BaliEasy

What BaliEasy does

BaliEasy, operating under the legal entity PT Bali Mudah Bersama, is a digital-first, direct-to-consumer services platform headquartered in Canggu, Bali, Indonesia. The company serves international travelers and foreign residents of Bali with an integrated stack of connectivity, immigration, and (planned) lifestyle services, organized around three sub-brands: eSIM BaliEasy (esim.balieasy.com), Visa BaliEasy (visa.balieasy.com), and the main balieasy.com portal. Its primary customer segments are inbound tourists, digital nomads and remote workers, foreign investors and expatriate business owners, and retirees seeking long-stay arrangements. Reported operating metrics include 3,000+ eSIM customers per month, a 99% visa approval rate, and a 22% affiliate conversion rate.

The core product portfolio is built on two underlying technology and partnership stacks. eSIM BaliEasy is powered by a partnership with Telkomsel, Indonesia's largest telecom provider, and offers digital SIM cards with local +62 phone numbers, physical SIM alternatives, portable WiFi rentals, and data and call-credit top-ups — sold through a self-serve platform supporting 12+ currencies. Visa BaliEasy operates as an authorized visa guarantor and Official Partner of Immigration Indonesia, with a registered PT structure (KBLI 63122, KBLI 79990) that enables direct submission and follow-up of visa applications. The visa stack spans eVOA tourist visas ($55) through 10-year Investor ITAS permits ($1,939), plus PT PMA company establishment, sworn translation in nine language pairs, apostille, notary legalization, and bridging/alih status conversion. Adjacent services (tours, villas, car/bike rentals, sports, medical referrals, grocery, gifts, florist, ticketing) are largely branded "Coming Soon" on the main website.

BaliEasy's business model is asset-light and bootstrapped, with no disclosed external funding or institutional investors. Revenue is generated through one-time service fees for visa processing, unit-priced eSIM and data plans, professional services for translation and legalization, and a 20% affiliate commission stream. Distribution is exclusively digital across owned websites, with 24/7 WhatsApp-based human support from a Bali-based team and an affiliate program targeting travel influencers primarily in Australia, Germany, India, the Netherlands, and the UAE. Pricing is displayed in multiple currencies (USD, IDR, AUD, AED, INR, RUB, EUR, GBP, NZD, SAR, MYR, SGD) and positions around a Lowest Price Guarantee on eSIM and a refund guarantee on visa applications. Operating headcount is 1-10 as of the latest available data.

Name

BaliEasy

Legal name

PT Bali Mudah Bersama

Website

https://balieasy.com/

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

BaliEasy (PT Bali Mudah Bersama) is a Bali-based digital platform offering eSIM connectivity, visa processing, and related services to international tourists, digital nomads, foreign investors, and retirees traveling to or residing in Indonesia.

Ownership category

akta.pro rank

Product category

Travel & Immigration Services

NAICS

Travel Agencies (561510)

akta.pro primary industry

Visa & eVisa Processing Platforms (THALAPAA)

akta.pro secondary industry

SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG)

Keywords

• Visa processing services
• ESIM data plans
• Immigration consulting
• Document legalization
• Travel connectivity

Headquarters

HQ city

Denpasar

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. eSIM and Data Plans: Sale of eSIM plans and data top-ups via Telkomsel partnership. One-time purchase per plan with validity period. Additional revenue from phone credit top-ups.
2. Visa Processing Services: Service fees for visa application assistance, processing, and extensions. Range from tourist visas to long-term ITAS visas for investors and remote workers.
3. Document Services: Sworn translation services in multiple language pairs (Indonesian-English, Dutch, French, Japanese, German, Russian, Portuguese, Spanish, Arabic). Also apostille and notary legalization services.
4. Affiliate Commission: 20% commission on eSIM sales through affiliate program. Affiliates earn recurring commissions on referred customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BaliEasy provides a one-stop online platform for international travelers and residents in Bali, delivering eSIM and physical SIM data plans through a Telkomsel partnership alongside a comprehensive suite of Indonesian visa processing, document legalization, sworn translation, and PT PMA (foreign-investment company) establishment services. It also offers lifestyle add-ons such as villa, car, bike, tour, and ticket bookings, with a stated 99% visa approval rate and Lowest Price Guarantee on eSIM plans.

Product overview

BaliEasy operates as an all-in-one platform for Bali travel and lifestyle services, organized around three core sub-brands: eSIM BaliEasy (esim.balieasy.com) for telecommunications, Visa BaliEasy (visa.balieasy.com) for immigration and legal services, and the main balieasy.com portal for additional lifestyle services. The eSIM product line provides digital SIM cards, physical SIM cards, portable WiFi rentals, and data/credit top-ups — all powered by Indonesia's Telkomsel network — serving tourists who need connectivity upon arriving in Bali. The Visa product line offers a comprehensive suite of Indonesian visa services including tourist visas (eVOA, C1), business visas (C2, D2), multiple-entry visas (D1, D12), long-stay permits (ITAS for remote workers, retirees, and investors), plus related legal services such as PT PMA company establishment, bank account opening, sworn translations, apostilles, notary legalization, and Bali tourist levy processing. The main platform supplements these with lifestyle services including villa rentals, tours, car and bike rentals, sports bookings, medical referrals, grocery delivery, florist services, and gift services, positioning BaliEasy as a one-stop ecosystem for travelers and residents navigating life in Bali.

Differentiator

Problem solved

Functional benefit

Brands

• Visa BaliEasy: Digital nomad and remote worker visa services for Indonesia
• eSIM BaliEasy

Products and services

• eSIM BaliEasy Digital SIM card product providing tourists with an Indonesian +62 phone number, data plans, hotspot/tethering, and integration with Grab and Gojek via the Telkomsel network. Targets international travelers visiting Bali who need connectivity on arrival without a physical SIM.
• Bali Physical SIM Card Physical SIM card offering the same data plans and connectivity as the eSIM product via the Telkomsel network. Designed for tourists arriving in Bali whose devices do not support eSIM.
• Portable WiFi Rental Rental of portable WiFi devices providing internet connectivity for tourists traveling across Bali. Targets travelers needing shared or multi-device connectivity.
• Internet Data Top-Up Refill service for existing Telkomsel data plans allowing users to extend their data allowances without purchasing a new SIM or eSIM. Coverage includes Bali, Lombok, Gili, and East Java with hotspot included.
• Phone Credits Top-Up Airtime and call credit refill service for Telkomsel phone numbers used with BaliEasy eSIM and SIM card products, covering Bali, Lombok, Gili, and East Java.
• eVOA (B) – Electronic Visa on Arrival Electronic Visa on Arrival (B1) for short stays of 30–60 days, available to eligible nationalities and extendable once. Priced at $55.
• Single Entry Tourist Visa (C1/211A) Single entry tourist visa allowing 60–180 day stay, extendable up to two additional 60-day periods. Priced at $150.
• Single Entry Business Visa (C2) Single entry business visa for 60–180 day stays, extendable up to two additional 60-day periods. Priced at $268.
• Single Entry Social/Humanitarian/Volunteer Visa (C6) Single entry visa for social, humanitarian, and volunteer purposes allowing 60–180 day stays with extension options. Priced at $213.
• Multiple Entry Pre-Investment Visa (D12) – 1 Year One-year multiple entry visa allowing 180–360 days per entry, suitable for pre-investment activities, extendable. Priced at $447.
• Multiple Entry Pre-Investment Visa (D12) – 2 Years Two-year multiple entry visa with 180–360 days per entry allowance and extension capability. Priced at $626.
• Multiple Entry Tourist Visa (D1) – 1 Year One-year multiple entry tourist visa with 60–180 days per entry and extension options. Priced at $343.
• Multiple Entry Business Visa (D2) – 1 Year One-year multiple entry business visa with 60–180 days per entry and extension options. Priced at $495.
• Remote Worker ITAS (E33G) – Digital Nomad Visa One-year stay permit designed for remote workers and digital nomads, allowing multiple entries and renewal. Priced at $990.
• Retirement ITAS (E33F) One-year retirement stay permit for individuals aged 55 and above, providing a long-stay residency pathway for retirees in Bali.
• Investor ITAS (E28A) Two-year investor stay permit requiring PT PMA (Foreign Investment Company) shareholding ownership. Priced at $1,168.
• Investor ITAS (E28B) – 5 Years Five-year investor stay permit obtained through establishing a PT PMA company. Priced at $1,389.
• Investor ITAS (E28B) – 10 Years Ten-year investor stay permit obtained through establishing a PT PMA company. Priced at $1,939.
• Bali Tourist Levy Processing service for the mandatory Bali tourist tax collected upon arrival in Bali, handled through the visa.balieasy.com platform.
• Visa Extension Services Extension processing service for multiple Indonesian visa types including eVOA, C1, C6, D1, D2, and D12, handled through the BaliEasy platform with immigration office follow-up.
• PT PMA Company Establishment Service assisting foreign investors in establishing a PT PMA (Penanam Modal Asing) limited liability company in Bali, required for Investor ITAS eligibility and conducting business in Indonesia.
• Banking Account Opening Assistance Assistance service for opening Indonesian bank accounts for foreigners and expats as part of the broader relocation and investment workflow.
• SIPA Permit (Groundwater Extraction) Assistance service for obtaining SIPA (Surat Izin Pemanfaatan Air / Groundwater Extraction Permit) in Bali, required for certain hospitality and villa operations.
• Bridging Visa Service to convert an existing visa to KITAS (Kartu Izin Tinggal Terbatas) status via a bridging visa, enabling the transition between visa types during stay.
• Alih Status (Visa Conversion) Service to convert an existing visa to KITAS status through a status change (alih status) process managed via the BaliEasy platform.
• Apostille Service Apostille certification service for legalizing documents in Indonesia, including specialized handling of divorce decrees, executed via the visa.balieasy.com platform.
• Sworn Translation Services Certified sworn translation services between Indonesian and English, Dutch, French, Japanese, German, Russian, Portuguese, Spanish, and Arabic. Pricing starts at $8 for Indonesian–English.
• Notary Legalization Notary services for legal document authentication and legalization in Bali, supporting visa, business, and personal documentation needs.

Quantifiable outcome

• 99% visa approval rate
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TelkomselcoreTechnology or IntegrationStrategic partnership with Indonesia's largest telecommunications provider. BaliEasy is an authorized Telkomsel outlet offering SIMPATI eSIM plans and SIM cards. Provides exclusive pricing advantages and network coverage for tourists in Bali, Lombok, Gili Islands, and East Java.
• Immigration IndonesiacoreStrategic or Co-development PartnerOfficial partner of Indonesian Immigration for visa processing services. Authorized as visa guarantor enabling BaliEasy to submit and process visa applications on behalf of clients. Provides direct channel for application follow-up and priority processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Airalo: Global eSIM marketplace leader covering 200+ countries with strong Asia-Pacific presence including Indonesia. Directly competes with BaliEasy's eSIM BaliEasy product line on traveler connectivity, with similar self-serve digital purchase model and affiliate-driven distribution.
• Holafly: Global eSIM provider with unlimited data plans in 160+ destinations including Indonesia. Competes head-on with BaliEasy on tourist connectivity, differentiated by unlimited-data offerings versus BaliEasy's capped data tiers.
• CIBTvisas: Established global visa processing and immigration services company serving corporate and individual clients across 80+ countries. Comparable business model to BaliEasy's visa processing operation, with focus on document management, application handling, and immigration compliance.
• iVisa: Digital visa processing platform offering online applications for 200+ destinations with eVisa, sticker visa, and consular services. Most directly comparable to BaliEasy's Visa BaliEasy platform in terms of digital-first self-serve visa application model and global traveler focus.
• aloSIM: Global eSIM provider popular with digital nomads and frequent travelers, covering 175+ countries including Indonesia. Comparable target audience and self-serve online purchase model to BaliEasy's eSIM offering, with overlapping affiliate/creator distribution strategies.
• VisaHQ: Online visa processing and document services platform operating across 200+ countries with traveler and corporate offerings. Comparable business model and customer segments to BaliEasy's visa services, including tourist visas, business visas, and long-stay permit processing.

Emerging players

• Nomad eSIM: eSIM provider targeted specifically at digital nomads and remote workers, overlapping with BaliEasy's E33G Remote Worker visa customer segment. Comparable focus on location-independent professionals and traveler-friendly data plans.
• StayWise Indonesia: Indonesia-focused visa and immigration services platform serving expats and foreign investors with KITAS/ITAS processing, similar to BaliEasy's investor and remote worker visa offerings. Operates in the same regulatory niche with comparable customer segments.

Broad incumbents

• Traveloka: Leading Southeast Asian super-app for travel, accommodation, and lifestyle services with strong Indonesian market presence. Competes broadly with BaliEasy's all-in-one vision, and could leverage scale to integrate visa processing and connectivity offerings if it chose to do so.

Others

• Grab: Southeast Asian super-app for ride-hailing, food delivery, and financial services, integrated with BaliEasy's eSIM offering for service activation. Adjacent ecosystem participant rather than direct competitor, but represents the broader super-app trend that could consolidate travel-adjacent services over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/FkmBy6SUiRFt95eS/?mibextid=LQQJ4d
• Instagraminstagram.com/balieasy
• LinkedInlinkedin.com/company/balieasy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BaliEasy