Bell Contracting
Bell Homes is a family-owned UK housebuilder constructing 2–5 bedroom residential properties across Gloucestershire and Herefordshire, offering energy-efficient new builds through multiple named developments with three specification tiers and a 10-year structural warranty, as part of the KW Bell Group.
- Company typePrivate
- Founded1968
- HeadquartersCinderford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bell Contracting does
Bell Homes is a family-owned residential housebuilder operating across Gloucestershire and Herefordshire in South West England, part of the diversified KW Bell Group Ltd conglomerate. Founded in 1968 and now in its fourth generation of family leadership, the company constructs new-build 2, 3, 4, and 5-bedroom homes — including bungalows and affordable housing — across at least seven active developments (Bramley Drive, Old Dairy Way, Wheatsheaf Close, Severn Ley, Cherry Tree Mews, Fuggles Way, and Athelstans Meadow), with prices ranging from £158,375 to £750,000. Properties are built using traditional British construction methods augmented with modern energy-efficient features as standard: air source heat pumps, electric vehicle charging points, and provisions for future solar panel installation. Buyers select from three specification tiers — Essence, Legacy, and Prestige — and every home carries a 10-year structural warranty backed by a 2-year developer warranty.
The business model is asset-heavy and sales-led. Revenue is generated through one-time sales of freehold residential properties, supplemented by premium specification upgrades. Go-to-market relies on a direct sales centre at the Cinderford headquarters, on-site show home viewings, an online enquiry system, and listings on Rightmove. Customers reserve plots with a £1,000 deposit before proceeding through conveyancing to completion. The company serves four primary buyer segments — first-time buyers, growing families, affordable housing applicants (via a Herefordshire County Council partnership), and premium buyers — and reports high customer satisfaction based on published testimonials. Bell Homes benefits from vertical integration within KW Bell Group, which includes Bell Contracting (award-winning groundworks, 600+ workers), Bell Plant (in-house equipment hire), AccXel Construction School (training pipeline), and The Belfry Hotel (hospitality). A 2026 brand refresh introduced a new visual identity, and the group continues to expand its active development pipeline and geographic footprint.
Bell Contracting firmographics
Firmographics- Name
- Bell Contracting
- Legal name
- Bell Homes
- Website
- https://bellhomes.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bell Homes is a family-owned UK housebuilder constructing 2–5 bedroom residential properties across Gloucestershire and Herefordshire, offering energy-efficient new builds through multiple named developments with three specification tiers and a 10-year structural warranty, as part of the KW Bell Group.
- Ownership category
- akta.pro rank
Bell Contracting industry classification
Industry- Product category
- Civil Engineering Services
- NAICS
- Other Heavy and Civil Engineering Construction (237990), Other Foundation, Structure, and Building Exterior Contractors (238190)
- SIC
- Heavy Construction Other Than Bldg Const - Contractors (1600), Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Public Works General Contracting (IMAFAAAG)
- akta.pro secondary industry
- Commercial General Contracting (New Build) (IMAFAAAA)
Keywords
Where Bell Contracting is headquartered
LocationHeadquarters
- HQ city
- Cinderford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bell Contracting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- New Home Sales: One-time sale of newly constructed residential properties including 2, 3, 4, and 5 bedroom homes, bungalows, and affordable housing units
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level/affordable homes |
| One time/ perpetual license | Pay-as-you-go | Standard 2-3 bed homes |
| One time/ perpetual license | Pay-as-you-go | Premium 4-5 bed homes |
| One time/ perpetual license | Pay-as-you-go | Premium range with stamp duty incentives |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bell Contracting product offering
Product offeringCore offering
Bell Contracting is a UK civil engineering firm that delivers groundwork and building construction works. The firm operates an in-house workforce of over 600 skilled workers across South West England and South Wales, providing site preparation, foundations, and supporting construction services primarily within the KW Bell Group's residential development pipeline and to external construction clients in the region.
Product overview
Bell Homes is a family-run residential housebuilder operating across Gloucestershire and Herefordshire since 1968. The company builds new homes ranging from 2 to 5 bedrooms across multiple named developments (Bramley Drive, Old Dairy Way, Wheatsheaf Close, Severn Ley, Cherry Tree Mews, Fuggles Way, and Athelstans Meadow), with each development offering distinct property types. Properties are sold with three specification tiers (Essence, Legacy, Prestige), and the company provides a 10-year structural warranty plus 2-year internal warranty. Bell Homes also offers affordable housing through a partnership with Herefordshire County Council. The company is part of the KW Bell Group, which includes groundworks, plant hire, construction education, and hospitality operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Civil engineering and groundwork contracting services Groundwork, site preparation, foundations, and building construction works delivered by a workforce of over 600 skilled workers across South West England and South Wales for residential and construction clients within and beyond the KW Bell Group.
Quantifiable outcome
- 10-year structural warranty with 2-year developer warranty for fixtures and fittings
- +1 more outcomes
Companies that use Bell Contracting
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Bell Contracting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bell Contracting partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KW Bell Group LtdcoreBell Homes is part of KW Bell Group Ltd - a dynamic family of companies committed to excellence in construction, education, and hospitality. The group includes Bell Plant (in-house plant hire), Bell Contracting (award-winning groundwork contractor with 600+ workers), AccXel Construction School, and The Belfry Hotel.
- Omega KitchenscoreStrategic partnership with Omega Kitchens - one of the UK's most respected kitchen brands - for fitted kitchens in all Bell Homes properties. Renowned for exceptional craftsmanship, beautiful design, and lasting durability.
- Herefordshire County CouncilcorePartnership with Herefordshire County Council to provide low-cost homes at discounted rates to open market value. Working together on affordable housing schemes including Low-Cost Home Ownership with eligibility criteria managed by the council.
- Bell ContractingcoreAward-winning groundwork contractor and part of KW Bell Group with over 600 skilled workers across South West and South Wales. Provides in-house construction capabilities for Bell Homes developments.
- Bell PlantcoreIn-house plant hire company within KW Bell Group providing equipment and services for Bell Homes construction projects.
- AccXel Construction SchoolminorUK's first industry-led construction school within KW Bell Group, shaping next generation of skilled construction professionals.
- LABC (Local Authority Building Control)coreNetwork of building control teams operating through local councils across England and Wales. Inspectors visit sites throughout build process, reviewing structural work, materials, energy performance, and construction methods. Provides 10-year warranty recognition.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bell Contracting competitors and assessment
Company assessmentBroad incumbents
- Bowmer + Kirkland: UK privately-held construction group with civil engineering, groundworks, and commercial/residential building delivery. Comparable as a privately-held UK construction contractor with groundworks exposure.
- Balfour Beatty: UK and international infrastructure group with substantial UK civil engineering, groundworks, and enabling works expertise. Comparable as a major UK civil engineering contractor at significantly larger scale.
- Skanska UK: International construction group's UK operations with civil engineering, groundworks, and infrastructure delivery. Comparable as a UK-operating civil engineering contractor with groundworks exposure.
- Kier Group: Major UK infrastructure and construction group with significant groundworks, civil engineering, and residential enabling works capabilities. Comparable as a UK-based civil engineering and construction contractor operating at larger scale.
- Morgan Sindall Group: UK construction and infrastructure group with civil engineering, groundworks, and residential partnership divisions. Comparable for its UK-focused civil contracting and groundworks capabilities serving residential and infrastructure clients.
- Galliford Try: UK construction and housebuilding group with civil engineering and groundworks operations supporting its residential development arm. Comparable for the integrated contractor-housebuilder model.
- Wates Group: UK privately-held construction group delivering residential, commercial, and infrastructure projects with in-house civil engineering and groundworks capabilities. Comparable for vertically integrated residential construction contracting in the UK.
- Keepmoat: UK housebuilder and regeneration contractor with strong regional delivery model and in-house construction capabilities. Comparable for regional residential construction delivery in the UK.
Others
- Vistry Group: UK housebuilder and partnership housing provider. Comparable as a potential external client for Bell Contracting's groundworks services given the overlap in residential development pipeline needs.
Direct peers
- M.J. Gleeson: UK housebuilder with integrated in-house civil engineering and groundworks division serving its own residential developments. Closest comparable to Bell Contracting's model of in-house groundworks serving a residential housebuilder.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bell Contracting social profiles
Digital presenceBell Contracting compliance and trust
Trust signalCompliance3 records
Bell Contracting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bell Contracting leadership team
Management profileNumber of profiles
Profiles2 records
Bell Contracting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bell Contracting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bell Contracting
What does Bell Contracting do?
Bell Contracting is a UK civil engineering firm that delivers groundwork and building construction works. The firm operates an in-house workforce of over 600 skilled workers across South West England and South Wales, providing site preparation, foundations, and supporting construction services primarily within the KW Bell Group's residential development pipeline and to external construction clients in the region.
Is Bell Contracting a public or private company?
Bell Contracting is a private company. It is classified as family owned and is currently operating.
When was Bell Contracting founded?
Bell Contracting was founded in 1968. It employs 51 to 100 people.
Where is Bell Contracting based?
Bell Contracting is headquartered in Cinderford, United Kingdom, in the Europe region.
How does Bell Contracting make money?
One revenue line is on record: new Home Sales.
Who are Bell Contracting's main competitors?
Broad incumbents on record are Bowmer + Kirkland, Balfour Beatty, Skanska UK, Kier Group, Morgan Sindall Group, Galliford Try, Wates Group and Keepmoat. Vistry Group is listed as an others. M.J. Gleeson is listed as a direct peer.
Does Bell Contracting have an API?
No public API is recorded for Bell Contracting.
What industry is Bell Contracting in?
Bell Contracting's product category is Civil Engineering Services. Its primary akta.pro industry code is IMAFAAAG, Public Works General Contracting, with a secondary code of IMAFAAAA, Commercial General Contracting (New Build). Its NAICS code is 237990 and its SIC code is 1600.