Swedish Basketball
- Company typePrivate
- Founded1948
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
Swedish Basketball firmographics
Firmographics- Name
- Swedish Basketball
- Legal name
- Svenska Basketbollförbundet
- Website
- https://basket.se
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Swedish Basketball industry classification
Industry- Product category
- Sports Federation and League Management
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industries
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Amateur & Grassroots Tournament Organizers (MPAKADAH), Regional/Continental Confederations & Associations (MPAKAFAD)
Keywords
Where Swedish Basketball is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Swedish Basketball business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Sponsorship Revenue: Partnership deals with main partners (DBET, Skandia) and regular partners (Adidas, Basketshop, NOCCO, Samhall, Strawberry Hotels, Vastanhede)
- Ticket Sales: Revenue from match attendance at venues including Hovet, Kistamässan, and regional venues. Featured Sweden vs France VM-kval match at Hovet.
- Streaming Subscriptions: BasketTV platform generates revenue through pay-per-view match sales and All-Access passes for tournament coverage
- Event Hosting: Hosting major international championships such as U18-EM för damer 2026, generating revenue through ticket sales, sponsorship, and broadcasting rights
- Conference Revenue: Förbundsseriekonferensen with 1500 kr per participant fee covering conference program, meals, and networking
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | VM-kval match tickets - Premium tier |
| Unit Pricing | One-time | Nordic Championships All-Access Pass |
| Unit Pricing | One-time | Nordic Championships Weekend Pass |
| Unit Pricing | Pay-as-you-go | Individual Match Streaming |
| Unit Pricing | One-time | Förbundsseriekonferensen Conference Fee |
| Unit Pricing | Pay-as-you-go | U16 Nordic Championships Finland |
Distribution channels4 records
Marketing channels8 records
Swedish Basketball product offering
Product offeringCore offering
Swedish Basketball is the national governing body for basketball in Sweden, organizing competitive leagues (SBL Dam, SBL Herr, SBL Rullstol, Superettan Herr, Basketettan), national team programs, youth championships, 3x3 streetbasket events, and international tournament hosting (e.g., FIBA Youth EuroBasket Women U18 2026). It also operates the BasketTV streaming platform for live match broadcasts and provides education, training, and social inclusion programs including En sportslig chans.
Product overview
Swedish Basketball (Svenska Basketbollförbundet) operates a comprehensive basketball ecosystem centered around league competitions at multiple levels: SBL Dam, SBL Herr, and SBL Rullstol as the top-tier professional leagues, Superettan Herr as the second tier, and Basketettan (regional third-tier) leagues. The organization runs national team programs across senior, youth (U15-U20), wheelchair, and e-basket categories, alongside youth championships (USM), Nordic Championships, and 3x3 basketball programs. Supporting infrastructure includes Basket-TV streaming platform, safety initiatives (Trygg Basket), social inclusion programs (En Sportslig Chans/Idrottsklivet), youth leadership development (Youth Lab), and district team competitions. The federation also hosts major international events including the FIBA Youth EuroBasket Women U18 2026.
Differentiator
Problem solved
Functional benefit
Brands
- En sportslig chans: Social program focusing on youth participation and societal development through basketball
- YouthLab
- Svensk Basket Cares
- Trygg Basket
Products and services
- SBL Dam Sweden's top-tier women's basketball league, a national championship competition for elite women's basketball clubs.
- SBL Herr Sweden's top-tier men's basketball league, a national championship competition for elite men's basketball clubs.
- SBL Rullstol Sweden's top-tier wheelchair basketball league for Para-sport athletes, fully integrated within the national basketball federation structure.
- Superettan Herr Sweden's second-tier men's basketball league, providing a competitive developmental pathway for clubs below SBL Herr.
- Basketettan Sweden's third-tier regional basketball leagues (Norra and Södra divisions) for both men and women, accommodating 100+ clubs.
- Basket-TV Direct-to-consumer streaming platform offering live broadcasts and on-demand content of Swedish basketball leagues and tournaments via pay-per-view (95 kr per match) and All-Access passes.
- USM (Ungdoms-SM) Swedish Youth Championships competition spanning U16, U18, and U20 age categories, culminating in the USM Final Four 2026.
- 3x3 Basketball Streetbasket and 3x3 basketball competition program encompassing the NOCCO Sweden 3x3 Tour, SM i 3x3 national championship, and NISSIN 3x3 Streetbasket Challenge.
- FIBA Youth EuroBasket Women U18 2026 International youth basketball championship hosted by Sweden at Kistamässan in Stockholm, August 1-9 2026, featuring Europe's top U18 women's national teams.
- Nordic Championships Annual Nordic youth basketball championships for U16 and U18 age groups hosted in rotation across Nordic countries; sold via Weekend Pass (250 kr) and All-Access Pass (450 kr).
- Förbundsseriekonferensen Annual federation conference for member clubs with conference program, meals, and networking at 1,500 kr per participant, plus regional travel support of 500-1,200 kr.
- Webshop (Official Merchandise) Official online merchandise store offering Sweden Basketball team apparel and basketball equipment through basketshop.se.
Quantifiable outcome
- International competition qualification - Men's NT advanced to second round of FIBA World Cup Qualifiers
- +2 more outcomes
Companies that use Swedish Basketball
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Swedish Basketball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Swedish Basketball partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- DBETflagshipMain partner (Huvudpartner) of Swedish Basketball. DBET is a betting/gaming company sponsoring the federation's activities.
- SkandiaflagshipMain partner (Huvudpartner) providing insurance and financial services sponsorship. Also involved in discussions about equal access to sports.
- AdidascoreOfficial equipment and apparel partner providing sports gear and merchandise support.
- BasketshopcoreOfficial basketball equipment retailer and partner for merchandise and gear.
- NOCCOcoreSponsor of NOCCO Sweden 3x3 Tour streetbasket events and competitions.
- SamhallcorePartner contributing to social sustainability and workplace integration initiatives.
- Strawberry Hotels (Nordic Choice Hotels)coreHotel partner offering accommodation support for events and away matches with partner code 'meet12' for conference attendees.
- VastanhedeminorPartner providing transportation services, offering 10% bus discount for basketball clubs attending national team matches.
- Stockholm CitycoreThree-year partnership using basketball as a driving force for strengthening local communities, developing meeting places, and creating long-term values for children and youth.
- FIBAcoreInternational Basketball Federation partnership for organizing EuroBasket Youth tournaments and World Cup qualifiers.
- FolksamcoreInsurance partner providing player injury insurance coverage for basketball athletes.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Swedish Basketball competitors and assessment
Company assessmentDirect peers
- Finnish Basketball Federation: National governing body of basketball in Finland, operating league structures, national teams and youth development in a similarly sized Nordic market. Closely comparable geographic, demographic and competitive context.
- Basketball England: National basketball governing body for England, organizing the BBL and Super League Basketball. Comparable federation mandate in another non-traditional European basketball market.
- Deutscher Basketball Bund (DBB): Germany's national basketball federation, a much larger counterpart operating the BBL system and Bundesliga. Comparable federation mandate but at significantly greater scale and commercial depth.
- Real Federación Española de Baloncesto (FEB): Spain's national basketball federation, governing Liga ACB and one of Europe's most competitive national team programs. Closest analogue in terms of league depth and federation ambition.
- Federazione Italiana Pallacanestro (FIP): Italy's national basketball federation running Lega Basket Serie A. Comparable federation mandate in another major European football-first market.
- Polski Związek Koszykówki (PZKosz): Polish basketball federation running the PLK and national team programs. Comparable federation mandate in a Central European market with established basketball tradition.
- Fédération Française de Basketball (FFBB): France's national basketball federation, organizing Pro A/B leagues and elite national teams. Comparable governance role at the upper end of European basketball scale.
- Nederlandse Basketball Bond (NBB): Dutch basketball federation operating the BNXT League and national teams. Comparable smaller-market European federation facing similar football-first competition.
- Danmarks Basketball Forbund (Basketball Denmark): Denmark's national basketball federation running league play, national teams and youth competitions. Another nearby Nordic federation with comparable scale and structural challenges in a football-led sports market.
- Norges Basketballforbund (Norwegian Basketball Federation): Norway's national basketball federation, operating leagues, national teams and grassroots programs. Directly comparable Nordic peer with similar market-position challenges.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Swedish Basketball social profiles
Digital presenceSwedish Basketball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swedish Basketball leadership team
Management profileNumber of profiles
Profiles8 records
Swedish Basketball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swedish Basketball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swedish Basketball
What does Swedish Basketball do?
Swedish Basketball is the national governing body for basketball in Sweden, organizing competitive leagues (SBL Dam, SBL Herr, SBL Rullstol, Superettan Herr, Basketettan), national team programs, youth championships, 3x3 streetbasket events, and international tournament hosting (e.g., FIBA Youth EuroBasket Women U18 2026). It also operates the BasketTV streaming platform for live match broadcasts and provides education, training, and social inclusion programs including En sportslig chans.
Is Swedish Basketball a public or private company?
Swedish Basketball is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Swedish Basketball founded?
Swedish Basketball was founded in 1948. It employs 11 to 50 people.
Where is Swedish Basketball based?
Swedish Basketball is headquartered in Stockholm, Sweden, in the Europe region.
How does Swedish Basketball make money?
Five revenue lines are on record. Sponsorship Revenue is the primary driver. The others are ticket Sales, streaming Subscriptions, event Hosting and conference Revenue.
Who are Swedish Basketball's main competitors?
Direct peers on record are Finnish Basketball Federation, Basketball England, Deutscher Basketball Bund (DBB), Real Federación Española de Baloncesto (FEB), Federazione Italiana Pallacanestro (FIP), Polski Związek Koszykówki (PZKosz), Fédération Française de Basketball (FFBB), Nederlandse Basketball Bond (NBB), Danmarks Basketball Forbund (Basketball Denmark) and Norges Basketballforbund (Norwegian Basketball Federation).
Does Swedish Basketball have an API?
No public API is recorded for Swedish Basketball.
What industry is Swedish Basketball in?
Swedish Basketball's product category is Sports Federation and League Management. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional). Its NAICS code is 711211 and its SIC code is 7990.