SalmoBreed

What SalmoBreed does

SalmoBreed is a Norwegian Atlantic salmon breeding company that supplies high-performing salmon ova and genetic/genotyping services to commercial aquaculture producers globally. The company operates as a specialized sub-brand under Benchmark Genetics Norway AS, headquartered in Bergen, with broodstock production facilities in Salten and additional operational presence in Iceland, the UK, and Chile, alongside broader Benchmark Genetics offices spanning Asia-Pacific and the Americas.

The core offering is a portfolio of distinct salmon ova product lines — SalmoPrime, SalmoRobust, SalmoBoost, SalmoRAS, and SalmoTailored — each targeting different production environments and performance characteristics (general high performance, robustness, enhanced performance, recirculating aquaculture systems, and customized configurations). These are built on a family-based selective breeding program that has been operating for 25 years, supported by genomic selection technology and 50 years of accumulated breeding data across the broader Benchmark Genetics platform. Genetic and genotyping services, marketed under the Akvaforsk Genetics brand, complement the physical product portfolio by providing breeding program design, genomic selection implementation, and data-driven decision support to aquaculture customers.

SalmoBreed generates revenue primarily through direct B2B sales of salmon ova to commercial aquaculture producers, supplemented by professional services for breeding program design and genotyping. Pricing is not publicly disclosed. Distribution is handled through Benchmark Genetics' global office network and a worldwide contact database, with go-to-market supported by industry events and digital channels. The end customers are commercial salmon farming operations globally, with the product mix and multi-year biological replacement cycles implying recurring, long-horizon customer relationships in a structurally concentrated end market.

Name

SalmoBreed

Legal name

Benchmark Genetics Norway AS

Website

http://salmobreed.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SalmoBreed is a Norwegian Atlantic salmon breeding company supplying high-performing salmon ova and genetic/genotyping services to commercial aquaculture producers worldwide, operating as a sub-brand under Benchmark Genetics Norway AS with offices across Europe, South America, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Aquaculture Genetics

NAICS

Finfish Farming and Fish Hatcheries (112511)

akta.pro primary industry

Salmonid Hatcheries (Salmon, Trout, Char) (AFAEAKAD)

akta.pro secondary industry

Aquaculture Breeding & Genetics Services (e.g., broodstock improvement) (AFAEAJAN)

Keywords

• Atlantic salmon breeding
• Aquaculture genetics
• Salmon ova supply
• Genomic selection services
• Fish breeding programs

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Genetic and Genotyping Services: Genetic services and genotyping services supporting breeding program design, genomic selection, and data-driven decision-making for aquaculture producers globally.
2. Salmon Roe (Rogn) Products: Sale of high-performing salmon roe/eggs to commercial aquaculture producers. Products include SalmoPrime, SalmoRobust, SalmoBoost, SalmoRAS, and SalmoTailored variants designed for different operational requirements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SalmoBreed develops and supplies high-performing Atlantic salmon ova (roe) to commercial aquaculture producers through a 25-year family-based breeding program. The product portfolio includes specialized salmon egg lines (SalmoPrime, SalmoRobust, SalmoBoost, SalmoRAS, and SalmoTailored) tailored to different farming environments and performance needs, complemented by genetic and genotyping services under the Akvaforsk Genetics brand.

Product overview

Benchmark Genetics operates as a platform-plus-products architecture offering a comprehensive portfolio of salmon ova products alongside genetic and genotyping services. The product lineup includes SalmoPrime, SalmoRobust, SalmoBoost, SalmoRAS, and SalmoTailored as distinct salmon ova offerings, each targeting different performance characteristics and farming environments. These are complemented by genetic services including Akvaforsk Genetics, which provides breeding program design, genomic selection, and data-driven decision support. The company leverages over 50 years of selection, innovation, and genomic precision breeding experience to deliver high-performing Atlantic salmon genetics to aquaculture producers globally.

Differentiator

Problem solved

Functional benefit

Brands

• SalmoBreed: A breeding program focused on Atlantic salmon genetics, operating for 25 years as a cornerstone of sustainable genetic progress in aquaculture with family-based breeding programs.
• SalmoPrime
• SalmoRobust
• SalmoBoost
• SalmoRAS
• SalmoTailored
• Akvafor Genetics

Products and services

• SalmoPrime High-performing salmon ova product developed through Benchmark Genetics' selective breeding program for commercial aquaculture producers.
• SalmoRobust Salmon ova product focused on robustness and resilience characteristics, designed for commercial salmon farming operations.
• SalmoBoost Salmon ova product designed for enhanced performance characteristics in commercial salmon production.
• SalmoRAS Salmon ova product optimized for Recirculating Aquaculture Systems (RAS) environments.
• SalmoTailored Customized salmon ova product tailored to specific customer requirements and farming conditions.
• Akvaforsk Genetics Genetic and genotyping services supporting breeding program design, genomic selection, and data-driven decision-making for aquaculture producers worldwide.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• AquaGen: Norwegian salmon breeding company that produces Atlantic salmon ova and runs a longstanding family-based breeding program; the most direct head-to-head competitor to SalmoBreed in salmon egg genetics for the aquaculture industry.
• Landcatch: Scottish Atlantic salmon breeding company supplying salmon ova and genetic services to the aquaculture industry; comparable in product (salmon eggs), customer base (commercial salmon producers), and use of selective breeding technology.
• Stofnfiskur: Icelandic salmon breeding company that supplies Atlantic salmon ova, historically the third major Atlantic salmon breeding program alongside SalmoBreed and AquaGen; operates a family-based breeding program targeting global salmon producers.

Broad incumbents

• Hendrix Genetics: Global animal breeding company with a salmonids breeding program (Hendrix Salmon) supplying Atlantic salmon ova; broader incumbent across multiple species (poultry, swine, trout, salmon) but directly overlaps with SalmoBreed in salmon genetic products.
• Mowi ASA: World's largest Atlantic salmon producer with internal breeding and ova supply; comparable as a customer-like reference and a vertically integrated competitor that could in-source or displace third-party genetics providers.
• SalMar ASA: Major Norwegian salmon farming company with integrated breeding capability; representative of the large integrated salmon producers that are core customers of independent genetic suppliers like SalmoBreed.
• Cermaq Group AS: Global salmon farming company operating in Norway, Chile, and Canada; relevant as both a potential buyer of SalmoBreed's ova and a benchmark for the customer base of specialized salmon breeding programs.

Emerging players

• AquaBounty Technologies: Aquaculture genetics company focused on transgenic fast-growing salmon; a niche but comparable peer in salmon genetic innovation, although operating in a more specialized, regulatory-heavier category than SalmoBreed's conventional breeding approach.

Others

• Benchmark Holdings plc: Parent group of Benchmark Genetics / SalmoBreed listed on the London Stock Exchange; an ecosystem participant whose aquaculture genetics division is the most direct corporate parent comparable to SalmoBreed's commercial model.
• AquaBounty / AquaMaof aquaculture technology providers: Adjacent enabling participant in the RAS and land-based salmon farming ecosystem that SalmoBreed's SalmoRAS product specifically targets; useful for understanding the demand-side technology stack that SalmoBreed's genetics feed into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BenchmarkGenetics
• Instagraminstagram.com/benchmarkgenetics
• LinkedInlinkedin.com/company/salmobreed-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalmoBreed