JLM Risk Management
JLM Risk Management is an Atlanta-based, founder-led commercial property and casualty insurance brokerage and risk management advisory firm serving middle-market companies across 14+ industry verticals in all 50 U.S. states.
- Company typePrivate
- Founded1995
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JLM Risk Management does
JLM Risk Management is an Atlanta-based commercial insurance brokerage and risk management advisory firm founded in the mid-1990s by Joseph L. Moore. The firm specializes in placing commercial property and casualty insurance for middle-market companies, supplemented by safety strategy and loss-control consulting. It is licensed to operate in all 50 U.S. states from its 1201 Peachtree Street headquarters, and reports having served over 1,000 companies since inception. Verticals served include aviation, construction, energy, faith-based, hospitality, higher education, professional services, technology and media, film and entertainment, municipal and government, nonprofit, and amateur and professional sports — with named logos including Coca-Cola, Hartsfield-Jackson Atlanta International Airport, Princess Juliana International Airport, H.J. Russell & Company, Church's Chicken, and World Changers Church International.
The firm's service delivery follows a three-step methodology: (1) Identify Blindspots — review of client operations to surface loss exposures; (2) Reduce Risk — development of proactive risk strategies at competitive pricing; (3) Maximize Profits — reframing insurance as a strategic tool rather than a pure compliance expense. The firm holds Minority Business Enterprise (MBE) certification, which positions it for supplier diversity and government contracting opportunities. No proprietary technology platform, AI/ML systems, APIs, or integrations are disclosed; the value proposition is delivered through human advisory expertise.
JLM generates revenue primarily through insurance brokerage commissions on policies placed for commercial clients. Pricing is not publicly disclosed and is negotiated based on client risk profiles, coverage needs, and policy terms. The firm employs 11–50 people and operates a sales-led, consultation-driven go-to-market motion anchored on a 'Complimentary Consultation' conversion pathway. Marketing relies on content assets (Insurance News Journal, blog, client resources portal, email newsletter) and client testimonials as top-of-funnel and bottom-of-funnel channels, respectively.
JLM Risk Management firmographics
Firmographics- Name
- JLM Risk Management
- Legal name
- JLM Risk Management
- Website
- https://WWW.JLMRISKMGMT.COM
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JLM Risk Management is an Atlanta-based, founder-led commercial property and casualty insurance brokerage and risk management advisory firm serving middle-market companies across 14+ industry verticals in all 50 U.S. states.
- Ownership category
- akta.pro rank
JLM Risk Management industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where JLM Risk Management is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JLM Risk Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Brokerage Commissions: As a consulting-driven insurance brokerage, JLM Risk Management earns commissions on commercial property and casualty insurance policies placed for clients. Revenue is generated through advisory services aligned with insurance placement, safety strategy, and loss-control consulting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
JLM Risk Management product offering
Product offeringCore offering
JLM Risk Management is a consulting-driven insurance brokerage that places commercial property and casualty insurance for middle-market companies and provides risk mitigation advisory, safety strategy, and loss-control consulting. The firm delivers its services through a three-step methodology (Identify Blindspots, Reduce Your Risk, Maximize Profits) and earns commissions on policies placed with its network of insurers.
Product overview
JLM Risk Management offers a consulting-driven insurance brokerage platform with multiple interconnected service modules. The core offering consists of commercial property and casualty insurance brokerage combined with risk mitigation advisory services. The service delivery follows a three-step methodology: (1) Identify Blindspots—expert review of company operations to identify vulnerabilities and exposures to loss; (2) Reduce Your Risk—development of proactive risk strategies ensuring maximum plan value at competitive pricing; (3) Leverage Plan into Profits—using comprehensive risk strategies to convert insurance expenses into profit-generating mechanisms. Additional specialized offerings include safety strategy services and loss-control advisory, all delivered through a boutique, high-touch approach to middle-market companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Risk Mitigation Advisory Services
- Commercial Property and Casualty Insurance Brokerage
- Safety Strategy Services
- Loss-Control Advisory
Quantifiable outcome
- Saved clients thousands of dollars in insurance costs (2020 testimonial from Renata Glem)
Companies that use JLM Risk Management
Customer profileNamed customers7 records
Segments14 records
Ideal customer profiles1 record
JLM Risk Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JLM Risk Management partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
JLM Risk Management competitors and assessment
Company assessmentBroad incumbents
- Aon plc: Global professional services firm offering insurance brokerage, reinsurance, and risk advisory. Directly competes with JLM in commercial risk placement and advisory, particularly for larger middle-market and enterprise buyers.
- Amwins Group: Specialty insurance distributor offering wholesale brokerage and specialty underwriting. Comparable to JLM in specialty P&C placement and deep industry specialization across aviation, construction, energy, and other verticals.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep middle-market and commercial lines practice. Comparable in core P&C brokerage and risk advisory services for middle-market and enterprise clients, though far broader in scale.
- Marsh McLennan (Marsh): World's largest insurance broker and risk advisor serving mid-market through Fortune 100 clients. Overlaps directly with JLM in commercial P&C placement and risk consulting, representing the institutional incumbent that JLM positions against for middle-market accounts.
Direct peers
- Brown & Riding Insurance Services: Specialty insurance brokerage and wholesale operator focused on complex and niche commercial risks. Comparable to JLM in vertical specialization across aviation, construction, and other specialty lines handled through expert-led brokerage.
- Beecher Carlson: Specialty commercial insurance brokerage serving middle-market and large clients across niche verticals. Comparable to JLM in delivering high-touch, specialty-focused risk advisory with deep vertical expertise.
- USI Insurance Services: Large middle-market-focused insurance brokerage combining P&C placement with risk advisory and employee benefits. Highly comparable in targeting growing middle-market companies with institutional-grade advisory in a consultative model.
- RPS Insurance Brokerage (Ryan Specialty): Specialty insurance brokerage and wholesale distributor within Ryan Specialty Group serving complex commercial risks. Comparable to JLM in vertical specialization across aviation, construction, energy, and other specialty industries requiring dedicated expertise.
- The Hilb Group: Middle-market-focused insurance and risk management brokerage operating across multiple U.S. regions. Comparable to JLM in serving middle-market commercial clients with multi-line insurance brokerage, employee benefits, and risk advisory through a relationship-led model.
Emerging players
- Insurica Insurance Management: Independent insurance agency providing commercial P&C, risk management, and surety services to growing middle-market and specialty clients. Comparable in targeting underserved middle-market accounts with relationship-driven advisory and multi-line coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
JLM Risk Management social profiles
Digital presenceJLM Risk Management compliance and trust
Trust signalCompliance1 record
JLM Risk Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
JLM Risk Management leadership team
Management profileNumber of profiles
Profiles1 record
JLM Risk Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JLM Risk Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JLM Risk Management
What does JLM Risk Management do?
JLM Risk Management is a consulting-driven insurance brokerage that places commercial property and casualty insurance for middle-market companies and provides risk mitigation advisory, safety strategy, and loss-control consulting. The firm delivers its services through a three-step methodology (Identify Blindspots, Reduce Your Risk, Maximize Profits) and earns commissions on policies placed with its network of insurers.
Is JLM Risk Management a public or private company?
JLM Risk Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JLM Risk Management founded?
JLM Risk Management was founded in 1995. It employs 11 to 50 people.
Where is JLM Risk Management based?
JLM Risk Management is headquartered in Atlanta, United States, in the North America region.
How does JLM Risk Management make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are JLM Risk Management's main competitors?
Broad incumbents on record are Aon plc, Amwins Group, Arthur J. Gallagher & Co. and Marsh McLennan (Marsh). Direct peers are Brown & Riding Insurance Services, Beecher Carlson, USI Insurance Services, RPS Insurance Brokerage (Ryan Specialty) and The Hilb Group. Insurica Insurance Management is listed as an emerging player.
Does JLM Risk Management have an API?
No public API is recorded for JLM Risk Management.
What industry is JLM Risk Management in?
JLM Risk Management's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 6411.