Premier School of Dance

What Premier School of Dance does

Premier School of Dance is a privately held, founder-operated dance studio based in Adelaide, South Australia. Established over 30 years ago and formerly located in Gilles Plains, the studio recently relocated to a new, fully equipped facility at 164 Smart Road, St Agnes in Adelaide's northern suburbs. The studio delivers in-person dance instruction across more than 14 offerings, including ballet, tap, jazz, contemporary, hip hop, lyrical, acro gymnastics, flexibility/strength, musical theatre, an Integrated Dance Training (IDT) program, the Little Stars preschool program (ages 1-5), and competitive Performance Troupes. Ballet instruction follows the Australian Institute of Classical Dance (AICD) national examination syllabus, with structured progression from Pre-Primary through Advanced 2 and the pre-professional Solo Seal, supported by Progressing Ballet Technique (PBT) and a Mock Exams program.

Name

Premier School of Dance

Legal name

Premier School of Dance

Website

https://premierschoolofdance.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier School of Dance is a privately held, 30+ year dance studio in Adelaide's northern suburbs offering in-person classes across 14+ styles for children, teens, and adults, with AICD-accredited ballet examinations and competitive troupe pathways.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), General Preschools (Play-Based) (EDACABAA)

Keywords

• Dance education
• Ballet classes
• Dance studio
• Performing arts training
• Dance examinations

Headquarters

HQ city

Gilles Plains

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Term Class Fees: Recurring term-based fees for dance classes. Fees are payable per term prior to term starting. Membership fee of $10 applies per term. Multiple discount structures available including multi-class and sibling discounts.
2. Private Lessons: 30 or 60 minute private or small group lessons (duo/trio) offered at higher rates. Private lesson students must be enrolled in troupe, little stars, or exceptional ballet students. Solo students must exclusively attend dance classes at Premier.
3. Examination Fees: Fees for ballet exams including Australian Institute of Classical Dance (AICD) national examinations. Exam fees apply in addition to class fees. Students receive national accreditation, certificates, medals, and examiner's reports upon successful completion.
4. Costumes and Performance Fees: Costume fees for concerts and competitions. Concert tickets approximately $40 each. Costume costs vary: online costumes $120-$150, custom costumes $150-$170, tutus $200-$450+. Second-hand troupe costumes available at 30% discount or hire at $30 per costume per performance.
5. Payment Plan Services: Payment plan fee of $20 for weekly or fortnightly payment arrangements. Account adjustment fee of $25 for credits due to extended absences (4+ weeks).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Premier School of Dance runs a physical dance studio in St Agnes, Adelaide, providing in-person dance instruction in ballet, tap, jazz, contemporary, hip hop, acro gymnastics, lyrical, flexibility, musical theatre, and integrated dance training (IDT) for students from toddler age through 21 years, including adults. Offerings are structured around the AICD national examination syllabus (Russian method), with progression from preschool Little Stars programs and recreational classes through to performance troupes, state-level competitions, private tuition, formal examinations up to Solo Seal, and an end-of-year concert.

Product overview

Premier School of Dance is a dance education studio offering a comprehensive curriculum of dance styles including ballet, tap, jazz, contemporary, hip hop, acro gymnastics, lyrical, flexibility, and IDT (Integrated Dance Training). The studio operates with a multi-tiered program structure featuring the Little Stars preschool program, recreational classes for beginners through advanced students, Elite and Recreational Performance Troupes for competitive dancers, formal Ballet Examinations (AICD syllabus), annual concerts, and private lessons for elite students. Classes serve students from toddler age through adults, with pathways for both recreational dancers and those pursuing professional dance careers.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Stars Program Preschool and toddler dance program introducing young children aged 1-5 to dance fundamentals through age-appropriate activities.
• Ballet Classes Classical ballet instruction following the Australian Institute of Classical Dance (AICD) syllabus, offered from Pre-Primary through Advanced 2 with progression pathways for recreational and elite dancers.
• Tap Classes Tap dance instruction for students from beginners through advanced levels, focusing on rhythm, technique, and performance skills.
• Jazz Classes Jazz dance instruction covering various styles and techniques for students from beginners through advanced levels.
• Contemporary Dance Classes Contemporary and lyrical dance instruction focusing on expressive movement, fluid technique, and artistic interpretation.
• Hip Hop Classes Hip hop dance instruction for kids, teens, and adults, including performance troupe opportunities.
• Acro Gymnastics Classes Acrobatic gymnastics combining dance and gymnastics skills, offered as part of the dance curriculum with examination pathways.
• Flexibility and Strength Training Specialized classes focusing on flexibility, strength, and agility development as complementary training for dance students.
• IDT (Integrated Dance Training) Integrated dance training program combining multiple dance disciplines and techniques.
• Performance Troupe Program Competitive dance team program where selected students perform at state competitions throughout the year, with Elite and Recreational Troupe options.
• Private Lessons One-on-one or small group (duo/trio) private dance instruction available by invitation for elite students, troupe members, or exceptional ballet students requiring personalized training; small group of 4 students carries a 10% additional charge.
• Ballet Examinations (AICD) Formal examination program using the Australian Institute of Classical Dance (AICD) national syllabus, with levels from Pre-Primary through Solo Seal, providing national accreditation, certificates, medals, and examiner's reports.
• Annual Concert End-of-year theatrical performance event held in a seated theatre where students showcase their skills in professional costumes; concert tickets approximately $40 each.
• Adult Dance Classes Dance instruction available for adult students, excluded from multi-class discount policies.
• PBT (Progressing Ballet Technique) Classes Specialized ballet training methodology offered as an additional class type at the studio.
• Mock Exams Program Pre-examination preparation program for younger students to build confidence and familiarity with the formal examination process.

Quantifiable outcome

• National accreditation through AICD examinations
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Sydney Dance Company: Australia's leading contemporary dance company with associated education and outreach programs. Comparable as a broad incumbent in Australian dance, though it operates at a national/professional scale far above Premier.
• Victorian College of the Arts Secondary School: Performing arts secondary school offering formal training in dance and theatre. Comparable as an incumbent Australian performing arts education provider, though operating at secondary-school scale rather than community studio.
• Australian Ballet School: National elite ballet training institution offering full-time and part-time programs using structured syllabi including classical ballet. Comparable as a higher-tier incumbent in Australian dance education and a destination for Premier's elite students.

Direct peers

• Sydney School of Ballet: Sydney-based classical ballet school using a recognized national syllabus and offering graded examinations. Comparable as a direct community classical ballet school competitor focused on exam-track progression.
• The Conlan College: Australian performing arts college offering dance, musical theatre, and performance training across multiple disciplines. Comparable as a multi-discipline private dance and performing arts school serving recreational through elite students.
• Tanya Pearson Classical Coaching Academy: Established Australian classical ballet and dance school offering graded syllabus instruction and elite performance pathways. Directly comparable to Premier's AICD-based classical ballet and exam-track offering for serious students.
• Melbourne School of Dance: Multi-discipline Melbourne dance studio offering ballet, jazz, tap, contemporary, hip hop and acro classes for children and adults. Comparable as a full-service private dance studio in the Australian market.

Regional players

• National Theatre Ballet School (Melbourne): Long-standing Melbourne-based ballet and performing arts school offering graded classes and performance opportunities. Comparable as a community dance education provider, though based in Victoria rather than Adelaide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/premierschoolofdance615
• Instagraminstagram.com/premier_school_of_dance/?hl=en
• LinkedInlinkedin.com/company/premier-school-of-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier School of Dance