Parrish & Company

What Parrish & Company does

Parrish & Company (legal entity: Parrish & Co. Inc.) is a privately held, family-owned home improvement retailer and builder services company founded in 1972 by Dan and Susan Parrish in Round Rock, Texas. The company operates three physical showrooms across South Central Texas — Austin-Round Rock, Bulverde (San Antonio area), and Corpus Christi — and sells a broad portfolio of mid- to high-end residential building products including fireplaces (Heat N Glo, Heatilator, SimpliFire, Modern Flames), garage doors (Clopay, with the vendor-provided Clopay EZ Door Visualizer tool), cabinetry (Woodmont, Nations), countertops (granite, MSI Quartz, Silestone, Dekton), appliances (GE Café, GE Profile, Monogram, Thermador, Bertazzoni, Hestan, Bosch), outdoor kitchen equipment (Coyote, Blaze), and windows (PlyGem, Westlake Royal). It also offers a modest e-commerce storefront for electric fireplaces and a surplus/display clearance section. The company is currently run by second-generation siblings Brette Parrish (President) and Kelly Parrish Walker (VP of Marketing, Secretary-Treasurer), with an Executive Vice President (Kent Wallis) and a broader management team covering sales, cabinet operations, warehouse, accounting, and HR.

The company makes money primarily through one-time product sales delivered via appointment-only showrooms, supported by professional installation services (e.g., 26-point fireplace inspections, annual tune-ups, garage door installs by certified installers) and design services (3D kitchen renderings for cabinetry). Pricing is predominantly quote-based and sold through experienced sales professionals, with transparent unit pricing available only for online electric fireplaces ($1,299–$2,399) and surplus/display items. GTM is sales-led and showroom-centric, layered with a dedicated builder sales channel for B2B/builder accounts and supported by content marketing (blog), social media (Facebook, LinkedIn, Instagram, YouTube, Pinterest), an e-newsletter, and the 'Parrish For A Cause' community/earned-media program. Customers are homeowners, builders, and remodelers, with no public revenue disclosure.

Name

Parrish & Company

Legal name

Parrish & Co. Inc.

Website

https://parrishandcompany.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Parrish & Company is a family-owned home improvement retailer and builder services company founded in 1972, operating three showrooms in South Central Texas (Austin-Round Rock, Bulverde/San Antonio, Corpus Christi) that sell fireplaces, garage doors, cabinetry, appliances, outdoor kitchens, and countertops to homeowners, builders, and remodelers.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Furnishings Retailers (44912), Electronics and Appliance Retailers (44921)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Home improvement products
• Fireplace retail
• Garage door installation
• Kitchen design services
• Builder supply services

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Showroom: The company sells home improvement products including fireplaces, garage doors, cabinetry, appliances, and outdoor products through physical showrooms in Austin, San Antonio, and Corpus Christi. Products are sold directly to homeowners, builders, and remodelers.
2. E-commerce Sales: Online sales of electric fireplaces through the company website, with products shipped or picked up from showrooms.
3. Surplus & Display Products: Sale of showroom display items and surplus inventory at discounted prices. All products require pickup at showrooms with no shipping available.
4. Installation Services: Professional installation services for fireplaces, garage doors, and cabinetry. This includes a 26-point inspection for fireplaces, annual tune-ups, and coordination with certified installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Parrish & Company is a family-owned home improvement retailer and builder services company that sells fireplaces, garage doors, cabinetry, appliances, outdoor kitchens, countertops, and windows through three Texas showrooms. It complements its product sales with professional installation, kitchen design with 3D renderings, fireplace 26-point inspections, and annual tune-ups, and it sells select electric fireplaces directly online and surplus/display items at discount.

Product overview

Parrish & Company is a family-owned home improvement retailer and builder services company serving South Central Texas since 1972, operating three showrooms in Austin-Round Rock, Bulverde/San Antonio, and Corpus Christi. The company offers a comprehensive portfolio of home improvement products organized into five core categories: (1) Fireplaces including Heat N Glo, Heatilator, SimpliFire, Modern Flames, and Grand Canyon Logs, with electric fireplaces available through their online shop; (2) Outdoor products including Coyote, Blaze, Alfresco grills, Big Green Egg, and complete outdoor kitchen solutions; (3) Garage doors featuring Clopay with an EZDoor Visualizer tool; (4) Cabinetry including Woodmont, Nations, Quality, Woodstar, and Masterpiece brands along with countertop materials from Granite, MSI Quartz, Silestone, and Dekton; and (5) Appliances from GE Café, GE Profile, Monogram, Thermador, Bertazzoni, Hestan, Bosch, and others. The company also provides installation and design services including 3D kitchen renderings, fireplace installation with 26-point inspections, and garage door installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Fireplaces Electric fireplaces for residential homes available in recessed linear styles and with surrounds, sold via Texas showrooms and an online shop.
• Outdoor Kitchens Complete outdoor kitchen solutions including built-in grills, refrigerators, side burners, sinks, storage cabinets, pizza ovens, and ice makers tailored for the South Central Texas climate.
• Garage Doors Clopay garage doors in various styles and materials, supported by the Clopay EZDoor Visualizer that lets homeowners upload an image of their home to try different doors virtually before purchase.
• Fireplaces and Fire Pits Traditional and gas fireplaces and fire pits for indoor and outdoor living spaces from brands such as Heat N Glo, Heatilator, SimpliFire, Modern Flames, and Grand Canyon Logs.
• Cabinetry and Appliances Custom cabinetry for kitchens and bathrooms paired with professional-grade appliances, including kitchen design services with 3D renderings and product selection assistance.
• Garage Door Installation Services Professional installation of new Clopay garage doors, LiftMaster opener installation, and service work for Clopay garage doors performed by Parrish & Company's installation team.
• Fireplace Installation and Maintenance Services Fireplace services including a 26-point new product inspection, gas log set, glass door, remote control, and fan kit installation, plus annual tune-ups for gas direct vent and top vent models, delivered by Parrish & Company's service team.
• Cabinetry and Kitchen Design Services Professional kitchen design with 3D renderings, product selection assistance, and an in-house installation team for cabinetry and appliances purchased from Parrish & Company's showrooms.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-wbjvYR17rlsIO39j5JUJA?feature=watch
• Facebookfacebook.com/ParrishCompany
• LinkedInlinkedin.com/company/parrish-and-company
• Instagraminstagram.com/parrishandcompany/?hl=en
• Pinterestpinterest.com/ParrishandcompanyTX
• Xx.com/parrish_company

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parrish & Company