Swedish Basketball

Name

Swedish Basketball

Legal name

Svenska Basketbollförbundet

Website

https://basket.se

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Federation and League Management

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Amateur & Grassroots Tournament Organizers (MPAKADAH), Regional/Continental Confederations & Associations (MPAKAFAD)

Keywords

• National sports federation
• Basketball league management
• Youth basketball development
• Wheelchair basketball programs
• 3x3 streetbasket events

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Sponsorship Revenue: Partnership deals with main partners (DBET, Skandia) and regular partners (Adidas, Basketshop, NOCCO, Samhall, Strawberry Hotels, Vastanhede)
2. Ticket Sales: Revenue from match attendance at venues including Hovet, Kistamässan, and regional venues. Featured Sweden vs France VM-kval match at Hovet.
3. Streaming Subscriptions: BasketTV platform generates revenue through pay-per-view match sales and All-Access passes for tournament coverage
4. Event Hosting: Hosting major international championships such as U18-EM för damer 2026, generating revenue through ticket sales, sponsorship, and broadcasting rights
5. Conference Revenue: Förbundsseriekonferensen with 1500 kr per participant fee covering conference program, meals, and networking

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Swedish Basketball is the national governing body for basketball in Sweden, organizing competitive leagues (SBL Dam, SBL Herr, SBL Rullstol, Superettan Herr, Basketettan), national team programs, youth championships, 3x3 streetbasket events, and international tournament hosting (e.g., FIBA Youth EuroBasket Women U18 2026). It also operates the BasketTV streaming platform for live match broadcasts and provides education, training, and social inclusion programs including En sportslig chans.

Product overview

Swedish Basketball (Svenska Basketbollförbundet) operates a comprehensive basketball ecosystem centered around league competitions at multiple levels: SBL Dam, SBL Herr, and SBL Rullstol as the top-tier professional leagues, Superettan Herr as the second tier, and Basketettan (regional third-tier) leagues. The organization runs national team programs across senior, youth (U15-U20), wheelchair, and e-basket categories, alongside youth championships (USM), Nordic Championships, and 3x3 basketball programs. Supporting infrastructure includes Basket-TV streaming platform, safety initiatives (Trygg Basket), social inclusion programs (En Sportslig Chans/Idrottsklivet), youth leadership development (Youth Lab), and district team competitions. The federation also hosts major international events including the FIBA Youth EuroBasket Women U18 2026.

Differentiator

Problem solved

Functional benefit

Brands

• En sportslig chans: Social program focusing on youth participation and societal development through basketball
• YouthLab
• Svensk Basket Cares
• Trygg Basket

Products and services

• SBL Dam Sweden's top-tier women's basketball league, a national championship competition for elite women's basketball clubs.
• SBL Herr Sweden's top-tier men's basketball league, a national championship competition for elite men's basketball clubs.
• SBL Rullstol Sweden's top-tier wheelchair basketball league for Para-sport athletes, fully integrated within the national basketball federation structure.
• Superettan Herr Sweden's second-tier men's basketball league, providing a competitive developmental pathway for clubs below SBL Herr.
• Basketettan Sweden's third-tier regional basketball leagues (Norra and Södra divisions) for both men and women, accommodating 100+ clubs.
• Basket-TV Direct-to-consumer streaming platform offering live broadcasts and on-demand content of Swedish basketball leagues and tournaments via pay-per-view (95 kr per match) and All-Access passes.
• USM (Ungdoms-SM) Swedish Youth Championships competition spanning U16, U18, and U20 age categories, culminating in the USM Final Four 2026.
• 3x3 Basketball Streetbasket and 3x3 basketball competition program encompassing the NOCCO Sweden 3x3 Tour, SM i 3x3 national championship, and NISSIN 3x3 Streetbasket Challenge.
• FIBA Youth EuroBasket Women U18 2026 International youth basketball championship hosted by Sweden at Kistamässan in Stockholm, August 1-9 2026, featuring Europe's top U18 women's national teams.
• Nordic Championships Annual Nordic youth basketball championships for U16 and U18 age groups hosted in rotation across Nordic countries; sold via Weekend Pass (250 kr) and All-Access Pass (450 kr).
• Förbundsseriekonferensen Annual federation conference for member clubs with conference program, meals, and networking at 1,500 kr per participant, plus regional travel support of 500-1,200 kr.
• Webshop (Official Merchandise) Official online merchandise store offering Sweden Basketball team apparel and basketball equipment through basketshop.se.

Quantifiable outcome

• International competition qualification - Men's NT advanced to second round of FIBA World Cup Qualifiers
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• DBETflagshipGTM or Marketing PartnerMain partner (Huvudpartner) of Swedish Basketball. DBET is a betting/gaming company sponsoring the federation's activities.
• SkandiaflagshipGTM or Marketing PartnerMain partner (Huvudpartner) providing insurance and financial services sponsorship. Also involved in discussions about equal access to sports.
• AdidascoreGTM or Marketing PartnerOfficial equipment and apparel partner providing sports gear and merchandise support.
• BasketshopcoreChannel Partner/ Reseller/ DistributorOfficial basketball equipment retailer and partner for merchandise and gear.
• NOCCOcoreGTM or Marketing PartnerSponsor of NOCCO Sweden 3x3 Tour streetbasket events and competitions.
• SamhallcoreGTM or Marketing PartnerPartner contributing to social sustainability and workplace integration initiatives.
• Strawberry Hotels (Nordic Choice Hotels)coreGTM or Marketing PartnerHotel partner offering accommodation support for events and away matches with partner code 'meet12' for conference attendees.
• VastanhedeminorGTM or Marketing PartnerPartner providing transportation services, offering 10% bus discount for basketball clubs attending national team matches.
• Stockholm CitycoreStrategic or Co-development PartnerThree-year partnership using basketball as a driving force for strengthening local communities, developing meeting places, and creating long-term values for children and youth.
• FIBAcoreStrategic or Co-development PartnerInternational Basketball Federation partnership for organizing EuroBasket Youth tournaments and World Cup qualifiers.
• FolksamcoreGTM or Marketing PartnerInsurance partner providing player injury insurance coverage for basketball athletes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Finnish Basketball Federation: National governing body of basketball in Finland, operating league structures, national teams and youth development in a similarly sized Nordic market. Closely comparable geographic, demographic and competitive context.
• Basketball England: National basketball governing body for England, organizing the BBL and Super League Basketball. Comparable federation mandate in another non-traditional European basketball market.
• Deutscher Basketball Bund (DBB): Germany's national basketball federation, a much larger counterpart operating the BBL system and Bundesliga. Comparable federation mandate but at significantly greater scale and commercial depth.
• Real Federación Española de Baloncesto (FEB): Spain's national basketball federation, governing Liga ACB and one of Europe's most competitive national team programs. Closest analogue in terms of league depth and federation ambition.
• Federazione Italiana Pallacanestro (FIP): Italy's national basketball federation running Lega Basket Serie A. Comparable federation mandate in another major European football-first market.
• Polski Związek Koszykówki (PZKosz): Polish basketball federation running the PLK and national team programs. Comparable federation mandate in a Central European market with established basketball tradition.
• Fédération Française de Basketball (FFBB): France's national basketball federation, organizing Pro A/B leagues and elite national teams. Comparable governance role at the upper end of European basketball scale.
• Nederlandse Basketball Bond (NBB): Dutch basketball federation operating the BNXT League and national teams. Comparable smaller-market European federation facing similar football-first competition.
• Danmarks Basketball Forbund (Basketball Denmark): Denmark's national basketball federation running league play, national teams and youth competitions. Another nearby Nordic federation with comparable scale and structural challenges in a football-led sports market.
• Norges Basketballforbund (Norwegian Basketball Federation): Norway's national basketball federation, operating leagues, national teams and grassroots programs. Directly comparable Nordic peer with similar market-position challenges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/basketse
• YouTubeyoutube.com/user/basketklipp
• Facebookfacebook.com/svenskbasket
• LinkedInlinkedin.com/company/svenskbasket
• Instagraminstagram.com/swe.basketball
• TikToktiktok.com/@svenskbasket

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swedish Basketball