Figaro
Figaro is a privately held Lithuanian multi-brand professional beauty retailer and salon chain, operating the figaro.lt Shopify e-commerce platform and six salon locations in Vilnius to serve both individual consumers and registered beauty professionals.
- Company typePrivate
- Founded1994
- HeadquartersVilnius, Lithuania
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Figaro does
Figaro.lt is a privately held Lithuanian multi-brand professional cosmetics retailer and salon chain. The company curates and distributes 13+ international beauty brands — including Olaplex, Aloxxi, Eugene Perma, KSurgery, My.Organics, Fondonatura, Quinque, and Garden — across hair care, facial care, and body care categories. Its commercial footprint consists of a direct-to-consumer e-commerce platform (figaro.lt, built on Shopify) serving the Lithuanian market and a network of six physical salon locations across Vilnius (Vilnius Outlet, Panorama, Ozas, Rinktinės g. 5, Gedimino pr. 54, and Vokiečių g. 14), which combine retail product sales with in-person service and consultation.
The business operates on a one-time retail purchase model with no disclosed subscription tier; product price points span roughly €6-€87 per SKU, with free shipping offered on orders over €39 and periodic promotional discounts (including a summer sale with up to 50% off). Customer segments are bifurcated: individual consumers seeking professional-grade products for home use (primary segment), and registered beauty and aesthetic medicine professionals served through the KSurgery PRO program (secondary segment), which bundles professional cosmetics, mesotherapy products, the Katrina biorevitalization device, and seminar-based training. Revenue mechanics are therefore transactional retail on both the consumer and professional sides, supplemented by gift vouchers and curated ritual bundles as gifting SKUs.
No proprietary technology, patents, funding rounds, M&A activity, leadership disclosures, or audited financials are reported in the source data. The company is described as operating independently with no parent or external investor structure disclosed, and there is no evidence of AI/ML capability, public-market activity, or geographic expansion beyond Lithuania.
Figaro firmographics
Firmographics- Name
- Figaro
- Legal name
- Figaro.lt
- Website
- https://figaro.lt
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Figaro is a privately held Lithuanian multi-brand professional beauty retailer and salon chain, operating the figaro.lt Shopify e-commerce platform and six salon locations in Vilnius to serve both individual consumers and registered beauty professionals.
- Ownership category
- akta.pro rank
Figaro industry classification
Industry- Product category
- Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Barber & Professional Men’s Grooming Products (CRABAGAK)
Keywords
Where Figaro is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices6 records
Markets served
Figaro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Retail product sales (B2C): Figaro generates revenue through direct retail sales of professional hair care, facial care, and body care cosmetics via its e-commerce platform (figaro.lt) and physical salon stores. Products are sold at fixed retail prices with occasional promotional discounts. The company also offers gift vouchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time retail product purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Figaro product offering
Product offeringCore offering
Figaro is a Lithuanian multi-brand retailer of professional cosmetics offering hair care, facial care, and body care products through an e-commerce platform (figaro.lt) and six physical salon locations in Vilnius. The company also operates a dedicated KSurgery PRO program catering to beauty professionals with professional-grade product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Cosmetics Retail
- Salon Services
- KSurgery PRO Professional Program
Companies that use Figaro
Customer profileSegments2 records
Ideal customer profiles2 records
Figaro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Figaro partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights4 records
Figaro competitors and assessment
Company assessmentRegional players
- Kicks: Leading Nordic multi-brand beauty retailer with both salons/stores and e-commerce. Comparable omnichannel salon-plus-retail model and Nordic/Baltic-adjacent geography, making it the closest structural analog operating just across the Baltic from Lithuania.
- Drogas: Largest health and beauty retail chain in the Baltics, headquartered in Latvia. Most direct geographic competitor to Figaro within the Baltic region, with comparable multi-category beauty assortment and physical-store footprint strategy.
Broad incumbents
- Space NK: UK-based multi-brand premium and professional beauty retailer. Comparable curation-led, professional-brand-heavy merchandising approach to Figaro, though at significantly larger scale and with stronger private-label development.
- Marionnaud: European perfume and cosmetics specialty retailer (part of A.S. Watson group). Comparable multi-brand beauty assortment and physical-store salon/retail format, though operating at broader European scale with deeper resources than Figaro.
- Sephora: Global multi-brand beauty retailer operating both physical stores and a strong DTC channel. Comparable assortment breadth (premium and professional brands), but at vastly larger scale and with its own private-label lines, putting competitive pressure on smaller multi-brand specialty retailers like Figaro.
- Douglas: Europe's largest perfume and cosmetics specialty chain with a deep multi-brand assortment and growing online presence. Highly comparable in assortment strategy to Figaro, but operating at pan-European scale with own-brand development that Figaro lacks.
Direct peers
- Notino: Europe's largest online multi-brand beauty retailer. Most directly comparable to Figaro's DTC e-commerce model: carries hundreds of professional and mass-market brands, ships across Europe, and competes head-on for the same multi-brand beauty shopper that Figaro serves in Lithuania.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Figaro social profiles
Digital presenceFigaro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Figaro leadership team
Management profileNumber of profiles
Profiles1 record
Figaro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Figaro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Figaro
What does Figaro do?
Figaro is a Lithuanian multi-brand retailer of professional cosmetics offering hair care, facial care, and body care products through an e-commerce platform (figaro.lt) and six physical salon locations in Vilnius. The company also operates a dedicated KSurgery PRO program catering to beauty professionals with professional-grade product lines.
Is Figaro a public or private company?
Figaro is a private company. It is classified as unknown and is currently operating.
When was Figaro founded?
Figaro was founded in 1994. It employs 51 to 100 people.
Where is Figaro based?
Figaro is headquartered in Vilnius, Lithuania, in the Europe region.
How does Figaro make money?
One revenue line is on record: retail product sales (B2C).
Who are Figaro's main competitors?
Regional players on record are Kicks and Drogas. Broad incumbents are Space NK, Marionnaud, Sephora and Douglas. Notino is listed as a direct peer.
Does Figaro have an API?
No public API is recorded for Figaro.
What industry is Figaro in?
Figaro's product category is Beauty Retail. Its primary akta.pro industry code is CRABAGAK, Barber & Professional Men’s Grooming Products. Its NAICS code is 456120 and its SIC code is 2844.