornea treatment, pediatric eye care, cosmetic/oculoplastic surgery, neuro-ophthalmology, and refractive lens exchange. The practice also operates five Northwest Eyewear retail optical shops offering eyeglasses and contact lenses. Diagnostic and treatment technologies include the Valeda Light Delivery System (FDA-authorized for dry AMD), iStent implants for glaucoma, and LipiView/Lipiflow/BlephEx devices for dry eye diagnosis and treatment. The company is affiliated with Unifeye Vision Partners (UVP) and serves the Twin Cities metro area through six clinic locations and four surgery centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Cataract Surgery Surgical removal of cataracts with intraocular lens implantation performed by board-certified cataract surgeons at multiple Twin Cities locations, including Light Adjustable Lens technology for post-operative vision customization.
- Comprehensive Eye Exams Routine eye examinations that test visual acuity and screen for eye health conditions patients may be unaware they have.
- LASIK Vision Correction Laser vision correction procedure that reshapes the cornea to improve visual acuity and reduce dependence on glasses or contact lenses, using tracking laser technology that follows eye movement during treatment.
- Light Adjustable Lens (LAL) FDA-approved intraocular lens enabling post-operative customization of vision correction, allowing patients to trial preferred focal point adjustment before finalizing prescription after cataract surgery.
- Valeda Light Delivery System The first FDA-authorized treatment for dry age-related macular degeneration (AMD), delivering light-based therapy for retinal disease.
- Glaucoma Treatment Medical and surgical management of glaucoma including medication, selective laser trabeculoplasty (SLT), and surgical options such as iStent implantation during cataract surgery.
- Dry Eye & Blepharitis Center Specialized center offering diagnostic testing (LipiView, Tear Osmolarity, RPS InflammaDry) and treatments (Lipiflow, BlephEx) for dry eye disease and blepharitis.
- Cosmetic & Oculoplastic Surgery Eyelid surgery, BOTOX treatment, dermal fillers (Restylane, JUVÉDERM), and reconstructive procedures for eyelids, tear system, and orbit.
- Pediatric Eye Care Eye care services for infants, children, and teens including treatment for strabismus, amblyopia, and other pediatric eye conditions.
- Optical Shop / Northwest Eyewear Five optical retail locations offering eyeglasses, prescription lenses, and contact lenses with certified optician services.
- Refractive Lens Exchange Surgical procedure replacing the eye's natural lens with an artificial intraocular lens to correct refractive errors and prevent future cataracts.
- Cornea Treatment Treatment for corneal diseases including corneal abrasions, corneal ectasia, Fuchs' Dystrophy, and keratoconus.
- Neuro-Ophthalmology Specialized care for complex vision concerns involving the visual system and nervous system, including optic nerve disorders and double vision.
- Eye Alignment / Strabismus Surgery Surgical and non-surgical treatment for misaligned eyes in both adults and children, including eye muscle procedures.
- Myopia Management Treatment programs to slow the progression of nearsightedness in children.
Quantifiable outcome
- iStent has been shown to lower IOP as much as 2.4 to 9 mm HG when combined with cataract surgery
- +2 more outcomes
Companies that use Northwest Eye
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Northwest Eye technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Northwest Eye partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Unifeye Vision Partners (UVP)coreNorthwest Eye Clinic is affiliated with Unifeye Vision Partners (UVP), a larger eye care practice network. UVP provides operational support, compliance infrastructure, and administrative services. Contact information includes [email protected] and addresses on UVP facilities.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Northwest Eye competitors and assessment
Company assessmentEmerging players
- Warby Parker: DTC eyewear and contact lens brand with brick-and-mortar retail and online refraction; adjacent competitor to Northwest Eye's optical retail business and increasingly to its primary eye care exam volumes.
Direct peers
- LasikPlus: National LASIK-focused refractive surgery chain operating multiple centers; competes with Northwest Eye's refractive service line on pricing and marketing intensity for elective vision correction.
- Chu Vision Institute: Twin Cities-based ophthalmology practice offering LASIK, cataract, glaucoma, and dry eye services, competing head-to-head with Northwest Eye in the same metro market.
- Vance Thompson Vision: Midwest-based multi-specialty ophthalmology practice headquartered in Sioux Falls with Twin Cities locations, focused on refractive surgery and premium intraocular lenses including Light Adjustable Lens — highly comparable specialty mix and overlapping geographic reach.
- Minnesota Eye Consultants: Multi-specialty ophthalmology practice in the Twin Cities market offering cataract, LASIK, glaucoma, and oculoplastic services with multiple locations and surgery centers — directly comparable in scope, geography, and service mix to Northwest Eye.
- Associated Eye Care: Multi-location ophthalmology and optometry group in the Twin Cities metro providing comprehensive eye care and optical retail services under the same integrated model Northwest Eye operates.
Broad incumbents
- TLC Laser Eye Centers: Established North American LASIK and refractive surgery chain with broad geographic coverage; comparable on the refractive service line and consumer-direct marketing model.
- Eye Centers of America: Multi-state ophthalmology practice roll-up offering comprehensive eye care including surgery; comparable as a multi-specialty, multi-site clinical operator pursuing physician practice aggregation.
- Unifeye Vision Partners: Parent network and operator of Northwest Eye; broader ophthalmology management organization with affiliated practices across multiple states, providing operational and administrative infrastructure to partner clinics.
- LensCrafters: National optical retail chain providing eye exams and prescription eyewear; competes with Northwest Eyewear on retail optical and primary care eye exam traffic in shared regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Northwest Eye social profiles
Digital presenceNorthwest Eye compliance and trust
Trust signalCompliance3 records
Northwest Eye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northwest Eye leadership team
Management profileNumber of profiles
Profiles8 records
Northwest Eye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northwest Eye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northwest Eye
What does Northwest Eye do?
Northwest Eye is a multi-specialty ophthalmology practice providing comprehensive medical and surgical eye care for patients of all ages. Core services include cataract surgery (including Light Adjustable Lens implants), LASIK vision correction, glaucoma management, dry eye treatment, cornea care, pediatric ophthalmology, neuro-ophthalmology, oculoplastic/cosmetic eye surgery, and refractive lens exchange. The practice also operates five Northwest Eyewear retail optical stores selling eyeglasses, lenses, and contact lenses.
Is Northwest Eye a public or private company?
Northwest Eye is a private company. It is classified as corporate owned and is currently operating.
When was Northwest Eye founded?
Northwest Eye was founded in 1975. It employs 101 to 250 people.
Where is Northwest Eye based?
Northwest Eye is headquartered in Minneapolis, United States, in the North America region.
How does Northwest Eye make money?
Three revenue lines are on record. Clinical Eye Care Services are the primary driver. The others are surgical Procedures and optical/Retail.
Who are Northwest Eye's main competitors?
Warby Parker is listed as an emerging player. Direct peers are LasikPlus, Chu Vision Institute, Vance Thompson Vision, Minnesota Eye Consultants and Associated Eye Care. Broad incumbents are TLC Laser Eye Centers, Eye Centers of America, Unifeye Vision Partners and LensCrafters.
Does Northwest Eye have an API?
No public API is recorded for Northwest Eye.
What industry is Northwest Eye in?
Northwest Eye's product category is Ophthalmology Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAFAIAF, Ophthalmology Surgery Centers. Its NAICS code is 62132 and its SIC code is 8011.