Robert Bird

What Robert Bird does

ROBERT VOGEL GmbH & Co Kommanditgesellschaft is a Hamburg-based, fifth-generation family-owned real estate company founded in 1883, operating roughly 1,900 residential apartments and 100,000 m² of commercial space across 15 Hamburg districts. The portfolio includes landmark commercial properties such as the Dockland and the SPIEGEL building in HafenCity, alongside a development pipeline that mandates 30% social housing in new projects (e.g., the 75-unit Lohkoppelstraße 21 development in Barmbek-Süd delivered May 2026).

The company is vertically integrated across letting, property management, construction, modernization, and facility management, supported by an in-house team of approximately 40 employees covering finance, IT, sustainability, and technical project leadership. Its technology stack is anchored on the Predium digital-twin platform for consumption monitoring, CO2 visualization, and a traffic-light classification system that sequences modernization investments, complemented by drone-based construction documentation. Sustainability is formalized at the management level through a dedicated ESG Officer appointed in January 2025.

Revenue is generated through three streams: residential rental across approximately 1,900 units (long-tail, no disclosed pricing), commercial rental at publicly listed net rents (e.g., SPIEGEL building at €48,355/month for 1,758 m²; DOCKLAND at €30,700/month for 1,228 m²), and property development on owned land. Distribution is fully direct — no intermediaries, no broker fees — via a robertvogel.de website, telephone, and on-site enquiries, supplemented by selective participation in industry events such as EXPO REAL and co-development partnerships with the City of Hamburg on initiatives like the Paul-Nevermann-Platz architecture competition.

Name

Robert Bird

Legal name

ROBERT VOGEL GmbH & Co Kommanditgesellschaft

Website

https://robertvogel.de

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

ROBERT VOGEL is a fifth-generation, Hamburg-based family-owned landlord and developer managing roughly 1,900 rental apartments and 100,000 m² of commercial space across 15 Hamburg districts, including landmark assets like the Dockland and the SPIEGEL building. Revenue is generated primarily through direct residential and commercial rentals plus owned-land property development with a 30% social-housing commitment.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Services

NAICS

Lessors of Residential Buildings and Dwellings (53111), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Mixed-Use Property Management (BPAJAGAE)

Keywords

• Residential property rental
• Commercial property rental
• Real estate development
• Property management
• Sustainable construction

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Residential Property Rental: Rental income from approximately 1,900 residential apartments across 15 Hamburg districts. Revenue generated through monthly rents from tenants, with properties ranging from compact single-room apartments to family homes.
2. Commercial Property Rental: Rental income from approximately 100,000 square meters of commercial space including landmark buildings such as the Dockland and SPIEGEL building. Commercial tenants include businesses, medical practices, and other commercial enterprises.
3. Property Development and Construction: Development and construction of new residential and commercial properties on company-owned land, creating additional rental inventory including social housing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ROBERT VOGEL GmbH & Co Kommanditgesellschaft is a Hamburg-based family-owned real estate company that develops, builds, and rents residential and commercial properties on its own land. The portfolio comprises approximately 1,900 rental apartments across 15 Hamburg districts and roughly 100,000 m² of commercial space, including landmark buildings such as Dockland and the SPIEGEL building. The company also carries out new construction, modernization, and in-house property and facility management, with sustainability practices including digital twin analysis, energy-efficient retrofitting, and a 30% social housing commitment in new developments.

Product overview

Robert Vogel GmbH & Co Kommanditgesellschaft is a Hamburg-based real estate company operating a portfolio of residential and commercial properties across 15 districts of Hamburg. The company offers approximately 1,900 rental apartments (ranging from compact single units to family homes, in both new and old buildings) and approximately 100,000 square meters of commercial space. Notable commercial properties include the Dockland and the SPIEGEL building. The company also engages in property development, construction, and maintenance activities, with a focus on sustainable building practices including energy-efficient renovations, rooftop expansions in hybrid timber construction, and photovoltaic installations. Property management and administration services are central to daily operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Apartment Rental Direct rental of approximately 1,900 residential apartments across 15 Hamburg districts to individuals, families, and social housing recipients. Apartments range from compact units to family homes in both new and existing buildings, with no intermediary commissions or fees charged to tenants.
• Commercial Property Rental Direct rental of approximately 100,000 m² of commercial space — including landmark properties such as Dockland and the SPIEGEL building — to businesses ranging from small enterprises to large corporations. Office, retail, healthcare, and other commercial uses are accommodated in prime Hamburg locations including HafenCity, Altona, and central districts, without brokerage intermediaries.
• Property Development and Construction Development and construction of new residential and commercial properties on company-owned land, expanding the rental inventory. Includes new-build apartment projects with a 30% social housing allocation, sustainable timber hybrid construction, rooftop extensions, and energy-efficient modernization of existing buildings.
• Property and Facility Management In-house property administration, letting management, facility management, and maintenance services for the company's residential and commercial portfolio, including commercial buildings such as Dockland and Elbberg.

Quantifiable outcome

• 30% social housing allocation in new developments ensures affordable housing supply
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and strategic.

• Peter Ahrens Bauunternehmen GmbHcoreStrategic or Co-development Partner · 1 July 2025Hamburg-based construction company serving as general contractor for residential development projects. Partnered on the Lohkoppelstraße 21 project (75 apartments, 3,500 m², 30% social housing) and other new construction initiatives. Peter Ahrens Bauunternehmen has successfully completed numerous construction projects in Hamburg.
• Implenia AGcoreStrategic or Co-development Partner · 1 July 2025International construction company expert in existing building renovation and energy-efficient modernization. Partnered on the Doormannsweg 27 project in Eimsbüttel involving sustainable timber hybrid construction and addition of 14 apartments to 39 existing units. Also participated in industry panel discussion at EXPO REAL.
• Ingenieursgesellschaft Rücken & PartnerminorImplementation/ SI/ Consulting PartnerEngineering consultancy providing technical expertise for construction projects including the Lohkoppelstraße 21 residential development.
• SHE ArchitektenminorImplementation/ SI/ Consulting PartnerArchitectural firm partner for new construction projects including the Lohkoppelstraße 21 residential building in Barmbek-Süd.
• bicon Generalplanung GmbHminorImplementation/ SI/ Consulting PartnerGeneral planning partner contributing to successful completion of the Barmbek-Süd residential project.
• Prasch Buken Partner ArchitektenminorImplementation/ SI/ Consulting PartnerArchitectural firm partner for the Bebelallee 122 project in Alsterdorf, a modern brick building with 10 residential units (820 m²).
• HTG Hoch- und Tiefbau Gadebusch GmbHminorImplementation/ SI/ Consulting PartnerConstruction company partner for the Bebelallee 122 residential project in Alsterdorf.
• PrediumstrategicTechnology or IntegrationDigital services provider enabling creation of digital twins for building management. Software captures consumption values and structural data (exterior walls, windows, insulation) to visualize CO2 emissions and support modernization prioritization decisions using a traffic light classification system.
• Freie und Hansestadt HamburgstrategicStrategic or Co-development PartnerMunicipal government partnership for urban development projects. Behörde für Stadtentwicklung und Wohnen (Ministry for Urban Development and Housing) and Behörde für Verkehr und Mobilitätswende (Ministry for Transport and Mobility Transition) and Bezirksamt Hamburg-Altona participated in the Paul-Nevermann-Platz architecture competition for development of medical and social infrastructure.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Vonovia SE: Europe's largest residential landlord with a German-focused portfolio of ~500,000+ units. Comparable as a large-scale, professionally managed residential landlord operating in the same regulatory environment, but far larger and more geographically diversified than Robert Vogel.

Direct peers

• LEG Immobilien SE: NRW-focused German residential landlord with ~165,000 units. Comparable owner-operator landlord model serving urban tenants with regulated rents, providing a benchmark for German residential yield and capex dynamics.
• DIC Asset AG: German commercial real estate company managing a portfolio of offices and commercial assets across Germany. Comparable on the commercial-property management and value-add side of Robert Vogel's business.
• Deutsche Wohnen SE: Major German urban residential landlord with a portfolio concentrated in Berlin and other top cities. Directly comparable business model of owning and professionally managing urban rental housing, although at much greater scale and with institutional ownership.
• TAG Immobilien AG: German residential landlord with a focus on northern Germany including Hamburg and the surrounding region. Closely comparable geography, tenant base, and value-add renovation strategy to Robert Vogel's owned-portfolio model.
• Quantum Immobilien AG: Hamburg-headquartered real estate company developing, managing, and investing in German residential and commercial properties. Directly comparable as a Hamburg-rooted owner-operator landlord with similar product mix to Robert Vogel.
• alstria office REIT-AG: German office REIT focused on German metropolitan office assets. Closely comparable to the SPIEGEL-building / Dockland / Kaiserhof component of Robert Vogel's commercial portfolio, providing a benchmark for office yields in major German cities.
• Grand City Properties SA: German urban-focused residential landlord with a portfolio of ~60,000 units concentrated in major German cities. Comparable in targeting urban rental demand and operating a professionalized, value-add residential platform.
• Hamborner REIT AG: German REIT investing in commercial real estate (offices, retail, logistics) in mid-sized and larger German cities. Comparable on the commercial-property side of Robert Vogel's portfolio, including the type of long-term direct leases the company pursues.

Regional players

• Becken-Gruppe: Hamburg-based, family-influenced real estate developer and investor active in residential and commercial properties across northern Germany. Highly comparable on geography, family-ownership profile, and mixed residential-commercial focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Bird