Credin
Credin A/S is a Danish bakery ingredients manufacturer (founded 1930) that develops powder-based premixes — custards, soft dough, cake mixes, fillings, and gluten-free bases — for industrial bakeries, craft bakeries, and foodservice operators across Europe, operating as a subsidiary of Orkla Food Ingredients.
- Company typePrivate
- Founded1930
- HeadquartersJuelsminde, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Credin does
Credin A/S is a Danish bakery ingredients manufacturer, founded in 1930 and headquartered in Juelsminde, Denmark, that develops and sells powder-based premixes and tailor-made solutions for industrial bakeries, craft bakeries, and foodservice operators across Europe. Its product portfolio spans custard bases (including the CREDI Custard Essence neutral platform, Cremin Baking Custard, vanilla, clean-label, and pain aux raisin variants), soft dough premixes under the JUST4TASTE brand (with vegan and gluten-free sub-lines), cake mixes (CREDI Cake Platin Light/Dark, Multi Cake, Brownie Moist, Luxury, and Vegan), filling powders (Maple, Neutral, Cappuccino, Universal), viennoiserie custards and fillings, and gluten-free bread bases. Underlying technology consists of proprietary dry-blend formulations with bake-stable, freeze-stable, and customizable properties, produced in dedicated allergen-neutral and vegan-certified facilities, with packaging available from 3.5kg buckets to 600kg big bags to serve both small-batch and industrial-scale production.
Credin makes money through a B2B, quote-based, sales-led go-to-market motion, selling premix ingredients directly to industrial, craft, and foodservice customers via named account contacts (e.g., Export Manager Douglas Isbister for international markets and Kim Skovmøller for Denmark). Revenue is generated through one-time product sales and, in parallel, professional-services-style bespoke development work - including workshops in Credin's test bakery, customer-specific recipe formulation, and tailored packaging - delivered on an ex-works basis under INCOTERMS 2010. The company sits within Orkla Food Ingredients (OFI), a division of Norwegian-listed Orkla, which provides corporate infrastructure, documented methods, and a broader European distribution platform, while Credin retains its own brand and operational focus on bakery ingredients.
The company's competitive positioning rests on 90+ years of accumulated bakery know-how, an AA-grade BRCGS food safety certification (unannounced audit), BRCGS Gluten Free certification (≤20 ppm gluten), RSPO, Rainforest Alliance, and SEDEX/SMETA credentials, and the ability to deliver free-from and clean-label variants. Headcount is reported at 51-100 employees, with the company maintaining a single production and headquarters site at Palsgaardvej 10, Juelsminde, and pursuing a vertical segmentation approach across industrial bakeries, craft bakeries, and foodservice channels.
Credin firmographics
Firmographics- Name
- Credin
- Legal name
- Credin A/S
- Website
- https://credin.dk
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Credin A/S is a Danish bakery ingredients manufacturer (founded 1930) that develops powder-based premixes — custards, soft dough, cake mixes, fillings, and gluten-free bases — for industrial bakeries, craft bakeries, and foodservice operators across Europe, operating as a subsidiary of Orkla Food Ingredients.
- Ownership category
- akta.pro rank
Credin industry classification
Industry- Product category
- Bakery Ingredients
- NAICS
- Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)
- akta.pro secondary industries
- Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)
Keywords
Where Credin is headquartered
LocationHeadquarters
- HQ city
- Juelsminde
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Credin business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bakery Ingredient Sales: B2B sales of powder-based bakery ingredients including custards, fillings, soft dough premixes, cake mixes, and bread bases to industrial bakeries, craft bakeries, and foodservice companies. Revenue generated through product sales with various packaging options (3.5kg buckets, 10-25kg bags, 600kg big bags).
- Custom/Tailor-Made Solutions: Development and sale of customer-specific recipes and tailored solutions including workshops in test bakery, custom packaging, and collaborative product development. Revenue generated through bespoke product development partnerships with industrial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B ingredient pricing - quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Credin product offering
Product offeringCore offering
Credin manufactures and supplies powder-based bakery premixes including custards, fillings, cake mixes, bread bases, and soft dough mixes. Its products are sold to industrial bakeries, craft bakeries, and foodservice operators primarily across European markets, leveraging nearly a century of dry-mix formulation expertise and in-house production capability at its Juelsminde, Denmark facility.
Product overview
Credin is a bakery ingredients company offering a comprehensive portfolio of powder-based premixes and solutions for the baking industry. The product portfolio centers on several core product lines: (1) Custard products including CREDI® Custard Essence (neutral customizable base), Cremin Baking Custard variants, and specialized custards for pain aux raisins and vanilla applications; (2) Soft Dough products (JUST4TASTE) for Viennoiserie applications including vegan and gluten-free variants; (3) Soft Cake/Cake premixes including CREDI Cake Platin (Light/Dark), CREDI Multi Cake, CREDI Brownie Moist, CREDI Cake Luxury, and CREDI Cake Vegan; (4) Filling powders including CREDI Filling Maple, Neutral, Cappuccino, and Universal flavors; (5) Viennoiserie custards and fillings tailored for both pastry-based and soft dough applications; and (6) Gluten-free bread bases including Bread Base, Oat Bread, Soft Kernel, and Sponge Cake premixes. All products are available with free-from options (gluten-free, vegan, lactose-free) and clean label formulations. The company also offers tailor-made development services and customized packaging solutions.
Differentiator
Problem solved
Functional benefit
Brands
- CREDI: Product brand prefix used for various product lines including CREDI Cake, CREDI Custard, CREDI Filling, and CREDI Soft Dough
Products and services
- Custard premixes
Quantifiable outcome
- AA-grade BRCGS certification achieved (unannounced audit)
- +1 more outcomes
Companies that use Credin
Customer profileSegments3 records
Ideal customer profiles3 records
Credin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Credin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Orkla Food Ingredients (OFI)coreCredin is a part of the Orkla Food Ingredients division (OFI). As part of Orkla, Credin benefits from well-documented methods, specialized tools, and a systematic approach that ensures effective implementation and consistently high standards. Orkla provides corporate infrastructure while Credin maintains its brand identity and operational focus on bakery ingredients.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Credin competitors and assessment
Company assessmentDirect peers
- Puratos: Belgian global supplier of bakery, patisserie, and chocolate ingredients including premixes, custards, fillings, and improvers. Direct competitor across Credin's entire portfolio of powder-based premixes for industrial and craft bakeries.
- Zeelandia: Dutch family-owned bakery ingredients producer supplying premixes, improvers, and finished bakery mixes globally. Direct competitor particularly in Europe across industrial and craft bakery channels.
- IREKS: German family-owned manufacturer of baking premixes, malt, and bakery ingredients serving industrial bakeries and craft bakeries. Direct overlap on cake premixes, custards, and Viennoiserie solutions with strong European footprint.
- Bakels: Swedish-origin global bakery ingredients supplier offering premixes, fillings, and improvers to industrial bakeries, in-store bakeries, and foodservice. Closely comparable in portfolio scope, B2B go-to-market, and free-from product positioning.
- Dawn Foods: US-headquartered global bakery ingredients manufacturer offering cake mixes, fillings, icings, and premixes. Comparable product portfolio with industrial bakery focus; relevant as international expansion benchmark.
- CSM Ingredients: Specialty bakery and confectionery ingredients supplier serving industrial bakeries and foodservice with premixes, fillings, and inclusions. Direct comparable in customer segments and tailor-made development approach.
Broad incumbents
- Lesaffre: French global leader in yeast and fermentation products, with a significant bakery ingredients and bread improvers portfolio. Overlaps with Credin on dough conditioners and baking premixes, particularly in European industrial markets.
- AB Mauri: Global bakery ingredients division of Associated British Foods, producing yeast, bakery premixes, and finished baked goods at massive scale. Competes in overlapping premix categories but operates as a much broader incumbent.
Emerging players
- SwissBake: Smaller specialty bakery premix brand targeting retail, foodservice, and bakeries with bread, cake, and pastry mixes. Comparable in free-from and premium positioning but operates at a smaller scale than Credin.
Others
- Orkla Food Ingredients: Parent division of Credin within the Orkla Group. Relevant context as the platform through which Credin accesses broader European distribution, R&D, and customer relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Credin social profiles
Digital presenceCredin compliance and trust
Trust signalCompliance6 records
Credin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credin leadership team
Management profileNumber of profiles
Credin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credin
What does Credin do?
Credin manufactures and supplies powder-based bakery premixes including custards, fillings, cake mixes, bread bases, and soft dough mixes. Its products are sold to industrial bakeries, craft bakeries, and foodservice operators primarily across European markets, leveraging nearly a century of dry-mix formulation expertise and in-house production capability at its Juelsminde, Denmark facility.
Is Credin a public or private company?
Credin is a private company. It is classified as corporate owned and is currently operating.
When was Credin founded?
Credin was founded in 1930. It employs 51 to 100 people.
Where is Credin based?
Credin is headquartered in Juelsminde, Denmark, in the Europe region.
How does Credin make money?
Two revenue lines are on record. Bakery Ingredient Sales are the primary driver. The others are custom/Tailor-Made Solutions.
Who are Credin's main competitors?
Direct peers on record are Puratos, Zeelandia, IREKS, Bakels, Dawn Foods and CSM Ingredients. Broad incumbents are Lesaffre and AB Mauri. SwissBake is listed as an emerging player. Orkla Food Ingredients is listed as an others.
Does Credin have an API?
No public API is recorded for Credin.
What industry is Credin in?
Credin's product category is Bakery Ingredients. Its primary akta.pro industry code is AFAKAAAE, Baking Mixes, Doughs & Batters Manufacturing, with a secondary code of AFAKAAAH, Bakery Fillings, Icings & Decorations Manufacturing. Its NAICS code is 31181 and its SIC code is 2050.