What Muza Lab does

Muza Lab is a privately held interior architecture and design studio headquartered in London (9 Ledbury Mews North, Notting Hill, W11 2AF) that specializes in luxury hospitality and ultra-high-net-worth residential projects. Founded by Inge Moore and Nathan Hutchins, the studio delivers narrative-driven interiors across hotels, resorts, restaurants, bars, private residences, and superyachts, with a documented portfolio spanning more than 40 named projects in over 20 countries across six continents — including work for One&Only, Six Senses, Belmond, Mandarin Oriental, Royal Mansour, JW Marriott, St. Regis, and Copacabana Palace. The studio has accumulated 60+ industry awards since 2008, including AHEAD Hotel of the Year (2024), Gold Key Designer of the Year (2013), and Identity Design Awards Design of the Year (2025), with regular editorial coverage in Wallpaper, Condé Nast Traveller, Travel + Leisure, Architectural Digest, and Forbes.

The studio's service offering is comprehensive and covers the full design pipeline: interior architecture and design, bespoke product/furniture/lighting design, styling and re-styling, staff uniform and tabletop design, art consultation (including commissioning with art schools, universities, and auction houses), and visual identity/signage. Each project is built around a site-specific cultural narrative and incorporates collaborations with specialist artisans, local craftspeople, and named creative partners such as architect Francis Kéré (Pritzker Prize winner), creative director Nachson Mimram, lighting firm L'Observatoire International, and commissioned artists including Bronze Age and Sir Roland Richardson.

Muza Lab generates revenue through project-based professional services fees on a B2B engagement model, acquiring work primarily through reputation, industry awards, press coverage, and direct referrals within the luxury hospitality sector and UHNW private client network. The company is privately held with no disclosed parent, no funding rounds, no public revenue, no app or platform product, and no public pricing — operating as a boutique, founder-led design studio with no visible institutional investors or external ownership.

Name

Muza Lab

Legal name

Muza Lab

Website

https://muzalab.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Muza Lab is a London-based, founder-led interior architecture studio delivering narrative-driven luxury hospitality and ultra-high-net-worth residential design across 20+ countries, serving operators such as One&Only, Six Senses, Belmond, Mandarin Oriental, and Royal Mansour.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Services: Professional interior design fees for hospitality projects including hotels, resorts, private residences, and superyachts. Project-based engagements with luxury hospitality brands and ultra-high-net-worth individuals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Muza Lab provides project-based interior architecture and design services for the luxury hospitality sector, including hotels, resorts, private residences, restaurants, bars, and superyachts. The studio delivers a full suite of design services covering interior design, bespoke product/furniture/lighting design, styling, staff uniform and table top design, art consultation and curation, and visual identity/signage. Engagements are undertaken with luxury hotel brands, resort developers, and ultra-high-net-worth individuals globally.

Product overview

Muza Lab is an interior design studio offering a comprehensive suite of design services. The core offerings include Interior Design (narrative-driven interior architecture), Product Design (bespoke furniture and lighting), Styling (layering spaces with curated objects), Uniform & Table Top design, Art Consultation, and Visual Identity/Signage. The company works across diverse projects including luxury hotels, private residences, super yachts, and restaurants, with a focus on handcrafted, site-specific designs that tell stories of their locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Interior architecture and design services with a focus on narrative-driven interiors that create emotional connections with guests, ranging from small to large projects for luxury hospitality brands and private clients.
• Product Design Bespoke furniture, lighting, and other products uniquely designed for each project, crafted with trusted manufacturers to express specific project narratives.
• Styling Styling services that add layers to spaces, sourcing objects and creating props inspired by local narratives and global influences, including regular re-styling for properties.
• Uniform and Table Top Design of staff uniforms and table top collections that match the care of interior design, working with leading manufacturers for rollout across hospitality properties.
• Art Consultation Commissioning, collecting, and curating art for projects in partnership with art schools, universities, specialist consultants, and major art and auction houses.
• Visual Identity Signage and visual identity design that helps navigate spaces while communicating the values that underpin the interior design.

Quantifiable outcome

• Multiple Hotel of the Year awards (AHEAD MEA 2024, THE BRIT LIST 2023)
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Francis KéréflagshipStrategic or Co-development PartnerWorld-renowned architect collaborated on Private Residential Complex in Gstaad, bringing African architectural traditions into Alpine context with innovative use of rammed earth and carved timber.
• Nachson MimramflagshipStrategic or Co-development PartnerCreative director collaborated on Gstaad private residence project, serving as creative director for the interdisciplinary design collective.
• Chaletbau MatticoreImplementation/ SI/ Consulting PartnerSwiss master builders collaborated on Gstaad private residence, executing the Alpine construction elements of the project.
• L'Observatoire InternationalcoreTechnology or IntegrationLighting design firm calibrated glow throughout the Gstaad residence from morning through night, with carefully designed lighting installations.
• Sanaa GatejaminorStrategic or Co-development PartnerArtist and maker contributed pieces to the Gstaad residence, deepening the layered narrative of African craftsmanship within the Alpine setting.
• Bronze AgecoreStrategic or Co-development PartnerCrafted the striking theatrical metal tiling centerpiece for ROOI restaurant at One&Only Cape Town, featuring purple, rust, silver, and platinum tones.
• Elise WesselscoreStrategic or Co-development PartnerArtist created custom mural for ROOI restaurant at One&Only Cape Town, illustrating an enchanting African landscape with whimsical animals.
• Patrick BurnettminorStrategic or Co-development PartnerLocal Cape Town artist created seven custom surfboards for Llandudno Private Residence, incorporating surf culture into the seaside design.
• Sir Roland RichardsoncoreStrategic or Co-development PartnerLocal artist, conservationist and archivist created paintings depicting St. Martin's natural flora and local inhabitants for Belmond La Samanna.
• Nikomachi KarakostanoglouminorStrategic or Co-development PartnerCommissioned artist for One&Only Aesthesis, Athens - art commissioned as part of developing the design narrative from the beginning of the project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tonychi Studio: New York and Shanghai-based luxury hospitality interior design studio. Direct competitor for Asian luxury hotel projects and signature restaurant/bar design with similar brand positioning.
• Richmond International: UK-based luxury hospitality interior design firm with extensive global portfolio. Comparable boutique studio working with similar luxury hotel groups and high-end residential clients.
• Hirsch Bedner Associates (HBA): Global hospitality interior design firm with offices worldwide, specialising in luxury and upper-upscale hotels. One of the largest direct competitors in the same client roster (Marriott, Hilton luxury brands, Mandarin Oriental).
• Pierre-Yves Rochon: Paris-based luxury hospitality interior designer with deep relationships across European palace hotels and cruise lines. Comparable boutique narrative-driven design approach serving ultra-luxury hotel brands.
• Yabu Pushelberg: Toronto-based luxury hospitality and residential interior design studio co-founded by George Yabu and Glenn Pushelberg. Direct competitor for luxury hotel and resort commissions with similar brand-tier clients (Four Seasons, Edition, Park Hyatt).
• Martin Brudnizki Design Studio: London-based luxury hospitality and residential interior design studio. Directly comparable boutique with a similar brand-tier focus, working on hotels, private members' clubs, restaurants, and residences globally.
• 1508 London: London-based luxury interior design studio specialising in high-end residential and hospitality projects. Comparable boutique with similar UHNW client base and luxury hotel commission work.
• Jestico + Whiles: London-based architecture and interior design practice with significant hospitality portfolio. Comparable UK-based mid-size firm working across luxury hotels and mixed-use hospitality developments.
• Champalimaud Design: New York-based luxury hospitality interior design firm founded by Alexandra Champalimaud. Direct peer working on landmark luxury hotel restorations and new builds (Waldorf Astoria, Four Seasons, Belmond).

Broad incumbents

• Six Senses (Hospitality Brand Design Practice): Luxury hotel brand that operates an in-house design team while also engaging external studios like Muza Lab. Comparable as a customer/partner but its internal design function overlaps with the services Muza Lab provides to other hotel brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/muza.lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muza Lab