Merit Wealth Management
- Company typePrivate
- Founded2008
- HeadquartersBend, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Merit Wealth Management firmographics
Firmographics- Name
- Merit Wealth Management
- Legal name
- Merit Wealth, LLC
- Website
- https://meritwealth.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Merit Wealth Management industry classification
Industry- Product category
- Wealth Management Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Discretionary Portfolio Management (Retail) (FSAAAAAH), Estate Planning, Trust Structuring & Governance (FSAAADAF), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK)
Keywords
Where Merit Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Merit Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Advisory Fees (AUM-based): Fee-only investment advisory services where the firm acts as a fiduciary, legally committed to acting in clients' best interest. Registered Investment Advisor with the SEC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Fee-only advisory services - specific pricing not publicly disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Merit Wealth Management product offering
Product offeringCore offering
Merit Wealth Management is a boutique Virtual Family Office that delivers fiduciary, fee-only wealth management services to healthcare entrepreneurs, physicians, dentists, and attorneys who own their professional practices. Its core offerings include comprehensive financial planning, evidence-based investment management, retirement plan administration via a Pooled Employer Plan (the Doctor's Retirement Plan), tax optimization, estate planning, insurance, and cash flow management. Advisory services are delivered through a three-phase Organize-Plan-Manage process with high-touch, recurring client meetings.
Product overview
Merit Wealth Management operates as a boutique Virtual Family Office offering fiduciary and fee-only wealth management services. The core offering includes comprehensive financial planning and investment management tailored for healthcare professionals (physicians, dentists) and attorneys who own professional practices. The primary products are the Virtual Family Office Services and The Doctor's Retirement Plan (a Pooled Employer Plan/PEP). Supporting offerings include Investor Education Resources (quarterly commentary, tax calendars, retirement assessments) and the three-phase wealth management process (Organize, Plan, Manage). The firm also provides specialized services for Accomplished Families covering financial planning, investment management, tax optimization, estate planning, and insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Family Office Services A boutique Virtual Family Office offering fiduciary and fee-only wealth management to healthcare entrepreneurs, dentists, physicians, and attorneys who own professional practices, including comprehensive financial planning, investment management, tax optimization, estate planning, insurance, and cash/income planning.
- The Doctor's Retirement Plan (Pooled Employer Plan) A Pooled Employer Plan (PEP) that allows medical and dental professionals to pool retirement plan resources with hundreds of other doctors and dentists, providing lower costs, reduced fiduciary risk, and delegated administration responsibilities.
- Accomplished Families Planning Comprehensive financial planning services for accomplished families including budgeting, investment management, values-based investing, insurance planning, tax optimization, education planning, business owner services, cash/income planning, and estate/legacy planning.
- Wealth Management Process (Organize, Plan, Manage) A three-phase comprehensive wealth management approach: (1) Organize - data gathering and goal definition; (2) Plan - building a customized financial plan; (3) Manage - ongoing optimization and progress monitoring through regular meetings.
Quantifiable outcome
- Substantially lower retirement plan fees through pooled employer plan structure
- +1 more outcomes
Companies that use Merit Wealth Management
Customer profileSegments4 records
Ideal customer profiles3 records
Merit Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Merit Wealth Management partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Dimensional Fund Advisors (DFA)coreThe firm utilizes Dimensional Fund Advisors funds for long-term, low-cost investing backed by extensive research. The investment approach emphasizes broad diversification across markets using reputable, low-cost fund companies such as DFA rather than market timing or stock picking.
- HPA (Health Professionals Association)coreHPA members have access to Merit Wealth's Doctor's Retirement Plan through a dedicated portal. The partnership enables HPA to offer retirement plan solutions to its healthcare professional members, providing lower costs and enhanced services through the pooled employer plan structure.
- tru Independence Asset Management 2, LLCcoreMerit Wealth, LLC operates as a DBA of tru Independence Asset Management 2, LLC, a Registered Investment Advisor with the U.S. Securities and Exchange Commission. This provides the regulatory framework and compliance infrastructure for the advisory business.
- Foundation Financial PlanningminorBrody Rosenfeld, CPA, CFP is a member of Foundation Financial Planning, described as a partner of Merit Wealth Management. This represents a collaborative relationship for serving high net worth clients.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Merit Wealth Management competitors and assessment
Company assessmentBroad incumbents
- Carson Group: PE-backed RIA platform serving advisors and HNW clients nationally. Comparable fee-only philosophy and comprehensive planning; representative of the consolidator buyer profile that could acquire Merit Wealth.
- Empower (Personal Capital): Large digital wealth manager combining Personal Capital's tech platform with traditional advisory services. Comparable HNW investment management offering at lower cost, representing a long-term competitive threat to boutique RIAs.
- Creative Planning: Large, nationally recognized fee-only RIA offering comprehensive wealth management to HNW households. Overlaps in fee-only fiduciary model and full-service planning but serves a much broader client base without Merit Wealth's healthcare vertical focus.
- Mariner Wealth Advisors: National RIA aggregator offering comprehensive wealth advisory to HNW clients. Comparable fiduciary, fee-only structure with broader product breadth; a likely acquirer-type reference point for boutique niche RIAs like Merit Wealth.
Emerging players
- Facet Wealth: Hybrid digital + advisor financial planning platform targeting HNW individuals. Comparable fee-only advisory positioning with technology-enabled delivery; competitive encroachment on traditional high-touch RIAs.
- White Coat Investor: Financial education platform and affiliated advisory services targeting physicians. Comparable customer segment (physicians) and fee-only philosophy, though primarily content/community-led rather than full-service RIA.
Regional players
- tru Independence: Registered Investment Advisor platform on which Merit Wealth operates as a DBA. Provides SEC RIA registration, compliance, and operational infrastructure; comparable as a wealth management platform serving advisors and clients.
Direct peers
- Buckingham Strategic Wealth: Fee-only RIA offering evidence-based investment management and comprehensive financial planning to HNW individuals. Comparable fiduciary, evidence-based methodology and virtual-family-office-style service model.
- KPP Financial Advisors: Fee-only RIA serving healthcare professionals and practice owners with holistic financial planning and investment management. Comparable niche specialization, customer base, and boutique service model.
- Iris Planning: Specialized RIA focused on financial planning for physicians and high-income medical professionals. Most directly comparable peer given identical healthcare vertical, fee-only fiduciary model, and comprehensive planning approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Merit Wealth Management social profiles
Digital presenceMerit Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Merit Wealth Management leadership team
Management profileNumber of profiles
Profiles1 record
Merit Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Merit Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Merit Wealth Management
What does Merit Wealth Management do?
Merit Wealth Management is a boutique Virtual Family Office that delivers fiduciary, fee-only wealth management services to healthcare entrepreneurs, physicians, dentists, and attorneys who own their professional practices. Its core offerings include comprehensive financial planning, evidence-based investment management, retirement plan administration via a Pooled Employer Plan (the Doctor's Retirement Plan), tax optimization, estate planning, insurance, and cash flow management. Advisory services are delivered through a three-phase Organize-Plan-Manage process with high-touch, recurring client meetings.
Is Merit Wealth Management a public or private company?
Merit Wealth Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Merit Wealth Management founded?
Merit Wealth Management was founded in 2008. It employs 1 to 10 people.
Where is Merit Wealth Management based?
Merit Wealth Management is headquartered in Bend, United States, in the North America region.
How does Merit Wealth Management make money?
One revenue line is on record: investment Advisory Fees (AUM-based).
Who are Merit Wealth Management's main competitors?
Broad incumbents on record are Carson Group, Empower (Personal Capital), Creative Planning and Mariner Wealth Advisors. Emerging players are Facet Wealth and White Coat Investor. tru Independence is listed as a regional player. Direct peers are Buckingham Strategic Wealth, KPP Financial Advisors and Iris Planning.
Does Merit Wealth Management have an API?
No public API is recorded for Merit Wealth Management.
What industry is Merit Wealth Management in?
Merit Wealth Management's product category is Wealth Management Services. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAAAAAH, Discretionary Portfolio Management (Retail). Its NAICS code is 523940 and its SIC code is 6282.