All Victory Grass (Guangzhou) Co.

What All Victory Grass (Guangzhou) Co. does

All Victory Grass (Guangzhou) Co. ("AVG") is a privately held Chinese manufacturer of artificial turf founded in 1982, headquartered in Hong Kong, with manufacturing operations in Guangzhou, Zhaoqing, and Zhengzhou (China) and Hai Duong (Vietnam). The company designs and produces synthetic turf for two end markets: professional sports venues (football, hockey, rugby, tennis, padel, gym) and landscape applications (commercial, residential, playground, pet, DIY, events, putting green), under a portfolio spanning over 1,000 product varieties across sub-brands such as Putting Haven, EventScape, Art Lawn, THZ Antibacterial and GRS Recyclable Turf. It is a FIFA, FIH, and LND licensee, and has supplied marquee installations at the 2008 Beijing Olympics Bird's Nest Stadium and the 2022 Beijing Winter Olympics. The company was ranked among the top 3 global artificial grass manufacturers by 2024 market share by UK research firm AMI.

The underlying technology is polymer extrusion and weaving of synthetic yarn into tufted turf systems, manufactured at four facilities with a stated annual capacity of 60 million square meters of synthetic turf and 50,000 tons of yarn. Differentiated feature technology includes THZ terahertz-wave antibacterial treatment (claimed 92.6% formaldehyde removal), UV inhibitors validated to 5,000+ hours by Intertek, anti-static and fire-retardant formulations, plus a GRS-certified line containing a minimum 20% recycled material with chain-of-custody traceability. Quality, environmental, occupational health, product-safety and ESG credentials include ISO 9001/14001/45001, CE, REACH, LABOSPORT, ESTO, SGS, SGI, SEDEX and ESG certifications.

AVG generates revenue through four streams: (i) wholesale synthetic turf to sports facility operators, government buyers and commercial landscaping contractors; (ii) custom project solutions for major venues and events; (iii) authorized dealer and distributor networks in 170+ countries (including named residential dealers such as Ms Katty in the United States); and (iv) DIY/chain retail rolls sold through chain stores and the multilingual artificialturffactory.com website with a free-sample lead-generation top of funnel. Distribution combines enterprise field sales for FIFA/Olympic venues, a global dealer network, chain retail DIY rolls, and direct website e-commerce. The company holds no disclosed external institutional funding, no parent company, and operates as an independent private manufacturer.

Name

All Victory Grass (Guangzhou) Co.

Legal name

All Victory Grass (AVG)

Website

https://artificialturffactory.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

All Victory Grass (Guangzhou) Co. is a Chinese private manufacturer of artificial turf serving 170+ countries, with 60 million sqm annual capacity across four factories (China and Vietnam), FIFA/FIH/LND-certified sports turf, over 1,000 landscape and sports SKUs, and 600,000+ residential households served annually.

Ownership category

akta.pro rank

Product category

Synthetic Turf Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Artificial grass manufacturing
• Synthetic turf systems
• Sports field surfaces
• Landscape grass products
• Athletic facility installations

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Synthetic Turf Wholesale: AVG manufactures and sells artificial grass products wholesale to sports facility operators, landscaping contractors, government agencies, and commercial enterprises. Products include sports turf (football, hockey, rugby, tennis, padel, gym) and landscape turf (commercial, residential, playground, pet, DIY, events, putting greens).
2. Custom Project Solutions: Bespoke artificial turf solutions for major venues and events including Olympic stadiums, national stadiums, and professional sports facilities. Includes design consultation, installation guidance, and quality assurance for high-profile projects.
3. Dealer/Distribution Network: Supply of artificial turf to authorized dealers and distributors who resell to end customers including residential consumers, commercial property managers, and smaller landscaping projects.
4. DIY/Chain Products: Consumer-facing artificial grass products sold in rolls for DIY installation by individual homeowners and small contractors, distributed through chain retailers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

All Victory Grass (AVG) manufactures and sells artificial/synthetic turf for professional sports venues (football, hockey, rugby, tennis, padel, gym) and landscaping applications (residential, commercial, playground, pet, DIY, event, putting green). The company operates four factories in China and Vietnam producing 60 million square meters of synthetic turf and 50,000 tons of yarn annually, serving 170+ countries with FIFA, FIH and LND certified products.

Product overview

All Victory Grass (AVG) is a leading artificial grass manufacturer offering a comprehensive portfolio of synthetic turf products. The portfolio is organized into two main categories: Sports Turf (including Football, Hockey, Padel, Rugby, Tennis, and Gym turf) and Landscape Turf (including Commercial, Residential, Playground, Pet, DIY, Event, Putting Green, and Art Lawn products). The company differentiates through proprietary technology features including THZ Antibacterial technology for antimicrobial protection and UV-resistant formulations. AVG also offers eco-friendly solutions through its GRS (Global Recycle Standard) certified program. With manufacturing facilities in China and Vietnam, AVG serves over 170 countries with an annual production capacity of 60 million square meters and 50,000 tons of yarn.

Differentiator

Problem solved

Functional benefit

Brands

• Art Lawn: Custom logo and design artificial grass surfaces for playgrounds and decorative applications
• THZ Antibacterial
• GRS (Global Recycle Standard)
• Putting Haven
• Putting Enclave
• EventScape
• Festivelawn
• Versatile Event Grass

Products and services

• Football Turf

Quantifiable outcome

• Serves over 600,000 households annually with landscaping products
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• FIFAcoreStrategic or Co-development PartnerAVG is one of FIFA's globally certified suppliers of artificial turf. This partnership enables AVG to supply turf for FIFA-sanctioned events and venues worldwide, including being the exclusive supplier to National Stadium. Products undergo FIFA Quality Programme certification.
• FIH (International Hockey Federation)coreStrategic or Co-development PartnerAVG is an FIH-Certified Manufacturer authorized to produce hockey turf meeting FIH standards. This certification allows AVG to supply hockey fields for international competitions.
• LND (Liga Nacional de Fútbol)coreStrategic or Co-development PartnerAVG holds LND licensee status for artificial turf meeting LND standards for football/soccer applications.
• Olympic GamesflagshipStrategic or Co-development PartnerAVG was the chosen supplier for the 2008 Olympics and 2022 Winter Olympics, providing turf for the Bird's Nest Stadium ski jumping center. This flagship partnership provides significant credibility for global sports venue projects.
• AMI (Applied Marketing Intelligence)minorOthersUK-based market research firm that ranked AVG among the top 3 global artificial grass manufacturers by market share in 2024.
• IntertekcoreTechnology or IntegrationIndependent third-party testing and certification organization validating AVG product quality, safety, and performance including UV resistance testing (500 and 1000 hours exposure tests).
• SGScoreTechnology or IntegrationWorld leader in inspection and certification providing detailed testing and certification of AVG products for safety and performance.
• LABOSPORTcoreTechnology or IntegrationCertification body for sports surfaces ensuring AVG products meet rigorous performance and quality standards for high-performance sports and recreational use.
• Textile ExchangecoreTechnology or IntegrationOrganization owning the Global Recycle Standard (GRS) that certifies AVG's eco-friendly recycled content products with minimum 20% recycled materials.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shaw Sports Turf: A leading North American manufacturer of synthetic turf for sports and landscape applications, backed by Shaw Industries' flooring capabilities. Directly competes with AVG in the FIFA-quality football turf category and North American institutional sports market.
• FieldTurf (Tarkett Sports): One of the largest global artificial turf manufacturers and a direct FIFA-license competitor. FieldTurf is closely comparable to AVG in serving professional football stadiums, schools, and community sports facilities worldwide with synthetic turf systems.
• SYNLawn: One of the largest artificial grass manufacturers focused on residential and commercial landscaping in North America. Direct peer to AVG's landscape turf business with overlapping DIY/chain retail distribution and dealer network models.
• ACT Global Sports: Synthetic turf manufacturer specializing in FIFA-certified football fields and stadium installations worldwide. Direct competitor to AVG for major federation-sanctioned sports venue projects.
• Global Syn-Turf: U.S.-headquartered artificial turf distributor and manufacturer with a broad landscape and pet-turf product range. Directly comparable to AVG in residential, pet, playground, and DIY turf segments.
• Polytan (Sport Group): European-based manufacturer of sports surfaces including artificial turf for football, hockey, and athletics. Comparable to AVG in serving European federation-certified stadium projects and institutional sports venues.
• Condor Grass: Netherlands-based artificial grass manufacturer serving both sports and landscaping markets across Europe, Middle East, and beyond. Direct competitor with overlapping FIFA-aligned products and a comparable multi-country distribution footprint.
• TigerTurf: Major international artificial grass manufacturer with strong presence in sports, landscape, and play applications. Comparable to AVG across product breadth, FIFA-aligned sports offerings, and global dealer distribution.

Emerging players

• Limonta Sport: Italian artificial turf and sports surface manufacturer with growing international presence in football and hockey applications. Comparable to AVG in producing federation-certified synthetic turf for sports venues and increasingly expanding into landscape segments.

Broad incumbents

• TenCate Grass (now part of Polysport / Condor Group): Historically one of the most recognized sports turf system providers globally, now integrated into broader sports surface groups. Comparable to AVG as a long-established FIFA/World Cup supplier with deep federation relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/All_Victory1982
• YouTubeyoutube.com/channel/UCha_g8WK0cUYtUKsxu6lLmw
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/all-victory-grass-guangzhou-co--ltd
• Instagraminstagram.com/avgrass_all_victory_grass
• Pinterestpinterest.com/allvictorygrass
• TikToktiktok.com/@allvictorygrass

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Victory Grass (Guangzhou) Co.