Is Coral Sales a public or private company?

Coral Sales is a private company. It is classified as unknown and is currently operating.

When was Coral Sales founded?

Coral Sales was founded in 1979. It employs 11 to 50 people.

Where is Coral Sales based?

Coral Sales is headquartered in Milwaukie, United States, in the North America region.

How does Coral Sales make money?

One revenue line is on record: product Distribution and Sales.

Does Coral Sales have an API?

No public API is recorded for Coral Sales.

Coral Sales company profile: firmographics, business model, customers, competitors

Namestring

Coral Sales

Legal namestring

Coral Sales Company

Websiteurl

coralsales.com

Company typeenum

Private

Founded yearint

1979

Descriptiontext

Coral Sales Company is a privately held regional distributor headquartered in Milwaukie, Oregon, founded in 1979 and operating with 11–50 employees. The company distributes highway safety, roadway hardware, and intelligent transportation system (ITS) products to government transportation agencies, prime contractors, and municipal public works buyers across Oregon, Washington, Idaho, Montana, and Alaska. Its catalog comprises 82 highway-safety SKUs (MASH-compliant crash cushions, guardrail end treatments, truck-mounted attenuators, erosion control, and crosswalk safety systems) and 34 ITS/smart work zone SKUs sold under the ConnectedTech umbrella.

The business model is built on exclusive regional distribution agreements with manufacturers including Valtir, Transpo Industries, JSF Technologies, Ver-Mac, and PSS Innovations. Coral carries each vendor's approved hardware into the Pacific Northwest territory, providing specification support, inventory, and project fulfillment for federally funded and state DOT projects that mandate MASH-compliant devices. Product positioning centers on the intersection of regulatory compliance (FHWA Manual for Assessing Safety Hardware) and connected-infrastructure demand, with newer offerings such as the Parakeet platform integrating GPS telemetry and third-party navigation integrations (Waze, Google Maps) for real-time work zone visibility.

Revenue mechanics combine traditional distributor markup on hardware sales with project-bid fulfillment and a more recently introduced equipment rental line. Distribution channels include direct project sales plus a Shopify-based e-commerce storefront aimed at small and mid-sized contractors and municipal buyers outside the large-project bid cycle. Customer acquisition is relationship-driven and tied to DOT-approved product lists and contractor prequalification rather than consumer marketing. The company has remained privately held since founding, with no disclosed funding events or M&A activity in the available record.

Short descriptiontext

Coral Sales Company distributes highway safety and intelligent transportation system (ITS) products, including MASH-compliant crash cushions, guardrail end treatments, and smart work zone equipment, to government transportation agencies and contractors across Oregon, Washington, Idaho, Montana, and Alaska.

Operating statusenum

Operating

Ownership categoryenum

Headcount rangeband

11–50

akta.pro rankint

HeadquartersMilwaukie, United States

HQ citystring

Milwaukie

HQ countrystring

United States

HQ regionstring

North America

Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values

highway safety products, transportation safety distribution, crash cushion systems, intelligent transportation systems, work zone safety equipment

SIC code1 code

Wholesale-Professional & Commercial Equipment & Supplies5040

Product category

Transportation Safety Equipment Distribution

Social media profiles3 records

GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record

1Product Distribution and Sales

TypeHardware Sales

Description

Coral Sales generates revenue through the distribution and resale of highway safety and ITS products to government agencies, contractors, and infrastructure builders in the Pacific Northwest. Revenue is derived from the markup on products sourced from exclusive manufacturer partners including Valtir, Transpo Industries, JSF Technologies, Ver-Mac, and others. The company offers rental options for products like Yodock Barricades and fence panels on weekly and monthly basis.

coralsales.com

Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Pricing details1 tier

1Standard product pricing through quote requests

ModelOtherBilling cadencePay-as-you-go

Notes

Pricing not publicly disclosed; customers must request quotes for specific products. Rental options available for Yodock Barricades and fence panels at weekly and monthly rates.

coralsales.com

GTM typeB2B

B2B

Offering typeHardware or Manufacturing

Hardware or Manufacturing

Core offering1 text field

Coral Sales is a distributor of transportation safety and Intelligent Transportation Systems (ITS) products serving the Pacific Northwest. The company distributes MASH-compliant crash cushions, guardrail end treatments, truck-mounted attenuators, water-filled barricades, delineators, work zone safety equipment, and connected ITS solutions through exclusive regional partnerships with manufacturers such as Valtir, Transpo Industries, JSF Technologies, Ver-Mac, and others. Revenue is generated primarily through product resale markups and equipment rentals on weekly and monthly terms.

Differentiator

Functional benefit

Problem solved

Quantifiable outcome1 of 2 values shown

Most comprehensive line of MASH compliant products in the industry

+1 more record

Product overview1 text field

Coral Sales is a distributor of transportation safety solutions serving the Pacific Northwest, offering a comprehensive portfolio of two main product lines: Highway Products and Intelligent Transportation Systems (ITS). The Highway Products division includes MASH-compliant crash cushions (REACT M, QuadGuard M10, QuadGuard Elite M10, Absorb M), guardrail end treatments (SoftStop, MSKT, MFLEAT, FLEAT-350, SKT-350), truck mounted attenuators (SMT, SS180 M, VORTEQ M, ALPHA DXM, MPS 350 X), water-filled barricades (Yodock 2001M, 2001MB), delineators (Dura-Post), energy absorption systems (Energite III), and specialty products including crack sealers, bollards, and erosion control. The ITS division encompasses ConnectedTech smart work zone products (Arrow Board Kit, iPin beacon) that integrate with navigation systems, crosswalk safety systems (RRFB, Lumiwalk, Pedestrian Activated Flashing Beacons), and traffic management solutions. These products work together to provide complete highway safety infrastructure for government agencies, contractors, and transportation departments across Oregon, Washington, Idaho, Montana, and Alaska.

Product and service38 records

1MASH Compliant Highway Safety Products

CategoryHighway Safety Products

2REACT M Crash Cushion

CategoryCrash Cushions

3QuadGuard M10 Crash Cushion

CategoryCrash Cushions

4QuadGuard Elite M10 Crash Cushion

CategoryCrash Cushions

5SoftStop End Terminal