Murphy-Goode Winery

What Murphy-Goode Winery does

Murphy-Goode Winery is a California wine producer founded in 1985, currently operating as a wholly-owned brand within Jackson Family Wines, Inc., a privately held diversified wine company headquartered in Santa Rosa, California. The company produces a portfolio of varietal wines including Sauvignon Blanc, Chardonnay, Pinot Noir, Cabernet Sauvignon, Merlot, Zinfandel, Red Blends, and Rosé, sourced from California appellations such as North Coast, Knights Valley, Alexander Valley, and Sonoma County. Its flagship product, Liar's Dice Zinfandel, references the founders' origin story and underpins the brand's friendship-themed positioning.

The company's go-to-market is primarily direct-to-consumer via an e-commerce website (murphygoodewinery.com) that ships wine to approximately 42 US states subject to varying per-customer volume caps, supplemented by retail distribution nationwide (findable through the brand's store locator). Unit pricing is set in the $15-$28 per 750ml bottle range, with wines sold on a pay-as-you-go basis. The marketing program is multi-channel and content-driven, combining a blog (recipes, food pairings, lifestyle content), Instagram, Facebook, Twitter, and an email newsletter, with the overall positioning emphasizing approachability and social occasions rather than premium collectibility. The core technology stack is described as a standard wine-production operation plus an e-commerce storefront, with no proprietary AI/ML, API, or SDK capabilities disclosed.

The customer base consists of individual adult consumers (21+) purchasing for personal consumption, gifting, and social gatherings; no B2B or named enterprise customers are disclosed. Operations are run from the company's headquarters in Geyserville, California, with Dave Ready, Jr. serving as winemaker. The company has received third-party validation including a 92-point rating from Wine Enthusiast Magazine for its 2019 California Cabernet Sauvignon and 90+ points on its 2022 California Pinot Noir, and has partnered with Level Access for digital accessibility compliance under WCAG/ADA.

Name

Murphy-Goode Winery

Legal name

Jackson Family Wines, Inc.

Website

https://murphygoodewinery.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Murphy-Goode Winery is a California wine producer founded in 1985, operating as a brand within Jackson Family Wines. It sells varietal wines direct-to-consumer via e-commerce and through nationwide retail, targeting adult consumers seeking approachable wines for social occasions.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• California wine production
• Direct-to-consumer wine
• Varietal wine sales
• Wine e-commerce
• Sonoma County wines

Headquarters

HQ city

Geyserville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Revenue generated through direct-to-consumer wine sales via their e-commerce website, with wines sold by the bottle at retail prices ranging from $15-$28 per 750ml bottle. Wines are shipped directly to consumers in compliant US states.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Murphy-Goode Winery produces and sells a portfolio of California varietal wines including Sauvignon Blanc, Chardonnay, Pinot Noir, Cabernet Sauvignon, Merlot, Zinfandel, Red Blends, and Rosé under its own brand. The company sells directly to consumers through its e-commerce website with shipping to most US states, and also distributes through retail store locations nationwide.

Product overview

Murphy-Goode Winery is a California wine company producing a portfolio of varietal wines including Sauvignon Blanc, Chardonnay, Pinot Noir, Cabernet Sauvignon, Merlot, Zinfandel, and Red Blends. The company was founded in 1985 by friends who started the winery over a game of Liar's Dice. The flagship product is the Liar's Dice Zinfandel, named after this origin story. Wines are sourced from various California appellations including North Coast, Knights Valley, Alexander Valley, and Sonoma County. The company is part of Jackson Family Wines and sells directly to consumers with shipping to most U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• North Coast Sauvignon Blanc 2023 White wine from North Coast California featuring fruit-forward citrus and tropical flavors including tangerine, peach, pear, melon, and pineapple; sold at $15 per 750ml bottle.
• California Pinot Noir 2022 Red wine sourced from marine-influenced vineyards in Sonoma County and Santa Barbara, featuring intense black cherry flavors with vanilla notes from French and American oak aging; rated 90+ points.
• California Rosé 2022 Rosé wine from California offering a refreshing pink-hued option for various occasions.
• Alexander Valley Cabernet Sauvignon 2019 Premium Cabernet Sauvignon from Alexander Valley in Sonoma County, CA, featuring black cherry aromas with hints of black licorice, chocolate, and vanilla on the finish; priced at $28 per 750ml bottle.
• Liar's Dice Zinfandel 2021 Signature Sonoma County Zinfandel named after the founders' legendary 1985 game; a juicy, jammy Zinfandel with fresh aromatics of vanilla and cedar, featuring flavors of black raspberry, black cherry, and blackberry jam with soft tannins; priced at $21 per 750ml bottle.
• California Red Blend 2021 Soft but complex red blend showcasing great fruit flavors from California grapes, with dark aromas of black cherries and blueberries and flavors of raspberries and Bing cherries.
• California Chardonnay (Knights Valley) 2020 Fruit-forward white wine from Knights Valley, Sonoma County, fermented partially in stainless steel and partially in oak barrels, offering aromas and flavors of apple, lemon curd, and vanilla with a clean, refreshing finish.
• California Cabernet Sauvignon 2019 Full-bodied Cabernet Sauvignon with black cherry aromas and flavors with hints of black licorice, chocolate, vanilla, and toast on the finish; priced at $18 per 750ml bottle and rated 92 points by Wine Enthusiast Magazine.
• California Merlot 2019 Bold red wine with aromas and flavors of black cherry, blueberry, and blackberry tied together with a kiss of toasty vanilla, designed to please Cabernet drinkers.
• North Coast Sauvignon Blanc 2021 White wine featuring the fruit spectrum from citrus to tropical flavors with notes of tangerine, peach, pear, melon, and pineapple in a focused manner.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/murphygoodewine
• Facebookfacebook.com/MurphyGoodeWine
• Instagraminstagram.com/murphygoodewine
• LinkedInlinkedin.com/company/murphy-ranch-vineyard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murphy-Goode Winery