HatsanUSA
HatsanUSA imports and distributes Hatsan airguns, firearms, and Escort Shotguns to U.S. consumers from Bentonville, Arkansas, operating two branded consumer websites for its product lines.
- Company typePrivate
- Founded1976
- HeadquartersBentonville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What HatsanUSA does
HatsanUSA is the United States import and distribution arm of the Turkish-originated Hatsan brand, operating from Bentonville, Arkansas with a small team of 1-10 employees. The company sources airguns and shotguns from its parent manufacturer and resells them to American consumers, operating under two product lines: the core HatsanUSA brand covering airguns and firearms, and the Escort Shotguns sub-brand dedicated to shotgun products. Both lines are marketed through dedicated consumer-facing websites (hatsanusa.com and escortshotgunsusa.com), with the most recent branding assets dated to 2024.
The company functions as a specialty importer and distributor rather than a manufacturer, deriving revenue from product sales of branded firearms and airguns. Its go-to-market is primarily direct-to-consumer via its owned web properties, with no disclosed pricing model, dealer network details, or distribution partnerships in the available source data. No management team, institutional investors, parent-company financials, or technology stack information is publicly disclosed.
The founding date of 1976 cited in firmographic data refers to the legacy of the Hatsan brand identity rather than a separately incorporated U.S. entity. Ownership structure, corporate governance, funding history, certifications, and regulatory licensing details (such as ATF importer licensing specifics) are not disclosed in the available source material, leaving substantial information gaps for investment diligence.
HatsanUSA firmographics
Firmographics- Name
- HatsanUSA
- Legal name
- Hatsan USA
- Website
- https://hatsanusa.com
- Company type
- Private
- Founded year
- 1976
- Headcount range
- 1–10 employees
- Short description
- HatsanUSA imports and distributes Hatsan airguns, firearms, and Escort Shotguns to U.S. consumers from Bentonville, Arkansas, operating two branded consumer websites for its product lines.
- Ownership category
- akta.pro rank
HatsanUSA industry classification
Industry- Product category
- Sporting Firearms and Airguns
- akta.pro primary industry
- Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
Keywords
Where HatsanUSA is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Markets served
HatsanUSA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
HatsanUSA product offering
Product offeringCore offering
HatsanUSA imports and distributes airguns and shotguns in the United States, operating under the HatsanUSA brand for airguns and firearms and the Escort Shotguns sub-brand for shotguns. The company sells directly to American consumers through two dedicated brand websites, with regular promotional pricing offered on its product line.
Product overview
HatsanUSA operates as a firearms and airguns company with two distinct product lines: the core HatsanUSA brand (airguns and firearms) and the Escort Shotguns sub-brand dedicated specifically to shotgun products. The company serves the American consumer market through its primary website, with shotgun products distributed through a companion site.
Differentiator
Problem solved
Functional benefit
Brands
- Escort Shotguns: Shotgun brand operated under Hatsan USA
Products and services
- HatsanUSA airguns and firearms Primary product line under the HatsanUSA brand offering airguns and firearms to U.S. consumers for sport and recreational use, sold directly via the company's consumer e-commerce website.
- Escort Shotguns Sub-brand of HatsanUSA dedicated to shotguns for sporting and recreational use, sold through the dedicated consumer website escortshotgunsusa.com.
Companies that use HatsanUSA
Customer profileIdeal customer profiles1 record
HatsanUSA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HatsanUSA partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
HatsanUSA competitors and assessment
Company assessmentBroad incumbents
- Mossberg: Established US firearms manufacturer with broad shotgun, rifle, and pistol lines. Comparable as a shotgun-focused brand competing for similar sporting and recreational customers.
- Ruger: Major US firearms manufacturer with broad product lines across rifles, shotguns, and pistols. Comparable as a broad-line competitor serving the same hunting and sporting customer base.
- Remington Arms: Major US firearms manufacturer with extensive shotgun, rifle, and ammunition offerings. Comparable as a broad-line competitor in the same hunting and shooting sports channel.
- Winchester Repeating Arms: Iconic US firearms brand with deep shotgun and rifle heritage. Comparable as a long-established multi-category shooting sports brand targeting similar US consumer segments.
- Beretta: Italian firearms manufacturer with broad shotgun, rifle, and accessory lines sold through US dealers. Comparable as a foreign-origin multi-category shooting sports brand.
Direct peers
- Benelli: Italian shotgun manufacturer with strong US presence through Benelli USA. Closely comparable as a foreign shotgun brand distributed into the US sporting market.
- Stoeger Industries: Importer of shotguns and firearms under the Stoeger and Benelli-affiliated umbrella. Directly comparable as a value-positioned shotgun brand distributed into the US market.
- Umarex USA: US subsidiary of Umarex, distributing airguns, airsoft, and replica firearms. Closely mirrors HatsanUSA's role as the US distribution arm of a foreign airgun/firearms manufacturer.
- Crosman: US-based manufacturer and distributor of airguns and airsoft products. Directly comparable as an airgun-focused brand serving the US consumer market through dealer and DTC channels.
- Gamo: Spanish airgun manufacturer with strong US distribution presence. Directly comparable in product category (airguns) and distribution model (import into US sporting goods channels).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
HatsanUSA social profiles
Digital presenceHatsanUSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
HatsanUSA leadership team
Management profileNumber of profiles
HatsanUSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HatsanUSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HatsanUSA
What does HatsanUSA do?
HatsanUSA imports and distributes airguns and shotguns in the United States, operating under the HatsanUSA brand for airguns and firearms and the Escort Shotguns sub-brand for shotguns. The company sells directly to American consumers through two dedicated brand websites, with regular promotional pricing offered on its product line.
When was HatsanUSA founded?
HatsanUSA was founded in 1976. It employs 1 to 10 people.
Where is HatsanUSA based?
HatsanUSA is headquartered in Bentonville, United States, in the North America region.
Who are HatsanUSA's main competitors?
Broad incumbents on record are Mossberg, Ruger, Remington Arms, Winchester Repeating Arms and Beretta. Direct peers are Benelli, Stoeger Industries, Umarex USA, Crosman and Gamo.
Does HatsanUSA have an API?
No public API is recorded for HatsanUSA.
What industry is HatsanUSA in?
HatsanUSA's product category is Sporting Firearms and Airguns. Its primary akta.pro industry code is CRAOAJAC, Hunt, Fish & Shooting Sports Distribution.