Chemartis
Chemartis srl is an Italian specialty chemical and equipment distributor, founded 2001 and based in Milan, that exclusively distributes OxyChem/ACL chlorine products, Palintest water analysis instruments, and Remet foundry consumables for pool/SPA, industrial cleaning, and precision investment casting customers.
- Company typePrivate
- Founded2001
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Chemartis does
Chemartis srl is an Italian specialty chemical and equipment distributor founded in 2001, headquartered operationally in Milan with legal seat in Monza. The company's core activity is the exclusive or official Italian (and in some cases European) distribution of chemical products and instrumentation across three application verticals: (i) pool and SPA water treatment, (ii) industrial cleaning / industrial water treatment, and (iii) precision investment casting (lost-wax microfusion foundries). Its principal represented brands are OxyChem/ACL for chlorinated sanitizers (a 40+ year distribution relationship), Palintest for professional water analysis photometers (Lumiso 3, 6, Expert, Kemio) and test strips, and Remet for foundry binders, waxes, and refractories. Chemartis also distributes a portfolio of secondary partners including Piscimar (specialty algaecides, flocculants, and metal removers, with a 80+ retailer "PISCIMAR ALL STARS" network in Italy), Flovil/Cristalis, Eurotab, Gaches Chimie, Camylle, La Motte, Melspring, Acquacheck, and Toucan.\n\nThe company's technology stack is effectively non-software: it is a curated catalog of branded chemical formulations and electronic measurement instruments (notably photometers with IP67 ratings, multi-parameter touch screens, and USB data export). Operational technology consists of regulatory compliance frameworks — REACH, BPR Biocides, CLP, ADR, Accordo Stato Regioni 2003 — and ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 quality/environmental/safety certifications supplemented by Responsible Care accreditation.\n\nRevenue mechanics are based on catalog-driven B2B sales through pool shops and the PISCIMAR ALL STARS retailer network, direct sales to industrial cleaning companies and precision foundries, and catalog-request leads captured on the company website. Recent commercial moves include the March 2024 launch of LUMISO3 RENT (a rental program for the Palintest Lumiso 3 photometer), introduction of the Lumiso Expert multi-parameter photometer, and Gold Sponsorship of the Convegno d'Autunno di Professione Acqua. The company is privately held, with €100,000 share capital, no disclosed venture or private-equity investors, and a headcount in the 11–50 range.
Chemartis firmographics
Firmographics- Name
- Chemartis
- Legal name
- Chemartis srl
- Website
- https://chemartis.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chemartis srl is an Italian specialty chemical and equipment distributor, founded 2001 and based in Milan, that exclusively distributes OxyChem/ACL chlorine products, Palintest water analysis instruments, and Remet foundry consumables for pool/SPA, industrial cleaning, and precision investment casting customers.
- Ownership category
- akta.pro rank
Chemartis industry classification
Industry- Product category
- Specialty Chemicals Distribution
- NAICS
- Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Chemicals & Allied Products (5160), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Water Treatment & Process Specialty Chemicals (IMAEABAN)
Keywords
Where Chemartis is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Chemartis business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Chemical product distribution: Distribution of chemical products for pool water treatment, industrial cleaning, and foundry applications. Products include chlorine compounds (dicloro, tricloro), pH correctors, algaecides, flocculants, cleaning agents, and specialty products. Revenue generated through product sales to pool professionals, industrial clients, and foundries.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Chemartis product offering
Product offeringCore offering
Chemartis is a specialist Italian distributor of chemical products, operating three business divisions: Pool Water Specialist (chlorine sanitizers, algaecides, pH correctors, flocculants and water analysis instruments), Industry (industrial cleaning tablets and water treatment chemicals), and Precision Investment Casting (binders, waxes, refractories and crucibles for lost-wax foundries). The company acts as exclusive Italian/European distributor for brands such as OxyChem (ACL), Palintest, Remet and Piscimar.
Product overview
Chemartis is a specialist distributor of chemical products for pool water treatment, industrial cleaning/detergency, and precision investment casting (foundries). The product portfolio is organized around three core divisions: Pool Water Specialist (providing complete pool/SPA treatment chemicals including chlorine products ACL from OxyChem, specialty chemicals from PISCIMAR, and Palintest water analysis instruments); Industry (industrial cleaning products and water treatment solutions including tablet detergents and industrial water treatment chemicals); and Precision Investment Casting (complete product range for lost-wax casting including Remet binders, waxes, and refractories). The company also distributes complementary products including Camylle fragrances for wellness facilities, Flovil flocculants, and Gaches Chimie filter media from France. Chemartis positions itself as a quality-focused distributor working with established manufacturer partners since 2001.
Differentiator
Problem solved
Functional benefit
Brands
- Piscimar: Professional concentrated products for pool water care, referred to as 'the pharmacy of the pool'. Spanish brand distributed exclusively in Italy by Chemartis.
Products and services
- Pool Water Treatment Products (Pool Water Specialist) Complete range of chemical products for pool and SPA water treatment, including chlorine sanitizers, algaecides, pH correctors, flocculants and specialty products for pool shops, professional pool maintainers and SPA owners.
- Industrial Cleaning Products (Industry) Chemical products for industrial cleaning and water treatment, including tablet detergents for washing machines, dishwashers and fryers, plus industrial water treatment chemicals.
- Precision Investment Casting Products Complete range of products for lost-wax investment casting foundries including binders (colloidal silica, silicates), waxes, refractories and crucibles, distributed from UK manufacturer Remet.
- ACL Chlorine Products (OxyChem) Premium American chlorine products from OxyChem including ACL 56 granular dichlorine, ACL 60 anhydrous dichlorine, and TCL 90 trichloro for pool sanitization.
- PISCIMAR Specialty Pool Products Professional specialty pool water treatment products including algaecides (ALGIBLACK+, ALGIBON, ALGIPREVENT), clarifiers (GOLDENFLOCK, CLEANPOOL), metal removers (COPPER OUT), phosphate removers (PHOS-OUT 3XL), enzyme treatments (BIOFILM OUT, ULTRA CLEAR) and winterizing products.
- Palintest Water Analysis Instruments Professional water analysis instruments including photometers (Lumiso 3, Lumiso 6, Lumiso Expert, Kemio), test strips, pooltesters, reagents, calibration and maintenance services from UK manufacturer Palintest.
- Flovil Flocculant Products Complete range of concentrated flocculant tablets including FLOVIL, FLOVIL CHOC (shock treatment), FLOVIL SPA (for cartridge filters) and Welclean filter cleaning tablets.
- Camylle Fragrance Products Essential oil-based fragrances for SPA, Turkish bath, sauna and emotional showers, including Velours de SPA, Brume de Hammam, Voile de Sauna, Nuage and Lait de Balneo product lines.
- Gaches Chimie Products French chemical products including GAROFILTRE recycled glass filter media and AQUACOULEUR non-permanent water colorants for pools, spas and fountains.
- Kemio Water Measurement Platform Next-generation electrochemical measurement platform providing automated water testing for chlorine (free and total), chlorine dioxide, and peracetic acid, with 10,000 result memory capacity and USB data export.
- Lumiso 6 Photometer Professional digital 6-parameter photometer for pool water analysis measuring chlorine, cyanuric acid, pH, bromine, calcium hardness and total alkalinity, with IP67 waterproof rating and USB connectivity.
- Lumiso 3 Photometer Professional 3-parameter digital photometer for routine pool water analysis with large backlit screen, USB port and QR code for immediate data visualization.
- Lumiso Expert Photometer Professional multi-parameter touch screen photometer for complete water analysis needs, with intuitive on-screen instructions and up to 35 rapid accurate tests, IP67 waterproof rating.
- Aquanet Metal Remover Sequestering agent for iron, manganese and other metals that eliminates staining and calcification caused by metal ions, stabilizes chlorine and prevents calcification on pool walls.
- Aquaswim Acti+ Salt Tablets Multi-function stabilized salt tablets for salt electrolysis systems providing ultra-pure salt, chlorine stabilizer (protecting chlorine from UV 3x longer), anti-calcification (sequesters 95% calcium), and anti-corrosion protection.
- LUMISO3 RENT Rental Service Rental service for the LUMISO3 professional photometer, providing pool professionals and pool owners with access to professional water analysis without capital investment.
Quantifiable outcome
- Consistent product quality through constant monitoring and quality control
Companies that use Chemartis
Customer profileSegments3 records
Ideal customer profiles2 records
Chemartis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Chemartis partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- OxyChemcoreAmerican company and one of the world's largest producers of isocyanurates, known by the ACL brand. Chemartis is the exclusive distributor of ACL chlorine products in Italy and Europe for over 40 years. Products include dicloro, tricloro, and calcium hypochlorite for pool water treatment.
- PalintestcoreEnglish company, leader in development and production of professional water analysis instruments. Exports to over 100 countries worldwide. Products include photometers (Lumiso 3, 6, Expert, Kemio), test strips, pooltesters, reagents, and accessories. Chemartis is official distributor and authorized service center for Italy.
- RemetcoreEnglish company, leader in production and distribution of complete product range for foundries using lost-wax casting (precision investment casting) process. Products include binders (colloidal silica, silicates), waxes, refractories, crucibles, and complete product catalog.
- Piscimar (Behq)coreSpanish company specializing in professional pool solutions, branded as 'La Farmacia della Piscina' (The Pool Pharmacy). Produces special products for solving common pool problems including algae treatments (red, black, yellow, brown), rust stain removal, copper excess, phosphate removal, and enzyme treatments. Chemartis is official distributor for Italy with over 80 Italian retailers in the PISCIMAR ALL STARS network.
- AcquacheckminorAmerican company, leader in production of test strips for pool water analysis.
- CamylleminorFrench company producing essential oils based on super concentrated essential oils for SPA, sauna, Turkish bath, and emotional showers. Products include fragrances for various applications and diffusers.
- Flovil by CristalisminorFrench company producing complete range of concentrated flocculant tablets under the FLOVIL brand. Includes FLOVIL, FLOVIL CHOC, and FLOVIL SPA products.
- EurotabminorFrench company producing tablet products for the cleaning industry.
- Gaches ChimieminorFrench chemical company producing wide range of products including GAROFILTRE (filter glass) and AQUACOULEUR (non-permanent colorants for pool water). Made in France.
- La MotteminorAmerican company, leader in water analysis with test strips and easy-to-use instruments like the SPIN TOUCH.
- MelspringminorDutch chemical company, distributor of calcium hypochlorite under the Melspring brand.
- ToucanminorFrench company producing accessories including Water Lily, Pool'Gom, and Net'Skim products for pool maintenance.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Chemartis competitors and assessment
Company assessmentDirect peers
- BAYROL: BAYROL is a European specialist in pool and spa water-care chemicals, testing and dosing solutions. It is comparable to Chemartis' Pool Water Specialist division, which distributes pool sanitizers, pH correctors, algaecides, flocculants and analysis tools.
- Chemoform: Chemoform manufactures and distributes swimming pool, wellness and water-treatment products across Europe. Its focus on pool and spa chemicals makes it directly comparable to Chemartis' core pool-treatment product portfolio.
Broad incumbents
- Fluidra: Fluidra is a global pool and wellness platform with equipment, maintenance and water-treatment offerings. It overlaps with Chemartis in professional pool channels, but as part of a much broader pool-infrastructure portfolio.
- Azelis: Azelis is a global innovation-service and specialty chemical distributor across industrial and life-science end markets. It is comparable because Chemartis also aggregates third-party specialty chemical products for professional and industrial customers.
- IMCD: IMCD distributes specialty chemicals and ingredients to industrial and formulation customers. It is comparable on specialty chemical distribution and technical sales, although Chemartis is narrower in pool, detergency and foundry applications.
- Univar Solutions: Univar Solutions is a major chemical and ingredients distributor serving industrial, cleaning, water-treatment and manufacturing customers. It is a broad incumbent peer to Chemartis' chemical distribution model.
- SCP Pool: SCP Pool, part of Pool Corporation, distributes pool and spa products, equipment and treatment supplies to pool professionals. It is highly comparable because Chemartis also sells through professional pool channels and pool-shop networks, although SCP is a much larger incumbent.
- Brenntag: Brenntag is a global chemical distributor serving water treatment, industrial, cleaning and specialty chemical markets. It is comparable to Chemartis as a chemical distribution business, though Brenntag operates at a far larger and more diversified scale.
Regional players
- Quimidroga: Quimidroga is a Southern European chemical distributor serving industrial chemicals, water treatment and specialty applications. It is a regional peer because it operates in European chemical distribution markets adjacent to Chemartis' Italian base.
Others
- Gaches Chimie: Gaches Chimie supplies chemical products including pool-related filtration and water-treatment products. It is comparable as a regional specialty chemical player in Chemartis' ecosystem, though it is also listed as one of Chemartis' represented partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Chemartis social profiles
Digital presenceChemartis compliance and trust
Trust signalCompliance3 records
Chemartis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chemartis leadership team
Management profileNumber of profiles
Chemartis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chemartis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chemartis
What does Chemartis do?
Chemartis is a specialist Italian distributor of chemical products, operating three business divisions: Pool Water Specialist (chlorine sanitizers, algaecides, pH correctors, flocculants and water analysis instruments), Industry (industrial cleaning tablets and water treatment chemicals), and Precision Investment Casting (binders, waxes, refractories and crucibles for lost-wax foundries). The company acts as exclusive Italian/European distributor for brands such as OxyChem (ACL), Palintest, Remet and Piscimar.
Is Chemartis a public or private company?
Chemartis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chemartis founded?
Chemartis was founded in 2001. It employs 11 to 50 people.
Where is Chemartis based?
Chemartis is headquartered in Milano, Italy, in the Europe region.
How does Chemartis make money?
One revenue line is on record: chemical product distribution.
Who are Chemartis's main competitors?
Direct peers on record are BAYROL and Chemoform. Broad incumbents are Fluidra, Azelis, IMCD, Univar Solutions, SCP Pool and Brenntag. Quimidroga is listed as a regional player. Gaches Chimie is listed as an others.
Does Chemartis have an API?
No public API is recorded for Chemartis.
What industry is Chemartis in?
Chemartis's product category is Specialty Chemicals Distribution. Its primary akta.pro industry code is IMAEABAN, Water Treatment & Process Specialty Chemicals. Its NAICS code is 4246 and its SIC code is 5160.