Jmi Limousine

What Jmi Limousine does

JMI Limousine is a privately held, family-owned luxury ground transportation company founded in 1994 in Beaverton, Oregon, serving the Portland metropolitan area and Vancouver, Washington. The company operates what it describes as the largest fleet of limousines, party buses, charter buses, SUV limos, and Mercedes executive coaches in Oregon, with passenger capacities ranging from 6-passenger black Cadillac Escalade SUVs through 42-passenger party buses like the Rip City Ride and Portland Ground Force #1. The fleet is built around conventional automotive platforms (Chrysler 300, Lincoln MKT, Ford Excursion, Cadillac Escalade, Mercedes-Benz Sprinter/Metris, White Ford F450, Glaval charter bus) with standard luxury amenities such as leather seating, fiber-optic and laser lighting, premium sound, HDTVs, and onboard restrooms rather than any proprietary technology stack.

The company's revenue model is asset-based and transactional: hourly rentals of chauffeur-driven luxury vehicles, with 3-4 hour minimums, quote-based pricing, and volume discounts for 6+ hour bookings. Pricing is not publicly disclosed; the only published benchmark is a Cadillac Escalade SUV wine tour package starting at $89/hour for bookings of 8+ hours. Customer segments are predominantly consumer and SMB, spanning weddings, proms, birthdays, anniversaries, wine tours (Willamette Valley and Hood River), extreme adventure packages, helicopter "Fly & Dine" experiences, holiday events, concerts, and sports team/fan transport for Ducks, Beavers, Timbers, and Blazers games. Corporate and executive transport (airport transfers, client meetings, team-building retreats) is a primary segment alongside wine tourism.

Distribution is entirely direct, via phone reservations (503-643-6404), online booking forms on jmilimousine.com, and walk-in visits to the Beaverton headquarters. Marketing relies on the company website, email newsletter, Facebook (portlandlimos), organic SEO, Yelp/Google reviews (4.8/5 star average, 100+ five-star reviews), and sponsorships of IndyCar Portland and NASCAR Portland. The company holds a City of Portland Operating Permit (#C0013), was recognized as a Beaverton Chamber of Commerce "Partner of the Year," and reports 30+ years of accident-free operation across 7.2 million+ miles of service under sole owner/operator Johnny.

Name

Jmi Limousine

Legal name

JMI Limousine

Website

https://jmilimousine.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

JMI Limousine is a family-owned luxury ground transportation provider founded in 1994 and headquartered in Beaverton, Oregon, operating the largest limousine and party-bus fleet in Oregon to serve weddings, corporate clients, wine tours, proms, sports teams, and special occasions across the Portland metro area.

Ownership category

akta.pro rank

Product category

Luxury Ground Transportation

NAICS

Limousine Service (48532), Limousine Service (485320)

akta.pro primary industry

Limousine Services (Luxury Sedan & Stretch Limo) (THADAEAE)

akta.pro secondary industries

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE), VIP Transportation & Motorcade Services (HSACAMAG)

Keywords

• Luxury ground transportation
• Limousine rental services
• Party bus rentals
• Executive car service
• Wine tour transportation

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hourly Limousine and Party Bus Rentals: Primary revenue from hourly rental of luxury limousines, party buses, and executive transport vehicles with professional chauffeur services. Pricing is quote-based with minimum rental periods typically 3-4 hours, with discounts for bookings of 6+ hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

JMI Limousine provides hourly luxury ground transportation services across the Portland, Oregon metro area. The company operates a fleet of limousines, party buses, charter buses, SUV limos, and Mercedes executive coaches with professional chauffeurs for weddings, corporate events, wine tours, proms, birthdays, sports team transport, and special occasions.

Product overview

JMI Limousine operates as a luxury ground transportation service in Portland, Oregon, offering a diverse fleet of vehicles across multiple categories. The core product portfolio includes: (1) Party Buses - ranging from 22-passenger to 42-passenger vehicles including Rip City Ride, Ground Force #1/#2, Executive Limo Bus, and Deluxe/Black Party Buses; (2) Charter/Shuttle Buses - 26-34 passenger vehicles including White Ford F450 and White 34-Seater Glaval buses; (3) SUV Limos - 12-14 passenger vehicles including Cadillac Escalade Limo, Ford Excursion Limo variants; (4) Luxury Coaches - Mercedes line including Sprinter, Metris, and 2025 Executive Coach seating 10-12 passengers; (5) Stretch Limos - 8-14 passenger vehicles including Chrysler 300c, Lincoln MKT, Blue Zebra, and Stretch Hummer; (6) Black SUV Services - 6-passenger Cadillac Escalade SUVs for executive transport; (7) Services - wine tours, weddings, corporate/executive transport, proms, birthdays, events, team sports transport, holidays, concerts, anniversaries, extreme adventures, and Fly & Dine helicopter tours. The company positions itself as the largest fleet in Oregon with 30+ years of service.

Differentiator

Problem solved

Functional benefit

Products and services

• Rip City Ride Party Bus A 42-passenger limo bus featuring ostrich textured leather seats, crystal flute glasses, 5 HD TVs, 4 executive tables, climate-controlled bathroom, and premium sound system. A Blazers-themed party bus for wine tours, weddings, corporate events, and large group adventures.
• Portland Ground Force #1 Party Bus
• Ground Force #2 Executive Limo Bus
• Executive Limo Bus A 38-42 passenger limousine bus featuring reclining leather captains seats, 4 executive tables with 110/power outlets, and crystal glasses. Executive transportation rates for corporate and large group transport.
• Deluxe Limo Bus
• Black Party Bus
• White 34-Seater Charter Bus
• White Ford F450 Charter Bus
• Cadillac Escalade Limo
• Black Ford Excursion Limo
• White Ford Excursion Limo
• Mercedes-Benz Sprinter Limo Coach
• Mercedes-Benz Metris Coach
• 2025 Mercedes Executive Coach Brand new 2025 Mercedes-Benz Executive Sprinter Coach seating up to 11 passengers with all-new leather interior featuring 4 massaging captains chairs, USB/USB-C charging ports, two smart TVs, and full WiFi connectivity for corporate events, team travel, and executive transportation.
• Cadillac Escalade Black SUV Service
• Chrysler 300c White Limo
• Lincoln MKT White Limo
• Blue Zebra Limo
• Stretch Hummer Limo
• Oregon Wine Tours
• Fly & Dine Adventures
• Extreme Adventures

Quantifiable outcome

• Over 7.2 million miles traveled in service
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Uber Black: Uber Black is Uber's premium ride option offering chauffeured rides in luxury vehicles via a mobile app. While not a traditional limo operator, it competes directly with JMI's black-car SUV and executive transport business on price and convenience for corporate and airport trips.
• Carey International: Carey is one of the largest chauffeured ground transportation operators globally, offering corporate and executive black-car services. Like JMI, it provides hourly rentals with professional chauffeurs and competes for corporate accounts, but operates at a far larger multi-city scale than JMI's regional Portland footprint.
• Lyft Lux: Lyft Lux / Lyft Black is Lyft's premium-tier ride service in premium vehicles with professional drivers. It is a broad competitive alternative to traditional limo operators like JMI for executive and special-occasion ground transport.

Direct peers

• Mears Transportation: Mears is a chauffeured transportation and tour operator serving corporate, group, and tourism clients in the U.S. with limo, coach, and shuttle assets. Directly comparable to JMI's blended limo/charter/experiential model, though operating in different geographies.
• Empire CLS Worldwide Chauffeured Services: Empire CLS provides chauffeured limousine and black-car services for corporate and leisure clients across multiple U.S. cities. It is a direct functional peer to JMI in offering chauffeur-driven luxury fleet rentals, albeit at multi-city scale.
• Blacklane: Blacklane is a global premium chauffeur service offering airport transfers, intercity rides, and hourly black-car bookings via an app. It mirrors JMI's core hourly-chauffeured-luxury model but adds a digital booking layer that JMI lacks, and serves travelers across hundreds of cities.

Regional players

• Presidential Limousine Service: Presidential Limousine is a Portland-based chauffeured fleet operator serving weddings, corporate events, and airport transfers. It is a direct regional competitor overlapping with JMI's service mix in the Portland metro.
• All Points Limousine Service: All Points is a Portland/Oregon chauffeured transportation company offering corporate, wedding, and airport service. Directly comparable to JMI's regional luxury ground transport model in the same metro market.
• Beaverton Coach & Limousine Services: Beaverton Coach is a Portland/Beaverton-area ground transportation provider offering charter bus, shuttle, and luxury coach services. Like JMI, it is based in Beaverton and serves corporate, sports, and event clients in the Portland metro.
• Aberdeen Limousine & Transportation: Aberdeen is a Portland-area chauffeured transportation operator running sedans, vans, and buses for corporate and event clients. It is a direct local competitor to JMI in the Portland metro market with overlapping service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/portlandlimos
• Xx.com/limosportland
• LinkedInlinkedin.com/company/jmi-limousine-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jmi Limousine