Name

Cinelease Studios - Three Ring

Legal name

Cinelease LLC

Website

https://threeringstudios.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Film & Television Production Services (Studio & Equipment Rental)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Soundstage & Stage Rental (Film/TV) (MPADAIAA)

Keywords

• Studio rental services
• Lighting equipment rental
• Grip equipment rental
• Film production services
• Soundstage facilities

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Lighting & Grip Equipment Rental: Rental of lighting and grip equipment to film and television production companies. Cinelease possesses the largest lighting rental inventory in the US, offering all major manufactured brands alongside specialty items.
2. Studio Bookings & Management: Studio management division providing flexible, cost-conscious environment for production companies to develop content. Services include studio bookings, scheduling, logistics, coordination, and day-to-day oversight.
3. Rigging Services: Rigging services using ModTruss products for temporary and permanent structural configurations on sets.
4. Expendables: Leader in hard-to-find expendable products serving all departments from Grip & Electric to Camera & Sound.
5. Truck Packages: Fully customizable truck packages for production transportation needs.
6. Cinelease Portables: On-site location services including portable restrooms, trailers, fencing, barricades, plastics, and site support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cinelease Studios - Three Ring operates soundstage studio facilities and provides integrated production support services for film, television, music and gaming productions. The Three Ring location in Covington/Atlanta, GA is one of the largest studio complexes in Georgia, offering stage space, lighting and grip equipment rentals, rigging, expendables, truck packages, and on-site location services to enterprise production clients.

Product overview

Cinelease is a film and entertainment industry equipment and studio services company founded in 1977. The company operates as a platform offering multiple integrated services: (1) Studio facilities under the Cinelease Studios brand including Three Ring (Georgia), Caven Point (New Jersey), Brooklyn (New York), Mare Island (California), Albuquerque (New Mexico), and Pittsburgh (Pennsylvania), plus Canadian locations in Vancouver, Toronto, and Winnipeg; (2) Lighting & Grip equipment rentals - the largest lighting inventory in the US; (3) Rigging services using ModTruss products; (4) Expendables supplies; (5) Truck packages; (6) Exclusive LRX robotic lighting systems; and (7) newly launched Cinelease Portables division for on-site infrastructure services. The company was acquired by Zello in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Cinelease Studios - Three Ring: Georgia-based soundstage facilities for film and television production
• Cinelease Studios - Caven Point
• Cinelease Studios - Brooklyn
• Cinelease Studios - Albuquerque
• Cinelease Studios - Pittsburgh
• Cinelease Portables
• Cinelease Rigging Solutions
• Cinelease Canada
• LRX Lighting

Products and services

• Cinelease Studios - Three Ring (Georgia) Soundstage studio facility in Georgia offering stages, support space, and integrated production services for film, television, music and gaming productions. Hosts enterprise productions including Peacock's 'Hysteria', Disney's 'Descendants: The Rise of Red' and Lionsgate/Showtime's 'The First Lady'.
• Lighting & Grip Equipment Rental Rental service providing lighting and grip equipment for film and television productions; includes all major manufactured brands plus specialty items and serves productions across Cinelease's North American network.
• Rigging Services Rigging service using ModTruss products that can be joined into any shape or configuration for temporary and permanent on-set structures, eliminating custom cutting and welding through a patented clover and bolt hole pattern.
• Expendables Supplies Supply service for hard-to-find expendable products serving all production departments from Grip & Electric to Camera & Sound on film and television productions.
• Truck Packages Fully customizable truck packages for production transportation needs on film, television and live-event productions.
• Cinelease Portables Dedicated division delivering on-site and location services including portable restrooms, restroom and location trailers, fencing, barricades, plastics and site support services for film, television, live events and large-scale job sites. Organized into Location Services and On-Site Services sub-divisions.
• LRX Lighting Systems Exclusive carrier of LRX large-format robotic lighting systems (Singles, Fresnel, Raptors, Vultures), featuring precision remote-control positioning that creates safer sets and easy-to-replicate dynamic set-ups for film and television productions.
• Cinelease Studios - Caven Point (New Jersey) Purpose-built 70,000 sq ft soundstage facility in Jersey City, NJ serving productions including FX's 'A Murder at the End of the World', Netflix's 'The Housemaid' and Kathryn Bigelow's 'A House of Dynamite'.

Quantifiable outcome

• 56 Emmy nominations across 16 productions (2016)
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ZelloflagshipStrategic or Co-development Partner · 1 August 2025Zello acquired Cinelease in August 2025, bringing together production power, deeper industry ties, and expanded scale across North America. The acquisition reshapes what is possible in global film and television production by combining Cinelease's studio and equipment network with Zello's platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EUE/Screen Gems Studios: EUE/Screen Gems operates soundstage campuses in Atlanta and New York directly competitive with Cinelease Studios - Three Ring, offering similarly integrated stage and production-support services to film and television clients.
• Lionsgate Studios (Vancouver): Lionsgate operates a major soundstage campus in Vancouver, Canada — directly competing with Cinelease Vancouver for the same Canadian production work, including Netflix, Amazon, and MGM+ projects.
• Tyler Perry Studios: Tyler Perry Studios is a 330-acre production campus in Atlanta combining multiple soundstages with production support — a direct competitor for major-studio and streaming productions in Georgia that compete for the same type of bookings as Three Ring.
• Kaufman Astoria Studios: Kaufman Astoria Studios is a major soundstage operator in New York City, directly competitive with Cinelease Studios - Brooklyn and Caven Point for the same NYC-area film, television, and streaming productions.
• Silvercup Studios: Silvercup Studios operates large soundstage facilities in Long Island City, NY, providing the same combined studio-and-production-services offering as Cinelease's New York facilities (Brooklyn, Caven Point).
• Cinespace Studios: Cinespace operates large soundstage complexes in Chicago and Toronto, making it a direct competitor in the North American soundstage market and overlapping with Cinelease's Toronto operations.
• Pinewood Atlanta Studios: Pinewood Atlanta (now part of the Pinewood group sold to Brookfield) is the most prominent direct competitor to Cinelease in the Georgia soundstage market, hosting major film and television productions on purpose-built stages.
• MBS Equipment Company: MBS Equipment is one of the largest lighting and grip equipment rental houses serving film and television production in the US, directly competing with Cinelease's core lighting-and-grip rental business built around the largest US lighting inventory.

Broad incumbents

• Paramount Pictures Studios: Paramount Pictures operates a vertically integrated major studio with extensive soundstage and production support infrastructure in Hollywood, serving both internal productions and external clients — a broader incumbent with overlapping capability to Cinelease's studios.
• Universal Studios Production Facilities: Universal Studios operates large purpose-built soundstages and production-support services, primarily serving its own content but also serving major external clients — comparable in scale and capability to Cinelease's broad studio network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/cinelease
• LinkedInlinkedin.com/company/cinelease
• Instagraminstagram.com/cinelease
• Xx.com/threeringstudio
• Facebookfacebook.com/ThreeRingStudiosLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinelease Studios - Three Ring