upGrad Campus

What upGrad Campus does

upGrad Campus operates the upGrad online higher education and workforce upskilling platform, legally upGrad Education Private Limited, founded in 2015 and headquartered in India. The platform delivers degree, executive post-graduate, diploma, certificate, and free introductory programs in partnership with more than 15 accredited universities (IIIT Bangalore, IIM Kozhikode, IIM Bangalore, IIT Kharagpur, Liverpool John Moores University, Golden Gate University, O.P. Jindal Global University, MICA, Edgewood University, Northeastern University, University of Waterloo, SSBM, ESGCI Paris, Rushford) and with technology partners such as Microsoft, PwC India, HDFC Life, and KnowledgeHut. Core technology comprises an online learning management system with AI-powered personalization, video-based curriculum delivery, and an integrated 360° career services platform, supported by iOS and Android mobile applications and a network of offline classroom centers in India.

The business runs on three revenue streams. Individual learners pay tuition for university-backed programs ranging from short certificates to full master's and doctoral degrees, monetized as multi-year subscriptions. Enterprise clients (800+ organizations including Walmart and Sabre) buy workforce upskilling packages through the dedicated upGrad for Business division via direct B2B sales. A smaller professional services layer provides Study Abroad support — visa assistance, IELTS/GMAT/GRE prep, and university placement — across 12 destination countries. A freemium funnel of free courses in technology, data science, digital marketing, and soft skills feeds the top of the funnel for paid conversion.

Go-to-market is hybrid: sales-led for enterprise accounts, product-led for individual self-serve enrollment, and content/SEO-led for top-of-funnel acquisition. Scale signals claim 10M+ learners from 70+ nations, 150K+ paid learners, 76% learner satisfaction, 93.5% positive career impact, and 46 Brandon Hall Awards. Disclosed funding history in the source data is limited to a single early-stage Kaizenvest round; no revenue, ARR, or later-round financing data is publicly available in the input, and the listed headcount of 51-100 appears inconsistent with the operational footprint described, suggesting either a narrow entity boundary or that core operations sit within a larger parent group not detailed here.

Name

upGrad Campus

Legal name

upGrad Education Private Limited

Website

https://upgradcampus.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

upGrad Campus is an Indian online higher education and workforce upskilling platform offering university-backed degrees, executive certificates, and Gen AI programs in partnership with 15+ accredited institutions and Microsoft, serving individual learners, enterprise L&D clients, and study-abroad seekers globally.

Ownership category

akta.pro rank

Product category

Online Higher Education and Professional Upskilling

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Educational Services (611), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Hybrid Overseas Pathway & Bridging Programs (EDAIAJAK)

akta.pro secondary industries

University-Affiliated Pathway & Foundation Programs (EDAIAJAA), Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD)

Keywords

• Online higher education
• Professional upskilling programs
• Executive education degrees
• Corporate workforce training
• Study abroad services

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Individual Program Fees: Learners pay tuition fees for degree, executive PG, diploma, and certificate programs offered in partnership with universities. Programs range from single certificates to full Master's degrees with varying duration and cost structures.
2. Enterprise/Corporate Training: B2B services through upGrad for Business providing workforce upskilling solutions to 800+ enterprise clients worldwide. Corporate clients pay for team training programs and talent development packages.
3. Study Abroad Services: 辅助服务 including visa support, IELTS preparation, and university placement services for learners seeking international education.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

upGrad Campus is an online higher education platform that delivers degree, executive postgraduate, diploma, certificate, and bootcamp programs in AI, data science, management, marketing, and other fields through partnerships with accredited Indian and international universities. It offers individual learners paid tuition-based programs, free introductory courses, and enterprise clients workforce upskilling solutions through its upGrad for Business division, complemented by study abroad services for international education placement.

Product overview

upGrad is an online higher education and upskilling platform offering a diverse portfolio of degree programs, executive certifications, professional certificates, and free courses across technology, business, and management disciplines. The platform operates through partnerships with global universities (IIIT Bangalore, IIM Kozhikode, Liverpool John Moores University, Golden Gate University, O.P. Jindal Global University, and others) and technology companies (Microsoft) to deliver its educational offerings. The product portfolio includes AI/ML programs (Executive Diploma in ML & AI, MS in ML & AI, Gen AI certifications with Microsoft), data science courses, MBA and DBA doctoral programs, project management certifications, and free introductory courses. The platform serves over 10 million learners from 70+ nations with both online and offline learning options.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Post Graduate Programme in Applied AI and Agentic AI
• Executive Diploma in Machine Learning and AI
• Master of Science in Machine Learning & AI
• Professional Certificate Programme in Data Science with Generative AI
• Master of Science in Data Science
• Master of Business Administration (MBA)
• Chief Technology Officer & AI Leadership Programme
• Executive Programme in Generative AI for Leaders
• Doctor of Business Administration (DBA)
• Doctor of Education (Ed.D.)
• Project Management Certifications (PMP, CAPM, PRINCE2)
• Advanced Certificate in AI-Powered Digital Marketing & Communication
• Gen AI Foundations Certificate Program from Microsoft
• Gen AI Mastery Certificate for Software Development
• Gen AI Mastery Certificate for Managerial Excellence
• Gen AI Mastery Certificate for Content Creation
• Gen AI Mastery Certificate for Data Analysis
• Data Science Bootcamp with AI
• Certificate Course in Business Analytics & Consulting (PwC India)
• Free Courses
• Offline/Classroom Programs
• upGrad for Business (Enterprise)
• Study Abroad Programs

Quantifiable outcome

• 93.5% positive career impact reported by learners
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• MicrosoftcoreTechnology or IntegrationStrategic partnership providing Gen AI certification programs with access to GPT 4.0 credits worth $499. Programs include Generative AI Foundations Certificate Program, Gen AI Mastery Certificates for Software Development, Data Analysis, Managerial Excellence, and Content Creation.
• IIIT BangalorecoreStrategic or Co-development PartnerPremier technical university partner offering Executive Post Graduate Programme in Applied AI and Agentic AI, Executive Diploma in Machine Learning and AI, Executive Diploma in Data Science & AI, and various AI-focused executive programs.
• IIM KozhikodecoreStrategic or Co-development PartnerPremier Indian Institute of Management partner offering Professional Certificate Programme in AI for Business Professionals and Human Resource Analytics Course.
• IIM BangalorecoreStrategic or Co-development PartnerPremier IIM partner offering Certificate Programme in General Management for Young Leaders (YLP) for emerging leaders.
• IIT KharagpurcoreStrategic or Co-development PartnerPremier IIT partner offering Executive Post Graduate Certificate in Building AI Products, Systems & Services and Executive Post Graduate Certificate in AI-Native Software Engineering.
• Liverpool John Moores UniversitymajorStrategic or Co-development PartnerInternational university partner offering Master of Science in Machine Learning & AI and Master of Science in Data Science degree programs.
• Golden Gate UniversitymajorStrategic or Co-development PartnerUS university partner offering MBA, DBA in Emerging Technologies with specialization in Generative AI, and Master of Arts in Industrial-Organizational Psychology programs.
• O.P Jindal Global UniversitymajorStrategic or Co-development PartnerIndian university partner offering Master's Degree in Artificial Intelligence and Data Science, MBA programs, and MSc in International Accounting & Finance (ACCA integrated).
• MICA (Mudra Institute of Communications, Ahmedabad)majorStrategic or Co-development PartnerPremier marketing institute partner offering Advanced Certificate in AI-Powered Digital Marketing & Communication program.
• Edgewood UniversitymajorStrategic or Co-development PartnerUS university partner offering MBA, Master of Education (M.Ed.), Doctor of Education (Ed.D.), and dual degree programs.
• Swiss School of Business and Management (SSBM)majorStrategic or Co-development PartnerSwiss university partner offering Global Doctor of Business Administration (DBA) program.
• ESGCI (Paris)majorStrategic or Co-development PartnerParis-based business school offering Doctorate of Business Administration (DBA) with 1:1 thesis supervision.
• Rushford Business School (Switzerland)minorStrategic or Co-development PartnerSwiss business school partner for Doctorate of Business Administration programs.
• University of WaterloomajorStrategic or Co-development PartnerCanadian university partner offering Chief Technology and AI Officer Program for senior technology leaders.
• Northeastern UniversitymajorStrategic or Co-development PartnerUS university partner offering Master of Education (M.Ed.) and MPS in Applied AI programs for international study.
• KnowledgeHutminorChannel Partner/ Reseller/ DistributorPartner for project management certifications including PMP, CAPM, PRINCE2, PMI-RMP, PgMP, and other professional credentials through upGrad's certification vertical.
• PwC IndiaminorStrategic or Co-development PartnerAssociation for Certificate Course in Business Analytics & Consulting providing industry-aligned curriculum and case studies.
• HDFC LifeminorStrategic or Co-development PartnerPartnership for Insurance Fundamentals Program offering domain-specific training in insurance sector.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TalentSprint: India-based deep-tech and executive education platform partnering with IITs and global institutions for specialized AI/fintech programs. Comparable as a niche Indian player targeting similar working professionals with premium university-affiliated certifications.
• Imarticus Learning: Indian professional education provider offering programs in finance, analytics, and technology with placement support. Comparable in targeting Indian working professionals with career services bundled into programs.
• Udacity: Online technology education platform focused on AI, data science, programming nanodegrees and enterprise training. Overlaps with upGrad in AI/data upskilling and enterprise upskilling, though with a more self-paced, US-centric positioning.

Direct peers

• Simplilearn: Indian-headquartered online professional upskilling platform offering certificates, bootcamps, and degree programs in partnership with universities. Directly competes with upGrad in the same working-professional segment across data science, AI, MBA, and cloud tracks.
• Great Learning: BYJU'S-owned online higher education platform offering degree, diploma, and certificate programs in AI, data science, and management via university partnerships. Closely comparable to upGrad on product mix, target customer, and university-collaborative model.
• Erstwhile Emeritus (now Emeritus): Global online executive education provider partnering with top universities (MIT, Columbia, Wharton, NUS) to deliver degree and certificate programs. Highly comparable to upGrad's premium degree/diploma offerings in the international professional segment.

Broad incumbents

• NPTEL (IIT/IISc consortium): Government- and IIT/IISc-backed open online education initiative offering free or low-cost technical courses. Competes with upGrad's Indian professional credentials through credibility of IIT faculty and negligible price point, though without career services.
• Coursera: Global online learning platform partnering with universities and companies to offer courses, certificates, and degrees. Overlaps with upGrad in degree programs and enterprise learning, though Coursera's catalog is broader and largely self-paced without upGrad's offline or study abroad layers.
• edX (2U): Global MOOC platform offering university-backed degree programs and courses, owned by 2U. Directly comparable on the degree and executive education side, particularly for learners seeking international credentials.
• LinkedIn Learning: Microsoft-owned professional learning platform integrated with LinkedIn's professional network. Competes with upGrad for Business in the enterprise L&D category, with deep distribution via LinkedIn's professional user base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ImpartusI
• YouTubeyoutube.com/channel/UCO3pT4ZI8x2RVqYWxxcrZsw
• Facebookfacebook.com/impartus
• LinkedInlinkedin.com/company/upgrad-campus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about upGrad Campus