Tulsa Zoo
Tulsa Zoo is a 124-acre nonprofit zoological park in Tulsa, Oklahoma, accredited by the Association of Zoos & Aquariums and serving approximately 700,000 annual visitors through animal exhibits, educational programs, conservation research, and a diversified portfolio of special events and amenities.
- Company typePrivate
- Founded1970
- HeadquartersTulsa, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Tulsa Zoo does
Tulsa Zoo is a 124-acre zoological park located in Tulsa, Oklahoma, owned by the City of Tulsa and managed by Tulsa Zoo Management, Inc., a 501(c)(3) nonprofit organization. The zoo serves as Green Country's largest paid daily attraction, welcoming approximately 700,000 guests annually, and houses over 500 animal species across multiple themed exhibits including Africa, African Penguins, Aldabra Atoll, Children's Zoo, Chimpanzee Connection, Conservation Center, Lost Kingdom, Rainforest, Sea Lion Cove, The Grottos, and WildLIFE Trek. It is accredited by the Association of Zoos & Aquariums (AZA) and participates in Species Survival Plans for endangered species including Malayan tigers, African penguins, Komodo dragons, Siamangs, giraffes, and white rhinos.
The zoo generates revenue through a diversified stream model: tiered admission fees ($16.99-$19.99 online for adults/seniors/children), annual memberships with subscription-like recurring structure, donations (including symbolic animal adoptions and tribute benches), a robust event calendar (ZooRun, Zoo Nights, WALTZ gala, HallowZOOeen, Conservation on Tap, Mission ImPopsicle, ZooLIGHTful, and birthday parties), $6 daily parking (introduced May 2026 via AirGarage license plate recognition), and retail/food concessions operated through partnerships with Event Network and Levy. Additional revenue comes from educational programs including Summer Zoo Camp ($275-$350/week), Zoo School, and group field trips aligned with Oklahoma state teaching standards.
The zoo operates a multi-channel direct-to-consumer go-to-market approach through online ticketing, gate admissions, and a premium Tulsa Zoo Friends Donor Society tier. Its distribution footprint is single-country (USA), focused on Oklahoma and regional visitors. Core technology infrastructure includes the Motus automated radio-telemetry tracking system where the zoo serves as a receiving station for tracking migratory birds, bats, and insects for conservation research, alongside operational integrations such as AirGarage parking and online ticketing portals. The organization supports wildlife conservation through partnerships with the Wild Nature Institute (giraffe tracking in Tanzania), West African Primate Conservation Action (Diana monkeys), and American Burying Beetle conservation, having supported over 360 conservation projects since 1997.
Tulsa Zoo firmographics
Firmographics- Name
- Tulsa Zoo
- Legal name
- Tulsa Zoo Management, Inc.
- Website
- https://tulsazoo.org
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tulsa Zoo is a 124-acre nonprofit zoological park in Tulsa, Oklahoma, accredited by the Association of Zoos & Aquariums and serving approximately 700,000 annual visitors through animal exhibits, educational programs, conservation research, and a diversified portfolio of special events and amenities.
- Ownership category
- akta.pro rank
Where Tulsa Zoo is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tulsa Zoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Admission Fees: Revenue from daily admission tickets for general zoo entry, with tiered pricing for adults, seniors, children, and free entry for ages 2 and under.
- Memberships: Annual membership programs offering unlimited visits, discounts, and exclusive benefits for individuals and families.
- Donations: Donations supporting zoo operating fund, including symbolic animal adoptions, tribute benches, and general contributions.
- Events: Revenue from special events including ZooRun, Zoo Nights (21+), WALTZ VIP event, HallowZOOeen, Conservation on Tap, Summer Camps, Zoo School, Paint at the Zoo, and birthday parties.
- Daily Parking: Revenue from $6 daily parking fees for non-members, with free parking for zoo members.
- Retail and Food: Revenue from gift shop merchandise, food concessions, and attractions like Hardesty Gem Dig and Sluice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Adult General Admission (Ages 12-64) |
| Subscription | Pay-as-you-go | Senior General Admission (Ages 65+) |
| Subscription | Pay-as-you-go | Child General Admission (Ages 3-11) |
| Subscription | Pay-as-you-go | Children Ages 2 and Under |
| Unit Pricing | Pay-as-you-go | Daily Parking |
| Subscription | Pay-as-you-go | Conservation on Tap General Admission |
| Subscription | Pay-as-you-go | Conservation on Tap VIP |
| Subscription | Pay-as-you-go | Conservation on Tap Designated Driver |
| Subscription | Pay-as-you-go | Summer Camp Grades K4-8 (Week-long) |
| Subscription | Pay-as-you-go | Summer Camp Grades 9-12 (Day Camp) |
| Subscription | Pay-as-you-go | Breakfast with the Bunny |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Tulsa Zoo product offering
Product offeringCore offering
Tulsa Zoo operates a 124-acre zoological park in Tulsa, Oklahoma, housing more than 500 animal species across themed exhibits including Africa, Rainforest, Lost Kingdom, Conservation Center, Sea Lion Cove, and others. The zoo sells daily general admission tickets, annual memberships, summer camp programs, signature ticketed events (ZooRun, Zoo Nights, HallowZOOeen, WALTZ, Conservation on Tap, ZooLIGHTful), birthday party venue rentals, and the symbolic Adopt an Animal donation program, serving roughly 700,000 guests annually.
Product overview
Tulsa Zoo is a 124-acre zoological park owned by the City of Tulsa and managed by Tulsa Zoo Management, Inc., a 501(c)(3) nonprofit organization. The zoo offers a diverse portfolio of exhibits including Africa, African Penguins, Aldabra Atoll, Children's Zoo, Chimpanzee Connection, Conservation Center, Lost Kingdom, Rainforest, Sea Lion Cove, The Grottos, and WildLFE Trek. Core products include general admission tickets and annual memberships. The zoo provides educational programs through Summer Zoo Camp and Zoo School, hosts special events including ZooRun, Zoo Nights, HallowZOOeen, WALTZ on the Wild Side, Mission ImPopsicle, and Conservation on Tap, and offers amenities such as the Helmerich Playground, Arvest Wildlife Carousel, train rides, and the Hardesty Gem Dig and Sluice experience.
Differentiator
Problem solved
Functional benefit
Products and services
- General Admission Tickets
Quantifiable outcome
- 700,000 annual visitors
- +2 more outcomes
Companies that use Tulsa Zoo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tulsa Zoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Tulsa Zoo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Event Network and LevycoreTulsa Zoo has partnered with Event Network and Levy for food service and retail operations at the zoo. This partnership supports the zoo's visitor experience and concession services.
- Renewal by AndersenminorPresenting sponsor of Mission ImPopsicle event, a fundraising campaign benefiting Tulsa Zoo's operating fund.
- AirGaragecoreParking technology partner providing license plate recognition for seamless entry/exit. Members can register vehicles for automatic access; non-members can use QR codes for contactless payment.
- Motus/Bird Studies CanadacoreTulsa Zoo is a receiving station in the Motus network, the world's largest collaborative automated radio telemetry array, tracking migratory birds, bats, and insects for conservation research.
- Association of Zoos & Aquariums (AZA)coreTulsa Zoo is AZA-accredited and participates in Species Survival Plans for multiple endangered species including Malayan tigers, African penguins, Komodo dragons, Siamangs, giraffes, and white rhinos.
- Wild Nature InstitutecoreConservation partner tracking over 2,100 giraffes in Tanzania for the largest giraffe demography project in history. Tulsa Zoo supports giraffe conservation efforts through funding.
- West African Primate Conservation ActioncoreConservation organization working to preserve wild habitats for endangered Diana monkeys and other West African wildlife. Tulsa Zoo is considered one of the most successful Diana monkey breeding programs in the U.S.
- American Burying Beetle ConservationminorTulsa Zoo's Conservation on Tap event supported the American Burying Beetle conservation project.
- Disney's The Lion KingminorPartnership with Disney's The Lion King musical for special fundraising event at Tulsa Performing Arts Center, with proceeds benefiting William S. Smith African Wilds: Carnivores complex.
- Local Tulsa Attractions CoalitionminorCoalition of 14 Tulsa area attractions that coordinated COVID-19 mask requirements and safety protocols during the pandemic.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Tulsa Zoo competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
Tulsa Zoo social profiles
Digital presenceTulsa Zoo compliance and trust
Trust signalCompliance2 records
Tulsa Zoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tulsa Zoo leadership team
Management profileNumber of profiles
Profiles16 records
Tulsa Zoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tulsa Zoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tulsa Zoo
What does Tulsa Zoo do?
Tulsa Zoo operates a 124-acre zoological park in Tulsa, Oklahoma, housing more than 500 animal species across themed exhibits including Africa, Rainforest, Lost Kingdom, Conservation Center, Sea Lion Cove, and others. The zoo sells daily general admission tickets, annual memberships, summer camp programs, signature ticketed events (ZooRun, Zoo Nights, HallowZOOeen, WALTZ, Conservation on Tap, ZooLIGHTful), birthday party venue rentals, and the symbolic Adopt an Animal donation program, serving roughly 700,000 guests annually.
Is Tulsa Zoo a public or private company?
Tulsa Zoo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tulsa Zoo founded?
Tulsa Zoo was founded in 1970. It employs 101 to 250 people.
Where is Tulsa Zoo based?
Tulsa Zoo is headquartered in Tulsa, United States, in the North America region.
How does Tulsa Zoo make money?
Six revenue lines are on record. Admission Fees are the primary driver. The others are memberships, donations, events, daily Parking and retail and Food.
Does Tulsa Zoo have an API?
No public API is recorded for Tulsa Zoo.