Ai Plan
Ai Plan Group is a Hokkaido-based mutual aid society serving approximately 150,000 member households with subscription installment plans for weddings, funerals, and life ceremonies, operating 50+ funeral halls, wedding venues, restaurants, and ancillary retail businesses across Hokkaido and Tokyo.
- Company typePrivate
- Founded1930
- HeadquartersChuo, Japan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Ai Plan does
Ai Plan Group (株式会社あいプラン) is a privately-held, family-owned mutual aid society (互助会) headquartered in Sapporo, Hokkaido, Japan, with operations dating back to 1930 and the formal mutual aid business established in 1963. The company operates a subscription-based installment savings system under which approximately 150,000 member households (as of April 2024) make monthly contributions — typically ¥2,000×90 months equaling ¥180,000 — to pre-fund ceremonial events including weddings, funerals, coming-of-age ceremonies, and 7-5-3 (shichigosan) celebrations. Subscriptions are priced across four tiers (愛/Ai, 結/Yui, 翠/Sui, 縁/En courses) with annual pre-payment discounts and a 180-day waiting period after contract completion.
The business extends well beyond the core mutual aid system into a vertically integrated ceremonial services ecosystem. Ai Plan owns and operates 50+ funeral halls across Hokkaido (30+ in Sapporo city), wedding venues (Moiwa Shalom Church, Bloomington Hill, St. Margaret Church), five customer consultation centers, restaurants (Ristorante Foresta Bianca, Ristorante Foresta Verde, Chinese Restaurant Club China, and Japanese cuisine operations), Buddhist altar retail (Seishindo), mausoleum and grave services, wedding photography, anniversary jewelry, and the Club Off member benefits platform providing access to 200,000+ nationwide service discounts.
Revenue is generated through recurring monthly/annual installments (subscription_recurring), one-time service fees for ceremonies and facility usage (one_time_license), and ancillary retail/restaurant sales. The company employs 1,001–5,000 staff across its subsidiaries — including wholly-owned operations Life Net (Iwamizawa), Nihon Gojokai (Tokyo metropolitan area), Familia Tobetsu, Nihon Reibyo, Celio Musumeya, Hana no Musumeya, Kannon Heian System, and Seremo Supply. Distribution is sales-led via in-person consultation centers, door-to-door sales, and a 24/7 online enrollment system, with marketing partnerships across Hokkaido Consadole Sapporo, Levanga Hokkaido, and Sapporo Symphony Orchestra.
Ai Plan firmographics
Firmographics- Name
- Ai Plan
- Legal name
- 株式会社あいプラン
- Website
- https://apg-aiplan.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ai Plan Group is a Hokkaido-based mutual aid society serving approximately 150,000 member households with subscription installment plans for weddings, funerals, and life ceremonies, operating 50+ funeral halls, wedding venues, restaurants, and ancillary retail businesses across Hokkaido and Tokyo.
- Ownership category
- akta.pro rank
Ai Plan industry classification
Industry- Product category
- Mutual Aid Society / Ceremonial Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220)
- SIC
- Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)
- akta.pro secondary industry
- Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)
Keywords
Where Ai Plan is headquartered
LocationHeadquarters
- HQ city
- Chuo
- HQ country
- Japan
- HQ region
- Asia
Offices7 records
Markets served
Ai Plan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- 互助会 月掛け金 (Monthly Mutual Aid Contributions): Members pay monthly installments (月払い), annual payments (年払い), or lump sum (一括払い) into the mutual aid system. Standard plan: ¥2,000 × 90 months = ¥180,000 total for funeral services, with discounts for annual pre-payment.
- 冠婚葬祭サービス (Wedding and Funeral Services): Direct service fees for weddings, funerals, and other ceremonial events at group facilities including wedding halls, funeral halls, restaurants, and related services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 愛コース (Ai Course) - Premium plan with full services |
| Subscription | Monthly | 結コース (Yui Course) - Standard compact plan for weddings, funerals, coming-of-age, and shichigosan |
| Subscription | Monthly | 翠コース (Sui Course) - Simplified cremation-only plan (Tokyo metropolitan) |
| Subscription | Monthly | 縁コース (En Course) - Family-oriented funeral plan (Tokyo metropolitan) |
| Subscription | Annual | 年会費前納割引 (Annual Pre-payment Discount) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Ai Plan product offering
Product offeringCore offering
Ai Plan Group operates a 互助会 (mutual aid society) membership system in which households make small monthly, annual, or lump-sum installments to pre-fund life ceremonies including weddings, funerals, coming-of-age, and shichigosan. Members gain access to a vertically integrated network of funeral halls (50+ across Hokkaido), wedding venues, restaurants, Buddhist altars, and mausoleums that deliver the ceremonial services. Supplementary offerings include family and longevity photography, anniversary jewelry, and a Club Off member benefits platform with 200,000+ nationwide discounts.
Product overview
Ai Plan operates a comprehensive mutual aid (互助会) membership system centered on the あいプランシステム (Ai Plan System), with plans covering weddings, funerals, coming-of-age ceremonies, and children's celebrations. The funeral division offers four tiered plans: 愛コース (full service, 180,000円), 縁コース (standard family funeral, 200,000円), 結コース (minimal preparation, 80,000円), and 翠コース (simple cremation-only, 100,000円). The wedding division provides よろこびプラン (groom, 180,000円) and かがやきプラン (bride, 180,000円) as well as smaller 結コース wedding and ceremony plans. Beyond the core membership system, the company operates funeral halls (りやらぎ斎場, 50+ venues), restaurants, Buddhist altar sales, mausoleum services, a wedding photo plan, family photography services, anniversary jewelry, and the クラブオフ member benefits platform with 200,000+ nationwide discounts.
Differentiator
Problem solved
Functional benefit
Brands
- あいプランシステム（互助会）: 冠婚葬祭互助会会員システム。婚礼・葬礼・成人式・七五三等のセレモニーを月々の積み立てで準備できる相互扶助サービス。
- をやらぎ斎場
- 藻岩シャローム教会
- ブルーミントンヒル
- 日本互助会
- クラブオフ
- 和田ражение
Products and services
- Ai Plan System (あいプランシステム) - Mutual Aid Membership A 互助会 (mutual aid society) membership program where households make monthly, annual, or lump-sum installments to pre-fund life ceremonies including weddings, funerals, coming-of-age, and shichigosan. Members gain access to a network of funeral halls, wedding venues, restaurants, and Buddhist altars when ceremonies are needed. Usable from 180 days after contract completion.
- Funeral Services (フューネラル / やわらぎ斎場) Comprehensive funeral services delivered through Ai Plan's Yasuragi Plan and related funeral courses, covering やすらぎプラン funeral one-ceremony, altar, coffin, mortuary vehicle (30km), memorial photos, tablets, and full ceremony coordination. Combined with a physical funeral hall network of 50+ venues across Hokkaido (30+ in Sapporo).
- Wedding / Bridal Services (ブライダル) Bridal services including Yorokobi Plan (groom attire rental, tuxedo/monpusoku, dressing, photos) and Kagayaki Plan (bride dress/uchikake rental, makeup, re-wearing, family attire allowance up to ¥30,000, bouquet allowance up to ¥10,000), as well as Yui Course small-scale weddings at affiliated venues. Available to Ai Plan System members and non-members at affiliated venues.
- Coming-of-Age Ceremony Package (結コース 成人式) Coming-of-age ceremony package for members including furisode rental, accessories, pre-shoot and day-of styling, and commemorative photos (4-cut color, 2 poses).
- Shichi-Go-San Ceremony Package (結コース 七五三) Children's age celebration package for ages 3, 5, and 7 including traditional Japanese attire for boys/girls, makeup, and commemorative photos at affiliated church venues.
- Buddhist Memorial Service Arrangement (結コース 法事) Memorial service arrangement for members including altar, signage, ¥20,000 allowance for food or Buddhist altar items, assistant staffing, and venue fees.
- Wedding Photo Plan (ウエディングフォトプラン) Photo wedding service available at Moiwa Shalom Church, Bloomington Hill, and Ilm Hill St. Margaret Church. Three location plans (studio+venue, church+venue, church+venue+location) with four dress courses combining Western and Japanese attire. Family and pet photography supported. Starting from ¥77,000.
- Family Photo & Longevity Celebration Photography (家族写真・長寿祝い記念撮影) Free commemorative photography service for Ai Plan members covering family photos and longevity celebration photos for ages 61-99 (Rokuju, Kiju, Hankiju, Beiju, Hakuju).
- Anniversary Jewelry (銀婚式・金婚式ジュエリー) Botanical-themed anniversary rings at Grace Jewelry Salon in Moiwa Shalom Church. Silver 25th anniversary rings from ¥28,600, Gold 50th anniversary rings from ¥48,400, with optional diamond or colored stones.
- Restaurant Operations (レストラン事業) Restaurant operations including Ristorante Foresta Bianca (Italian, Hokkaido Kitami certified), Restaurant Salotto de Cana, Chinese Restaurant Club China, Ristorante Foresta Verde, Restaurant Collina, and Washoku Teien Koshiro (Japanese cuisine in Asahikawa).
- Buddhist Altars & Fittings (仏壇・仏具 / 誠心堂) Seishindo brand Buddhist altar and fittings retail with shop locations and memorial hall facilities.
- Mausoleum & Grave Services (霊廟・墓石) Mausoleum and grave services including Nishioka Reibyo, Memorial Park Nijinohashi, Hakusan Gobyo, and Nihon Reibyo locations.
- Club Off Member Benefits Platform (クラブオフ) Ai Plan Group member-exclusive discount platform providing access to 200,000+ services nationwide including restaurants, travel, leisure, shopping, and nursing care.
Companies that use Ai Plan
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Ai Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Ai Plan partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- 北海道コンサドーレ札幌flagshipあいプランは北海道コンサドーレ札幌の「コーポレート・パトロンズ(法人維持会員)」および「Official Top Partner」として協赛赞助を実施。「つながりをかたちにDAY」冠試合の開催や会場内ブースでの宣传活动を行う。2017年から通算10回目の冠試合を実施し、バックヤードツアーやフラッグベアラーなど特別な体験プログラムを提供。
- 札幌交響楽団coreあいプランは札幌交響楽団の「コーポレート・パトロンズ(法人維持会員)」として協演。年に数回「つながりをかたちにコンサート」を共同開催し、北海道唯一の專門オーケストラである札幌交響楽団の支援を通じてクラシック音楽の普及・発展に貢献。
- レバンガ北海道coreあいプランはレバンガ北海道の「Official Partner」として協赛赞助を実施。試合チケットのプレゼントやコラボイベントへのご招待など地域スポーツ支援を行う。
- アルテミス北海道coreあいプランはアルテミス北海道の「Official Top Sponsor」として協赛赞助を実施。B.League所属チームが活动。
- 全日本冠婚葬祭互助協会（全互協）core全日本冠婚葬祭互助協会に加盟しており、業界品質基準の維持と保証制度の活用を通じて顧客保障を構築。互助会保証会社への供託金積み立てで積立金の保障を実施。
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Ai Plan competitors and assessment
Company assessmentDirect peers
- 燦ホールディングス (San Holdings): Holding company combining funeral hall operations (San Sairei-sha) and wedding/ceremonial services. Closest national-level analogue to Ai Plan's funeral + wedding + ceremony model with a similar membership economics.
- 公益社 (Koeisha): Major Japanese funeral and wedding services company operating funeral halls and ceremonial venues. Direct comp to Ai Plan's integrated funeral/wedding venue and service business.
- セレモア (Ceremore): Regional funeral services company operating funeral halls in northern Japan, including Hokkaido. Closest geographic peer to Ai Plan within Hokkaido.
- アルファクラブ (Alpha Club): Mutual aid society (互助会) operator providing funeral and wedding pre-need plans across multiple regions. Operates the same monthly-installment mutual aid model as Ai Plan.
- ティア (Tier): TSE-listed funeral company operating funeral halls mainly in Aichi, Gifu, and surrounding prefectures. Competes with Ai Plan in owned-funeral-hall model and standardized funeral packages.
Regional players
- 東海典礼 (Tokai Tenrei): Mid-sized funeral services company operating in central Japan. Comparable in size and funeral-hall-network model to Ai Plan, though operating in a different geography.
Broad incumbents
- ベルコ (Bellco): Japan's largest funeral and ceremonial services company with nationwide funeral hall network. Competes with Ai Plan in funeral hall operations and 互助会 membership, though at much larger scale.
Emerging players
- 家族葬のファミーユ (Famille): Fast-growing family-funeral (家族葬) specialist with standardized low-cost packages. Represents the disruptive model threatening traditional 互助会 / funeral hall economics that Ai Plan faces.
- 小さなお葬式 (Kokosa / よりそう): Online funeral marketplace/platform offering transparent, low-cost funeral packages. Digital disruptor competing for the same end customer, especially younger consumers avoiding traditional 互助会 sales.
Others
- 全日本冠婚葬祭互助協同組合連合会 (Zengokyo): National federation of mutual aid societies to which Ai Plan belongs. Industry body that issues the funeral quality certification held by Ai Plan, providing regulatory and standards infrastructure for the 互助会 industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ai Plan social profiles
Digital presenceAi Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ai Plan leadership team
Management profileNumber of profiles
Profiles1 record
Ai Plan subsidiaries and ownership
Company hierarchySubsidiaries8 records
Ai Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ai Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ai Plan
What does Ai Plan do?
Ai Plan Group operates a 互助会 (mutual aid society) membership system in which households make small monthly, annual, or lump-sum installments to pre-fund life ceremonies including weddings, funerals, coming-of-age, and shichigosan. Members gain access to a vertically integrated network of funeral halls (50+ across Hokkaido), wedding venues, restaurants, Buddhist altars, and mausoleums that deliver the ceremonial services. Supplementary offerings include family and longevity photography, anniversary jewelry, and a Club Off member benefits platform with 200,000+ nationwide discounts.
Is Ai Plan a public or private company?
Ai Plan is a private company. It is classified as family owned and is currently operating.
When was Ai Plan founded?
Ai Plan was founded in 1930. It employs 1,001 to 5,000 people.
Where is Ai Plan based?
Ai Plan is headquartered in Chuo, Japan, in the Asia region.
How does Ai Plan make money?
Two revenue lines are on record. 互助会 月掛け金 (Monthly Mutual Aid Contributions) is the primary driver. The others are 冠婚葬祭サービス (Wedding and Funeral Services).
Who are Ai Plan's main competitors?
Direct peers on record are 燦ホールディングス (San Holdings), 公益社 (Koeisha), セレモア (Ceremore), アルファクラブ (Alpha Club) and ティア (Tier). 東海典礼 (Tokai Tenrei) is listed as a regional player. ベルコ (Bellco) is listed as a broad incumbent. Emerging players are 家族葬のファミーユ (Famille) and 小さなお葬式 (Kokosa / よりそう). 全日本冠婚葬祭互助協同組合連合会 (Zengokyo) is listed as an others.
Does Ai Plan have an API?
No public API is recorded for Ai Plan.
What industry is Ai Plan in?
Ai Plan's product category is Mutual Aid Society / Ceremonial Services. Its primary akta.pro industry code is HSACABAM, Reception Planning & Guest Experience (Seating, Favors, Hospitality), with a secondary code of BPAGAJAL, Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites). Its NAICS code is 813 and its SIC code is 8600.