What IRIS Financial Services does

IRIS Financial Services is a privately held boutique financial advisory practice headquartered in Marlton, New Jersey, founded by Thomas D. Foy Jr. around 1985. The firm provides five integrated professional services to individual investors and families: financial planning, retirement planning, investment management, estate planning, and life insurance. Its primary customer segment is individuals and families seeking guidance on wealth accumulation, retirement income, and asset protection; a secondary geographic segment is residents of Florida and New Jersey, the only states where the firm is registered to deliver advisory services.

The firm does not operate any proprietary technology platform and relies on institutional infrastructure provided through its partnerships with Cambridge Investment Research, Inc. (a FINRA/SIPC member broker-dealer) and Cambridge Investment Research Advisors, Inc. (a registered investment adviser). Through these channels, IRIS generates revenue from commission-based securities transactions and fee-based investment advisory engagements, supplemented by insurance product commissions. The go-to-market model is sales-led and relationship-driven, relying on personal referrals, community involvement with regional charities, and direct engagement from a single New Jersey office (with a Florida phone line for client support). The team consists of founder/owner Thomas D. Foy Jr. and Business Operations Coordinator Katrina Foy, who joined in 2023; total headcount is between 1 and 10 employees.

Registered representatives are licensed to discuss securities in 17 U.S. states (AL, CO, CT, DE, FL, GA, MA, MD, ME, NC, NJ, NY, OK, PA, SC, VA, VT), but advisory services are restricted to FL and NJ residents, creating a meaningful regulatory ceiling on growth in advisory AUM. The firm carries no private equity or venture backing, is owner-operated, and discloses no revenue, AUM, or staffing metrics beyond the founding team.

Name

IRIS Financial Services

Legal name

IRIS Financial Services

Website

https://iris-financial.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique financial advisory firm in Marlton, NJ offering financial planning, retirement, investment management, estate planning, and life insurance to individual investors and families through Cambridge Investment Research broker-dealer and RIA partnerships.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Financial planning services
• Retirement planning
• Investment advisory
• Life insurance
• Estate planning

Headquarters

HQ city

Marlton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Services: Fee-based advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser.
2. Securities and Investment Products: Commission-based securities transactions offered through Cambridge Investment Research, Inc., a broker-dealer member FINRA/SIPC.
3. Insurance Products: Life insurance products sold as part of comprehensive financial planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IRIS Financial Services is a boutique financial advisory practice that delivers personalized financial planning, retirement income planning, investment portfolio management, estate planning, and life insurance products to individual investors and families. Securities are offered through Cambridge Investment Research, Inc., and advisory services through Cambridge Investment Research Advisors, Inc., enabling the firm to provide a comprehensive, customized roadmap for clients' financial households.

Product overview

IRIS Financial Services is a financial advisory practice offering five integrated professional services: Financial Planning (the core strategic roadmap), Retirement Planning, Investment Management, Estate Planning, and Life Insurance. These services are delivered through experienced financial professionals with a hands-on, customized approach to help clients build long-term financial stability and security.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning service providing customized strategies that serve as a roadmap for managing a client's financial household, addressing concerns and goals across investments, retirement, insurance, and estate planning. Designed for individuals and families seeking coordinated financial guidance.
• Retirement Planning Retirement income planning service focused on helping clients maintain financial confidence throughout retirement and avoid outliving their assets, including strategies to guard against longevity and market risk. Designed for individuals and families approaching or in retirement.
• Investment Management Investment portfolio management service providing fundamental concepts and long-term strategy recommendations (typically 3–5 year horizon) to help clients make informed investment decisions. Securities transactions are executed through Cambridge Investment Research, Inc., and advisory services through Cambridge Investment Research Advisors, Inc. Designed for individual investors and families.
• Estate Planning Estate planning service that helps clients prepare for the transfer of assets and provides financial security for future generations. Designed for individuals and families with legacy, inheritance, or asset-transfer planning needs.
• Life Insurance Life insurance products designed to protect families from the financial impact of unexpected loss of income, integrated as part of a comprehensive financial protection portfolio. Designed for individuals and families seeking income protection and survivor benefits.

Quantifiable outcome

• Nearly 40 years in business demonstrating sustained client relationships
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Cambridge Investment Research, Inc.coreChannel Partner/ Reseller/ DistributorCambridge Investment Research, Inc. is a broker-dealer member of FINRA and SIPC. Thomas D. Foy, Jr. is a registered representative of Cambridge and offers securities through this channel. This partnership enables IRIS Financial Services to offer securities products to clients.
• Cambridge Investment Research Advisors, Inc.coreChannel Partner/ Reseller/ DistributorCambridge Investment Research Advisors, Inc. is a Registered Investment Adviser. Advisory services are offered through this partner, enabling IRIS Financial Services to provide fee-based investment advisory services to clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ameriprise Financial: Diversified financial services company with a large independent advisor franchise offering financial planning, investments, and insurance. Comparable planning-led wealth management model serving individual clients with an integrated product set.
• MassMutual Financial Group: Mutual financial services company with an advisor force offering life insurance, retirement planning, and investment management. Comparable in combining life insurance with wealth and retirement planning for individual clients, but operating at vastly greater scale.
• Edward Jones: National financial advisory firm serving individual investors and families with retirement, investment, and financial planning services. Comparable target market and relationship-driven model, but operates a much larger branch-based advisor network.
• Raymond James Financial: Large diversified financial services firm with a significant independent advisor channel offering investment management, financial planning, and insurance. Comparable in serving individual/family clients through a planning-led model with broker-dealer and RIA capabilities.
• Northwestern Mutual: Large established financial services firm with a vast advisor network offering integrated financial planning, investments, and life insurance. Closely comparable business model (planning-led with embedded insurance) and similar individual/family target market, but at much larger scale.
• Robert W. Baird: Employee-owned financial services firm offering wealth management, investment advisory, and financial planning to individuals and families. Comparable in client segment and integrated planning/investing/insurance offering, but at significantly larger scale.

Others

• LPL Financial: Largest independent broker-dealer in the U.S., providing the same type of platform services (securities, advisory, insurance) that IRIS accesses through Cambridge. Comparable as an infrastructure provider serving the same independent advisor model.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting financial advisors with planning, investment, and insurance solutions. Directly analogous to Cambridge as a hybrid platform serving independent RIAs of similar scale and structure.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting thousands of financial advisors with wealth management and financial planning services. Comparable as a parallel IBD/RIA infrastructure layer for independent advisory practices.

Direct peers

• Cambridge Investment Research: Independent broker-dealer and RIA platform that IRIS partners with for securities and advisory back-office infrastructure. Directly comparable as a hybrid IBD/RIA network serving independent financial advisors with similar wealth management and financial planning offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iris-financial-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IRIS Financial Services