Figaro

What Figaro does

Figaro.lt is a privately held Lithuanian multi-brand professional cosmetics retailer and salon chain. The company curates and distributes 13+ international beauty brands — including Olaplex, Aloxxi, Eugene Perma, KSurgery, My.Organics, Fondonatura, Quinque, and Garden — across hair care, facial care, and body care categories. Its commercial footprint consists of a direct-to-consumer e-commerce platform (figaro.lt, built on Shopify) serving the Lithuanian market and a network of six physical salon locations across Vilnius (Vilnius Outlet, Panorama, Ozas, Rinktinės g. 5, Gedimino pr. 54, and Vokiečių g. 14), which combine retail product sales with in-person service and consultation.

The business operates on a one-time retail purchase model with no disclosed subscription tier; product price points span roughly €6-€87 per SKU, with free shipping offered on orders over €39 and periodic promotional discounts (including a summer sale with up to 50% off). Customer segments are bifurcated: individual consumers seeking professional-grade products for home use (primary segment), and registered beauty and aesthetic medicine professionals served through the KSurgery PRO program (secondary segment), which bundles professional cosmetics, mesotherapy products, the Katrina biorevitalization device, and seminar-based training. Revenue mechanics are therefore transactional retail on both the consumer and professional sides, supplemented by gift vouchers and curated ritual bundles as gifting SKUs.

No proprietary technology, patents, funding rounds, M&A activity, leadership disclosures, or audited financials are reported in the source data. The company is described as operating independently with no parent or external investor structure disclosed, and there is no evidence of AI/ML capability, public-market activity, or geographic expansion beyond Lithuania.

Name

Figaro

Legal name

Figaro.lt

Website

https://figaro.lt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Figaro is a privately held Lithuanian multi-brand professional beauty retailer and salon chain, operating the figaro.lt Shopify e-commerce platform and six salon locations in Vilnius to serve both individual consumers and registered beauty professionals.

Ownership category

akta.pro rank

Product category

Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Barber & Professional Men’s Grooming Products (CRABAGAK)

Keywords

• Beauty retail
• Professional cosmetics
• Salon services
• Hair care products
• Beauty e-commerce

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail product sales (B2C): Figaro generates revenue through direct retail sales of professional hair care, facial care, and body care cosmetics via its e-commerce platform (figaro.lt) and physical salon stores. Products are sold at fixed retail prices with occasional promotional discounts. The company also offers gift vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Figaro is a Lithuanian multi-brand retailer of professional cosmetics offering hair care, facial care, and body care products through an e-commerce platform (figaro.lt) and six physical salon locations in Vilnius. The company also operates a dedicated KSurgery PRO program catering to beauty professionals with professional-grade product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Cosmetics Retail
• Salon Services
• KSurgery PRO Professional Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Regional players

• Kicks: Leading Nordic multi-brand beauty retailer with both salons/stores and e-commerce. Comparable omnichannel salon-plus-retail model and Nordic/Baltic-adjacent geography, making it the closest structural analog operating just across the Baltic from Lithuania.
• Drogas: Largest health and beauty retail chain in the Baltics, headquartered in Latvia. Most direct geographic competitor to Figaro within the Baltic region, with comparable multi-category beauty assortment and physical-store footprint strategy.

Broad incumbents

• Space NK: UK-based multi-brand premium and professional beauty retailer. Comparable curation-led, professional-brand-heavy merchandising approach to Figaro, though at significantly larger scale and with stronger private-label development.
• Marionnaud: European perfume and cosmetics specialty retailer (part of A.S. Watson group). Comparable multi-brand beauty assortment and physical-store salon/retail format, though operating at broader European scale with deeper resources than Figaro.
• Sephora: Global multi-brand beauty retailer operating both physical stores and a strong DTC channel. Comparable assortment breadth (premium and professional brands), but at vastly larger scale and with its own private-label lines, putting competitive pressure on smaller multi-brand specialty retailers like Figaro.
• Douglas: Europe's largest perfume and cosmetics specialty chain with a deep multi-brand assortment and growing online presence. Highly comparable in assortment strategy to Figaro, but operating at pan-European scale with own-brand development that Figaro lacks.

Direct peers

• Notino: Europe's largest online multi-brand beauty retailer. Most directly comparable to Figaro's DTC e-commerce model: carries hundreds of professional and mass-market brands, ships across Europe, and competes head-on for the same multi-brand beauty shopper that Figaro serves in Lithuania.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Figarosalonas
• LinkedInlinkedin.com/company/figaro-salonas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figaro